GRANT(PI & MEMBERS)
68
PUBLICATIONS
288
INDEXED PUBLICATION
67
TOTAL STUDENTS
H-INDEXED (SCOPUS)
CITATIONS (SCOPUS)
Grant (PI)
NATIONAL GRANTS
3
UNIVERSITY FUND
2
TOTAL
Publications
INDEXED PUBLICATION
67
NON-INDEXED PUBLICATION
28
OTHERS PUBLICATION
193
TOTAL
Supervisions
MASTER
13
PHD
31
TOTAL
Legend : SPONSOR TYPE OF GRANT
| Grant Name | Year |
|---|---|
| Enhancing Collaborative Innovation: Leveraging Absorptive Capacity in Researcher-Practitioner Partnerships through a Marketing Consortium Framework MINISTRY OF EDUCATION Fundamental Research Grant Scheme |
2024 |
| Program Pembangunan Komuniti B40 Berasaskan Kemahiran Urutan dan Refleksologi Menggunakan Hasil Penanaman Pintar Herba Dan Sayuran di Kawasan Wilayah Persekutuan Putrajaya. YAYASAN RAJA ZARITH SOFIAH NEGERI JOHOR Centre for Community and Industry Network |
2024 |
| Program Pembangunan Komuniti B40 Berasaskan Penanaman Pintar Herba Dan Sayuran di Kawasan Wilayah Persekutuan Putrajaya PERBADANAN PUTRAJAYA Centre for Community and Industry Network |
2024 |
| Colloidal Kesum-Silver Nanoparticles as Antibacterial Spray and Cream INNOVATION AND COMMERCIALISATION CENTRE (ICC) Prototype Development Fund |
2024 |
| LSPB 1.5 : Kajian dan Penyediaan Rangka Tindakan "Green and Smart Terminal Blueprint" untuk Terminal Larkin Sentral: Bidang Tumpuan Amalan Perniagaan Lestari (Focus Area 5) LARKIN SENTRAL PROPERTY BERHAD Contract |
2024 |
| Evaluating the Challenges and Training Opportunities in Johor's SMEs: CEOs’ Perspectives OPTIMUM Professional Training Academy (OPTA) Non Goverment Agency |
2024 |
| Building A Consortium for Researcher-Practitioner Collaboration in Marketing Research and Innovation GROCERMART PTE LTD International Grant |
2023 |
| UTMSPC 2.1: Kajian Impak Latihan dan Promosi bagi memperkasa kesejahteraan rakyat mengikut Kerangka Matlamat pembangunan Mampan: Kajian Kes di Yayasan Pembangunan Keluarga Darul Ta’zim UTM SPACE QUICK WIN RESEARCH GRANT |
2023 |
| UTMSPC 1.27 :Digital Transformation Programs for UTM SPACE: Learning Analytics Dashboards to Support Academic Advising Dialogue in Continuing Education Ecosystem UTM SPACE QUICK WIN RESEARCH GRANT |
2022 |
| Pre-Commercialization Of Dual-Antibax Cream INNOVATION AND COMMERCIALISATION CENTRE (ICC) Prototype Development Fund |
2021 |
| PROJEK PERANCANGAN DAN REKABENTUK PEMBANGUNAN TAMAN AWAM KE ARAH KULAI BANDAR PINTAR DAN BANDAR LESTARI 2025 MAJLIS PERBANDARAN KULAI Non Goverment Agency |
2021 |
| Career Women with Children, Domestic Violence & Professional Competencies RUG OF UTM UTM Zamalah |
2021 |
| PELAKSANAAN PENGURUSAN RISIKO DI JABATAN KESIHATAN AWAM, DAERAH KULAI MAJLIS BANDARAYA ISKANDAR PUTERI,JOHOR BAHRU Non Goverment Agency |
2021 |
| PELAKSANAAN PENYELIDIKAN PENGURUSAN RISIKO ZK CONSORTIUM SDN BHD Zecon Kimlun Consortium Sdn Bhd Contract Research DTD |
2021 |
| Projek MOSTI 3 : Public Awareness of Consumer Products Containing Radioactive Material: A Pilot Study in Malaysia MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN Non Goverment Agency |
2021 |
| Projek MOSTI 1 : Radioactivity in the Living Environment: A Need for Harmonization of Legislative Control MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN Non Goverment Agency |
2021 |
| Program MOSTI : Safety Concern Related to Consumer Products Containing Radioactive Materials in Malaysia MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN Non Goverment Agency |
2021 |
| Behavioural Change Intervention : The Application of Integrated Persuasive Communication Messages (IPCM) in Promoting Pro-environmental Consumption RUG OF UTM UTM Encouragement Research |
2020 |
| IMPAK PENEMPATAN PEKERJA ASING KE ATAS SOSIO- EKONOMI MASYARAKAT DAERAH KULAIJAYA, JOHOR MAJLIS PERBANDARAN KULAI Non Goverment Agency |
2020 |
| PROTOTYPE DEVELOPMENT OF DUAL-ANTIBAX COMPACT POWDER: ANTIBACTERIAL WOUND HEALING AGENT INNOVATION AND COMMERCIALISATION CENTRE (ICC) Prototype Development Fund |
2020 |
| Developed a New Hybrid Quantitative Approach for Islamic Total Quality Management (i-TQM) towards organizational performance in Malaysian Halal Food Industry RUG OF UTM UTM Fundamental Research |
2020 |
| SAFETY CONCERN RELATED TO CONSUMER PRODUCTS CONTAINING RADIOACTIVE MATERIALS IN MALAYSIA RUG OF UTM UTM High Impact Research |
2020 |
| A STUDY ON THE EFFECTIVENESS OF SCENARIO-BASED LEARNING APPROACH AMONG UNIVERSITY STUDENTS RUG OF UTM UTM Encouragement Research |
2019 |
| EXPLORING AWARENESS OF E-CONSUMERS RIGHTS FROM THE MALAYSIAN URBAN GENERATION-YS' PERSPECTIVES RUG OF UTM UTM Encouragement Research |
2019 |
| ROLE OF ENVIRONMENTAL RESPONSIBLE BEHAVIOUR IN PREDICTING MALAYSIAN CONSUMERS' PURCHASE OF ENERGY EFFICIENT VEHICLE RUG OF UTM Tier 2 |
2019 |
| OPEN INNOVATION ACTIVITIES AND FIRM'S INNOVATION PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN THE MALAYSIAN MANUFACTURING SECTOR. RUG OF UTM Tier 2 |
2019 |
| Developing framework for sustainable Baba Nyonya heritage tourism RUG OF UTM Tier 2 |
2019 |
| Entrepreneurial Orientation and Organizational Performance of Online Business in Malaysia RUG OF UTM Tier 2 |
2019 |
| ELECTRONIC WASTE RECYCLING BEHAVIOR FOR REVERSE LOGISTICS IN MALAYSIA RUG OF UTM Tier 2 |
2019 |
| BENCHMARKING AND DEVELOPMENT OF QUALITY MANAGEMENT SYSTEMS FRAMEWORK FOR MALAYSIA CONSTRUCTION INDUSTRY RUG OF UTM Industry-International Incentive Grant |
2019 |
| PROGRAM PEMINDAHAN ILMU PENGURUSAN JENAMA DAN STRATEGI PEMASARAN MEDIA SOSIAL KEPADA USAHAWAN JOHOR - ENTREPRENEURSHIP & MARKETING TECHNOLOGY 2019 (EMT 2019) CENTER FOR COMMUNITY AND INDUSTRY NETWORK (CCIN) Business Entity |
2019 |
| DEVELOPING WILLINGNESS TO PAY MODEL FOR AGRITOURISM AS NEW SOURCE OF NATIONAL INCOME MINISTRY OF EDUCATION Fundamental Research Grant Scheme |
2019 |
| UTM-TDR 40.4 (T2): ENVIRONMENTAL CONSCIOUSNESS AND SUSTAINABLE DEVELOPMENT PERFORMANCE OF ECO-INDUSTRIAL PARK IN MALAYSIA RUG OF UTM UTM Transdiciplinary Research Grant |
2018 |
| PROTOTYPE DEVELOPMENT OF BAG CONTAINING NPK-ORGANO-ZEOLITE AS ADVANCED CONTROLLED RELEASED FERTILIZER MINISTRY OF EDUCATION Prototype Development Fund |
2018 |
| PENYELIDIKAN BERKAITAN PEMBANGUNAN PROSES DAN SISTEM PENGURUSAN KUALITI SYARIKAT DALAM SKOP KERJA-KERJA PEMBINAAN KYS CONSTRUCTION SDN BHD Contract Research DTD |
2018 |
| Medical Tourism in Malaysia RUG OF UTM Tier 2 |
2018 |
| Strengthening awareness on tooth brushing behaviour among students of Tadika Genius Sinar Bakat. MINISTRY OF EDUCATION Networking Grant |
2017 |
| Jejak Usahawan Makanan IKS Batu Pahat 2016 UNIVERSITI TEKNOLOGI MALAYSIA Business Entity |
2016 |
| BENGKEL CYBER COPYWRITING RUG OF UTM Business Entity |
2016 |
| Optimized New Fundamental Hybrid Quantitative Approach for Development of Sustainability in Manufacturing Industry MINISTRY OF EDUCATION Fundamental Research Grant Scheme |
2016 |
| Blueprint Development to promote life-style tourism in Tangkak RUG OF UTM Institut Inovasi Strategik Johor |
2016 |
| Pemasaran dan Penjenamaan Produk Makanan IKS Batu Pahat RUG OF UTM Institut Inovasi Strategik Johor |
2016 |
| PEMBANGUNAN MOBILE APPS VISIT PONTIAN RUG OF UTM Institut Inovasi Strategik Johor |
2016 |
| Comparative Study between Malaysia and Philippines on Motivational Factors in Women Entrepreneurship RUG OF UTM Potential Academic Staff |
2016 |
| THE IMPACT OF ENTERPRISE RISK MANAGEMENT PRACTICES ON MALAYSIAN HIGHER EDUCATIONAL INSTITUTIONS PERFORMANCE RUG OF UTM Tier 1 |
2016 |
| PROJEK TRANSFORMASI KOMUNITI MELALUI KEUSAHAWANAN SOSIAL- MINI RURAL TRANSFORMATION CENTRE (RTC) MAWAI MINISTRY OF EDUCATION Business Entity |
2016 |
| PROJEK TRANSFORMASI KOMUNITI MELALUI KEUSAHAWANAN SOSIAL- MINI RTC LAYANG LAYANG, JOHOR. (COMMUNITY TRANSFORMATION THROUGH SOCIAL ENTREPRISE (CTSE) MINISTRY OF EDUCATION Business Entity |
2016 |
| ENVIRONMENTAL COLLABORATION FOR GREEN SUPPLY CHAIN MANAGEMENT AND SUSTAINABILITY PERFORMANCE IN MALAYSIAN MANUFACTURING INDUSTRY RUG OF UTM Encouragement Grant |
