GRANT(PI & MEMBERS)
71
PUBLICATIONS
298
INDEXED PUBLICATION
71
TOTAL STUDENTS
H-INDEXED (SCOPUS)
CITATIONS (SCOPUS)
Grant (PI)
NATIONAL GRANTS
3
UNIVERSITY FUND
2
TOTAL
Publications
INDEXED PUBLICATION
71
NON-INDEXED PUBLICATION
29
OTHERS PUBLICATION
198
TOTAL
Supervisions
MASTER
13
PHD
32
TOTAL
Legend : SPONSOR TYPE OF GRANT
| Grant Name | Year |
|---|---|
| Exploring E-Marketing and eWOM in Malaysian Universities: Unveiling the Drivers of undergraduate Student Loyalty and Enrollment Intentions RUG OF UTM Potential Academic Staff |
2024 |
| The Role of Islamic Principles in Enhancing Customer Loyalty and Satisfaction in Health-Based Service Environments RUG OF UTM Potential Academic Staff |
2024 |
| Enhancing Collaborative Innovation: Leveraging Absorptive Capacity in Researcher-Practitioner Partnerships through a Marketing Consortium Framework Fundamental Research Grant Scheme |
2024 |
| Program Pembangunan Komuniti B40 Berasaskan Kemahiran Urutan dan Refleksologi Menggunakan Hasil Penanaman Pintar Herba Dan Sayuran di Kawasan Wilayah Persekutuan Putrajaya. YAYASAN RAJA ZARITH SOFIAH NEGERI JOHOR Centre for Community and Industry Network |
2024 |
| Program Pembangunan Komuniti B40 Berasaskan Penanaman Pintar Herba Dan Sayuran di Kawasan Wilayah Persekutuan Putrajaya PERBADANAN PUTRAJAYA Centre for Community and Industry Network |
2024 |
| Colloidal Kesum-Silver Nanoparticles as Antibacterial Spray and Cream INNOVATION AND COMMERCIALISATION CENTRE (ICC) Prototype Development Fund |
2024 |
| LSPB 1.5 : Kajian dan Penyediaan Rangka Tindakan "Green and Smart Terminal Blueprint" untuk Terminal Larkin Sentral: Bidang Tumpuan Amalan Perniagaan Lestari (Focus Area 5) LARKIN SENTRAL PROPERTY BERHAD Contract |
2024 |
| Evaluating the Challenges and Training Opportunities in Johor's SMEs: CEOs’ Perspectives OPTIMUM Professional Training Academy (OPTA) Non Goverment Agency |
2024 |
| Building A Consortium for Researcher-Practitioner Collaboration in Marketing Research and Innovation GROCERMART PTE LTD International Grant |
2023 |
| UTMSPC 2.1: Kajian Impak Latihan dan Promosi bagi memperkasa kesejahteraan rakyat mengikut Kerangka Matlamat pembangunan Mampan: Kajian Kes di Yayasan Pembangunan Keluarga Darul Ta’zim UTM SPACE QUICK WIN RESEARCH GRANT |
2023 |
| UTMSPC 1.27 :Digital Transformation Programs for UTM SPACE: Learning Analytics Dashboards to Support Academic Advising Dialogue in Continuing Education Ecosystem UTM SPACE QUICK WIN RESEARCH GRANT |
2022 |
| Pre-Commercialization Of Dual-Antibax Cream INNOVATION AND COMMERCIALISATION CENTRE (ICC) Prototype Development Fund |
2021 |
| PROJEK PERANCANGAN DAN REKABENTUK PEMBANGUNAN TAMAN AWAM KE ARAH KULAI BANDAR PINTAR DAN BANDAR LESTARI 2025 MAJLIS PERBANDARAN KULAI Non Goverment Agency |
2021 |
| Career Women with Children, Domestic Violence & Professional Competencies RUG OF UTM UTM Zamalah |
2021 |
| PELAKSANAAN PENGURUSAN RISIKO DI JABATAN KESIHATAN AWAM, DAERAH KULAI MAJLIS BANDARAYA ISKANDAR PUTERI,JOHOR BAHRU Non Goverment Agency |
2021 |
