GRANT(PI & MEMBERS)

23

PUBLICATIONS

97

INDEXED PUBLICATION

46

TOTAL STUDENTS

H-INDEXED (SCOPUS)

CITATIONS (SCOPUS)

Grant (PI)

INDUSTRY GRANTS
1
INTERNATIONAL GRANTS
1
UNIVERSITY FUND
1
TOTAL

Publications

INDEXED PUBLICATION
46
NON-INDEXED PUBLICATION
2
OTHERS PUBLICATION
49
TOTAL

Supervisions

DEGREE
0
MASTER
41
PHD
17
TOTAL

Legend : SPONSOR TYPE OF GRANT

Grant Name Year
F4+ 1.5: Feasibility and Supply Chain Studies on Amorphophallus sp. as Agrifood Commodity in Malaysia
RUG OF UTM Geran Penyelidikan Hi-Tech(F4)
2024
SUSTAINABLE TALENT MOBILITY IN CHINA AND MALAYSIA
ZHONGHE EDUCATION TECHNOLOGY (NANJING) CO., LTD. Contract
2023
KAJIAN PEMBANGUNAN PELAN PENGURUSAN STRATEGIK BAGI PROJEK BEE MODULAR UTM DI TASIK PAYA BUNGOR, GAMBANG
RUMPUN TIMUR SDN BHD Contract
2023
MARKET RESEARCH ON SKIN CARE PRODUCT LAUNCHING FOR YOUNG MUSLIM LADIES
DURIO PPE SDN. BHD. Contract
2023
EXPLORING THE BUSINESS AND MANAGERIAL COMPETENCIES IN TALENT DEVELOPMENT PROGRAM
KUMPULAN WANG PERSARAAN (DIPERBADANKAN) Contract
2023
DEVELOPING GLOBAL TALENT MOBILITY FOR LIFELONG LEARNING FROM A HUMAN RESOURCE PERSPECTIVE
ZHONGHE EDUCATION TECHNOLOGY (NANJING) CO., LTD. Contract
2022
THE EFFECTIVENESS OF CAPSIM BUSINESS SIMULATION IN TALENT DEVELOPMENT PROGRAM
EXPERIENTIAL BUSINESS LEARNING (M) SDN BHD Contract
2022
FOSTERING GLOBAL TALENT MOBILITY FOR LIFELONG LEARNING FROM MARKETING PERSPECTIVE
ZHONGHE EDUCATION TECHNOLOGY (NANJING) CO., LTD. Contract
2022
DETERMINING THE EFFECTIVENESS OF UPSKILLING EDUCATION PROGRAM
KUMPULAN WANG PERSARAAN (DIPERBADANKAN) Non Goverment Agency
2021
ADULT LEARNERS’ ONLINE DISTANCE LEARNING EXPERIENCE IN POSTGRADUATE BUSINESS PROGRAMME: A QUALITATIVE STUDY IN A PUBLIC UNIVERSITY IN MALAYSIA
RUG OF UTM UTM Encouragement Research
2021
DEVELOPMENT OF Educators Resource Management Solution (ERMS) APP
POPPINS DIGITAL PVT LTD International Grant
2021
Pemindahan Pengetahuan dan Teknologi Ternakan Kelulut kepada SMK Dato’ Haji Hassan Yunos
MSF Solution Sdn Bhd Centre for Community and Industry Network
2021
DATA ANALYSIS AND DASHBOARD DEVELOPMENT SUPPORT FOR ANSWER APP DASHBOARDS
POPPINS DIGITAL PVT LTD International Grant
2021
Erasmus+ Capacity Building for Higher Education: ASEAN Network for Green Entrepreneurship and Leadership
EUROPEAN UNION Business Entity
2021
Program Peningkatan Ekonomi B40 Melalui Ternakan Kelulut Modular Inovasi UTM
KEMENTERIAN SAINS, TEKNOLOGI DAN INOVASI (MOSTI) Malaysia Social Innovation MESTECC
2020
Way Forward for Malaysia Higher Education 2021- 2025
UNI-TECHNOLOGIES SDN. BHD. Contract Research DTD
2020
The Impact of Marketing Mix on Firm Performance: A Case of Information Technology (IT) Services industry in Malaysia
NISE INSIGHT SDN BHD Non Goverment Agency
2020
ONE BELT ONE ROAD: OPPORTUNITIES & CHALLENGES FROM MALAYSIA SME PERSPECTIVE
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE Non Goverment Agency
2019

