GRANT(PI & MEMBERS)

63

PUBLICATIONS

287

INDEXED PUBLICATION

67

TOTAL STUDENTS

H-INDEXED (SCOPUS)

CITATIONS (SCOPUS)

Grant (PI)

NATIONAL GRANTS
3
UNIVERSITY FUND
2
TOTAL

Publications

INDEXED PUBLICATION
67
NON-INDEXED PUBLICATION
28
OTHERS PUBLICATION
192
TOTAL

Supervisions

DEGREE
0
MASTER
13
PHD
31
TOTAL

Legend : SPONSOR TYPE OF GRANT

Grant Name Year
Colloidal Kesum-Silver Nanoparticles as Antibacterial Spray and Cream
INNOVATION AND COMMERCIALISATION CENTRE (ICC) Prototype Development Fund
2024
LSPB 1.5 : Kajian dan Penyediaan Rangka Tindakan "Green and Smart Terminal Blueprint" untuk Terminal Larkin Sentral: Bidang Tumpuan Amalan Perniagaan Lestari (Focus Area 5)
LARKIN SENTRAL PROPERTY BERHAD Contract
2024
Evaluating the Challenges and Training Opportunities in Johor's SMEs: CEOs’ Perspectives
OPTIMUM Professional Training Academy (OPTA) Non Goverment Agency
2024
Building A Consortium for Researcher-Practitioner Collaboration in Marketing Research and Innovation
GROCERMART PTE LTD International Grant
2023
UTMSPC 2.1: Kajian Impak Latihan dan Promosi bagi memperkasa kesejahteraan rakyat mengikut Kerangka Matlamat pembangunan Mampan: Kajian Kes di Yayasan Pembangunan Keluarga Darul Ta’zim
UTM SPACE QUICK WIN RESEARCH GRANT
2023
UTMSPC 1.27 :Digital Transformation Programs for UTM SPACE: Learning Analytics Dashboards to Support Academic Advising Dialogue in Continuing Education Ecosystem
UTM SPACE QUICK WIN RESEARCH GRANT
2022
Pre-Commercialization Of Dual-Antibax Cream
INNOVATION AND COMMERCIALISATION CENTRE (ICC) Prototype Development Fund
2021
PROJEK PERANCANGAN DAN REKABENTUK PEMBANGUNAN TAMAN AWAM KE ARAH KULAI BANDAR PINTAR DAN BANDAR LESTARI 2025
MAJLIS PERBANDARAN KULAI Non Goverment Agency
2021
Career Women with Children, Domestic Violence & Professional Competencies
RUG OF UTM UTM Zamalah
2021
PELAKSANAAN PENGURUSAN RISIKO DI JABATAN KESIHATAN AWAM, DAERAH KULAI
MAJLIS BANDARAYA ISKANDAR PUTERI,JOHOR BAHRU Non Goverment Agency
2021
PELAKSANAAN PENYELIDIKAN PENGURUSAN RISIKO ZK CONSORTIUM SDN BHD
Zecon Kimlun Consortium Sdn Bhd Contract Research DTD
2021
Projek MOSTI 3 : Public Awareness of Consumer Products Containing Radioactive Material: A Pilot Study in Malaysia
MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN Non Goverment Agency
2021
Projek MOSTI 1 : Radioactivity in the Living Environment: A Need for Harmonization of Legislative Control
MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN Non Goverment Agency
2021
Program MOSTI : Safety Concern Related to Consumer Products Containing Radioactive Materials in Malaysia
MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN Non Goverment Agency
2021
Behavioural Change Intervention : The Application of Integrated Persuasive Communication Messages (IPCM) in Promoting Pro-environmental Consumption
RUG OF UTM UTM Encouragement Research
2020
IMPAK PENEMPATAN PEKERJA ASING KE ATAS SOSIO- EKONOMI MASYARAKAT DAERAH KULAIJAYA, JOHOR
MAJLIS PERBANDARAN KULAI Non Goverment Agency
2020
PROTOTYPE DEVELOPMENT OF DUAL-ANTIBAX COMPACT POWDER: ANTIBACTERIAL WOUND HEALING AGENT
INNOVATION AND COMMERCIALISATION CENTRE (ICC) Prototype Development Fund
2020
Developed a New Hybrid Quantitative Approach for Islamic Total Quality Management (i-TQM) towards organizational performance in Malaysian Halal Food Industry
RUG OF UTM UTM Fundamental Research
2020
SAFETY CONCERN RELATED TO CONSUMER PRODUCTS CONTAINING RADIOACTIVE MATERIALS IN MALAYSIA
RUG OF UTM UTM High Impact Research
2020
A STUDY ON THE EFFECTIVENESS OF SCENARIO-BASED LEARNING APPROACH AMONG UNIVERSITY STUDENTS
RUG OF UTM UTM Encouragement Research
2019
EXPLORING AWARENESS OF E-CONSUMERS RIGHTS FROM THE MALAYSIAN URBAN GENERATION-YS' PERSPECTIVES
RUG OF UTM UTM Encouragement Research
2019
ROLE OF ENVIRONMENTAL RESPONSIBLE BEHAVIOUR IN PREDICTING MALAYSIAN CONSUMERS' PURCHASE OF ENERGY EFFICIENT VEHICLE