2015 |
| Pemindahan Pengetahuan Perniagaan dan Keusahawanan Melalui Pendekatan Kuiz & Permainan (Gamification Platform) Peringkat Kolej-Kolej Vokasional MINISTRY OF EDUCATION Networking Grant |
2015 |
| THE INFLUENCE OF ENVIROPRENEURSHIP ON GREEN SUPPLY CHAIN MANAGEMENT PRACTICES AND SUSTAINABILITY PERFORMANCE RUG OF UTM Potential Academic Staff |
2014 |
| THE COMMUNITY IMPACT OF UTM AS AN EDUCATION PROVIDER RUG OF UTM Flagship |
2014 |
| Instagram Hashtag Content Analysis: What Do They Say About Our Food? RUG OF UTM Tier 1 |
2014 |
| Exploring New Technical Approach of Total Quality Management (TQM) and Business Transformation Performance Model for Japanese and Non-Japanese Companies in Malaysia Automotive Industry. RUG OF UTM Tier 1 |
2014 |
| MARKET STUDY AND COMMERCIALISATION ON CARDIO DEVICES RUG OF UTM Flagship |
2013 |
Legend : PUBLICATION CATEGORY TYPE OF AUTHORS
| Publication Name | Year |
|---|---|
|
Business Case Lab: Transforming Entrepreneurship Education With Practical Case Studies
NEW ACADEMIA LEARNING INNOVATION (NALI2024) Proceedings CO-AUTHOR |
2024 |
|
Communicating Sustainability Fashion In Marketing Advertisements
On The Context Of Malaysia: Stimuli Development And Pre Testing Results
ASIAN SOCIAL SCIENCE Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2023 |
|
Malaysian Consumers’ Adoption Intention Of Smartwatch
ECONOMIC AND SOCIAL ISSUES IN SUSTAINABILITY Book Chapter FIRST UTM CORRESPONDING AUTHOR |
2023 |
|
Research Design: Ethnocentrism On Purchase Intention Of Fast Fashion Co-Branding In China
INTERNATIONAL JOURNAL OF OPERATIONS AND QUANTITATIVE MANAGEMENT Publication In Scopus UTM FIRST AUTHOR |
2023 |
|
Advertising Value Of Social Media Advertisement On Sustainable Brand Purchase Intention: The Moderating Role Of User-Generated Video Among Gen Z In Malaysia
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE STUDIES Publication In Scopus UTM FIRST AUTHOR |
2023 |
|
A Bibliometric Analysis Of House Prices Determination
AIP CONFERENCE PROCEEDINGS Publication In Scopus UTM FIRST AUTHOR |
2023 |
|
Factors Influencing The
Consumption Of Beauty Cosmetics Among Malaysian
BUSINESS MANAGEMENT SYMPOSIUM 6.0 2022 Conference Paper UTM FIRST AUTHOR |
2022 |
|
Sustainable Fashion: The Way For Future, But Where Are We Now?
AHIBS BIZCONNECTION Publication In Academic And Profesional Magazine CORRESPONDING AUTHOR |
2022 |
|
Should We Adopt Online Green Product Reviews?
Source Credibility Theory (Sct) And Structural
Equation Modeling (Sem) Results
PROCEEDINGS OF THE 1ST MALAYSIA SUSTAINABLE UNIVERSITY NETWORK NATIONAL CONFERENCE (MYSUN 2022) Proceedings UTM FIRST AUTHOR |
2022 |
|
Dual-Antibax (Organo-Metal-Clay) Antibacterial Cream
CREATIONS DE UITM, INTERNATIONAL MEGA INNOVATION CARNIVAL 2022 Proceedings CO-AUTHOR |
2022 |
|
Toss Electronic Waste Right: From Toxic To Green
E-PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2022 EXHIBITION & COMPETITION Proceedings CO-AUTHOR |
2022 |
|
LAPORAN AKHIR CADANGAN NAIK TARAF BANGUNAN UTM INTERNATIONAL Clasified/Technical Report CO-AUTHOR |
2022 |
|
Factors That Drive Marketing Strategies Implementation For Purchase Intention Of Tadika Santalia
MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR |
2022 |
|
Marketing Intervention To Stimulate Purchase Intention Of My-Robot Taman Universiti Sdn. Bhd.
MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR |
2022 |
|
Social Media Brand Communication Strategies To Enhance Brand Equity Of Top One Technology Sdn. Bhd.
MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR |
2022 |
|
Social Media And Engagement Strategies To Increase Brand Equity And Purchase Intention Of Red Future Network Enterprise
MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR |
2022 |
|
Social Media Strategies To Increase Brand Of A Traditional Chinese Pastry Shop – Chop Kian Lai Seng
MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR |
2022 |
|
Marketing Mix To Increase Purchase Intention Of Plumbing And Maintenance Service Provider – Case Of Azman Bin Ahmad
MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR |
2022 |
|
Social Media Communication Strategies To Enhance Brand Passion And Purchase Intention Of Pro Bakers Enterpris
MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR |
2022 |
|
Marketing Mix To Increase The Brand Awareness And Customer Satisfaction Of Jannahnoe Empire Sendirian Berhad
MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR |
2022 |
|
Online Booking Implementation For Nasesz Enterprise
MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR |
2022 |
|
A Taxonomical Study Of Tourism Experience Based On Bibliometric Analysis
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2022 |
|
Advancing Competitive Intelligence As A Correlation Of Competitive Advantage In Iraqi Banking Industry
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2022 |
|
Marketing Mix To Increase Purchase Intention Of Plumbing And Maintenance Services
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR |
2022 |
|
Price Consciousness, Deal And Coupon Proneness, E-Wom And Purchase Intention On Social Commerce Sites
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2022 |
|
Drivers Of Sustainable Apparel Purchase Intention: An Empirical Study Of Malaysian Millennial Consumers
SUSTAINABILITY Publication In Web Of Science CORRESPONDING AUTHOR |
2022 |
|
Public Awareness Of Consumer Products Containing Radioactive Materials: Empirical Evidence From Malaysia
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH Publication In Web Of Science CORRESPONDING AUTHOR |
2022 |
|
Moderating Effect Of Collectivism On Chinese Consumers' Intention To Adopt Electric Vehicles-An Adoption Of Vbn Framework
SUSTAINABILITY Publication In Web Of Science CO-AUTHOR |
2022 |
|
Online Attire Shopping For Plus Size Women – Influence Of Model Body Size, Written Fit Information And Perceived Similarity
LIFESTYLE MARKETING IN DIGITAL AGE Book Chapter UTM FIRST AUTHOR |
2022 |
|
Sustainable Economic Growth And Decent Work
PERSPECTIVES ON SUSTAINABLE ECONOMIC GROWTH AND DECENT WORK Book Chapter CO-AUTHOR |
2022 |
|
Factors That Affect Gen Z Continuous Watching Intention In Streaming Platform
BUSINESS INNOVATION Book Chapter UTM FIRST AUTHOR |
2022 |
|
Increasing Destination Loyalty Of International Students Towards
Malaysian Higher Educational Institutions
INTERNATIONAL JOURNAL OF EVALUATION AND RESEARCH IN EDUCATION Publication In Scopus CO-AUTHOR |
2022 |
|
Antecedents Of Brand Loyalty Using Brand Personality As A Moderator In Social Media Brand Communities
INTERNATIONAL JOURNAL OF INDUSTRIAL ENGINEERING AND PRODUCTION RESEARCH Publication In Scopus UTM FIRST AUTHOR |
2022 |
|
Bibliometrics Analysis Of Social Media And Entrepreneurship Research Using Scopus Database
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE STUDIES Publication In Scopus UTM FIRST AUTHOR |
2022 |
|
The Impact Of Price Sensitivity And Ethical Consumption On Millennial Utilitarian Consumer Behavior
INTERNATIONAL JOURNAL OF OPERATIONS AND QUANTITATIVE MANAGEMENT Publication In Scopus UTM FIRST AUTHOR |
2022 |
|
PERSPECTIVES ON SUSTAINABLE ECONOMIC GROWTH AND DECENT WORK Original Book EDITOR |
2022 |
|
Investigate Website Quality And E-Trust For Online Booking Implementation
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE Proceedings CO-AUTHOR |
2021 |
|
The Impact Of Brand Equity On Purchase Intention Toward Herms C Enterprise
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE Conference Paper CO-AUTHOR |
2021 |
|
Drivers To Increase Recycling Behavior In Higher Education Institutions
MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper CO-AUTHOR |
2021 |
|
Factors Affecting Consumer Repurchase Intention Towards
Airbnb
MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper CO-AUTHOR |
2021 |
|
What Drives Consumer Adoption Of Mobile Wallet?
MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper CO-AUTHOR |
2021 |
|
The Influences Of Vlog Attributes On
Parasocial Interaction And Branding
MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper CO-AUTHOR |
2021 |
|
Experiential Learning For Entrepreneurship
SYMPOSIUM ON TEACHING & LEARNING PRACTICES IN ELECTRICAL ENGINEERING (STLEE 2021) Proceedings CO-AUTHOR |
2021 |
|
Enhancing Knowledge Of Young Generation In Zero Waste Management
II. INTERNATIONAL ACADEMICIAN STUDIES CONGRESS: SUSTAINABILITY TOWARDS SOCIETY 5.0 Proceedings CO-AUTHOR |
2021 |
|
Service Learning Pedagogy In Social Media And Branding Class Towards Quadruple Helix Partnership (Qhp)
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2021) Proceedings CORRESPONDING AUTHOR |
2021 |
|
Country Of Origin Effects On Malaysian Purchase Intention Of Car
BUSINESS MANAGEMENT SYMPOSIUM 4.0 PROCEEDING Proceedings CORRESPONDING AUTHOR |
2021 |
|
Consumer Adoption Intention Toward Healthcare
Wearable Technology
SYDNEY INTERNATIONAL CONFERENCE ON GLOBAL BUSINESS, INNOVATION AND ENTREPRENEURSHIP (SICBIE-2021) Proceedings CO-AUTHOR |
2021 |
|
Andragogy In Experiential Learning For Social Wellbeing
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CO-AUTHOR |
2021 |
|
"Envirunment" Virtual Run To Educate Sustainable Development Goals And Commit Zero Waste Practices
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2021 EXHIBITION & COMPETITION Proceedings CO-AUTHOR |
2021 |
|
Social Media Marketing Strategies To Increase Purchase Intention Of A Kindergarten
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE Proceedings CO-AUTHOR |
2021 |
|
Teaching Macroeconomics For Undergraduate Students
Using Project-Based Learning: Perspectives Of Non-Economic Major
INTERNATIONAL SYMPOSIUM ON TEACHING AND LEARNING INNOVATION 2021 Proceedings CO-AUTHOR |
2021 |
|
Influence Of Uniqueness And Innovativeness Of Fast Food Menu Towards Customer Satisfaction
MARKETING CONVENTION 2020 (MARVENT'20) Proceedings UTM FIRST AUTHOR |
2021 |
|
Creating A Student-Centered Collaborative Learning Through Planning A Successful Webinar
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2021) Proceedings CO-AUTHOR |
2021 |
|
The Implementation Of Social Media Interaction Toward Brand
Awareness And Brand Image For A Pastry Shop
BLM2-ICAM4 AN INTERNATIONAL JOINT E-CONFERENCE Proceedings CO-AUTHOR |
2021 |
|
SAFETY CONCERN RELATED TO CONSUMER PRODUCTS CONTAINING RADIOACTIVE MATERIALS - FINAL REPORT SUBMITTED TO KUMPULAN WANG AMANAH (KWA) MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN (MSPK), MINISTRY OF SCIENCE, TECHNOLOGY AND INNOVATION (MOSTI) AND ATOMIC ENERGY LICENSING BOARD (AELB), MALAYSIA, JANUARY 2022. Clasified/Technical Report CO-AUTHOR |
2021 |
|
Factors Affecting Destination Loyalty Of Foreign Students Towards Malaysian Higher Education Institutions
MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper CO-AUTHOR |
2021 |
|
Factors That Affect Gen Z Continuous Watching Intention On Streaming Platform
MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper UTM FIRST AUTHOR |
2021 |
|
Influence Of Korean Wave Towards Student Lifestyle
MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper CO-AUTHOR |
2021 |
|
Factors That Predict The Usage Intention Towards Tiktok Among Malaysian Consumers
MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper UTM FIRST AUTHOR |
2021 |
|
Foodpanda: Consumers’ Purchase Intention Towards Online Food Delivery Service
MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper UTM FIRST AUTHOR |
2021 |
|
The Behavioural Intention Of Customers’ Adoption Of Smartphone Fitness Apps
MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper UTM FIRST AUTHOR |
2021 |
|
Enhancing Knowledge Of Young Generation In Zero Waste Management
II. INTERNATIONAL ACADEMICIAN STUDIES CONGRESS 2021/FALL (AS-2021/FALL) Conference Paper CO-AUTHOR |
2021 |
|
Factors That Influencing The Adoption Of E-Wallet Among Undergraduate Students In Utm Johor Bahru
MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper CO-AUTHOR |
2021 |
|
Online Gaming Experience: Virtual Game Items Purchase Intention
MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper UTM FIRST AUTHOR |
2021 |
|
Social Media As A Tool To Help Select Tourism Destinations:
Case Of Universiti Teknologi Malaysia, Skudai
MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper CO-AUTHOR |
2021 |
|
Effect Of Reference Price Toward Customer Purchase Intention On Frozen Food: A Case Study At Restaurant Vegetarian S.I Jin Wei
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE Conference Paper CO-AUTHOR |
2021 |
|
E-Service Factors Of Online Banking And Its Influence On Customer Satisfaction: The Case Of Bank Islam Malaysia Berhad (Bimb)
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE Conference Paper CO-AUTHOR |
2021 |
|
Adoptionintention Towardshealthcarewearable Technology
Among Johor Consumers
MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper CO-AUTHOR |
2021 |
|
The Influence Of Ewom In Social Media On Consumers Purchase Intention Among Youth In Malaysia
MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper CO-AUTHOR |
2021 |
|
Factors Influencing Purchase Intention Of Health Supplement Product Among Utm Jb Students
MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper CO-AUTHOR |
2021 |
|
Designing Social Media Brand Communication Strategies To Enhance Brand Equity Of An Electronic Components Retailer
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE Conference Paper CO-AUTHOR |
2021 |
|
Bibliometric Analysis On Motivation Of Sport Event Volunteer Using The Scopus Database
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR |
2021 |
|
Impact Of Online Classes On Academic Performance Of
University Students During Covid-19
PAKISTAN JOURNAL OF MULTIDISCIPLINARY RESEARCH (PJMR) Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2021 |
|
Psychometric Assessment Of Young Visitors At The National Museum Of Malaysia
ASIAN JOURNAL OF UNIVERSITY EDUCATION (AJUE) Publication In Scopus UTM FIRST AUTHOR |
2021 |
|
Measuring Customer Satisfaction For Courier Services Using Servperf: A Case Study Of Ninja Van
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE Conference Paper CO-AUTHOR |
2021 |
|
Antecedents Of Smartphone Brand Commitment And Switching Behaviour
MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper CO-AUTHOR |
2021 |
|
Antecedents Of Smartphone Brand Commitment And Switching Behaviour
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020) Conference Paper CO-AUTHOR |
2020 |
|
Mobile Wallet Adoption: A Proposed Model
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS-2020) Conference Paper CO-AUTHOR |
2020 |
|
Antecedents Of Brand Loyalty In Social Media Based Brand Communities
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020) Conference Paper CO-AUTHOR |
2020 |
|
What Drives Consumer Adoption Of Mobile Wallet?
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020) Conference Paper CO-AUTHOR |
2020 |
|
Destinations Selection For Educational Tourism: A Review
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020) Conference Paper CO-AUTHOR |
2020 |
|
A Review Of Smartphone Brand Switching Behaviour
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020) Conference Paper CO-AUTHOR |
2020 |
|
Drivers To Increase Recycling Behaviour In Higher Education Institutions
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020) Conference Paper CO-AUTHOR |
2020 |
|
Factors Affecting Student Satisfaction And Destination Loyalty For Educational Tourism
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020) Conference Paper CO-AUTHOR |
2020 |
|
Ways To Increase Word-Of-Mouth In The Retail Industry
27TH WORLD CONFERENCE ON APPLIED SCIENCE, ENGINEERING & TECHNOLOGY (WCASET 2020) Conference Paper CO-AUTHOR |
2020 |
|
Young Consumers' Lifestyles On Their Ecological Behavior
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020) Conference Paper CO-AUTHOR |
2020 |
|
Factors Enhancing Young Consumers Satisfaction Of Mobile Wallet Services In Malaysia
27TH WORLD CONFERENCE ON APPLIED SCIENCE ENGINEERING & TECHNOLOGY (WCASET 2020) Conference Paper CO-AUTHOR |
2020 |
|
How Can Higher Education Institutions Become Sustainable?
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020) Conference Paper CO-AUTHOR |
2020 |
|
Goal Clarity And Financial Literacy Towards Retirement Confidence Among Working Adults In Southern Region, Malaysia
27TH WORLD CONFERENCE ON APPLIED SCIENCE, ENGINEERING AND TECHNOLOGY (WCASET 2020) Conference Paper CO-AUTHOR |
2020 |
|
Current Issues And Emerging Trends Of Social Media Effectiveness In Volunteer Organization
3RD INTERNATIONAL CONFERENCE ON TOURISM, TECHNOLOGY AND BUSINESS MANAGEMENT 2020(ICTTBM) Conference Paper CO-AUTHOR |
2020 |
|
The Moderating Effect Of Cynicism Among Malaysian Consumers On Purchase Intention Of Energy Efficient Vehicle
THE 27TH WORLD CONFERENCE ON APPLIED SCIENCE, ENGINEERING AND TECHNOLOGY (WCASET 2020) Conference Paper UTM FIRST AUTHOR |
2020 |
|
Review The Relationships Between Antecedents Of
Parasocial Interaction And Branding In Video Blog
5TH INTERNATIONAL CONFERENCE ON E-COMMERCE (ICOEC 2020) Conference Paper CO-AUTHOR |
2020 |
|
Perceived Sustainability Performance Of Eco-Industrial Park Through Environmental Consciousness And Strategic Intention
2020 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT (IEEM) Conference Paper CO-AUTHOR |
2020 |
|
Legal Development Of The Malaysian Consumer Protection Act 1999:
20 Years After
27TH WORLD CONFERENCE ON APPLIED SCIENCE ENGINEERING AND TECHNOLOGY (WCASET 2020) Conference Paper CO-AUTHOR |
2020 |
|
Building Future-Ready Educators Through Knowledge Sharing Culture
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 SYMPOSIUM Proceedings CO-AUTHOR |
2020 |
|
Using Competitions To Nurture The Leaders Of Tomorrow
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION Proceedings CO-AUTHOR |
2020 |
|
Extrinsic Motivation For Herbal Medicine Use: Does Consumer Perceived Value Matter?
PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON BUSINESS SUSTAINABILITY AND INNOVATION (ICBSI 2020) Proceedings CO-AUTHOR |
2020 |
|
Exploring The Constructs Of Memorable Adventure Tourism
Experience And Destination Loyalty
KUALA LUMPUR INTERNATIONAL CONFERENCE ON MANAGEMENT, EDUCATION AND TECHNOLOGY (KLIMET 2020) Proceedings UTM FIRST AUTHOR |
2020 |
|
Development Of Entrepreneurs Via Social Media Marketing Service Learning
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION Proceedings UTM FIRST AUTHOR |
2020 |
|
Be Still Project: Andragogy In Experiential Learning For A Good Cause
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION Proceedings CO-AUTHOR |
2020 |
|
Partnership Model For Innovative Student-Centered Learning Approach
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 SYMPOSIUM Proceedings CO-AUTHOR |
2020 |
|
The Effect Of Perceived Value On Sustainable Fashion Consumption In The Era Of Covid-19: A Proposed Conceptual Framework
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2020 |
|
Motivation And Satisfaction At Special Sport Event
INTERNATIONAL JOURNAL OF RECENT TECHNOLOGY AND ENGINEERING (IJRTE) Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2020 |
|
Marketing Innovation And Sme Business Performance In Malaysia
TEST ENGINEERING & MANAGEMENT Journal Article Non Citation-Indexed CO-AUTHOR |
2020 |
|
Memorable Adventure Tourism Experience: Constructs And
Consequences
ASIAN JOURNAL OF ARTS, CULTURE AND TOURISM Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2020 |
|
The Influences Of Parasocial Relationship And Sources Credibility In Promoting Sustainable Fashion In Social Network Sites
INTERNATIONAL JOURNAL OF ENGINEERING AND ADVANCED TECHNOLOGY (IJEAT) Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2020 |
|
The Concept Of Maslahah In Islamic Financial Literacy Among Youth In Bank Negara Malaysia Museum Art And Gallery
JURISDICTIE Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2020 |
|
Pemasaran Dan Penjenamaan Produk Iks
SELANGKAH KE ARAH KELESTARIAN GLOBAL: KEUSAHAWANAN NEGERI JOHOR Book Chapter CO-AUTHOR |
2020 |
|
Why Medical Tourists Must Go To Malaysia!
INTERNATIONAL JOURNAL OF BUSINESS CONTINUITY AND RISK MANAGEMENT Publication In Scopus CO-AUTHOR |
2020 |
|
The Mediating Effect Of Knowledge Management On The Relationship Between Risk Management And Project Performance
2020 6TH IEEE INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, ICIM 2020 Publication In Scopus CO-AUTHOR |
2020 |
|
Legal Development Of The Malaysian Consumer Protection Act 1999: 20 Years After
INTERNATIONAL JOURNAL OF ADVANCED SCIENCE AND TECHNOLOGY Publication In Scopus CO-AUTHOR |
2020 |
|
User-Generated Content Sources: The Use Of Social Media In Motivating Sustainable Luxury Fashion Consumptions
INTERNATIONAL JOURNAL OF SCIENTIFIC AND TECHNOLOGY RESEARCH Publication In Scopus UTM FIRST AUTHOR |
2020 |
|
Student'S Perceived University Image Is An Antecedent Of University Reputation
INTERNATIONAL JOURNAL OF PSYCHOSOCIAL REHABILITATION Publication In Scopus CO-AUTHOR |
2020 |
|
Green Purchasing Practices And Environmental Performance
INTERNATIONAL JOURNAL OF SUPPLY CHAIN MANAGEMENT Publication In Scopus CO-AUTHOR |
2020 |
|
Sustaining Competitive Edge In Iraqi Banks Through Marketing Intelligence And
Decision-Making Effectiveness: A Review
TEST ENGINEERING AND MANAGEMENT Publication In Scopus UTM FIRST AUTHOR |
2020 |
|
Measuring Post-Purchase Regret And Impulse Buying In Online Shopping Experience From Cognitive Dissonance Theory Perspective
2020 6TH IEEE INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, ICIM 2020 Publication In Scopus UTM FIRST AUTHOR |
2020 |
|
Sustainable Fashion - You Don'T Have To Be A Hero To Save The Planet!
UTM NEXUS MAGAZINE Publication In Academic And Profesional Magazine UTM FIRST AUTHOR |
2020 |
|
An Assessment On The Relationship Between Open Innovation Activities And FirmãƒÂ¢Ã‚€Â™S Innovation Performance Of Small And Medium Enterprises In The Malaysian Manufacturing Sector
1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019) Conference Paper CO-AUTHOR |
2019 |
|
Motivation In Health Behaviour: Role Of Autonomous And Controlled Motivation
INDIAN JOURNAL OF PUBLIC HEALTH RESEARCH & DEVELOPMENT Publication In Scopus CO-AUTHOR |
2019 |
|
Investigating Consumer Advocacy On Community Usefulness And Brand Avoidance
3RD ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2019) Conference Paper CO-AUTHOR |
2019 |
|
Factors Driving Online Collaborative Consumption Of Apparel
1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019) Conference Paper CO-AUTHOR |
2019 |
|
Innovative Bee Box Using Modular Recycled Material For Sustainable Bee Farming: A Review And Potential For Commercialisation
INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019 (ITMC 19) Conference Paper CO-AUTHOR |
2019 |
|
Motivational Drivers Behind Sustainable Luxury Consumption:
A Review
1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019) Conference Paper UTM FIRST AUTHOR |
2019 |
|
The Influence Of Facebook Features And Activities On Gen Y'S Purchase Intention
6TH INTERNATIONAL CONFERENCE ON RESEARCH AND INNOVATION IN INFORMATION SYSTEMS (ICRIIS 2019) Conference Paper CO-AUTHOR |
2019 |
|
Technology-Based Self-Service Innovations In B2c Setting
INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019 Conference Paper CO-AUTHOR |
2019 |
|
Advancement On Enterprise Risk Management And Supply Chain Performance
WORLD CONFERENCE ON SUPPLY CHAIN MANAGEMENT AND BUSINESS (WCSCMB-19) 2ND SEP - 3RD SEP'2019 DUBAI, UAE Conference Paper CO-AUTHOR |
2019 |
|
Investigating Consumer Advocacy On Community Usefulness And Brand Avoidance: Organizational Response To Open Complaints
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Environmental Consciousness, Strategic Intention And Perceived Sustainability Performance Of Eco-Industrial Park In Malaysia
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Factors For Improved Young Customer Satisfaction Of Mobile Wallet
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Consumer Purchase Intention Of Natural Functional Food
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Young Consumers Lifestyles On Their Ecological Behavior
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Competitive Advantage In Iraqi Banking Industry: A Review
1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019) Conference Paper UTM FIRST AUTHOR |
2019 |
|
Determinants Of Positive Word-Of-Mouth In Retailing
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Consumers Attitude On Social Media Marketing Communications And Purchase Intention
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Identifying Crisis Management Response Issues In Private Organizations Of Kingdom Saudi Arabia
3RD AFU INTERNATIONAL CONFERENCE: TOWARDS ADVANCED SCIENTIFIC KNOWLEDGE (TASK3-2019) IN BUSINESS SCIENCES Conference Paper CO-AUTHOR |
2019 |
|
The Mediating Effect Of Work Culture Between Total Quality Management And Employee Performance Relationship
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING & TECHNOLOGY (ICSET 2019) Conference Paper CO-AUTHOR |
2019 |
|
Commercialising Social Media For Online Marketing
INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019 Conference Paper CO-AUTHOR |
2019 |
|
The Systematic Literature Review Of Consumer Behaviour And Sustainable Fashion Consumption From 2015-2019
13TH ASIAN ACADEMY OF MANAGEMENT INTERNATIONAL CONFERENCE 2019 (AAMIC 2019) Conference Paper CORRESPONDING AUTHOR |
2019 |
|
Factors Affecting Young Consumers' Impulse Buying Behaviour In Online Apparel Shopping
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper UTM FIRST AUTHOR |
2019 |
|
Factors Driving Malaysian Consumers' Adoption Intention Towards Apple Watch
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper UTM FIRST AUTHOR |
2019 |
|
Effects Of Fashion Co-Branding Factors On Consumers' Purchase Intention Of Apparel Products In Malaysia
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper UTM FIRST AUTHOR |
2019 |
|
The Role Of Social Media Influencers Towards Consumers' Product Awareness Among Malaysian Women
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper UTM FIRST AUTHOR |
2019 |
|
The Impact Of Perceived E-Wom On Purchase Intention: Mediating Role Corporate Image Of Universiti Teknologi Malaysia
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Purchase Intention Towards Bubble Tea Drinks Among Utm Students
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Purchase Intention Of Consumers Towards Klook Social Commerce Site
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper UTM FIRST AUTHOR |
2019 |
|
The Effects Of Product Placement In Television Shows And Its Influence On Purchase Intention
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper UTM FIRST AUTHOR |
2019 |
|
Determinants That Influencing The Behaviour Intention Of Consuming Halal Food Among Muslim Gen Y
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Influence Of Competitive Intelligence Success On Business Competitive Advantage: A Conceptual Framework
5TH ASIA INTERNATIONAL CONFERENCE AIC2019) Conference Paper UTM FIRST AUTHOR |