Legend : PUBLICATION CATEGORY TYPE OF AUTHORS

Publication Name Year
Enabling Social Enterprise Success In Malaysia: A Conceptual Model Linking Entrepreneurial Ecosystem And Financial Performance
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2024
An Implementation Of Reward System To Improve On Employee’S Motivation
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) FIRST UTM CORRESPONDING AUTHOR
2024
An Implementation Of Digital Platform To Enhance The Appointment Scheduling System
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) FIRST UTM CORRESPONDING AUTHOR
2024
Perceived Opportunities And Threats Of Belt And Road Initiative: A Qualitative Study On Malaysian Small And Medium Enterprises
INTERNATIONAL JOURNAL OF INTERDISCIPLINARY ORGANIZATIONAL STUDIES
Publication In Scopus FIRST UTM CORRESPONDING AUTHOR
2024
Action Research In Social Media Marketing To Improve Firm Performance: Conceptual Paper
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2024
Empowering Business School Global Presence: The Key Role Of Accreditation
FORUM FOR EDUCATION STUDIES
Journal Article Non Citation-Indexed INDIVIDUAL AUTHOR
2024
I Know You: User Profiling On Social Media Usage Of Chinese Private University Students
JURNAL ILMIAH PEURADEUN
Publication In Web Of Science FIRST UTM CORRESPONDING AUTHOR
2024
Discovering Leadership Styles To Address The Talent Retention In It Sector: A Review Of Literature
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2024
Revolutionizing Vocational Education In China: Tianjin Binhai Xun Teng Technology'S Partnership With Industrial Colleges For Practical Skill Integration
THE 1ST AHIBS INTERNATIONAL ACTION CONFERENCE
Proceedings UTM FIRST AUTHOR
2023
Durio: Environmental, Social And Governance (Esg) In Action
AHIBS INTERNATIONAL ACTION CONFERENCE 2023
Proceedings FIRST UTM CORRESPONDING AUTHOR
2023
From Construction To Protection: Durio’S Journey Of Transformation In The Face Of Covid-19
THE 1ST AHIBS INTERNATIONAL ACTION CONFERENCE
Proceedings UTM FIRST AUTHOR
2023
Feasibility Analysis Of Industrial Metaverse Big Data Center Construction In Northwest China
THE 1ST AHIBS INTERNATAIONAL ACTION CONFERENCE
Proceedings UTM FIRST AUTHOR
2023
Digital Marketing Transformation Of Durio’S Via Linkedin
THE 1ST AHIBS INTERNATIONAL ACTION CONFERENCE
Proceedings FIRST UTM CORRESPONDING AUTHOR
2023
Disrupting The F&B Landscape: Kejap Food'S Drive-Thru Local Delights And Post-Pandemic 4ps Strategies
AHIBS INTERNATIONAL ACTION CONFERENCE 2023
Proceedings FIRST UTM CORRESPONDING AUTHOR
2023
The Influence Of Anchor Features On Social Media Audiences' Purchase Intention In Live Streaming In China
INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE, MANAGEMENT AND TOURISM (ICSSMT-2023)
Conference Paper UTM FIRST AUTHOR
2023
Applying Solutions To Increase The Monthly Revenue: A Participatory Action Research In A F&B Sme In Malaysia
4TH INTERNATIONAL CONFERENCE ON DATA ANALYTICS FOR BUSINESS AND INDUSTRY
Conference Paper FIRST UTM CORRESPONDING AUTHOR
2023
An Empirical Study Of Leadership Styles And Employee Job Performance In The Malaysian Private Industry
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS & SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2023
Stressor-Strain-Outcome (Sso) Model In The Context Of Enterprise Social Media Research
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2023
The Literature Review On Short Video Social Media Advertising Effectiveness
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2023
The Adoption Of Stimulus-Organism-Response (Sor) Model In The Social Commerce Literature
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES,
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2023
Psychological Empowerment And Job Satisfaction On Organizational Commitment Among Sme Employees
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS & SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2023
Exploring Psychological Distance And Construal Level In Word-Of-Mouth Intention Literature
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2023
The Behavioral Intention Of Young Malaysians Towards Cashless Society: Value-Based Adoption Model
COGENT BUSINESS & MANAGEMENT
Publication In Web Of Science FIRST UTM CORRESPONDING AUTHOR
2023
The Mediating Effect Of Emotional Intelligence On The Relationship Between Talent Management Practices And Leadership Skills In Malaysian Glcs
SUSTAINABILITY
Publication In Web Of Science CO-AUTHOR
2023
Job Satisfactions And Human Resource Management For Hotel Staff In China
ACTION RESEARCH IN MANAGEMENT
Book Chapter UTM FIRST AUTHOR
2023
Retail: Redefining Selling Therapy
INDUSTRIAL REVOLUTION 4.0: EMERGENCE, EVOLVING CONCERNS, CHALLENGES AND OPPORTUNITIES
Book Chapter FIRST UTM CORRESPONDING AUTHOR
2023
Open Innovation Towards Secondary School Innovation Performance In Kulai District
MIGRATION LETTERS
Publication In Scopus CO-AUTHOR
2023
Linkedin Unleashed: Igniting Your Business’S Marketing Success On The World’S Premier Professional Platform
BIZCONNECTION
Publication In Academic And Profesional Magazine UTM FIRST AUTHOR
2023
A Paradigm Shift In Investing Risks And Rewards
BIZCONNECTION
Publication In Academic And Profesional Magazine UTM FIRST AUTHOR
2023
Positive Communication Is At The Core
AHIBS BIZCONNECTION
Publication In Academic And Profesional Magazine CO-AUTHOR
2023
