GRANT(PI & MEMBERS)
30
PUBLICATIONS
111
INDEXED PUBLICATION
54
TOTAL STUDENTS
H-INDEXED (SCOPUS)
CITATIONS (SCOPUS)
Grant (PI)
INDUSTRY GRANTS
2
INTERNATIONAL GRANTS
4
UNIVERSITY FUND
1
TOTAL
Publications
INDEXED PUBLICATION
54
NON-INDEXED PUBLICATION
2
OTHERS PUBLICATION
55
TOTAL
Supervisions
MASTER
48
PHD
18
TOTAL
Legend : SPONSOR TYPE OF GRANT
| Grant Name | Year |
|---|---|
| PHARMACEUTICAL INNOVATION AND BUSINESS STRATEGIES: THE GROWTH OF A HONG KONG PHARMA BUSINESS APEL EDUCATION PTE. LTD. International Grant |
2025 |
| INVESTIGATING THE SUSTAINABLE CONSUMPTION PRACTICES AMONG YOUNG INDIGENOUS COMMUNITY IN MALAYSIA RUG OF UTM Potential Academic Staff |
2024 |
| Inclusive Workplace for Aging Population: Working Beyond Retirement from the Job Demand and Resources Model (JD-R) Perspective RUG OF UTM UTM Encouragement Research |
2024 |
| F4+ 1.5: Feasibility and Supply Chain Studies on Amorphophallus sp. as Agrifood Commodity in Malaysia RUG OF UTM Geran Penyelidikan Hi-Tech(F4) |
2024 |
| IMPACT OF TIKTOK ACTIVITY, INTERACTIVITY, CONTENT ON FASHION PRODUCTS TOWARDS CUSTOMER SATISFACTION IN MALAYSIA RUG OF UTM UTM R&D Fund |
2024 |
| ENHANCING THE GLOBAL VISIBILITY OF CHINA'S COMPUTING POWER CENTER AND INFORMATION INDUSTRIALIZATION Zhong Cheng Li Nuo (Beijing) Education Technology Co. Ltd. International Grant |
2024 |
| THE IMPACT OF ESG MARKETING ON CONSUMER BEHAVIOUR ZHONGHE EDUCATION TECHNOLOGY (NANJING) CO., LTD. International Grant |
2024 |
| SUSTAINABLE TALENT MOBILITY IN CHINA AND MALAYSIA ZHONGHE EDUCATION TECHNOLOGY (NANJING) CO., LTD. Contract |
2023 |
| KAJIAN PEMBANGUNAN PELAN PENGURUSAN STRATEGIK BAGI PROJEK BEE MODULAR UTM DI TASIK PAYA BUNGOR, GAMBANG RUMPUN TIMUR SDN BHD Contract |
2023 |
| MARKET RESEARCH ON SKIN CARE PRODUCT LAUNCHING FOR YOUNG MUSLIM LADIES DURIO PPE SDN. BHD. Contract |
2023 |
| EXPLORING THE BUSINESS AND MANAGERIAL COMPETENCIES IN TALENT DEVELOPMENT PROGRAM KUMPULAN WANG PERSARAAN (DIPERBADANKAN) Contract |
2023 |
| DEVELOPING GLOBAL TALENT MOBILITY FOR LIFELONG LEARNING FROM A HUMAN RESOURCE PERSPECTIVE ZHONGHE EDUCATION TECHNOLOGY (NANJING) CO., LTD. Contract |
2022 |
| THE EFFECTIVENESS OF CAPSIM BUSINESS SIMULATION IN TALENT DEVELOPMENT PROGRAM EXPERIENTIAL BUSINESS LEARNING (M) SDN BHD Contract |
2022 |
| FOSTERING GLOBAL TALENT MOBILITY FOR LIFELONG LEARNING FROM MARKETING PERSPECTIVE ZHONGHE EDUCATION TECHNOLOGY (NANJING) CO., LTD. Contract |
2022 |
| DETERMINING THE EFFECTIVENESS OF UPSKILLING EDUCATION PROGRAM KUMPULAN WANG PERSARAAN (DIPERBADANKAN) Non Goverment Agency |
2021 |
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Legend : PUBLICATION CATEGORY TYPE OF AUTHORS
| Publication Name | Year |
|---|---|
|
The Impact Of Enterprise Social Media Fatigue On
Employee Creativity: A Conceptual Paper
BUSINESS MANAGEMENT AND STRATEGY Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2025 |
|
Assessing The Effect Of Environment, Social And
Governance On Brand Attachment And Brand Loyalty: A
Conceptual Paper
INTERNATIONAL CONFERENCE ON ECONOMICS, FINANCE & BUSINESS, LISBON Proceedings UTM FIRST AUTHOR |
2024 |
|
Determinant Of Brand Happiness And Self-Green Brand
Congruity As Moderator: A Conceptual Paper
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS, FINANCE & BUSINESS, LISBON Proceedings UTM FIRST AUTHOR |
2024 |
|
A Conceptual Paper On Social Media Engagement And Customer Retention For A Financial Services Agency
6TH SUSTAINABILITY AND RESILIENCE CONFERENCE: INTEGRATION OF NATURE-BASED SOLUTIONS IN INDUSTRIAL AND DEVELOPMENTAL TRANSITIONS Conference Paper UTM FIRST AUTHOR |
2024 |
|
Enabling Social Enterprise Success In Malaysia: A Conceptual Model Linking Entrepreneurial Ecosystem And Financial Performance
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR |
2024 |
|
Electric Vehicle Choices In Malaysia: A Conceptual Model Investigating Switching Intentions Through The Push-Pull-Mooring Model