RUG OF UTM Tier 2
2019
OPEN INNOVATION ACTIVITIES AND FIRM'S INNOVATION PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN THE MALAYSIAN MANUFACTURING SECTOR.
RUG OF UTM Tier 2
2019
Developing framework for sustainable Baba Nyonya heritage tourism
RUG OF UTM Tier 2
2019
Entrepreneurial Orientation and Organizational Performance of Online Business in Malaysia
RUG OF UTM Tier 2
2019
ELECTRONIC WASTE RECYCLING BEHAVIOR FOR REVERSE LOGISTICS IN MALAYSIA
RUG OF UTM Tier 2
2019
BENCHMARKING AND DEVELOPMENT OF QUALITY MANAGEMENT SYSTEMS FRAMEWORK FOR MALAYSIA CONSTRUCTION INDUSTRY
RUG OF UTM Industry-International Incentive Grant
2019
PROGRAM PEMINDAHAN ILMU PENGURUSAN JENAMA DAN STRATEGI PEMASARAN MEDIA SOSIAL KEPADA USAHAWAN JOHOR - ENTREPRENEURSHIP & MARKETING TECHNOLOGY 2019 (EMT 2019)
CENTER FOR COMMUNITY AND INDUSTRY NETWORK (CCIN) Business Entity
2019
DEVELOPING WILLINGNESS TO PAY MODEL FOR AGRITOURISM AS NEW SOURCE OF NATIONAL INCOME
MINISTRY OF EDUCATION Fundamental Research Grant Scheme
2019
UTM-TDR 40.4 (T2): ENVIRONMENTAL CONSCIOUSNESS AND SUSTAINABLE DEVELOPMENT PERFORMANCE OF ECO-INDUSTRIAL PARK IN MALAYSIA
RUG OF UTM UTM Transdiciplinary Research Grant
2018
PROTOTYPE DEVELOPMENT OF BAG CONTAINING NPK-ORGANO-ZEOLITE AS ADVANCED CONTROLLED RELEASED FERTILIZER
MINISTRY OF EDUCATION Prototype Development Fund
2018
PENYELIDIKAN BERKAITAN PEMBANGUNAN PROSES DAN SISTEM PENGURUSAN KUALITI SYARIKAT DALAM SKOP KERJA-KERJA PEMBINAAN
KYS CONSTRUCTION SDN BHD Contract Research DTD
2018
Medical Tourism in Malaysia
RUG OF UTM Tier 2
2018
Strengthening awareness on tooth brushing behaviour among students of Tadika Genius Sinar Bakat.
MINISTRY OF EDUCATION Networking Grant
2017
Jejak Usahawan Makanan IKS Batu Pahat 2016
UNIVERSITI TEKNOLOGI MALAYSIA Business Entity
2016
BENGKEL CYBER COPYWRITING
RUG OF UTM Business Entity
2016
Optimized New Fundamental Hybrid Quantitative Approach for Development of Sustainability in Manufacturing Industry
MINISTRY OF EDUCATION Fundamental Research Grant Scheme
2016
Blueprint Development to promote life-style tourism in Tangkak
RUG OF UTM Institut Inovasi Strategik Johor
2016
Pemasaran dan Penjenamaan Produk Makanan IKS Batu Pahat
RUG OF UTM Institut Inovasi Strategik Johor
2016
PEMBANGUNAN MOBILE APPS VISIT PONTIAN
RUG OF UTM Institut Inovasi Strategik Johor
2016
Comparative Study between Malaysia and Philippines on Motivational Factors in Women Entrepreneurship
RUG OF UTM Potential Academic Staff
2016
THE IMPACT OF ENTERPRISE RISK MANAGEMENT PRACTICES ON MALAYSIAN HIGHER EDUCATIONAL INSTITUTIONS PERFORMANCE
RUG OF UTM Tier 1
2016
PROJEK TRANSFORMASI KOMUNITI MELALUI KEUSAHAWANAN SOSIAL- MINI RURAL TRANSFORMATION CENTRE (RTC) MAWAI
MINISTRY OF EDUCATION Business Entity
2016
PROJEK TRANSFORMASI KOMUNITI MELALUI KEUSAHAWANAN SOSIAL- MINI RTC LAYANG LAYANG, JOHOR. (COMMUNITY TRANSFORMATION THROUGH SOCIAL ENTREPRISE (CTSE)
MINISTRY OF EDUCATION Business Entity
2016
ENVIRONMENTAL COLLABORATION FOR GREEN SUPPLY CHAIN MANAGEMENT AND SUSTAINABILITY PERFORMANCE IN MALAYSIAN MANUFACTURING INDUSTRY
RUG OF UTM Encouragement Grant
2015
Pemindahan Pengetahuan Perniagaan dan Keusahawanan Melalui Pendekatan Kuiz & Permainan (Gamification Platform) Peringkat Kolej-Kolej Vokasional
MINISTRY OF EDUCATION Networking Grant
2015
THE INFLUENCE OF ENVIROPRENEURSHIP ON GREEN SUPPLY CHAIN MANAGEMENT PRACTICES AND SUSTAINABILITY PERFORMANCE
RUG OF UTM Potential Academic Staff
2014
THE COMMUNITY IMPACT OF UTM AS AN EDUCATION PROVIDER
RUG OF UTM Flagship
2014
Instagram Hashtag Content Analysis: What Do They Say About Our Food?
RUG OF UTM Tier 1
2014
Exploring New Technical Approach of Total Quality Management (TQM) and Business Transformation Performance Model for Japanese and Non-Japanese Companies in Malaysia Automotive Industry.
RUG OF UTM Tier 1
2014
MARKET STUDY AND COMMERCIALISATION ON CARDIO DEVICES
RUG OF UTM Flagship
2013