Is Sustainable Tourism Development Important For Emerging Economy? A Study In Malaysia On Factors Affecting Locals’ Attitude. 5
39TH BUSINESS & ECONOMICS SOCIETY INTERNATIONAL CONFERENCES
Conference Paper CORRESPONDING AUTHOR
2022
Bee Modular Utm And Community Empowerment
AHIBS BIZCONNECTION
Article In Mass Media CORRESPONDING AUTHOR
2022
Conceptual Paper On Action Research In A Chinese Lithium Electric Materials Company: Brain Drain, Talent-Position Mismatch And Talent Outflow
INTERNATIONAL CONFERENCE ON DATA ANALYTICS FOR BUSINESS AND INDUSTRY
Conference Paper CORRESPONDING AUTHOR
2022
A Conceptual Paper On Action Research In Job Satisfaction And Turnover Intention For A Chinese Property Company
THE INTERNATIONAL CONFERENCE ON DATA ANALYTICS FOR BUSINESS AND INDUSTRY
Conference Paper CORRESPONDING AUTHOR
2022
Supporting Quality Work-Life In The Workplace: Determinants And Impact On Work Performance
39TH BUSINESS AND ECONOMICS SOCIETY INTERNATIONAL CONFERENCE
Conference Paper CO-AUTHOR
2022
The Effectiveness Of Digital Entrepreneurship Towards Higher Education Institution In Malaysia: The Case Of B40 Students In Southern Region Universities
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2022
Presenteeism In The Workplace And The Effect On Employees’ Well-Being
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2022
Factors Influencing Foreign Direct Investment (Fdi) Location Selection: A Review Of The Literature
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2022
Bibliometric Analysis Of Global Research Trends On Higher Education Internationalization Using Scopus Database: Towards Sustainability Of Higher Education Institutions
SUSTAINABILITY
Publication In Web Of Science UTM FIRST AUTHOR
2022
Action Research On Turnover Intention In A Chinese Private High School Teachers: Conceptual Paper
2022 INTERNATIONAL CONFERENCE ON DECISION AID SCIENCES AND APPLICATIONS (DASA)
Publication In Web Of Science CORRESPONDING AUTHOR
2022
Action Research On Online Business Performance Of A Chinese Sport Equipment Company: A Conceptual Paper
2022 INTERNATIONAL CONFERENCE ON DECISION AID SCIENCES AND APPLICATIONS (DASA)
Publication In Web Of Science FIRST UTM CORRESPONDING AUTHOR
2022
Preliminary Study: Improving Patients’ Satisfaction At The Physiotherapy Department In Hospital A
ENTREPRENEURSHIP AND BUSINESS MANAGEMENT: PRACTICE, PROCESS THEORY
Book Chapter CO-AUTHOR
2022
Action Research On Chinese Teachers In A Private School
ENTREPRENEURSHIP & BUSINESS MANAGEMENT: PRACTICE, PROCESS, THEORY
Book Chapter CORRESPONDING AUTHOR
2022
The Impact Of Csr On Consumer Behaviour And Moderating Role Of Patriotism: A Case On Chinese Sportwear Brand.
STRATEGIC CORPORATE SOCIAL RESPONSIBILITY: A PARADIGM SHIFT IN THE APPROACH TO CORPORATE SOCIAL RESPONSIBILITY (CSR)
Book Chapter UTM FIRST AUTHOR
2022
Well-Being In The Workplace: Unravelling The Determinants And Consequences Of Work Stress Presenteeism From The Perspective Of The Job Demandsresources (Jd-R) Model
XINAN JIAOTONG DAXUE XUEBAO/JOURNAL OF SOUTHWEST JIAOTONG UNIVERSITY
Publication In Scopus CO-AUTHOR
2022
Conceptual Model On Determinants Of Intention To Participate In Urban Farming
THE 1ST FOODI INTERNATIONAL CONFERENCE UNIVERSITI TEKNOLOGI MALAYSIA
Conference Paper UTM FIRST AUTHOR
2022
Research On The Way Of Vocational Education Enterprises' A-Share Listing: A Comparative Case Study Of China
4TH ANNUAL INTERNATIONAL MULTIDISCIPLINARY RESEARCH CONFERENCE (IMRC)
Conference Paper UTM FIRST AUTHOR
2021
The Internationalization Of Born Globals Business Schools: A Conceptual Framework
2021 INTERNATIONAL CONFERENCE ON DATA ANALYTICS FOR BUSINESS AND INDUSTRY, ICDABI 2021
Publication In Scopus UTM FIRST AUTHOR
2021
The Impact Of Live Video Streaming On Chinese Consumers’ Product Preference: A Construal Level Perspective
7TH INTERNATIONAL CONFERENCE ON RESEARCH AND INNOVATION IN INFORMATION SYSTEMS (ICRIIS 2021)
Conference Paper UTM FIRST AUTHOR
2021
Exploring Marketing Strategy And Current Situation Of Live Streaming Ecommerce In China: A Case Of Live Streamer Xin Youzhi
INTERNATIONAL CONFERENCE MANAGEMENT, ACCOUNTING, BANKING, ECONOMICS AND BUSINESS RESEARCH-(ICMABEBR-21)
Conference Paper UTM FIRST AUTHOR
2021
Measuring Customer Satisfaction Level At Counter Service, Sunlife Malaysia Johor Bahru
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2021
Improving Patient Satisfaction At Paediatric Outpatient Clinic Services, Hospital Tuanku Fauziah
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2021
The Link Between Green Human Resource Management And Green Management Practices In Achieving Green Competitive Advantage: The Moderating Role Of Stakeholder Pressure
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2021
Action Research On Turnover Intention Of Staff In An Australian Milk Powder Company
THE INTERNATIONAL CONFERENCE ON DECISION AID SCIENCES AND APPLICATIONS
Publication In Web Of Science FIRST UTM CORRESPONDING AUTHOR
2021
Determinant Of Brand Origin Recognition Accuracy (Bora) Score And Need For Cognition As Moderator: A Conceptual Paper
THE 2021 INTERNATIONAL CONFERENCE ON DECISION AID SCIENCES AND APPLICATIONS
Publication In Web Of Science FIRST UTM CORRESPONDING AUTHOR
2021
Factors Affecting Job Satisfaction Among Young Employees In The Information & Communications Technology Sector In Malaysia
THE 2021 INTERNATIONAL CONFERENCE ON DECISION AID SCIENCES AND APPLICATIONS (DASA'21)
Publication In Web Of Science CO-AUTHOR
2021