2019 |
|
Evaluating Motivation And Satisfaction At Special Sport Event
6TH INTERNATIONAL SOCIAL SCIENCES POSTGRADUATES CONFERENCE (ISPC 2019) Conference Paper UTM FIRST AUTHOR |
2019 |
|
Habit In It Usage: Concept And Measurement In Smartphone Context
10TH GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES Proceedings CORRESPONDING AUTHOR |
2019 |
|
Factors Affecting Students' Online Platform System
SCIENCE INTERNATIONAL (LAHORE) Journal Article Non Citation-Indexed CO-AUTHOR |
2019 |
|
Effect Of Green Brand Positioning, Knowledge, And Attitude Of
Customers On Green Purchase Intention
JOURNAL OF ARTS & SOCIAL SCIENCES Journal Article Non Citation-Indexed CO-AUTHOR |
2019 |
|
Factors Driving Consumers Participation In Collaborative
Consumption With Airbnb
JOURNAL OF ARTS & SOCIAL SCIENCES Journal Article Non Citation-Indexed CO-AUTHOR |
2019 |
|
Consumer Perceived Value In Understanding Herbal Medicine Consumption: A Conceptual Model
JOURNAL OF BUSINESS AND SOCIAL REVIEW IN EMERGING ECONOMIES Journal Article Non Citation-Indexed CO-AUTHOR |
2019 |
|
The Influence Of Social Media On Public Value: A Systematic Review Of Past Decade
JOURNAL OF PUBLIC VALUE AND ADMINISTRATION INSIGHTS Journal Article Non Citation-Indexed CO-AUTHOR |
2019 |
|
Effect Of Cynicism Towards Environmentally Responsible Purchase Behaviour Of Energy Efficient Vehicle Among Malaysian Consumers
STUDIA UNIVERSITATIS BABES-BOLYAI, NEGOTIA Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2019 |
|
Factors Affecting Sustainable Apparel Consumption In Emerging Countries: A Systematic Literature Review
PREPRINTS Journal Article Non Citation-Indexed CORRESPONDING AUTHOR |
2019 |
|
Revisiting Stimuli Development Process In Advertising Research
MANAGEMENT RESEARCH SPECTRUM Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2019 |
|
Three-Dimensional Brand Loyalty And Virtual Customer Relationships On Social Media-Based Brand Community
INTERNATIONAL JOURNAL OF RECENT TECHNOLOGY AND ENGINEERING Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2019 |
|
What Drives Women Into Entrepreneurial Activities? View From Malaysia And Philippines
INTERNATIONAL JOURNAL OF ENGINEERING AND TECHNOLOGY Journal Article Non Citation-Indexed CO-AUTHOR |
2019 |
|
Social Value Stream Mapping (Socio-Vsm): Methodology To Societal Sustainability Visualization And Assessment In The Manufacturing System
IEEE ACCESS Publication In Web Of Science CO-AUTHOR |
2019 |
|
The Influence Of Facebook Features And Activities On Consumers' Purchase Intention
6TH INTERNATIONAL CONFERENCE ON RESEARCH AND INNOVATION IN INFORMATION SYSTEMS: EMPOWERING DIGITAL INNOVATION, ICRIIS 2019 Publication In Web Of Science CO-AUTHOR |
2019 |
|
Mcdonald'S Boycott - An Overview Of Human Rights Awareness, Religiosity And Self-Image Among Malaysian Youths
BUSINESS IN ISLAMIC PERSPECTIVE (SOME SELECTED ISSUES) Book Chapter UTM FIRST AUTHOR |
2019 |
|
Does Corporate Social Responsibility Drive Consumer Purchase Intention?
1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019) Conference Paper CO-AUTHOR |
2019 |
|
Conspicuous Consumption
INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE AND HUMANITIES (IGCESH) Conference Paper CO-AUTHOR |
2018 |
|
Use Of Social Media Sites By Malaysian Universities And Its Impact On University Ranking
INTERNATIONAL JOURNAL OF ENGINEERING AND TECHNOLOGY(UAE) Publication In Scopus CO-AUTHOR |
2018 |
|
Perceived Value And Customer Brand Engagement Of Transportation Network Company Facebook Fan Page
THE 6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2018 (MOIME 2018) Conference Paper CO-AUTHOR |
2018 |
|
The Key Account Management Practices And Effectiveness
THE 6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2018 (MOIME 2018) Conference Paper CO-AUTHOR |
2018 |
|
Impacts Of Technology Assessments On Firm Performance
THE 6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2018 (MOIME 2018) Conference Paper CO-AUTHOR |
2018 |
|
Halal Logistics
INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE AND HUMANITIES (IGCESH) Conference Paper CO-AUTHOR |
2018 |
|
Collaborative Consumption Of Apparel
INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE AND HUMANITIES (IGCESH) Conference Paper CO-AUTHOR |
2018 |
|
A Review Of Autonomous Motivation And Controlled Motivation In Health Behaviour
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES (3RD IRC 2018-MY CHAPTER) Conference Paper CO-AUTHOR |
2018 |
|
Sustainable Claim Advertisement: Revisiting Stimuli Development Procedure
2ND ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2018) Conference Paper UTM FIRST AUTHOR |
2018 |
|
Why Medical Tourists Must Go To Malaysia!
ASIA INTERNATIONAL CONFERENCE AIC-2018 Conference Paper CO-AUTHOR |
2018 |
|
Consumer Perceived Value In Understanding The Consumption Of Herbal Medicine: A Review
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES (3RD IRC 2018-MY CHAPTER) Conference Paper CO-AUTHOR |
2018 |
|
Effect Of Cynicism Towards Environmentally Responsible Purchase Behaviour Of Energy Efficient Vehicle Among Malaysian Consumers
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES (3RD IRC 2018-MY CHAPTER) Conference Paper UTM FIRST AUTHOR |
2018 |
|
Total Quality Management Constructs And Employee Performance Measures In Manufacturing Industry
INTERNATIONAL FORUM OF ENGINEERS & PRACTITIONERS Conference Paper CO-AUTHOR |
2018 |
|
Consumers Purchase Intention Towards Local Brand Skincare
MARKETING SYMPOSIUM 2018 (MARSYM 2018) Conference Paper UTM FIRST AUTHOR |
2018 |
|
Social Media Advertising Factors And Malaysian Young Consumers' Purchase Intention: The Case Of Youtube
MARKETING SYMPOSIUM 2018 (MARSYM 2018) Conference Paper UTM FIRST AUTHOR |
2018 |
|
The Effect Of Background Music Towards Malaysian Consumer'S Shopping Behavior In Retail Store
MARKETING SYMPOSIUM 2018 (MARSYM 2018) Conference Paper UTM FIRST AUTHOR |
2018 |
|
Using Toy Bricks As An Innovative Teaching In Operations Management
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION EXHIBITION AND COMPETITION 2018 Proceedings CO-AUTHOR |
2018 |
|
Malaysia Automotive Industry: Progressing Toward Energy Efficient Vehicle Era
PROSIDING PERSIDANGAN SERANTAU SAINS SOSIAL & KEMANUSIAAN (PSSSK) 2018 Proceedings CORRESPONDING AUTHOR |
2018 |
|
Factors Affecting Medical Tourists To Malaysia
ASIA PROCEEDINGS OF SOCIAL SCIENCES (APSS) Proceedings CO-AUTHOR |
2018 |
|
PEMBANGUNAN APLIKASI MUDAH ALIH VISIT PONTIAN Clasified/Technical Report CO-AUTHOR |
2018 |
|
Determinants Of Brand Image And Their Impacts On Purchase Intention Of Grab
JOURNAL OF ARTS & SOCIAL SCIENCES Journal Article Non Citation-Indexed CO-AUTHOR |
2018 |
|
Children'S Ownership Intention Towards Licensed Character Products: The Influence Of Packaging, Advertising, Peers And Pester Power
JOURNAL OF ARTS & SOCIAL SCIENCES Journal Article Non Citation-Indexed CO-AUTHOR |
2018 |
|
Factors Affecting Generation Y Satisfaction And Loyalty In Online Brand Community
ADVANCED SCIENCE LETTERS Publication In Web Of Science CO-AUTHOR |
2018 |
|
Determinants Of Customer Satisfaction Towards Local Malaysian Restaurants
ADVANCED SCIENCE LETTERS Publication In Web Of Science CO-AUTHOR |
2018 |
|
Moderating Role Of Mobile Users' Information Privacy Concerns Towards Behavioural Intention And Use Behaviour In Mobileadvertising
ADVANCED SCIENCE LETTERS Publication In Web Of Science CO-AUTHOR |
2018 |
|
Consumer Proneness Towards In-Store Promotion In Foreign-Based Hypermarket Vs Local-Based Hypermarket
AIP CONFERENCE PROCEEDINGS Publication In Scopus UTM FIRST AUTHOR |
2018 |
|
The Key Account Management Practices And Effectiveness
AIP CONFERENCE PROCEEDINGS Publication In Scopus CO-AUTHOR |
2018 |
|
Critical Success Factors Of Total Quality Management Implementation In Higher Education Institution: Utm Case Study
AIP CONFERENCE PROCEEDINGS Publication In Scopus CO-AUTHOR |
2018 |
|
Perceived Value And Customer Brand Engagement Of Transportation Network Company Facebook Fan Page
AIP CONFERENCE PROCEEDINGS Publication In Scopus CO-AUTHOR |
2018 |
|
Impacts Of Technology Assessments On Firm Performance
AIP CONFERENCE PROCEEDINGS Publication In Scopus CO-AUTHOR |
2018 |
|
Muslim Consumers' Patronage Intention Towards Korean Restaurant Chains In Malaysia
AIP CONFERENCE PROCEEDINGS Publication In Scopus CORRESPONDING AUTHOR |
2018 |
|
Data Analytics Algorithm Benchmark On Distributed Systems
AIP CONFERENCE PROCEEDINGS Publication In Scopus UTM FIRST AUTHOR |
2018 |
|
Muslim Consumers' Patronage Intention Towards Korean Restaurant Chains In Malaysia
THE 6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2018 (MOIME 2018) Conference Paper UTM FIRST AUTHOR |
2018 |
|
Airbnb: A New Dimension To Malaysia Tourism Industry
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2017) Conference Paper CO-AUTHOR |
2017 |
|
Persuading Women To Act Green - The Magic Of Social Marketing
THE GRADS Publication In Academic And Profesional Magazine CO-AUTHOR |
2017 |
|
The Impact Of Motivational Factors On Online Grocery Shopping
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2017) Conference Paper CO-AUTHOR |
2017 |
|
What Drives Netball Team Loyalty In Malaysia?