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2024 |
|
Online Purchase Intention Of Digital Products Among University Students
BUSINESS MANAGEMENT AND STRATEGY Excellence In Research For Australia (Era) CO-AUTHOR |
2024 |
|
An Implementation Of Reward System To Improve
On Employee’S Motivation
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) FIRST UTM CORRESPONDING AUTHOR |
2024 |
|
An Implementation Of Digital Platform To Enhance
The Appointment Scheduling System
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) FIRST UTM CORRESPONDING AUTHOR |
2024 |
|
Discovering Leadership Styles To Address The Talent Retention In It Sector: A Review Of Literature
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR |
2024 |
|
Action Research In Social Media Marketing To
Improve Firm Performance: Conceptual Paper
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2024 |
|
He Implementation Of Enterprise Risk Management (Erm) Frameworks In Small And Medium Enterprises (Smes): A Literature Review
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2024 |
|
Microlearning Implementation Strategies And Their Impact On Talent Retention
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR |
2024 |
|
Maximizing Global Brands Impact Through Social Media Marketing
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2024 |
|
Unveiling The Drivers Of Online Green Purchases In Libya: Conceptual Framework Based On S-O-R Model Approach
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) 2ND UTM CORRESPONDING AUTHOR |
2024 |
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Legend : IP CATEGORY IP LEVEL
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Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL
| Supervision List |
|---|
|
ZHAO KEXIN ANTECEDENTS AND CONSEQUENCES OF CONSUMER ENGAGEMENT IN SOCIAL COMMERCE LIVE STREAMING IN CHINA PHD GRADUATED SUPERVISOR 2024 |
|
WANG YUNYAN THE IMPACT OF ENTERPRISE SOCIAL MEDIA USAGE ON EMPLOYEE’S WORK EXHAUSTION AND CREATIVITY PHD GRADUATED SUPERVISOR 2024 |
|
HUANG JIAWEI FACTOR INFLUENCING ELECTRONIC WORD-OF-MOUTH INTENTION OF LIVE VIDEO STREAMING E-COMMERCE AMONG GENERATION Z USING EXPERIMENTAL STUDY PHD GRADUATED SUPERVISOR 2024 |
|
LIU YUEQIN THE INFLUENCES OF MOBILITY FIT-VIABILITY, CONTENT CREDIBILITY AND LIKEABILITY ON ATTITUDE, ENGAGEMENT, AND PURCHASE INTENTION OF DOUYIN USERS PHD GRADUATED SUPERVISOR 2024 |
|
SU YUE THE INFLUENCE OF BLOCKCHAIN TECHNOLOGY CHARACTERISTICSON CONSUMER PERCEPTION AND LOYALTY IN THE CHINESE RETAIL SECTOR PHD ON GOING SUPERVISOR |
|
NG SHEAN MIN THE INFLUENCE OF DESIGN THINKING AND ENTREPRENEURIAL ECOSYSTEMON THE FIRM PERFORMANCE OF SOCIAL ENTERPRISES(SES) IN MALAYSIA PHD ON GOING CO-SUPERVISOR |
|
ZHANG YUEFEI EXPLORING SOCIAL MARKETING INTERVENTION FOR FIRM PERFORMANCE IN DIGITAL MALL INDUSTRY PHD ON GOING SUPERVISOR |
|
HAN ZICHENG PHD ON GOING SUPERVISOR |
|
WANG, CHUNLIAN EFFECTS OF GREEN ATTITUDES, GREEN BRAND IMAGE, GREEN ATTRACTIVENESS, GREEN ATTITUDES TRANSPARENCY, GREEN BRAND TRUST ON GREEN BRAND LOVE AND GREEN CITIZENSHIP    PHD ON GOING SUPERVISOR |
|
NAZIFA BTE ABD. GHANI DEVELOPING A FRAMEWORK OF AN INTERNATIONALIZATION PROCESS FOR BUSINESS SCHOOLS IN MALAYSIA: A QUALITATIVE RESEARCH   PHD ON GOING SUPERVISOR |
|
LI YEHENG RESEARCH ON USER BEHAVIOR OF ONLINE FITNESS PLATFORMS FROM THE PERSPECTIVE OF HEALTH GOALS    PHD ON GOING SUPERVISOR |
|
ESSA ALI MOHAMED BILHAJ FACTORS INFLUENCING THE LIBYAN ONLINE GREEN PURCHASING INTENTION.   PHD ON GOING CO-SUPERVISOR |
|
LIU RENZHONG PHD ON GOING SUPERVISOR |
|
SU TONG STIMULUS-RESPONSE MODEL IN EXAMINING THE IMPACT OF ESG: MODERATION OF SELF-GREEN BRAND CONGRUITY PHD ON GOING SUPERVISOR |
|
LIM WAI KIN CONSUMER SWITCHING BEHAVIOUR TOWARDS THE ELECTRIC VEHICLES THE PERSPECTIVE OF PUSH PULL MOORING MODEL   PHD ON GOING SUPERVISOR |
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