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Legend : PUBLICATION CATEGORY TYPE OF AUTHORS
| Publication Name | Year |
|---|---|
|
The Pills To Plants: Eco-Friendly Disposal Fiestafun - A Sustainable
Approach To Medicine Waste Management
e-PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2024 EXHIBITION & COMPETITION Proceedings CO-AUTHOR |
2024 |
|
Business Case Lab: Transforming Entrepreneurship Education With Practical Case Studies
NEW ACADEMIA LEARNING INNOVATION (NALI2024) Proceedings CO-AUTHOR |
2024 |
|
Sip & Learn: Exploring Price Perception Through A Mineral Water Marketing Experiment
E-PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2024 EXHIBITION & COMPETITION Proceedings CO-AUTHOR |
2024 |
|
The Impact Of Spillover Effect And Ethnocentrism On Brand Equity Matching In Fast Fashion Alliances
PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON PUBLIC MANAGEMENT, DIGITAL ECONOMY AND INTERNET TECHNOLOGY, ICPDI 2024 Proceedings FIRST UTM CORRESPONDING AUTHOR |
2024 |
|
REPORT OF THE SYNERGISTIC GOVERNMENT UNIVERSITY- COMMUNITY-INDUSTRY (GUCI) AWARD COMPETITION 2024 Clasified/Technical Report CO-AUTHOR |
2024 |
|
Faculty Of Management Utm And Meijo University Japan’S Global Immersion Research Project 2024 – Innovative Solutions For Hard Rock Café
UTM NEWSHUB Article In Mass Media INDIVIDUAL AUTHOR |
2024 |
|
Double-Tap To Engage: Analyzing The Impact Of Message Interactivity, Content Consistency, And Content Type On Customer Engagement With Pharmaceutical Posts On Instagram
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2024 |
|
Preliminary Study Of Perceived Enjoyment, Impulse Buying Tendency, Gamification, And Online Purchase Intention On E-Commerce Using Stimulus-Organism-Response (S-O-R)
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) FIRST UTM CORRESPONDING AUTHOR |
2024 |
|
The Impact Of Corporate Social Responsibility On Total Factor Productivity In The Solid Waste Treatment Industry: The Mediating Effect Of R&D Inputs
GATR JOURNAL OF FINANCE AND BANKING REVIEW (GATR JFBR) Journal Article Non Citation-Indexed CO-AUTHOR |
2024 |
|
Improving Data Latency In Etl With Filtering Algorithms For Stream Processing An Experimental Setup
4TH INTERNATIONAL CONFERENCE ON GREEN ENGINEERING AND TECHNOLOGY 2022, ICONGETECH 2022 Publication In Scopus CO-AUTHOR |
2024 |
|
Thrifting Trends: A Conceptual Framework For Online Second-Hand Shopping Using Sor Theory
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2024 |
|
Communicating Sustainability Fashion In Marketing Advertisements
On The Context Of Malaysia: Stimuli Development And Pre Testing Results
ASIAN SOCIAL SCIENCE Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2023 |
|
Malaysian Consumers’ Adoption Intention Of Smartwatch
ECONOMIC AND SOCIAL ISSUES IN SUSTAINABILITY Book Chapter FIRST UTM CORRESPONDING AUTHOR |
2023 |
|
Research Design: Ethnocentrism On Purchase Intention Of Fast Fashion Co-Branding In China
INTERNATIONAL JOURNAL OF OPERATIONS AND QUANTITATIVE MANAGEMENT Publication In Scopus UTM FIRST AUTHOR |
2023 |
|