EDGE MARKETING SYMPOSIUM 2017 Conference Paper CO-AUTHOR |
2017 |
|
A Review Of Theoretical Frameworks For Supply Chain Integration
THE 5TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2017 (MOIME 2017) Conference Paper CO-AUTHOR |
2017 |
|
Understanding Supply Chain Management Practices For Small And Medium-Sized Enterprises
THE 5TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2017 (MOIME 2017) Conference Paper CORRESPONDING AUTHOR |
2017 |
|
Are Millennials Truly Attach And Loyal To The Human Brand?
EDGE MARKETING SYMPOSIUM 2017 Conference Paper CO-AUTHOR |
2017 |
|
The Impact Of Green Brand Positioning, Knowledge And Attitude On Green Product Purchase Intention
EDGE MARKETING SYMPOSIUM 2017 Conference Paper CO-AUTHOR |
2017 |
|
Measuring Online Shopping Convenience On Repurchase Intention At Mudah.My
EDGE MARKETING SYMPOSIUM 2017 Conference Paper CO-AUTHOR |
2017 |
|
Factors Affecting Brand Image And Purchase Intention Of Grab
EDGE MARKETING SYMPOSIUM 2017 Conference Paper CO-AUTHOR |
2017 |
|
Understanding Consumption Of Complementary And Alternative Medicine From The Perspective Of Self-Determination Theory And Value Dimensions: A Conceptual Model
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE(AIMC 2017) Conference Paper CO-AUTHOR |
2017 |
|
Determinants Influencing Repurchase Intention In Malaysia Medical Tourism Industry
EDGE MARKETING SYMPOSIUM 2017 Conference Paper CO-AUTHOR |
2017 |
|
Why Do Consumers Participate In Collaborative Consumption With Airbnb?
EDGE MARKETING SYMPOSIUM 2017 Conference Paper CO-AUTHOR |
2017 |
|
What Drives Women Into Entreprenurial Activities? View From Malaysia And Philippines
THE 5TH INTERNATIONAL ACCOUNTING & BUSINESS CONFERENCE (IABC2017) Conference Paper CO-AUTHOR |
2017 |
|
The Impact Of Integrated Management System On Organizational Performance In Malaysia Manufacturing Industry: A Literature Review
10TH INTERNATIONAL CONFERENCE ON RESEARCH IN SCIENCE AND TECHNOLOGY (ICRST), Conference Paper CO-AUTHOR |
2017 |
|
The Mediating Role Of Incumbent System Habit In The Relationship Between Customers
Perceived Value And Repurchase Intention In Smartphone Industry In Malaysia
SOCIAL SCIENCES POSTGRADUATE INTERNATIONAL SEMINAR (SSPIS) 2017 Proceedings UTM FIRST AUTHOR |
2017 |
|
Malaysia Automotive Industry: Moving Toward Energy Efficient Vehicle Era
SOCIAL SCIENCES POSTGRADUATE INTERNATIONAL SEMINAR (SSPIS) 2017 Proceedings UTM FIRST AUTHOR |
2017 |
|
PEMBANGUNAN BLUEPRINT UNTUK MEMPROMOSIKAN PELANCONGAN GAYAHIDUP DI DAERAH TANGKAK Clasified/Technical Report CO-AUTHOR |
2017 |
|
LAPORAN PROGRAM LAWATAN PELAJAR KE DELIMA OIL PRODUCTS SDN BHD DAN FELDA JOHORE-BULKERS SDN BHD Clasified/Technical Report CO-AUTHOR |
2017 |
|
Revisit Supply Chain Management: Evolution, Definition And Benefits
THE SOCIAL SCIENCES Journal Article Non Citation-Indexed CO-AUTHOR |
2017 |
|
Automotive Industry: Not Easy Being Green
THE COLLOQUIUM Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2017 |
|
E-Wom Review Adoption: Consumers' Demographic Profile Influence On Green Purchase Intention
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING Publication In Scopus CORRESPONDING AUTHOR |
2017 |
|
Understanding Supply Chain Management Practices For
Small And Medium-Sized Enterprises
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING Publication In Scopus CORRESPONDING AUTHOR |
2017 |
|
Technology Assessment Need: Review On Attractiveness And Competitiveness
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING Publication In Scopus CO-AUTHOR |
2017 |
|
A Review Of Theoretical Frameworks For Supply
Chain Integration
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING Publication In Scopus CO-AUTHOR |
2017 |
|
Effects Of Perceived Risks, Reputation And Electronic Word Of Mouth (E-Wom) On Collaborative Consumption Of Uber Car Sharing Service
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING Publication In Scopus CORRESPONDING AUTHOR |
2017 |
|
Materialism, Altruism, Environmental Values, Learning Strategies And Sustainable Claim On Purchase Intention Of Energy Efficient Vehicle (Eev) - A Literature Review
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING Publication In Scopus CORRESPONDING AUTHOR |
2017 |
|
Motivational Factors For Online Grocery Shopping
ADVANCED SCIENCE LETTERS Publication In Scopus CO-AUTHOR |
2017 |
|
Dato' Siti Nurhaliza Tarudin As Human Brand: Idol Attachment And Loyalty
Amongst Young Consumers
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2017) Conference Paper CO-AUTHOR |
2017 |
|
A Review Of Supply Chain Collaboration Practices For Small And Medium-Sized Manufacturers
THE 4TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2016 (THE 4TH MOIME 2016) Conference Paper CO-AUTHOR |
2016 |
|
Online Sellers' Website Quality Influencing Online Buyers' Purchase Intention
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING Publication In Scopus CO-AUTHOR |
2016 |
|
Measuring E-Wom Review Adoption On Green Purchase Intention Using Source Credibility Theory
2016 RECENT RESEARCH IN SOCIAL SCIENCES INTERNATIONAL CONFERENCE (SOCSIC) Conference Paper CORRESPONDING AUTHOR |
2016 |
|
University As Education Provider To Community: Applying Theory-Based Impact Evaluation (Tbie) Approach
2016 RECENT RESEARCH IN SOCIAL SCIENCES INTERNATIONAL CONFERENCE (SOCSIC) Conference Paper CORRESPONDING AUTHOR |
2016 |
|
Community Transformation Through Social Entrepreneurship: A Community-Based Learning For Sustainability
3RD INTERNATIONAL INNOVATIVE PRACTICES IN HIGHER EDUCATION EXPO (I-PHEX 2016) Conference Paper CO-AUTHOR |
2016 |
|
Halal Supply Chain Critical Success Factors And Consumer Intention To Purchase
SYMPOSIUM 2016 MOMENTO 2016 ULTIMATE MARKETING EXPERIENCE Conference Paper CO-AUTHOR |
2016 |
|
Factors Affecting The Millenials Satisfaction And Loyalty Toward Facebook Game
SYMPOSIUM 2016 (MOMENTO 2016) ULTIMATE MARKETING EXPERIENCE Conference Paper CO-AUTHOR |
2016 |
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High-Involvement Vs. Low-Involvement Products: Consumers' Purchase Intention Toward Panasonic Products Among Foreign And Local Consumer
SYMPOSIUM 2016 (MOMENTO)ULTIMATE MARKETING EXPERIENCE Conference Paper CORRESPONDING AUTHOR |
2016 |
|
The Effects Of Perceived Risks, Reputation And Electronic Word-Of-Mouth (E-Wom) On Malaysians' Collaborative Consumption Of Uber Car Sharing Service
MARKETING SYMPOSIUM 2016 (MOMENTO 2016) Conference Paper CORRESPONDING AUTHOR |
2016 |
|
Hipster Cafe Consumers Patronage Intention
SYMPOSIUM 2016 (MOMENTO 2016) ULTIMATE MARKETING EXPERIENCE Conference Paper CORRESPONDING AUTHOR |
2016 |
|
The Mediating Effect Of Brand Image Between E-Wom And Purchase Intention In Social Media
THE 4TH INTERNATIONAL CONFERENCE ON INTERNET SERVICES TECHNOLOGY AND INFORMATION ENGINEERING 2016 (ISTIE2016) Conference Paper CO-AUTHOR |
2016 |
|
Factors Influencing Purchase Intention Of Celebrity'S Apparel Brand
SYMPOSIUM 2016 (MOMENTO 2016) ULTIMATE MARKETING EXPERIENCE Conference Paper CORRESPONDING AUTHOR |
2016 |
|
The Effects Of Emotional Versus Rational Appealfacebook Advertisements On Consumers'
Product Purchase Intentions
MARKETING SYMPOSIUM 2016 (MOMENTO 2016) Conference Paper CORRESPONDING AUTHOR |
2016 |
|
The Consumers' Impulse Buying Behaviour Of Cosmetics Shoppers In Retail Store: Estee Lauder Vs. Sephora
MARKETING SYMPOSIUM 2016 (MOMENTO 2016) Conference Paper CORRESPONDING AUTHOR |
2016 |
|
A Review Of Effective Advertising On Mobile Phones
PROCEEDING 3RD INTERNATIONAL CONFERENCE ON GLOBAL & SOCIAL ENTREPRENEURSHIP (LEGOLAND, JOHOR) 2016 Proceedings CO-AUTHOR |