Legend : PUBLICATION CATEGORY TYPE OF AUTHORS

Publication Name Year
Research Design: Ethnocentrism On Purchase Intention Of Fast Fashion Co-Branding In China
INTERNATIONAL JOURNAL OF OPERATIONS AND QUANTITATIVE MANAGEMENT
Publication In Scopus UTM FIRST AUTHOR
2023
Advertising Value Of Social Media Advertisement On Sustainable Brand Purchase Intention: The Moderating Role Of User-Generated Video Among Gen Z In Malaysia
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE STUDIES
Publication In Scopus UTM FIRST AUTHOR
2023
A Bibliometric Analysis Of House Prices Determination
AIP CONFERENCE PROCEEDINGS
Publication In Scopus UTM FIRST AUTHOR
2023
Malaysian Consumers’ Adoption Intention Of Smartwatch
ECONOMIC AND SOCIAL ISSUES IN SUSTAINABILITY
Book Chapter FIRST UTM CORRESPONDING AUTHOR
2023
Communicating Sustainability Fashion In Marketing Advertisements On The Context Of Malaysia: Stimuli Development And Pre Testing Results
ASIAN SOCIAL SCIENCE
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2023
Factors That Drive Marketing Strategies Implementation For Purchase Intention Of Tadika Santalia
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Marketing Intervention To Stimulate Purchase Intention Of My-Robot Taman Universiti Sdn. Bhd.
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Social Media Brand Communication Strategies To Enhance Brand Equity Of Top One Technology Sdn. Bhd.
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Social Media And Engagement Strategies To Increase Brand Equity And Purchase Intention Of Red Future Network Enterprise
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Social Media Strategies To Increase Brand Of A Traditional Chinese Pastry Shop – Chop Kian Lai Seng
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Marketing Mix To Increase Purchase Intention Of Plumbing And Maintenance Service Provider – Case Of Azman Bin Ahmad
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Social Media Communication Strategies To Enhance Brand Passion And Purchase Intention Of Pro Bakers Enterpris
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Marketing Mix To Increase The Brand Awareness And Customer Satisfaction Of Jannahnoe Empire Sendirian Berhad
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Online Booking Implementation For Nasesz Enterprise
MARKETING SYMPOSIUM 2022 (MARSIUM)
Conference Paper CO-AUTHOR
2022
Factors Influencing The Consumption Of Beauty Cosmetics Among Malaysian
BUSINESS MANAGEMENT SYMPOSIUM 6.0 2022
Conference Paper UTM FIRST AUTHOR
2022
A Taxonomical Study Of Tourism Experience Based On Bibliometric Analysis
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2022
Advancing Competitive Intelligence As A Correlation Of Competitive Advantage In Iraqi Banking Industry
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2022
Marketing Mix To Increase Purchase Intention Of Plumbing And Maintenance Services
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2022
Price Consciousness, Deal And Coupon Proneness, E-Wom And Purchase Intention On Social Commerce Sites
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2022
Drivers Of Sustainable Apparel Purchase Intention: An Empirical Study Of Malaysian Millennial Consumers
SUSTAINABILITY
Publication In Web Of Science CORRESPONDING AUTHOR
2022
Public Awareness Of Consumer Products Containing Radioactive Materials: Empirical Evidence From Malaysia
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH
Publication In Web Of Science CORRESPONDING AUTHOR
2022
Moderating Effect Of Collectivism On Chinese Consumers' Intention To Adopt Electric Vehicles-An Adoption Of Vbn Framework
SUSTAINABILITY
Publication In Web Of Science CO-AUTHOR
2022
Online Attire Shopping For Plus Size Women – Influence Of Model Body Size, Written Fit Information And Perceived Similarity
LIFESTYLE MARKETING IN DIGITAL AGE
Book Chapter UTM FIRST AUTHOR
2022
Sustainable Economic Growth And Decent Work
PERSPECTIVES ON SUSTAINABLE ECONOMIC GROWTH AND DECENT WORK
Book Chapter CO-AUTHOR
2022
Factors That Affect Gen Z Continuous Watching Intention In Streaming Platform
BUSINESS INNOVATION
Book Chapter UTM FIRST AUTHOR
2022
Increasing Destination Loyalty Of International Students Towards Malaysian Higher Educational Institutions
INTERNATIONAL JOURNAL OF EVALUATION AND RESEARCH IN EDUCATION
Publication In Scopus CO-AUTHOR
2022
Antecedents Of Brand Loyalty Using Brand Personality As A Moderator In Social Media Brand Communities
INTERNATIONAL JOURNAL OF INDUSTRIAL ENGINEERING AND PRODUCTION RESEARCH
Publication In Scopus UTM FIRST AUTHOR
2022
Bibliometrics Analysis Of Social Media And Entrepreneurship Research Using Scopus Database
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE STUDIES
Publication In Scopus UTM FIRST AUTHOR
2022
The Impact Of Price Sensitivity And Ethical Consumption On Millennial Utilitarian Consumer Behavior
INTERNATIONAL JOURNAL OF OPERATIONS AND QUANTITATIVE MANAGEMENT
Publication In Scopus UTM FIRST AUTHOR
2022

LAPORAN AKHIR CADANGAN NAIK TARAF BANGUNAN UTM INTERNATIONAL
Clasified/Technical Report CO-AUTHOR
2022
Toss Electronic Waste Right: From Toxic To Green
E-PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2022 EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2022
Dual-Antibax (Organo-Metal-Clay) Antibacterial Cream
CREATIONS DE UITM, INTERNATIONAL MEGA INNOVATION CARNIVAL 2022
Proceedings CO-AUTHOR
2022
Sustainable Fashion: The Way For Future, But Where Are We Now?
AHIBS BIZCONNECTION
Publication In Academic And Profesional Magazine CORRESPONDING AUTHOR
2022

PERSPECTIVES ON SUSTAINABLE ECONOMIC GROWTH AND DECENT WORK
Original Book EDITOR
2022
Should We Adopt Online Green Product Reviews? Source Credibility Theory (Sct) And Structural Equation Modeling (Sem) Results
PROCEEDINGS OF THE 1ST MALAYSIA SUSTAINABLE UNIVERSITY NETWORK NATIONAL CONFERENCE (MYSUN 2022)
Proceedings UTM FIRST AUTHOR
2022
Experiential Learning For Entrepreneurship
SYMPOSIUM ON TEACHING & LEARNING PRACTICES IN ELECTRICAL ENGINEERING (STLEE 2021)
Proceedings CO-AUTHOR
2021
Investigate Website Quality And E-Trust For Online Booking Implementation
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Proceedings CO-AUTHOR
2021
Enhancing Knowledge Of Young Generation In Zero Waste Management
II. INTERNATIONAL ACADEMICIAN STUDIES CONGRESS: SUSTAINABILITY TOWARDS SOCIETY 5.0
Proceedings CO-AUTHOR
2021
Service Learning Pedagogy In Social Media And Branding Class Towards Quadruple Helix Partnership (Qhp)
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2021)
Proceedings CORRESPONDING AUTHOR
2021
Country Of Origin Effects On Malaysian Purchase Intention Of Car
BUSINESS MANAGEMENT SYMPOSIUM 4.0 PROCEEDING
Proceedings CORRESPONDING AUTHOR
2021
Consumer Adoption Intention Toward Healthcare Wearable Technology
SYDNEY INTERNATIONAL CONFERENCE ON GLOBAL BUSINESS, INNOVATION AND ENTREPRENEURSHIP (SICBIE-2021)
Proceedings CO-AUTHOR
2021
Andragogy In Experiential Learning For Social Wellbeing
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION
Proceedings CO-AUTHOR
2021
"Envirunment" Virtual Run To Educate Sustainable Development Goals And Commit Zero Waste Practices
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2021 EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2021
Social Media Marketing Strategies To Increase Purchase Intention Of A Kindergarten
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Proceedings CO-AUTHOR
2021
Teaching Macroeconomics For Undergraduate Students Using Project-Based Learning: Perspectives Of Non-Economic Major
INTERNATIONAL SYMPOSIUM ON TEACHING AND LEARNING INNOVATION 2021
Proceedings CO-AUTHOR
2021
Influence Of Uniqueness And Innovativeness Of Fast Food Menu Towards Customer Satisfaction
MARKETING CONVENTION 2020 (MARVENT'20)
Proceedings UTM FIRST AUTHOR
2021
Creating A Student-Centered Collaborative Learning Through Planning A Successful Webinar
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2021)
Proceedings CO-AUTHOR
2021
The Implementation Of Social Media Interaction Toward Brand Awareness And Brand Image For A Pastry Shop
BLM2-ICAM4 AN INTERNATIONAL JOINT E-CONFERENCE
Proceedings CO-AUTHOR
2021