Advertising Value Of Social Media Advertisement On Sustainable Brand Purchase Intention: The Moderating Role Of User-Generated Video Among Gen Z In Malaysia
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE STUDIES Publication In Scopus UTM FIRST AUTHOR |
2023 |
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Legend : IP CATEGORY IP LEVEL
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Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL
| Supervision List |
|---|
|
RASOUL ASGARPOUR MEDIATING EFFECTS OF CUSTOMER SATISFACTION AND CUSTOMER DELIGHT ON PERCEIVED VALUE AND CUSTOMER LOYALTY IN IRAN'S HOTEL INDUSTRY PHD GRADUATED CO-SUPERVISOR 2016 |
|
ADAVIAH BINTI MAS'OD THE EFFECTS OF SOCIAL MARKETING CONCEPTS TOWARD PRO-ENVIRONMENTAL INTENTION AND BEHAVIOUR AMONG FEMALE CONSUMERS PHD GRADUATED SUPERVISOR 2017 |
|
TAM YIN LING @ ADELINE TAM AUTONOMY SUPPORT, MOTIVATIONS, VALUE AND NATURAL CONTENT BELIEF ON HERBAL MEDICINE PRODUCT CONSUMPTIONS AMONGST EMERGING ADULTS PHD GRADUATED CO-SUPERVISOR 2019 |
|
SEPTA AKBAR AULIA CUSTOMER PERCEIVED VALUES, SKILL-BASED HABITS AND AVAILABILITY OF RESOURCES TOWARDS BEHAVIORAL LOYALTY OF GENERATION Y SMARTPHONE USAGE PHD GRADUATED SUPERVISOR 2020 |
|
ASMARA IRFAN SOCIAL MEDIA USAGE, EXPECTANCY DISCONFIRMATION ELEMENTS AND UNIVERSITY REPUTATION PHD GRADUATED CO-SUPERVISOR 2020 |
|
MASOOMEH JAFARPOOR THE ROLE OF WEBSITE QUALITY AND PERCEIVED VALUE ON IRANIAN INTERNET BANKING CUSTOMERS' LOYALTY PHD GRADUATED CO-SUPERVISOR 2020 |
|
NORNAJIHAH NADIA BINTI HASBULLAH MOTIVATION AND THE MODERATING ROLE OF REGULATORY FOCUS MESSAGE AND FASHION CONSCIOUSNESS ON SUSTAINABLE APPAREL PURCHASE INTENTION PHD GRADUATED SUPERVISOR 2021 |
|
MUHAMAD SYAKIR BIN SHUKOR EFFECTS OF CYNICISM AND SUSTAINABLE CLAIM OF GREENWASHING ADVERTISEMENT TOWARD ENVIRONMENTAL RESPONSIBLE PURCHASE BEHAVIOUR OF ENERGY EFFICIENT VEHICLE PHD GRADUATED SUPERVISOR 2021 |
|
MOHD HALIM BIN MAHPHOTH MOTIVATION, SATISFYING EXPERIENCES AND GENERIC LEARNING OUTCOMES OF YOUNG VISITORS IN MUSEUM SETTING PHD GRADUATED SUPERVISOR 2021 |
|
AYESHA SHARIF THE ROLE OF SOCIAL MEDIA BRAND COMMUNITIES ON BRAND'S TRUST, PARTICIPATION, AND LOYALTY IN PAKISTAN'S FASHION INDUSTRY PHD GRADUATED SUPERVISOR 2022 |
|
RAHA KHALAFINEZHAD RELATIONSHIP OF ENTREPRENEURIAL ORIENTATION ON WOMEN BUSINESS PERFORMANCE THROUGH INSTITUTIONAL SUPPORT SYSTEM IN IRAN PHD GRADUATED CO-SUPERVISOR 2023 |
|
ZAIDAN HATEM JASIM ZAIDAN IMPACT OF COMPETITIVE INTELLIGENCE ON COMPETITIVE ADVANTAGE IN IRAQI BANKING SECTOR PHD GRADUATED SUPERVISOR 2023 |
|
ZHANG WEITAO EXTENDING VALUE-BELIEF-NORM THEORY FOR SOCIAL INFLUENCE ON CHINESE CONSUMERS' INTENTION TO ADOPT ELECTRIC VEHICLE PHD GRADUATED CO-SUPERVISOR 2023 |
|
SITI NURHAFIZAH BINTI AHMAD THE EFFECT OF VOLUNTEER EXPERIENCE AND SATISFACTION ON SPORTS EVENT RE-VOLUNTEERING INTENTION PHD GRADUATED CO-SUPERVISOR 2024 |
|
YI ZINING THE EFFECT OF POSITIVE AWE, INTERDEPENDENCE, AND MORAL MOTIVATION ON COOPERATION IN SOCIAL DILEMMAS PHD GRADUATED CO-SUPERVISOR 2024 |
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