2016 |
|
Effects Of Perceived Risks And Personality Factors On Purchase Intention Of Hybrid Cars: Items Reliability And Descriptive Results
PROCEEDING 3RD INTERNATIONAL CONFERENCE ON GLOBAL & SOCIAL ENTREPRENEURSHIP (LEGOLAND, JOHOR) 2016 Proceedings CORRESPONDING AUTHOR |
2016 |
|
Determinants Of Customer Satisfaction Towards Local Malaysian Restaurants
2ND INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING AND THE SOCIAL SCIENCES Proceedings CO-AUTHOR |
2016 |
|
Moderating Effect Of Environmental Concern On The Relationship Between Marketing Mix Factors And Hybrid Car Purchase Intention
2ND INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING AND THE SOCIAL SCIENCES Proceedings CO-AUTHOR |
2016 |
|
Factors Affecting Intention To Use Online Reviews And
Comments For Travelling
PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON SCIENCE, TECHNOLOGY AND SOCIAL SCIENCES 2016 (ICSESS2016) Proceedings CO-AUTHOR |
2016 |
|
Moderating Role Of Information Privacy Concerns On Mobile
Users Behavioural Intention And Use Behaviour
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING, MANAGEMENT AND SOCIAL SCIENCES (ICSEMSS 2016) Proceedings CO-AUTHOR |
2016 |
|
Factors Affecting Generation Y Satisfaction And Loyalty In
Online Brand Community
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING, MANAGEMENT AND SOCIAL SCIENCES (ICSEMSS 2016) Proceedings CO-AUTHOR |
2016 |
|
The Mediation Role Of Key Account Management (Kam) Effectiveness On Kam Practices And Market Performance
2ND INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY 2016 (BIZMATOUR 2016) Proceedings CO-AUTHOR |
2016 |
|
LAPORAN PENGURUSAN RISIKO USIM Clasified/Technical Report CO-AUTHOR |
2016 |
|
LAPORAN PENGURUSAN KOMPETENSI ANGGOTA TABUNG HAJI (SULIT) Clasified/Technical Report CO-AUTHOR |
2016 |
|
A Review: Customer Perceived Value And Its Dimension
ASIAN JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT STUDIES Journal Article Non Citation-Indexed CO-AUTHOR |
2016 |
|
Relationship Between E-Service Quality, E-Satisfaction And E-Loyalty In B2c E-Commerce
ADVANCED SCIENCE, ENGINEERING AND MEDICINE Journal Article Non Citation-Indexed CO-AUTHOR |
2016 |
|
Assessing Website Quality Affecting Online Purchase Intention Of Malaysia'S Young Consumers
ADVANCED SCIENCE, ENGINEERING AND MEDICINE Journal Article Non Citation-Indexed CO-AUTHOR |
2016 |
|
Consumers' Attitude Towards Viral Advertising Pass-On Behavior On Facebook
ADVANCED SCIENCE, ENGINEERING AND MEDICINE Journal Article Non Citation-Indexed CO-AUTHOR |
2016 |
|
The Moderating Role Of Integrated Persuasive Communication Messages Towards Pro-Environmental Behaviour
SOCIAL SCIENCES (PAKISTAN) Publication In Scopus CO-AUTHOR |
2016 |
|
An Analysis Of The Impact Of Total Quality Management On Employee Performance With Mediating Role Of Process Innovation
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING Publication In Scopus CO-AUTHOR |
2016 |
|
A Review Of Supply Chain Collaboration Practices For Small And Medium-Sized Manufacturers
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING Publication In Scopus CO-AUTHOR |
2016 |
|
The Mediation Role Of Key Account Management Effectiveness On Key Account Management Practices And Market Performance
SOCIAL SCIENCES (PAKISTAN) Publication In Scopus CO-AUTHOR |
2016 |
|
Attitudinal Factors Affecting Viral Advertising Pass-On Behaviour Of Online Consumers In Food Industry
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING Publication In Scopus CO-AUTHOR |
2016 |
|
E-Service Quality, E-Satisfaction And E-Loyalty Of Online Shoppers In Business To Consumer Market; Evidence Form Malaysia
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING Publication In Scopus CO-AUTHOR |
2016 |
|
University As Education Provider To Community: Applying Theory-Based Impact Evaluation (Tbie) Approach
ADVANCED SCIENCE LETTERS Publication In Scopus CORRESPONDING AUTHOR |
2016 |
|
The Effect Of Emotional Versus Rational Appeal In Advertising On Malaysian Consumers' Purchase Intention Of Hybrid Car
ARPN JOURNAL OF ENGINEERING AND APPLIED SCIENCES Publication In Scopus UTM FIRST AUTHOR |
2016 |
|
Factors Affecting The Consumers Proneness To Buy 99-Ends Products
ADVANCED SCIENCE LETTERS Publication In Scopus CO-AUTHOR |
2016 |
|
The Mediating Effect Of Brand Image Between Electronic Word Of Mouth And Purchase Intention In Social Media
ADVANCED SCIENCE LETTERS Publication In Scopus CO-AUTHOR |
2016 |
|
Measuring Electronic Word Of Mouth Review Adoption On Green Purchase Intention Using Source Credibility Theory
ADVANCED SCIENCE LETTERS Publication In Scopus CORRESPONDING AUTHOR |
2016 |
|
A Review Of Factors Affecting The Consumers Proneness To Buy 99-Ends Products
2016 RECENT RESEARCH IN SOCIAL SCIENCES INTERNATIONAL CONFERENCE (SOCSIC) Conference Paper CO-AUTHOR |
2016 |
|
Green Supply Chain Management Practices And Sustainability Performance
INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY 2015 (BIZMATOUR 2015) Conference Paper CO-AUTHOR |
2015 |
|
E-Wom Review Adoption And Green Purchase Intention: The Application Of Source Credibility Theory (Sct)
INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY Conference Paper CORRESPONDING AUTHOR |
2015 |
|
Efficiency Or Inefficiency Of Customer Satisfaction As One Of The Main Antecedents Of Customer Loyalty In Tourism And Hospitality Industry
INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY 2015 (BIZMATOUR) Conference Paper CO-AUTHOR |
2015 |
|
Revisit Supply Chain Management: Evolution, Definition And Benefits
MALAYSIAN TECHNICAL UNIVERSITIES CONFERENCE ON ENGINEERING AND TECHNOLOGY 2015 (MUCET2015) Conference Paper CO-AUTHOR |
2015 |
|
A Study Of Green Supply Chain Management, Green Innovation And Environmental Performance Among Malaysian Manufacturing Companies
INTERNATIONAL POSTGRADUATE NETWORK (IPN-IWNEST) LANGKAWI CONFERENCE Proceedings CO-AUTHOR |
2015 |
|
Efficiency Or Inefficiency Of Customer Satisfaction As One Of The Main Antecedents Of Customer Loyalty In Tourism And Hospitality Industry
ADVANCED SCIENCE LETTERS Publication In Scopus CO-AUTHOR |
2015 |
|
Themes Of Complaint Failures: Qualitative Evidence From A Complaint Website
UNDERSTANDING CUSTOMERS IN SERVICE INDUSTRY Book Chapter UTM FIRST AUTHOR |
2015 |
|
Green Supply Chain Management, Environmental Collaboration And Sustainability Performance
PROCEDIA CIRP Publication In Scopus CO-AUTHOR |
2015 |
|
The Impact Of Enterprise Risk
Management Practices On Malaysian
Public Higher Educational Institution
Performance: A Literature Review
IEOM 2015 - 5TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND OPERATIONS MANAGEMENT, PROCEEDING Publication In Scopus CO-AUTHOR |
2015 |
|
Green Supply Chain Management Practices And Sustainability Performance
ADVANCED SCIENCE LETTERS Publication In Scopus CO-AUTHOR |
2015 |
|
E-Wom Review Adoption And Green Purchase Intention: The Application Of Source Credibility Theory (Sct)
ADVANCED SCIENCE LETTERS Publication In Scopus CORRESPONDING AUTHOR |
2015 |
|
A Review On Customer Perceived Value And Its Main Components With A Tourism And Hospitality
Approach
JOURNAL OF ADVANCED REVIEW ON SCIENTIFIC RESEARCH Journal Article Non Citation-Indexed CO-AUTHOR |
2015 |
|
The Effect Of Emotional Versus Rational Appeal In Advertising On Malaysian
Consumers' Purchase Intention Of Hybrid Car
INTERNATIONAL INTEGRATED ENGINEERING SUMMIT 2014 (IIES 2014) Conference Paper CORRESPONDING AUTHOR |
2014 |
|
Consumer Purchase Intention Toward Products Made In Malaysia Vs.