SAFETY CONCERN RELATED TO CONSUMER PRODUCTS CONTAINING RADIOACTIVE MATERIALS - FINAL REPORT SUBMITTED TO KUMPULAN WANG AMANAH (KWA) MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN (MSPK), MINISTRY OF SCIENCE, TECHNOLOGY AND INNOVATION (MOSTI) AND ATOMIC ENERGY LICENSING BOARD (AELB), MALAYSIA, JANUARY 2022.
Clasified/Technical Report CO-AUTHOR
2021
Antecedents Of Smartphone Brand Commitment And Switching Behaviour
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
2021
Drivers To Increase Recycling Behavior In Higher Education Institutions
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
2021
Factors Affecting Consumer Repurchase Intention Towards Airbnb
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
2021
What Drives Consumer Adoption Of Mobile Wallet?
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
2021
Factors Affecting Destination Loyalty Of Foreign Students Towards Malaysian Higher Education Institutions
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
2021
The Influences Of Vlog Attributes On Parasocial Interaction And Branding
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
2021
Factors That Affect Gen Z Continuous Watching Intention On Streaming Platform
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper UTM FIRST AUTHOR
2021
Measuring Customer Satisfaction For Courier Services Using Servperf: A Case Study Of Ninja Van
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Conference Paper CO-AUTHOR
2021
Influence Of Korean Wave Towards Student Lifestyle
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
2021
Factors That Predict The Usage Intention Towards Tiktok Among Malaysian Consumers
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper UTM FIRST AUTHOR
2021
Foodpanda: Consumers’ Purchase Intention Towards Online Food Delivery Service
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper UTM FIRST AUTHOR
2021
The Behavioural Intention Of Customers’ Adoption Of Smartphone Fitness Apps
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper UTM FIRST AUTHOR
2021
Enhancing Knowledge Of Young Generation In Zero Waste Management
II. INTERNATIONAL ACADEMICIAN STUDIES CONGRESS 2021/FALL (AS-2021/FALL)
Conference Paper CO-AUTHOR
2021
Factors That Influencing The Adoption Of E-Wallet Among Undergraduate Students In Utm Johor Bahru
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper CO-AUTHOR
2021
Online Gaming Experience: Virtual Game Items Purchase Intention
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper UTM FIRST AUTHOR
2021
The Impact Of Brand Equity On Purchase Intention Toward Herms C Enterprise
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Conference Paper CO-AUTHOR
2021
Social Media As A Tool To Help Select Tourism Destinations: Case Of Universiti Teknologi Malaysia, Skudai
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper CO-AUTHOR
2021
Effect Of Reference Price Toward Customer Purchase Intention On Frozen Food: A Case Study At Restaurant Vegetarian S.I Jin Wei
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Conference Paper CO-AUTHOR
2021
E-Service Factors Of Online Banking And Its Influence On Customer Satisfaction: The Case Of Bank Islam Malaysia Berhad (Bimb)
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Conference Paper CO-AUTHOR
2021
Adoptionintention Towardshealthcarewearable Technology Among Johor Consumers
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper CO-AUTHOR
2021
The Influence Of Ewom In Social Media On Consumers Purchase Intention Among Youth In Malaysia
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper CO-AUTHOR
2021
Factors Influencing Purchase Intention Of Health Supplement Product Among Utm Jb Students
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
2021
Designing Social Media Brand Communication Strategies To Enhance Brand Equity Of An Electronic Components Retailer
BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE
Conference Paper CO-AUTHOR
2021
Bibliometric Analysis On Motivation Of Sport Event Volunteer Using The Scopus Database
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2021
Impact Of Online Classes On Academic Performance Of University Students During Covid-19
PAKISTAN JOURNAL OF MULTIDISCIPLINARY RESEARCH (PJMR)
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2021
Psychometric Assessment Of Young Visitors At The National Museum Of Malaysia
ASIAN JOURNAL OF UNIVERSITY EDUCATION (AJUE)
Publication In Scopus UTM FIRST AUTHOR
2021
Building Future-Ready Educators Through Knowledge Sharing Culture
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 SYMPOSIUM
Proceedings CO-AUTHOR
2020
Sustainable Fashion - You Don'T Have To Be A Hero To Save The Planet!
UTM NEXUS MAGAZINE
Publication In Academic And Profesional Magazine UTM FIRST AUTHOR
2020
Extrinsic Motivation For Herbal Medicine Use: Does Consumer Perceived Value Matter?
PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON BUSINESS SUSTAINABILITY AND INNOVATION (ICBSI 2020)
Proceedings CO-AUTHOR
2020
Exploring The Constructs Of Memorable Adventure Tourism Experience And Destination Loyalty
KUALA LUMPUR INTERNATIONAL CONFERENCE ON MANAGEMENT, EDUCATION AND TECHNOLOGY (KLIMET 2020)
Proceedings UTM FIRST AUTHOR
2020
Development Of Entrepreneurs Via Social Media Marketing Service Learning
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION
Proceedings UTM FIRST AUTHOR
2020
Be Still Project: Andragogy In Experiential Learning For A Good Cause
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2020
Partnership Model For Innovative Student-Centered Learning Approach
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 SYMPOSIUM
Proceedings CO-AUTHOR
2020
Antecedents Of Smartphone Brand Commitment And Switching Behaviour
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020)
Conference Paper CO-AUTHOR
2020
Mobile Wallet Adoption: A Proposed Model
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS-2020)
Conference Paper CO-AUTHOR
2020
Antecedents Of Brand Loyalty In Social Media Based Brand Communities
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper CO-AUTHOR
2020
What Drives Consumer Adoption Of Mobile Wallet?
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper CO-AUTHOR
2020
Destinations Selection For Educational Tourism: A Review
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper CO-AUTHOR
2020
A Review Of Smartphone Brand Switching Behaviour
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper CO-AUTHOR
2020
Drivers To Increase Recycling Behaviour In Higher Education Institutions
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020)
Conference Paper CO-AUTHOR
2020
Factors Affecting Student Satisfaction And Destination Loyalty For Educational Tourism
