UTM Scholar : Publication Details

Publication Title

BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE

Publication Sub Title

The Moderating Effect Of Celebrity Endorsement On The Relationship Between Browsing And Impulse Buying Behavior

Reference No.

PB/2021/06211

Publication Type

Conference Paper

Author Type

CORRESPONDING AUTHOR

Publication Status

VERIFIED

Publication Year.

2021

ISSN No.

Volume No.

Issue No.

Page No.

1-10

Document ID

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