ACTION RESEARCH IN BUSINESS MANAGEMENT
Book (Text) CO-AUTHOR
2021
Changing Landscape Of Business Research: A Multidisciplinary Research Approach
CHANGING LANDSCAPE OF BUSINESS RESEARCH: A MULTIDISCIPLINARY RESEARCH APPROACH
Book Chapter CO-AUTHOR
2021
The Winning Strategies For A Book Store In Malaysia
CHANGING LANDSCAPE OF BUSINESS RESEARCH: A MULTIDISCIPLINARY RESEARCH APPROACH
Book Chapter CORRESPONDING AUTHOR
2021
The Impact Of Job Satisfaction On Turnover Intention In An Australian Milk Powder Company
ACTION RESEARCH IN BUSINESS AND MANAGEMENT
Book Chapter UTM FIRST AUTHOR
2021
An Examination On Service Quality Dimensions In A Software Development Firm
ACTION RESEARCH IN BUSINESS MANAGEMENT
Book Chapter CO-AUTHOR
2021
The Belt And Road Initiative: A Study On Malaysian Small And Medium Enterprises’ Motives For Internationalization
THE INTERNATIONAL JOURNAL OF INTERDISCIPLINARY ORGANIZATIONAL STUDIES
Publication In Scopus UTM FIRST AUTHOR
2021
Factors Influencing Ethical Decision Making: A View Through Engineering Consultancy Firm In Malaysia
2020 INTERNATIONAL CONFERENCE ON DECISION AID SCIENCE AND APPLICATION (DASA)
Publication In Scopus CO-AUTHOR
2021
Action Research Approach: Improving The Effectiveness Of Decision Making On Controlling Employee Turnover Rate In A Small Private Steel Casting Company Under Capacity Limited Environment
2021 THIRD INTERNATIONAL SUSTAINABILITY AND RESILIENCE CONFERENCE: CLIMATE CHANGE
Publication In Scopus UTM FIRST AUTHOR
2021
Relational Capital And Manufacturing Capability: The Role Of Knowledge Transfer In Small And Medium Enterprises Manufacturing Sector
ESTUDIOS DE ECONOMIA APLICADA
Publication In Scopus CO-AUTHOR
2021
Factors Affecting Malaysian'S Intention To Adopt Mobile Payment Applications
2021 INTERNATIONAL CONFERENCE ON DATA ANALYTICS FOR BUSINESS AND INDUSTRY, ICDABI 2021
Publication In Scopus CO-AUTHOR
2021
Business Models In Live Video Streaming Platforms: A Comparative Case Study
INTERNATIONAL CONFERENCE MANAGEMENT, ACCOUNTING, BANKING, ECONOMICS AND BUSINESS RESEARCH-(ICMABEBR-21)
Conference Paper UTM FIRST AUTHOR
2021
The Belt & Road Initiative: A Study From Malaysian Smes' Perspective
PROCEEDINGS OF THE 8TH INTERNATIONAL CONFERENCE ON ENTREPRENEURSHIP AND BUSINESS MANAGEMENT (ICEBM 2019) UNTAR
Proceedings CO-AUTHOR
2020
Butter Cookie
UTM ALUMNI NEWS
Article In Mass Media INDIVIDUAL AUTHOR
2020
Attracting Gen Z To Smes: A View Through Job Characteristic Model
THE 2020 INTERNATIONAL CONFERENCE ON DECISION AID SCIENCES AND APPLICATIONS (DASA'20)
Proceedings CO-AUTHOR
2020
Factors Influencing Ethical Decision Making : A View Through Engineering Consultancy Firm In Malaysia
THE 2020 INTERNATIONAL CONFERENCE ON DEICSION AID SCIENCES AND APPLICATIONS
Proceedings CO-AUTHOR
2020
Malaysian Small And Medium Enterprises (Smes) Awareness On The Belt And Road Initiative (Bri)
ASIA INTERNATIONAL MULTIDISPLINARY CONFERENCE
Conference Paper UTM FIRST AUTHOR
2020
Memorable Tourist Experience And Satisfaction : A Study In Melaka
THE 2ND INTERNATIONAL CONFERENCE OF SUSTAINABILITY AND RESILIENCE
Conference Paper CORRESPONDING AUTHOR
2020
Value-Based Adoption Model On E-Wallet In Malaysia: A Conceptual Paper
THE 2020 INTERNATIONAL CONFERENCE ON DECISION AID SCIENCES AND APPLICATIONS (DASA'20)
Conference Paper CORRESPONDING AUTHOR
2020
The Impact Of Job Satisfaction On Turnover Intention: Action Research On A Milk Powder Company In Australia
AHIBS ACTION RESEARCH CHALLENGE 2020
Conference Paper UTM FIRST AUTHOR
2020
Action Research On Turnover Intention: A Case Of Private High School Teachers In China
AHIBS ACTION RESEARCH CHALLENGE 2020
Conference Paper UTM FIRST AUTHOR
2020
An Action Research On Employee Job Satisfaction In Xyz Hotel
AHIBS ACTION RESEARCH CHALLENGE 2020
Conference Paper UTM FIRST AUTHOR
2020
Research On Controlling Employee Turnover Rate In Small Private Steel Casting Company Under Capacity Limited Environment