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020)
Conference Paper CO-AUTHOR
2020
Ways To Increase Word-Of-Mouth In The Retail Industry
27TH WORLD CONFERENCE ON APPLIED SCIENCE, ENGINEERING & TECHNOLOGY (WCASET 2020)
Conference Paper CO-AUTHOR
2020
Young Consumers' Lifestyles On Their Ecological Behavior
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020)
Conference Paper CO-AUTHOR
2020
Factors Enhancing Young Consumers Satisfaction Of Mobile Wallet Services In Malaysia
27TH WORLD CONFERENCE ON APPLIED SCIENCE ENGINEERING & TECHNOLOGY (WCASET 2020)
Conference Paper CO-AUTHOR
2020
How Can Higher Education Institutions Become Sustainable?
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper CO-AUTHOR
2020
Legal Development Of The Malaysian Consumer Protection Act 1999: 20 Years After
27TH WORLD CONFERENCE ON APPLIED SCIENCE ENGINEERING AND TECHNOLOGY (WCASET 2020)
Conference Paper CO-AUTHOR
2020
Goal Clarity And Financial Literacy Towards Retirement Confidence Among Working Adults In Southern Region, Malaysia
27TH WORLD CONFERENCE ON APPLIED SCIENCE, ENGINEERING AND TECHNOLOGY (WCASET 2020)
Conference Paper CO-AUTHOR
2020
Current Issues And Emerging Trends Of Social Media Effectiveness In Volunteer Organization
3RD INTERNATIONAL CONFERENCE ON TOURISM, TECHNOLOGY AND BUSINESS MANAGEMENT 2020(ICTTBM)
Conference Paper CO-AUTHOR
2020
The Moderating Effect Of Cynicism Among Malaysian Consumers On Purchase Intention Of Energy Efficient Vehicle
THE 27TH WORLD CONFERENCE ON APPLIED SCIENCE, ENGINEERING AND TECHNOLOGY (WCASET 2020)
Conference Paper UTM FIRST AUTHOR
2020
Review The Relationships Between Antecedents Of Parasocial Interaction And Branding In Video Blog
5TH INTERNATIONAL CONFERENCE ON E-COMMERCE (ICOEC 2020)
Conference Paper CO-AUTHOR
2020
Perceived Sustainability Performance Of Eco-Industrial Park Through Environmental Consciousness And Strategic Intention
2020 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT (IEEM)
Conference Paper CO-AUTHOR
2020
The Effect Of Perceived Value On Sustainable Fashion Consumption In The Era Of Covid-19: A Proposed Conceptual Framework
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2020
Motivation And Satisfaction At Special Sport Event
INTERNATIONAL JOURNAL OF RECENT TECHNOLOGY AND ENGINEERING (IJRTE)
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2020
Marketing Innovation And Sme Business Performance In Malaysia
TEST ENGINEERING & MANAGEMENT
Journal Article Non Citation-Indexed CO-AUTHOR
2020
Memorable Adventure Tourism Experience: Constructs And Consequences
ASIAN JOURNAL OF ARTS, CULTURE AND TOURISM
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2020
The Influences Of Parasocial Relationship And Sources Credibility In Promoting Sustainable Fashion In Social Network Sites
INTERNATIONAL JOURNAL OF ENGINEERING AND ADVANCED TECHNOLOGY (IJEAT)
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2020
The Concept Of Maslahah In Islamic Financial Literacy Among Youth In Bank Negara Malaysia Museum Art And Gallery
JURISDICTIE
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2020
Pemasaran Dan Penjenamaan Produk Iks
SELANGKAH KE ARAH KELESTARIAN GLOBAL: KEUSAHAWANAN NEGERI JOHOR
Book Chapter CO-AUTHOR
2020
Why Medical Tourists Must Go To Malaysia!
INTERNATIONAL JOURNAL OF BUSINESS CONTINUITY AND RISK MANAGEMENT
Publication In Scopus CO-AUTHOR
2020
The Mediating Effect Of Knowledge Management On The Relationship Between Risk Management And Project Performance
2020 6TH IEEE INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, ICIM 2020
Publication In Scopus CO-AUTHOR
2020
Legal Development Of The Malaysian Consumer Protection Act 1999: 20 Years After
INTERNATIONAL JOURNAL OF ADVANCED SCIENCE AND TECHNOLOGY
Publication In Scopus CO-AUTHOR
2020
User-Generated Content Sources: The Use Of Social Media In Motivating Sustainable Luxury Fashion Consumptions
INTERNATIONAL JOURNAL OF SCIENTIFIC AND TECHNOLOGY RESEARCH
Publication In Scopus UTM FIRST AUTHOR
2020
Student'S Perceived University Image Is An Antecedent Of University Reputation
INTERNATIONAL JOURNAL OF PSYCHOSOCIAL REHABILITATION
Publication In Scopus CO-AUTHOR
2020
Green Purchasing Practices And Environmental Performance
INTERNATIONAL JOURNAL OF SUPPLY CHAIN MANAGEMENT
Publication In Scopus CO-AUTHOR
2020
Sustaining Competitive Edge In Iraqi Banks Through Marketing Intelligence And Decision-Making Effectiveness: A Review
TEST ENGINEERING AND MANAGEMENT
Publication In Scopus UTM FIRST AUTHOR
2020
Measuring Post-Purchase Regret And Impulse Buying In Online Shopping Experience From Cognitive Dissonance Theory Perspective
2020 6TH IEEE INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, ICIM 2020
Publication In Scopus UTM FIRST AUTHOR
2020
Using Competitions To Nurture The Leaders Of Tomorrow
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2020
Habit In It Usage: Concept And Measurement In Smartphone Context
10TH GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES
Proceedings CORRESPONDING AUTHOR
2019
Motivation In Health Behaviour: Role Of Autonomous And Controlled Motivation
INDIAN JOURNAL OF PUBLIC HEALTH RESEARCH & DEVELOPMENT
Publication In Scopus CO-AUTHOR
2019
Does Corporate Social Responsibility Drive Consumer Purchase Intention?
1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019)
Conference Paper CO-AUTHOR
2019
Investigating Consumer Advocacy On Community Usefulness And Brand Avoidance
3RD ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2019)
Conference Paper CO-AUTHOR
2019
Factors Driving Online Collaborative Consumption Of Apparel
1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019)
Conference Paper CO-AUTHOR
2019
Innovative Bee Box Using Modular Recycled Material For Sustainable Bee Farming: A Review And Potential For Commercialisation
INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019 (ITMC 19)
Conference Paper CO-AUTHOR
2019
Motivational Drivers Behind Sustainable Luxury Consumption: A Review
1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019)
Conference Paper UTM FIRST AUTHOR
2019
The Influence Of Facebook Features And Activities On Gen Y'S Purchase Intention
6TH INTERNATIONAL CONFERENCE ON RESEARCH AND INNOVATION IN INFORMATION SYSTEMS (ICRIIS 2019)
Conference Paper CO-AUTHOR
2019
Technology-Based Self-Service Innovations In B2c Setting
INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019
Conference Paper CO-AUTHOR
2019
Advancement On Enterprise Risk Management And Supply Chain Performance
WORLD CONFERENCE ON SUPPLY CHAIN MANAGEMENT AND BUSINESS (WCSCMB-19) 2ND SEP - 3RD SEP'2019 DUBAI, UAE
Conference Paper CO-AUTHOR
2019
Investigating Consumer Advocacy On Community Usefulness And Brand Avoidance: Organizational Response To Open Complaints
