GRANT(PI & MEMBERS)
PUBLICATIONS
INDEXED PUBLICATION
TOTAL STUDENTS
H-INDEXED (SCOPUS)
CITATIONS (SCOPUS)
Grant (PI)
TOTAL
Publications
INDEXED PUBLICATION
14
NON-INDEXED PUBLICATION
0
OTHERS PUBLICATION
0
TOTAL
Supervisions
PHD
8
MASTER
16
TOTAL
Legend : SPONSOR TYPE OF GRANT
| Grant Name | Year |
|---|---|
| A Longitudinal Study for Bintang Mekar Construction And Trading Customer Profiling BINTANG MEKAR CONSTRUCTION AND TRADING Contract |
2025 |
| Religious Sensitivity in Advertising: A Comparative Study of Consumer Behavior in Malaysia, Pakistan, Hungry, China RUG OF UTM Geran Penyelidik Baharu |
2024 |
| Enhancing Business Model Among B40 Urban Women through Artificial Intelligence (AI)-Driven Social Media Analytics Yayasan Tan Sri Azman Hashim Non Goverment Agency |
2023 |
Legend : PUBLICATION CATEGORY TYPE OF AUTHORS
| Publication Name | Year |
|---|---|
|
Exploring Virtual Reality And Augmented Reality Applications In Tourism Destination Research: A Systematic Literature Review And Directions For Future Research
JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS Publication In Web Of Science CO-AUTHOR |
2026 |
|
Driving Competence Across Sectors: High-Involvement Work Practices And Creative Self-Efficacy In Public And Private Organizations
INTERNATIONAL JOURNAL OF QUALITY AND SERVICE SCIENCES Publication In Web Of Science FIRST UTM CORRESPONDING AUTHOR |
2025 |
|
Online Travel Reviews And Tourist Destination Choices: An Extension Of The Information Adoption Model
TOURISM REVIEW INTERNATIONAL Publication In Scopus UTM FIRST AUTHOR |
2025 |
|
From Click To Confirmation. The Effect Of Hotel Website Quality And Online Reviews In Fostering Booking Intentions
INTERNATIONAL JOURNAL OF QUALITY AND SERVICE SCIENCES Publication In Web Of Science UTM FIRST AUTHOR |
2025 |
|
Human-Robot Interaction Attributes At The Restaurants: Will It Enhance Revisit Intentions?
JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY Publication In Web Of Science FIRST UTM CORRESPONDING AUTHOR |
2025 |
|
Should I Use Chatgpt Travel Insurance Recommendations?
A Dual-Process Theory Perspective
INTERNATIONAL JOURNAL OF CONSUMER STUDIES Publication In Web Of Science FIRST UTM CORRESPONDING AUTHOR |
2025 |
|
Exploring The Impact Of Environmental Management On Sustainable Concerns In Restaurants
BRITISH FOOD JOURNAL Publication In Web Of Science UTM FIRST AUTHOR |
2025 |
|
Do Materialism And Shopping Enjoyment Impact Luxury Brand Purchase Intention?
ASIAN JOURNAL OF BUSINESS RESEARCH Publication In Scopus UTM FIRST AUTHOR |
2024 |
|
Aiot-Education: The Effects Of Chatgpt Use Among Postgraduate Students In Arab Countries
ARTIFICIAL INTELLIGENCE OF THINGS (AIOT) FOR PRODUCTIVITY AND ORGANIZATIONAL TRANSITION Publication In Scopus CO-AUTHOR |
2024 |
|
Lgbtq Hotel Selection Criteria: A Thematic Analysis Method
JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS Publication In Web Of Science UTM FIRST AUTHOR |
2024 |
|
Beyond Apples And Oranges: Unraveling The Complexity In Corporate Sustainability Reporting
JOURNAL OF SERVICE MANAGEMENT Publication In Web Of Science UTM FIRST AUTHOR |
2024 |
|
Does Knowledge Collecting And Donating Enhance A Bank'S Salesperson Performance?
BUSINESS PROCESS MANAGEMENT JOURNAL Publication In Web Of Science FIRST UTM CORRESPONDING AUTHOR |
2024 |
|
Should I Voice To Improve Workplace Practices?
BUSINESS PROCESS MANAGEMENT JOURNAL Publication In Web Of Science CO-AUTHOR |
2024 |
|
Pay‑Per‑Click (Ppc) Advertising And Continuous Banking Service Intentions
JOURNAL OF FINANCIAL SERVICES MARKETING Publication In Web Of Science UTM FIRST AUTHOR |
2024 |
Legend : IP CATEGORY IP LEVEL
| Intellectual Property Name | Grant Register No. | IP Level | IP Category |
|---|---|---|---|
| INTERVIEW PROTOCOL ON IMPROVING KNOWLEDGE AND EMPOWERING DOCTORS WHEN DIAGNOSING AND MANAGING LATENT TUBERCULOSIS | NATIONAL | COPYRIGHT |
Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL
| Supervision List |
|---|
|
HAI TINGYU MASTER ON GOING SUPERVISOR |
|
JAMUNA DEVI A/P CHINNIAH MASTER GRADUATED SUPERVISOR 2024 |
|
WU CHEN PHD ON GOING CO-SUPERVISOR |
|
NAUFAL OKTAMAYORANDHY WIRATNOPUTRA MASTER GRADUATED SUPERVISOR 2025 |
|
LIU YUTONG CONSUMER BEHAVIOR IN MARKETING: LUXURY BRAND MARKETING PHD ON GOING CO-SUPERVISOR |
|
AYE AYE NYEIN OO MASTER GRADUATED SUPERVISOR 2025 |
|
LOH JIA WEN MASTER GRADUATED SUPERVISOR 2025 |
|
CAO SHURAN ENHANCING BOEYIN€™S PEKING OPERA COSTUMES PRODUCTION PROCESSES THROUGH DIGITAL TRANSFORMATION PHD ON GOING CO-SUPERVISOR |
|
CAO YAOZHONG MASTER ON GOING SUPERVISOR |
|
MOHD WAFI BIN ABD.RAHIM MASTER GRADUATED SUPERVISOR 2025 |
|
XU YING PHD ON GOING CO-SUPERVISOR |
|
WANG MINGZHI THE ROLE OF ARTIFICIAL INTELLIGENCE IN EFFECTIVE BUSINESS OPERATIONS PHD ON GOING CO-SUPERVISOR |
|
KU AZLINA BINTI KU BAHARUM MASTER GRADUATED SUPERVISOR 2025 |
|
GUO WENSHUO MASTER GRADUATED SUPERVISOR 2024 |
|
MOHD ASYRAF BIN MOHD AMIN MASTER GRADUATED SUPERVISOR 2024 |
|
SITI ZAHIRAH BINTI ZINAL MASTER GRADUATED SUPERVISOR 2024 |
|
XIANG CHUNHONG MASTER GRADUATED SUPERVISOR 2024 |
|
SITI AISYAH BINTI ADAM MALIK MASTER ON GOING SUPERVISOR |
|
NORSYAHIDAH FAZREEN BT MOHD JALALUDDIN MASTER GRADUATED SUPERVISOR 2024 |