AHIBS ACTION RESEARCH CHALLENGE 2020
Conference Paper UTM FIRST AUTHOR
2020
Job Satisfaction And Turnover Intention In The Chinese Property Management Industry: Action Research On Chongqing Beleyn Property Management Corporation
AHIBS ACTION RESEARCH CHALLENGE 2020
Conference Paper UTM FIRST AUTHOR
2020
Action Research On Employee Turnover Intention: A Study On A Cosmetics Retail Company
AHIBS ACTION RESEARCH CHALLENGE 2020
Conference Paper UTM FIRST AUTHOR
2020
Applying Solutions To Increase The Monthly Revenue: A Participatory Action Research In F&B Sme In Malaysia.
AHIBS ACTION RESEARCH CHALLENGE 2020
Conference Paper UTM FIRST AUTHOR
2020
A Study On Determining Factors Influence Pricing Competitive For Airlines In Malaysia
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2020
Factors Influencing Competitive Pricing For Airlines In Malaysia
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCE
Excellence In Research For Australia (Era) CO-AUTHOR
2020
Contemporary Issues In Global Market: Analysis On Handicraft Industry In Vietnam
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2020
Cosmetic Surgery Industry In Brazil: An Assessment Using Cause And Effect Model And Risk Assessment Matrix
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ACCOUNTING, FINANCE AND MANAGMENT SCIENCES
Excellence In Research For Australia (Era) CORRESPONDING AUTHOR
2020
Human Factors Determinants Of Licensed Aircraft Engineers That Influenced Organizational Safety Performance
International Journal of Academic Research in Business and Social Sciences
Excellence In Research For Australia (Era) CO-AUTHOR
2020
Analysis On Competitiveness Of The Handicrafts Industry: A Case Of Sri Lanka
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CORRESPONDING AUTHOR
2020
Malaysian Small And Medium Enterprises (Smes) Perceived Challenges Associated To Internationalisation Activity: A Reflection On The Belt And Road Initiative (Bri)Internationalisation Activity: A Reflection On The Belt And Road Initiative (Bri)
INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN ECONOMICS AND FINANCE
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2020
Malaysian Small And Medium Enterprises Awareness On The Belt And Road Initiative
INTERNATIONAL JOURNALOF ADVANCE SCIENCE AND TECHNOLOGY
Publication In Scopus UTM FIRST AUTHOR
2020
Value-Based Adoption Model On E-Wallet In Malaysia: A Conceptual Paper
2020 INTERNATIONAL CONFERENCE ON DECISION AID SCIENCES AND APPLICATION (DASA)
Publication In Scopus CORRESPONDING AUTHOR
2020
Attracting Gen Z To Small And Medium Enterprises (Smes):A View Through The Job Characteristic Model
2020 INTERNATIONAL CONFERENCE ON DECISION AID SCIENCES AND APPLICATION (DASA)
Publication In Scopus CO-AUTHOR
2020
Memorable Tourist Experience And Satisfaction: A Study In Melaka
2020 SECOND INTERNATIONAL SUSTAINABILITY AND RESILIENCE CONFERENCE: TECHNOLOGY AND INNOVATION IN BUILDING DESIGNS
Publication In Scopus CORRESPONDING AUTHOR
2020
Pumpkin Bun
UTM ALUMNI NEWS
Article In Mass Media INDIVIDUAL AUTHOR
2020
Malaysian Small And Medium Enterprises(Smes) Perceived Challenges Associated To Internationalisation Activity: A Reflection On The Belt And Road Initiative (Bri)
KUALA LUMPUR INTERNATIONAL CONFERENCE ON EDUCATION, ECONOMICS AND TECHNOLOGY (KLICEET 2020)
Proceedings UTM FIRST AUTHOR
2020
Belt & Road Initiative: A Study From Malaysia Sme'S Perspective
THE EIGHT CONFERENCE ON ENTREPRENEURSHIP AND BUSINESS MANAGEMENT (ICEBM)
Conference Paper CORRESPONDING AUTHOR
2019
Belt & Road Initiative: A Qualitative Study On Malaysians Awareness And Attitude On Education Opportunities
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH ON BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2019
The Impact Of Innovation On Competitiveness Of Smartphone Industry In China
THE EIGHT INTERNATIONAL CONFERENCE ON ENTREPRENEURSHIP AND BUSINESS MANAGEMENT (ICEBM)
Conference Paper UTM FIRST AUTHOR
2019