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Environmental Consciousness, Strategic Intention And Perceived Sustainability Performance Of Eco-Industrial Park In Malaysia
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Factors For Improved Young Customer Satisfaction Of Mobile Wallet
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Consumer Purchase Intention Of Natural Functional Food
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Young Consumers Lifestyles On Their Ecological Behavior
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Competitive Advantage In Iraqi Banking Industry: A Review
1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019)
Conference Paper UTM FIRST AUTHOR
2019
Determinants Of Positive Word-Of-Mouth In Retailing
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Consumers Attitude On Social Media Marketing Communications And Purchase Intention
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Identifying Crisis Management Response Issues In Private Organizations Of Kingdom Saudi Arabia
3RD AFU INTERNATIONAL CONFERENCE: TOWARDS ADVANCED SCIENTIFIC KNOWLEDGE (TASK3-2019) IN BUSINESS SCIENCES
Conference Paper CO-AUTHOR
2019
The Mediating Effect Of Work Culture Between Total Quality Management And Employee Performance Relationship
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING & TECHNOLOGY (ICSET 2019)
Conference Paper CO-AUTHOR
2019
Commercialising Social Media For Online Marketing
INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019
Conference Paper CO-AUTHOR
2019
The Systematic Literature Review Of Consumer Behaviour And Sustainable Fashion Consumption From 2015-2019
13TH ASIAN ACADEMY OF MANAGEMENT INTERNATIONAL CONFERENCE 2019 (AAMIC 2019)
Conference Paper CORRESPONDING AUTHOR
2019
Factors Affecting Young Consumers' Impulse Buying Behaviour In Online Apparel Shopping
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Factors Driving Malaysian Consumers' Adoption Intention Towards Apple Watch
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Effects Of Fashion Co-Branding Factors On Consumers' Purchase Intention Of Apparel Products In Malaysia
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
The Role Of Social Media Influencers Towards Consumers' Product Awareness Among Malaysian Women
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
The Impact Of Perceived E-Wom On Purchase Intention: Mediating Role Corporate Image Of Universiti Teknologi Malaysia
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Purchase Intention Towards Bubble Tea Drinks Among Utm Students
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Purchase Intention Of Consumers Towards Klook Social Commerce Site
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
The Effects Of Product Placement In Television Shows And Its Influence On Purchase Intention
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper UTM FIRST AUTHOR
2019
Determinants That Influencing The Behaviour Intention Of Consuming Halal Food Among Muslim Gen Y
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Influence Of Competitive Intelligence Success On Business Competitive Advantage: A Conceptual Framework
5TH ASIA INTERNATIONAL CONFERENCE AIC2019)
Conference Paper UTM FIRST AUTHOR
2019
Evaluating Motivation And Satisfaction At Special Sport Event
6TH INTERNATIONAL SOCIAL SCIENCES POSTGRADUATES CONFERENCE (ISPC 2019)
Conference Paper UTM FIRST AUTHOR
2019
Factors Affecting Students' Online Platform System
SCIENCE INTERNATIONAL (LAHORE)
Journal Article Non Citation-Indexed CO-AUTHOR
2019
Effect Of Green Brand Positioning, Knowledge, And Attitude Of Customers On Green Purchase Intention
JOURNAL OF ARTS & SOCIAL SCIENCES
Journal Article Non Citation-Indexed CO-AUTHOR
2019
Factors Driving Consumers Participation In Collaborative Consumption With Airbnb
JOURNAL OF ARTS & SOCIAL SCIENCES
Journal Article Non Citation-Indexed CO-AUTHOR
2019
Consumer Perceived Value In Understanding Herbal Medicine Consumption: A Conceptual Model
JOURNAL OF BUSINESS AND SOCIAL REVIEW IN EMERGING ECONOMIES
Journal Article Non Citation-Indexed CO-AUTHOR
2019
The Influence Of Social Media On Public Value: A Systematic Review Of Past Decade
JOURNAL OF PUBLIC VALUE AND ADMINISTRATION INSIGHTS
Journal Article Non Citation-Indexed CO-AUTHOR
2019
Effect Of Cynicism Towards Environmentally Responsible Purchase Behaviour Of Energy Efficient Vehicle Among Malaysian Consumers
STUDIA UNIVERSITATIS BABES-BOLYAI, NEGOTIA
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2019
Factors Affecting Sustainable Apparel Consumption In Emerging Countries: A Systematic Literature Review
PREPRINTS
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2019
Revisiting Stimuli Development Process In Advertising Research
MANAGEMENT RESEARCH SPECTRUM
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2019
Three-Dimensional Brand Loyalty And Virtual Customer Relationships On Social Media-Based Brand Community
INTERNATIONAL JOURNAL OF RECENT TECHNOLOGY AND ENGINEERING
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2019
What Drives Women Into Entrepreneurial Activities? View From Malaysia And Philippines
INTERNATIONAL JOURNAL OF ENGINEERING AND TECHNOLOGY
Journal Article Non Citation-Indexed CO-AUTHOR
2019
Social Value Stream Mapping (Socio-Vsm): Methodology To Societal Sustainability Visualization And Assessment In The Manufacturing System
IEEE ACCESS
Publication In Web Of Science CO-AUTHOR
2019
The Influence Of Facebook Features And Activities On Consumers' Purchase Intention
6TH INTERNATIONAL CONFERENCE ON RESEARCH AND INNOVATION IN INFORMATION SYSTEMS: EMPOWERING DIGITAL INNOVATION, ICRIIS 2019
Publication In Web Of Science CO-AUTHOR
2019
Mcdonald'S Boycott - An Overview Of Human Rights Awareness, Religiosity And Self-Image Among Malaysian Youths
BUSINESS IN ISLAMIC PERSPECTIVE (SOME SELECTED ISSUES)
Book Chapter UTM FIRST AUTHOR
2019
An Assessment On The Relationship Between Open Innovation Activities And FirmãƒÂ¢Ã‚€Â™S Innovation Performance Of Small And Medium Enterprises In The Malaysian Manufacturing Sector
1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019)
Conference Paper CO-AUTHOR
2019
Using Toy Bricks As An Innovative Teaching In Operations Management
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION EXHIBITION AND COMPETITION 2018
Proceedings CO-AUTHOR
2018
Use Of Social Media Sites By Malaysian Universities And Its Impact On University Ranking
INTERNATIONAL JOURNAL OF ENGINEERING AND TECHNOLOGY(UAE)
Publication In Scopus CO-AUTHOR
2018
Factors Affecting Medical Tourists To Malaysia
ASIA PROCEEDINGS OF SOCIAL SCIENCES (APSS)
Proceedings CO-AUTHOR
2018

