A conceptual study: Muslim tourists’ perceived value in sharia compliant hotels (SCH) in Malaysia

N. A M Azmin, H. N. Ismail, Z. Khalifah

Research output: ResearchConference contribution

Abstract

The increasing Muslim population worldwide has directly resulted to the growth of demand for Islamic product and services. In responding to this, the Sharia Compliant Hotel (SCH) is a new type of hotel that has been introduced by hoteliers to cater the needs of Muslim tourists in Malaysia. Perceived value has been empirically demonstrated to have enormous influence on customer behaviour. However, there is a lack of empirical evidence regarding the effects of Muslim Customer Perceived Value (MCPV) on consumer purchase intention toward Sharia Compliant Hotel. Therefore, the purpose of the study is to understand the effects of Muslim consumer perceived value on behavioural intention. Knowledge of Muslim customer perceived value provided by this study can be useful for hoteliers to plan effective marketing programs and provide the best experience, as well as Halal services that meet the needs and expectations of Muslim tourists.

LanguageEnglish
Title of host publicationHeritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016
PublisherCRC Press/Balkema
Pages771-776
Number of pages6
ISBN (Print)9781138032767
StatePublished - 2016
Event3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016 - Bandung, Indonesia
Duration: 10 Oct 201612 Oct 2016

Other

Other3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016
CountryIndonesia
CityBandung
Period10/10/1612/10/16

Fingerprint

Tourists
Muslims
Malaysia
Hotels
Perceived value
Customer perceived value
Marketing
Behavioral intention
Purchase intention
Empirical evidence
Customer behavior

Keywords

  • Behavioural intention
  • Muslim consumer
  • Perceived value
  • Sharia compliant hotel

ASJC Scopus subject areas

  • Management of Technology and Innovation
  • Strategy and Management

Cite this

Azmin, N. A. M., Ismail, H. N., & Khalifah, Z. (2016). A conceptual study: Muslim tourists’ perceived value in sharia compliant hotels (SCH) in Malaysia. In Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016 (pp. 771-776). CRC Press/Balkema.

A conceptual study : Muslim tourists’ perceived value in sharia compliant hotels (SCH) in Malaysia. / Azmin, N. A M; Ismail, H. N.; Khalifah, Z.

Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016. CRC Press/Balkema, 2016. p. 771-776.

Research output: ResearchConference contribution

Azmin, NAM, Ismail, HN & Khalifah, Z 2016, A conceptual study: Muslim tourists’ perceived value in sharia compliant hotels (SCH) in Malaysia. in Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016. CRC Press/Balkema, pp. 771-776, 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016, Bandung, Indonesia, 10/10/16.
Azmin NAM, Ismail HN, Khalifah Z. A conceptual study: Muslim tourists’ perceived value in sharia compliant hotels (SCH) in Malaysia. In Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016. CRC Press/Balkema. 2016. p. 771-776.
Azmin, N. A M ; Ismail, H. N. ; Khalifah, Z./ A conceptual study : Muslim tourists’ perceived value in sharia compliant hotels (SCH) in Malaysia. Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016. CRC Press/Balkema, 2016. pp. 771-776
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