Legend : IP CATEGORY IP LEVEL

Intellectual Property Name Grant Register No. IP Level IP Category
MEASURING QUESTIONS IN A QUESTIONNAIRE OF A RESEARCH PROJECT LY2020004346 NATIONAL COPYRIGHT
AWARENESS OF LIFELONG LEARNING THROUGH ACCREDITATION OF PRIOR EXPERIENTIAL LEARNING (APEL) AMONG ADULT LEARNERS IN MALAYSIA NATIONAL COPYRIGHT
INTERVIEW PROTOCOL OF CUSTOMER ACQUISITION STRATEGIES AT A GRAPHIC DESIGN FIRM NATIONAL COPYRIGHT
ACCELERATING GLOBAL TALENT MOBILITY FOR LIFELONG LEARNING NATIONAL COPYRIGHT
INTERVIEW PROTOCOL ON CREATING AWARENESS AND ENGAGEMENT OF DEINSTITUTIONALIZATION AND REINTEGRATION PROGRAM THROUGH SOCIAL MEDIA NATIONAL COPYRIGHT
QUESTIONNAIRE ON FACTORS THAT ACCELERATE THE DETERMINANTS OF ECOPRENEURIAL ACTIVITIES IN MALAYSIA NATIONAL COPYRIGHT
THE SUSTAINABLE MANUFACTURING PRACTICES RESEARCH FRAMEWORK FOR SME MANUFACTURERS IN MALAYSIA NATIONAL COPYRIGHT
REALISING A SUSTAINABLE TALENT EXCELLENCE ECOSYSTEM NATIONAL COPYRIGHT
PROMOTING TALENT MOBILITY IN THE REALISATION OF TALENT EXCELLENCE NATIONAL COPYRIGHT
TOWARDS REALISATION OF TALENT EXCELLENCE IN THE MALAYSIA HIGHER EDUCATION NATIONAL COPYRIGHT
PERCEPTION OF URBAN FARMING AMONG URBANITES IN MALAYSIA NATIONAL COPYRIGHT
MALAYSIAN SMALL AND MEDIUM ENTERPRISES IN ADOPTING RENEWABLE ENERGY NATIONAL COPYRIGHT
INTERVIEW PROTOCOL: MANUFACTURING SMES' READINESS TOWARDS NET ZERO CARBON EMISSION NATIONAL COPYRIGHT
CUSTOMER SATISFACTION LEVEL ON SERVICES PROVIDED BY THE SECURITY DIVISION/DEPARTMENT OF THE UNIVERSITY NATIONAL COPYRIGHT
LIFELONG LEARNING AMONG EMPLOYEES IN MALAYSIA NATIONAL COPYRIGHT
BUILDING AND WRITING A GOOD HYPOTHESIS IP/CR/01905 NATIONAL COPYRIGHT
FRAMEWORK OF FACTORS THAT AFFECT PURCHASE INTENTION ON INSTAGRAM AMONG UTM LOCAL UNDERGRADUATES’ STUDENTS NATIONAL COPYRIGHT
INTERVIEW PROTOCOL FOR PROS AND CONS OF INDUSTRIAL REVOLUTION (IR) 4.0 TO MALAYSIA AT INDUSTRY AND COUNTRY LEVELS NATIONAL COPYRIGHT
INTERVIEW PROTOCOL: MANUFACTURING SMES POST COVID-19 IMPACT AND READINESS IP/CR/00490 NATIONAL COPYRIGHT
INTERVIEW PROTOCOL IN ASSESSING THE CHALLENGES AND PERCEIVED SUPPORT OF SMALL AND MEDIUM ENTERPRISES IN PROVIDING TRAINING AND DEVELOPMENT TO THEIR EMPLOYEES LY2020004383 NATIONAL COPYRIGHT
INTERVIEW PROTOCOL IN ASSESSING THE PERCEPTION OF E-WALLET AMONG MICRO ENTERPRISES IN MALAYSIA LY2020004345 NATIONAL COPYRIGHT
INTERVIEW PROTOCOL ON PROS AND CONS OF E-WALLET LY2020004374 NATIONAL COPYRIGHT
INTERVIEW PROTOCOL FOR FIRMS' RESPONSES AND EXPECTATIONS RELATED TO DIGITAL FREE TRADE ZONE NATIONAL COPYRIGHT
INTERVIEW PROTOCOL FOR PERCEPTION TOWARDS DIGITAL FREE TRADE ZONE LY2020001682 NATIONAL COPYRIGHT

Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL

Supervision List
NG SHEAN MIN
THE INFLUENCE OF DESIGN THINKING AND ENTREPRENEURIAL ECOSYSTEM ON THE BUSINESS MODEL INNOVATION OF SOCIAL ENTERPRISES(SES) IN MALAYSIA
PHD ON GOING CO-SUPERVISOR
ZHANG YUEFEI

PHD ON GOING SUPERVISOR
LIU YUEQIN
THE INFLUENCE OF SHORT VIDEO ADVERTISING ON ENGAGEMENT AND PURCHASE INTENTION OF DOUYIN USERS  
PHD ON GOING SUPERVISOR
LIM WAI KIN
CONSUMER SWITCHING INTENTION TOWARDS THE ELECTRIC VEHICLES THE PERSPECTIVE OF PUSH PULL MOORING MODEL
PHD ON GOING SUPERVISOR
SU TONG
THE EFFECT OF INNOVATION DIMENSIONS ON CORPORATE FINANCIAL PERFORMANCE IN CHINA: THE MODERATING ROLE OF ESG PERFORMANCE   
PHD ON GOING SUPERVISOR
ESSA ALI MOHAMED BILHAJ
  FACTORS INFLUENCING THE LIBYAN ONLINE GREEN PURCHASING INTENTION USING S-O-R MODEL  
PHD ON GOING CO-SUPERVISOR
DANIEL TAN ENG KENG
THE INFLUENCE OF CUSTOMER EXPERIENCE; SERVICE QUALITY AND SATISFACTION ON POST-CONSUMPTION BEHAVIOUR IN THE CONTEXT OF INTEGRATED RESORT
PHD ON GOING SUPERVISOR
WANG, CHUNLIAN