PEMBANGUNAN APLIKASI MUDAH ALIH VISIT PONTIAN
Clasified/Technical Report CO-AUTHOR
2018
Conspicuous Consumption
INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE AND HUMANITIES (IGCESH)
Conference Paper CO-AUTHOR
2018
Muslim Consumers' Patronage Intention Towards Korean Restaurant Chains In Malaysia
THE 6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2018 (MOIME 2018)
Conference Paper UTM FIRST AUTHOR
2018
Perceived Value And Customer Brand Engagement Of Transportation Network Company Facebook Fan Page
THE 6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2018 (MOIME 2018)
Conference Paper CO-AUTHOR
2018
The Key Account Management Practices And Effectiveness
THE 6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2018 (MOIME 2018)
Conference Paper CO-AUTHOR
2018
Impacts Of Technology Assessments On Firm Performance
THE 6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2018 (MOIME 2018)
Conference Paper CO-AUTHOR
2018
Halal Logistics
INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE AND HUMANITIES (IGCESH)
Conference Paper CO-AUTHOR
2018
Collaborative Consumption Of Apparel
INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE AND HUMANITIES (IGCESH)
Conference Paper CO-AUTHOR
2018
A Review Of Autonomous Motivation And Controlled Motivation In Health Behaviour
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES (3RD IRC 2018-MY CHAPTER)
Conference Paper CO-AUTHOR
2018
Sustainable Claim Advertisement: Revisiting Stimuli Development Procedure
2ND ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2018)
Conference Paper UTM FIRST AUTHOR
2018
Why Medical Tourists Must Go To Malaysia!
ASIA INTERNATIONAL CONFERENCE AIC-2018
Conference Paper CO-AUTHOR
2018
Consumer Perceived Value In Understanding The Consumption Of Herbal Medicine: A Review
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES (3RD IRC 2018-MY CHAPTER)
Conference Paper CO-AUTHOR
2018
Effect Of Cynicism Towards Environmentally Responsible Purchase Behaviour Of Energy Efficient Vehicle Among Malaysian Consumers
3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES (3RD IRC 2018-MY CHAPTER)
Conference Paper UTM FIRST AUTHOR
2018
Total Quality Management Constructs And Employee Performance Measures In Manufacturing Industry
INTERNATIONAL FORUM OF ENGINEERS & PRACTITIONERS
Conference Paper CO-AUTHOR
2018
Consumers Purchase Intention Towards Local Brand Skincare
MARKETING SYMPOSIUM 2018 (MARSYM 2018)
Conference Paper UTM FIRST AUTHOR
2018
Social Media Advertising Factors And Malaysian Young Consumers' Purchase Intention: The Case Of Youtube
MARKETING SYMPOSIUM 2018 (MARSYM 2018)
Conference Paper UTM FIRST AUTHOR
2018
The Effect Of Background Music Towards Malaysian Consumer'S Shopping Behavior In Retail Store
MARKETING SYMPOSIUM 2018 (MARSYM 2018)
Conference Paper UTM FIRST AUTHOR
2018
Determinants Of Brand Image And Their Impacts On Purchase Intention Of Grab
JOURNAL OF ARTS & SOCIAL SCIENCES
Journal Article Non Citation-Indexed CO-AUTHOR
2018
Children'S Ownership Intention Towards Licensed Character Products: The Influence Of Packaging, Advertising, Peers And Pester Power
JOURNAL OF ARTS & SOCIAL SCIENCES
Journal Article Non Citation-Indexed CO-AUTHOR
2018
Factors Affecting Generation Y Satisfaction And Loyalty In Online Brand Community
ADVANCED SCIENCE LETTERS
Publication In Web Of Science CO-AUTHOR
2018
Determinants Of Customer Satisfaction Towards Local Malaysian Restaurants
ADVANCED SCIENCE LETTERS
Publication In Web Of Science CO-AUTHOR
2018
Moderating Role Of Mobile Users' Information Privacy Concerns Towards Behavioural Intention And Use Behaviour In Mobileadvertising
ADVANCED SCIENCE LETTERS
Publication In Web Of Science CO-AUTHOR
2018
Consumer Proneness Towards In-Store Promotion In Foreign-Based Hypermarket Vs Local-Based Hypermarket
AIP CONFERENCE PROCEEDINGS
Publication In Scopus UTM FIRST AUTHOR
2018
The Key Account Management Practices And Effectiveness
AIP CONFERENCE PROCEEDINGS
Publication In Scopus CO-AUTHOR
2018
Critical Success Factors Of Total Quality Management Implementation In Higher Education Institution: Utm Case Study
AIP CONFERENCE PROCEEDINGS
Publication In Scopus CO-AUTHOR
2018
Perceived Value And Customer Brand Engagement Of Transportation Network Company Facebook Fan Page
AIP CONFERENCE PROCEEDINGS
Publication In Scopus CO-AUTHOR
2018
Impacts Of Technology Assessments On Firm Performance
AIP CONFERENCE PROCEEDINGS
Publication In Scopus CO-AUTHOR
2018
Muslim Consumers' Patronage Intention Towards Korean Restaurant Chains In Malaysia
AIP CONFERENCE PROCEEDINGS
Publication In Scopus CORRESPONDING AUTHOR
2018
Data Analytics Algorithm Benchmark On Distributed Systems
AIP CONFERENCE PROCEEDINGS
Publication In Scopus UTM FIRST AUTHOR
2018
Malaysia Automotive Industry: Progressing Toward Energy Efficient Vehicle Era
PROSIDING PERSIDANGAN SERANTAU SAINS SOSIAL & KEMANUSIAAN (PSSSK) 2018
Proceedings CORRESPONDING AUTHOR
2018
The Mediating Role Of Incumbent System Habit In The Relationship Between Customers Perceived Value And Repurchase Intention In Smartphone Industry In Malaysia
SOCIAL SCIENCES POSTGRADUATE INTERNATIONAL SEMINAR (SSPIS) 2017
Proceedings UTM FIRST AUTHOR
2017
Persuading Women To Act Green - The Magic Of Social Marketing
THE GRADS
Publication In Academic And Profesional Magazine CO-AUTHOR
2017