Made In China: A Conceptual Paper
4TH INTERNATIONAL CONFERENCE ON MARKETING AND RETAILING 2013 (INCOMAR 2013) Proceedings CORRESPONDING AUTHOR |
2014 |
|
Development Of Supply Chain Management Practices And Competitive Advantages In Manufacturing Industries: A Review
APPLIED MECHANICS AND MATERIALS Publication In Scopus CO-AUTHOR |
2014 |
|
Consumer Purchase Intention Toward Products Made In Malaysia Vs. Made In China: A Conceptual Paper
PROCEDIA SOCIAL AND BEHAVIORAL SCIENCES Publication In Web Of Science CORRESPONDING AUTHOR |
2014 |
|
The Moderating Role Of Campaign Frequency On Plastic Shopping Bags Consumption
SCIENCE INTERNATIONAL Journal Article Non Citation-Indexed CO-AUTHOR |
2014 |
|
Examining The Critical Success Factors Of Total Quality Management Implementation In Malaysian Higher Education Institution
PROCEEDINGS OF THE 2ND APPLIED INTERNATIONAL BUSINESS CONFERENCE (AIBC20L3) Proceedings CO-AUTHOR |
2013 |
|
Sports Shoes Purchase Intention Among Malaysian Volleyball Players Vs. Non-Volleyball Players: A
Conceptual Paper
INTERNATIONAL JOURNAL OF ORGANIZATIONAL LEADERSHIP Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2013 |
|
International Journal Of Advances In Management And Economics
The Implementation of E-commerce Application in Bumiputera Small and Medium Enterprises (SMEs) in Malaysia Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2013 |
|
Sports Shoes Purchase Intention Among Malaysian Volleyball
Players Vs. Non-Volleyball Players: A Conceptual Paper
PROCEEDINGS OF THE 1ST INTERNATIONAL CONFERENCE ON NEW DIRECTIONS IN BUSINESS, MANAGEMENT, FINANCE AND ECONOMICS (ICNDBM 2013) Proceedings UTM FIRST AUTHOR |
2013 |
|
Market Segmentation In Malaysia By Using Psychographic Dimensions For Unit Trust Products
AFRICAN JOURNAL OF BUSINESS MANAGEMENT Publication In Web Of Science CO-AUTHOR |
2011 |
Legend : IP CATEGORY IP LEVEL
Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL
| Supervision List |
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RASOUL ASGARPOUR MEDIATING EFFECTS OF CUSTOMER SATISFACTION AND CUSTOMER DELIGHT ON PERCEIVED VALUE AND CUSTOMER LOYALTY IN IRAN'S HOTEL INDUSTRY PHD GRADUATED CO-SUPERVISOR 2016 |
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ADAVIAH BINTI MAS'OD THE EFFECTS OF SOCIAL MARKETING CONCEPTS TOWARD PRO-ENVIRONMENTAL INTENTION AND BEHAVIOUR AMONG FEMALE CONSUMERS PHD GRADUATED SUPERVISOR 2017 |
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TAM YIN LING @ ADELINE TAM AUTONOMY SUPPORT, MOTIVATIONS, VALUE AND NATURAL CONTENT BELIEF ON HERBAL MEDICINE PRODUCT CONSUMPTIONS AMONGST EMERGING ADULTS PHD GRADUATED CO-SUPERVISOR 2019 |
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SEPTA AKBAR AULIA CUSTOMER PERCEIVED VALUES, SKILL-BASED HABITS AND AVAILABILITY OF RESOURCES TOWARDS BEHAVIORAL LOYALTY OF GENERATION Y SMARTPHONE USAGE PHD GRADUATED SUPERVISOR 2020 |
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ASMARA IRFAN SOCIAL MEDIA USAGE, EXPECTANCY DISCONFIRMATION ELEMENTS AND UNIVERSITY REPUTATION PHD GRADUATED CO-SUPERVISOR 2020 |
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MASOOMEH JAFARPOOR THE ROLE OF WEBSITE QUALITY AND PERCEIVED VALUE ON IRANIAN INTERNET BANKING CUSTOMERS' LOYALTY PHD GRADUATED CO-SUPERVISOR 2020 |
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NORNAJIHAH NADIA BINTI HASBULLAH MOTIVATION AND THE MODERATING ROLE OF REGULATORY FOCUS MESSAGE AND FASHION CONSCIOUSNESS ON SUSTAINABLE APPAREL PURCHASE INTENTION PHD GRADUATED SUPERVISOR 2021 |
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MUHAMAD SYAKIR BIN SHUKOR EFFECTS OF CYNICISM AND SUSTAINABLE CLAIM OF GREENWASHING ADVERTISEMENT TOWARD ENVIRONMENTAL RESPONSIBLE PURCHASE BEHAVIOUR OF ENERGY EFFICIENT VEHICLE PHD GRADUATED SUPERVISOR 2021 |
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MOHD HALIM BIN MAHPHOTH MOTIVATION, SATISFYING EXPERIENCES AND GENERIC LEARNING OUTCOMES OF YOUNG VISITORS IN MUSEUM SETTING PHD GRADUATED SUPERVISOR 2021 |
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AYESHA SHARIF THE ROLE OF SOCIAL MEDIA BRAND COMMUNITIES ON BRAND'S TRUST, PARTICIPATION, AND LOYALTY IN PAKISTAN'S FASHION INDUSTRY PHD GRADUATED SUPERVISOR 2022 |
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RAHA KHALAFINEZHAD RELATIONSHIP OF ENTREPRENEURIAL ORIENTATION ON WOMEN BUSINESS PERFORMANCE THROUGH INSTITUTIONAL SUPPORT SYSTEM IN IRAN PHD GRADUATED CO-SUPERVISOR 2023 |
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ZAIDAN HATEM JASIM ZAIDAN IMPACT OF COMPETITIVE INTELLIGENCE ON COMPETITIVE ADVANTAGE IN IRAQI BANKING SECTOR PHD GRADUATED SUPERVISOR 2023 |
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ZHANG WEITAO EXTENDING VALUE-BELIEF-NORM THEORY FOR SOCIAL INFLUENCE ON CHINESE CONSUMERS' INTENTION TO ADOPT ELECTRIC VEHICLE PHD GRADUATED CO-SUPERVISOR 2023 |
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SITI NURHAFIZAH BINTI AHMAD THE EFFECT OF VOLUNTEER EXPERIENCE AND SATISFACTION ON SPORTS EVENT RE-VOLUNTEERING INTENTION PHD GRADUATED CO-SUPERVISOR 2024 |
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YI ZINING THE EFFECT OF POSITIVE AWE, INTERDEPENDENCE, AND MORAL MOTIVATION ON COOPERATION IN SOCIAL DILEMMAS PHD GRADUATED CO-SUPERVISOR 2024 |
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LEE TAR HUO ROLE OF TOLERANCE OF AMBIGUITY AND THE EFFECTS OF ECO-LABEL AND ORGANIC FOOD KNOWLEDGE ON ENVIRONMENTAL CONCERN AND MILLENNIALS' GREEN PURCHASE BEHAVIOUR OF ORGANIC FOOD   PHD ON GOING SUPERVISOR |
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ZHANG NIAN THE IMPACT OF DYNAMIC CAPABILITIES OF SOLID WASTE MANAGEMENT ORGANISATIONS ON ECO-INNOVATION AND ZERO-WASTE PERFORMANCE PHD ON GOING CO-SUPERVISOR |
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NUR AMIRA BINTI MOHD ALI ALUDDIN A STUDY ON THE RELATIONSHIP BETWEEN PERCEIVED RETAILER INNOVATIVENESS AND BRAND EQUITY WITH THE MEDIATION EFFECT OF CONSUMER PERCEIVED RISK AND CONSUMER INNOVATIONS- A CASE STUDY OF E-RETAILING IN MALAYSIA   PHD ON GOING SUPERVISOR |
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AINUL MARDHIYAH BINTI NOR AZIZ THE MEDIATING EFFECT OF SERVICE INNOVATION ON CUSTOMER INVOLVEMENT AND STAFF INVOLVEMENT TOWARDS COMPETITIVE ADVANTAGE IN MALAYSIAN MOBILE SERVICE PROVIDER PHD ON GOING SUPERVISOR |
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BILAL AHMED CHOHAN MODERATING ROLE OF CUSTOMER ENGAGEMENT AND SOCIAL MEDIA MARKETING ACTIVITIES ON CONSUMERS PURCHASE INTENTION IN PAKISTANS’S RESTAURANT INDUSTRY   PHD ON GOING SUPERVISOR |
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YANG LIAN THE INFLUENCE OF SHORT VIDEO SOCIAL MEDIA ON ENTREPRENEURIAL PERFORMANCEÂ FOR DIFFERENT E-COMMERCE NEW VENTURES Â PHD ON GOING SUPERVISOR |
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FAIZE RABBANI MOHAMMED PHD ON GOING SUPERVISOR |
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PUTRI ZAHRA AZIZAH SECOND-HAND CLOTHING CONSUMPTION IN SOCIAL COMMERCE SITES AMONG YOUNG CONSUMERS PHD ON GOING SUPERVISOR |
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LIEW JAN FUI THE ANTECEDENTS AND CONSEQUENCE OF MEMORABLE ADVENTURE TOURISM EXPERIENCE (MATE). PHD ON GOING SUPERVISOR |
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ZHOU FANGYU THE MODERATING ROLES OF SPILLOVER EFFECT AND ETHNOCENTRISM ON FAST FASHION CO-BRANDING  EQUITY MATCH-UP IN CHINESE MARKET   PHD ON GOING SUPERVISOR |
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LENG JING PHD IEP PROGRAMME SUPERVISOR |
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PANEZAI MEHWISH AR IN RETAIL PHD ON GOING SUPERVISOR |
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SAYYED ALI YAHYAZADEH MASTER GRADUATED SUPERVISOR 2015 |
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MUHAMAD SYAKIR BIN SHUKOR EFFECTS OF CYNICISM AND SUSTAINABLE CLAIM OF GREENWASHING ADVERTISEMENT TOWARD ENVIRONMENTAL RESPONSIBLE PURCHASE BEHAVIOUR OF ENERGY EFFICIENT VEHICLE   MASTER ON GOING SUPERVISOR |
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ROSLIN BINTI ABDUL RAHIM EFFECT OF ELECTRONIC WORD OF MOUTH ON ENVIRONMENTALAL PURCHASE INTENTION MASTER GRADUATED SUPERVISOR 2016 |
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EZAM BIN DAUD PLACE ATTACHMENT AND VALUE BELIEF NORM THEORY FOR BINNING BEHAVIOUR IN GUNUNG LEDANG JOHOR NATIONAL PARK MASTER GRADUATED SUPERVISOR 2016 |
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YAP SOON JING USING UNIVERSITY PERFORMANCE AND STUDENTS OUTCOME IN DETERMINING STUDENTS SATISFACTION AND STUDENT LOYALTY IN HIGHER EDUCATION MASTER GRADUATED SUPERVISOR 2017 |
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JULIYANA BINTI JAMIL MASTER GRADUATED SUPERVISOR 2017 |
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NUR ADIBAH BINTI MD LAZIM MASTER GRADUATED SUPERVISOR 2017 |
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MOHAMAD YAZID BIN ROSNI MASTER GRADUATED SUPERVISOR 2021 |
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NUR ALISYA BINTI JAMIL MASTER GRADUATED SUPERVISOR 2021 |
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HANIS SYUHADA BINTI AHMAD SUGIRAN RELATIONSHIP BETWEEN CONTENT CURATION AND SOCIAL MEDIA INFLUENCERS ON PRO-ENVIRONMENTAL BEHAVIOURS IN INSTAGRAM SOCIAL COMMERCE MASTER GRADUATED SUPERVISOR 2022 |
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MUHAMMAD FARHAN IZZUDDIN BIN ABD KADIR MASTER GRADUATED SUPERVISOR 2022 |
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SALEH M YOUNIS KATAANI MASTER GRADUATED SUPERVISOR 2023 |