PHD ON GOING SUPERVISOR
LI YEHENG
TO EXPLORE THE INFLUENCE MECHANISM OF ONLINE FITNESS CUSTOMER LOYALTY AND THE MODERATING EFFECT OF PARA-SOCIAL BEHAVIOR
PHD ON GOING SUPERVISOR
NAZIFA BTE ABD. GHANI
DEVELOPING A FRAMEWORK OF INTERNATIONALIZATION PROCESS FOR BUSINESS SCHOOLS IN MALAYSIA: A QUALITATIVE RESEARCH    
PHD ON GOING SUPERVISOR
WANG YUNYAN
THE IMPACT OF EXCESSIVE ENTERPRISE SOCIAL MEDIA USAGE ON EMPLOYEE JOB PERFORMANCE  
PHD ON GOING SUPERVISOR
ANUSHA A/P KRISHNAN
IMPACT OF SERVICE QUALITY AND CUSTOMER SATISFACTION: A RESEARCH ON HOTEL INDUSTRY IN MALAYSIA.  
PHD ON GOING SUPERVISOR
ZHAO KEXIN
THE ANTECEDENTS AND CONSEQUENCES OF ENGAGEMENT: A STUDY ON LIVE STREAMING IN SOCIAL COMMERCE   
PHD ON GOING SUPERVISOR
HUANG JIAWEI
  THE IMPACT OF LIVE VIDEO STREAMING E-COMMERCE ON GENERATION Z WORD-OF-MOUTH INTENTION USING EXPERIMENTAL STUDY  
PHD ON GOING SUPERVISOR
ELYSSA EVELYN WONG
THE MODERATING ROLE OF SELF-EFFICACY, AGE AND EXPERIENCE ON EMPLOYEE ADOPTION INTENTION OF HEALTHCARE INFORMATION SYSTEM IN MALAYSIA’S HEALTHCARE FACILITIES
PHD ON GOING SUPERVISOR
LEE PEI WAH
A STIMULUS-ORGANISM-RESPONSE (S-O-R) PERSPECTIVE OF MINDFUL CONSUMPTION BEHAVIOR IN MALAYSIA IN RELATION TO WASTE REDUCTION.
PHD ON GOING SUPERVISOR
SU YUE
EXAMINING THE INFLUENCE OF BLOCKCHAIN TECHNOLOGY ADOPTION ON CUSTOMER LOYALTY IN THE CHINESE RETAIL SECTOR THROUGH AN EMPIRICAL ANALYSIS BASED ON THE SOR MODEL   
PHD ON GOING SUPERVISOR
KUANG, XIANGFENG

MASTER GRADUATED SUPERVISOR 2019
TIAN, XIULAN

MASTER GRADUATED SUPERVISOR 2019
FU, XUE

MASTER GRADUATED SUPERVISOR 2020
MIAO, RUI

MASTER GRADUATED SUPERVISOR 2020
JIA, RAN

MASTER GRADUATED SUPERVISOR 2020
LIU, ZEHUA

MASTER GRADUATED SUPERVISOR 2020
JU, JINGNAN

MASTER GRADUATED SUPERVISOR 2020
FU, JIANGHUA

MASTER GRADUATED SUPERVISOR 2020
AMJAD MOHAMED ELMAGZOUB AHMED GAFAR

MASTER GRADUATED SUPERVISOR 2020
WANG, XIANXIONG

MASTER GRADUATED SUPERVISOR 2020
LIU, LEI

MASTER GRADUATED SUPERVISOR 2020
ZENG SHUOHAN

MASTER GRADUATED SUPERVISOR 2021
SHIRLEY KUAN CHIEN HUI

MASTER GRADUATED SUPERVISOR 2021
WEE BOON KHUANG

MASTER GRADUATED SUPERVISOR 2021
SHIM MAN XI

MASTER GRADUATED SUPERVISOR 2021
LEE WAN JING

MASTER GRADUATED SUPERVISOR 2021
XING HAN

MASTER GRADUATED SUPERVISOR 2022
NURUL ATIQAH BINTI AMRAN

MASTER GRADUATED SUPERVISOR 2022
NANTHINI A/P A. SUNDARA RAJAN

MASTER GRADUATED SUPERVISOR 2022
WEI ZIYUAN

MASTER GRADUATED SUPERVISOR 2022
AZHAR BIN OTHMAN

MASTER GRADUATED SUPERVISOR 2023
MOHAMMED TOUHAMI

MASTER GRADUATED SUPERVISOR 2023
DOONG YEE JIUN

MASTER GRADUATED SUPERVISOR 2023
GONG HONG

MASTER GRADUATED SUPERVISOR 2023
PUREEN TEOH PEI SHAN

MASTER GRADUATED SUPERVISOR 2023
HANI WIDYAWANI BINTI AWANG @ FAUZI

MASTER GRADUATED SUPERVISOR 2023
SIA CHUN WEI

MASTER GRADUATED SUPERVISOR 2023
MALATHY A/P KALIMUTHU

MASTER GRADUATED SUPERVISOR 2023
KUNASHALINI A/P PONGKUNRAN

MASTER GRADUATED SUPERVISOR 2023
LIM YEW QING

MASTER GRADUATED SUPERVISOR 2023
ASUVANEE A/P PANNIR SELVAM

MASTER GRADUATED SUPERVISOR 2023
NURIN AMIRAH BINTI ABDUL RAHIM

MASTER GRADUATED SUPERVISOR 2023
PUNITHASELVI A/P S RAMAN

MASTER GRADUATED SUPERVISOR 2023
TANUSSA A/P SUBRAMANIAM

MASTER GRADUATED SUPERVISOR 2023
LIM YEW HUI

MASTER GRADUATED SUPERVISOR 2023
HAN KIAN KONG

MASTER ON GOING SUPERVISOR
SITI AMINAH BINTI AHMAD

MASTER ON GOING SUPERVISOR
NG LEE CHIN

MASTER ON GOING SUPERVISOR
ALZEER FAHAD MANSOUR A

MASTER ON GOING SUPERVISOR