PEMBANGUNAN BLUEPRINT UNTUK MEMPROMOSIKAN PELANCONGAN GAYAHIDUP DI DAERAH TANGKAK
Clasified/Technical Report CO-AUTHOR
2017

LAPORAN PROGRAM LAWATAN PELAJAR KE DELIMA OIL PRODUCTS SDN BHD DAN FELDA JOHORE-BULKERS SDN BHD
Clasified/Technical Report CO-AUTHOR
2017
Airbnb: A New Dimension To Malaysia Tourism Industry
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2017)
Conference Paper CO-AUTHOR
2017
Dato' Siti Nurhaliza Tarudin As Human Brand: Idol Attachment And Loyalty Amongst Young Consumers
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2017)
Conference Paper CO-AUTHOR
2017
The Impact Of Motivational Factors On Online Grocery Shopping
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2017)
Conference Paper CO-AUTHOR
2017
A Review Of Theoretical Frameworks For Supply Chain Integration
THE 5TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2017 (MOIME 2017)
Conference Paper CO-AUTHOR
2017
Understanding Supply Chain Management Practices For Small And Medium-Sized Enterprises
THE 5TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2017 (MOIME 2017)
Conference Paper CORRESPONDING AUTHOR
2017
Are Millennials Truly Attach And Loyal To The Human Brand?
EDGE MARKETING SYMPOSIUM 2017
Conference Paper CO-AUTHOR
2017
The Impact Of Green Brand Positioning, Knowledge And Attitude On Green Product Purchase Intention
EDGE MARKETING SYMPOSIUM 2017
Conference Paper CO-AUTHOR
2017
Measuring Online Shopping Convenience On Repurchase Intention At Mudah.My
EDGE MARKETING SYMPOSIUM 2017
Conference Paper CO-AUTHOR
2017
Factors Affecting Brand Image And Purchase Intention Of Grab
EDGE MARKETING SYMPOSIUM 2017
Conference Paper CO-AUTHOR
2017
Understanding Consumption Of Complementary And Alternative Medicine From The Perspective Of Self-Determination Theory And Value Dimensions: A Conceptual Model
ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE(AIMC 2017)
Conference Paper CO-AUTHOR
2017
Determinants Influencing Repurchase Intention In Malaysia Medical Tourism Industry
EDGE MARKETING SYMPOSIUM 2017
Conference Paper CO-AUTHOR
2017
Why Do Consumers Participate In Collaborative Consumption With Airbnb?
EDGE MARKETING SYMPOSIUM 2017
Conference Paper CO-AUTHOR
2017
What Drives Women Into Entreprenurial Activities? View From Malaysia And Philippines
THE 5TH INTERNATIONAL ACCOUNTING & BUSINESS CONFERENCE (IABC2017)
Conference Paper CO-AUTHOR
2017
What Drives Netball Team Loyalty In Malaysia?
EDGE MARKETING SYMPOSIUM 2017
Conference Paper CO-AUTHOR
2017
The Impact Of Integrated Management System On Organizational Performance In Malaysia Manufacturing Industry: A Literature Review
10TH INTERNATIONAL CONFERENCE ON RESEARCH IN SCIENCE AND TECHNOLOGY (ICRST),
Conference Paper CO-AUTHOR
2017
Revisit Supply Chain Management: Evolution, Definition And Benefits
THE SOCIAL SCIENCES
Journal Article Non Citation-Indexed CO-AUTHOR
2017
Automotive Industry: Not Easy Being Green
THE COLLOQUIUM
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2017
E-Wom Review Adoption: Consumers' Demographic Profile Influence On Green Purchase Intention
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CORRESPONDING AUTHOR
2017
Understanding Supply Chain Management Practices For Small And Medium-Sized Enterprises
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CORRESPONDING AUTHOR
2017
Technology Assessment Need: Review On Attractiveness And Competitiveness
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CO-AUTHOR
2017
A Review Of Theoretical Frameworks For Supply Chain Integration
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CO-AUTHOR
2017
Effects Of Perceived Risks, Reputation And Electronic Word Of Mouth (E-Wom) On Collaborative Consumption Of Uber Car Sharing Service
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CORRESPONDING AUTHOR
2017
Materialism, Altruism, Environmental Values, Learning Strategies And Sustainable Claim On Purchase Intention Of Energy Efficient Vehicle (Eev) - A Literature Review
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CORRESPONDING AUTHOR
2017
Motivational Factors For Online Grocery Shopping
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2017
Malaysia Automotive Industry: Moving Toward Energy Efficient Vehicle Era
SOCIAL SCIENCES POSTGRADUATE INTERNATIONAL SEMINAR (SSPIS) 2017
Proceedings UTM FIRST AUTHOR
2017
A Review Of Effective Advertising On Mobile Phones
PROCEEDING 3RD INTERNATIONAL CONFERENCE ON GLOBAL & SOCIAL ENTREPRENEURSHIP (LEGOLAND, JOHOR) 2016
Proceedings CO-AUTHOR
2016
Online Sellers' Website Quality Influencing Online Buyers' Purchase Intention
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CO-AUTHOR
2016
Determinants Of Customer Satisfaction Towards Local Malaysian Restaurants
2ND INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING AND THE SOCIAL SCIENCES
Proceedings CO-AUTHOR
2016
Moderating Effect Of Environmental Concern On The Relationship Between Marketing Mix Factors And Hybrid Car Purchase Intention
2ND INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING AND THE SOCIAL SCIENCES
Proceedings CO-AUTHOR
2016
Factors Affecting Intention To Use Online Reviews And Comments For Travelling
PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON SCIENCE, TECHNOLOGY AND SOCIAL SCIENCES 2016 (ICSESS2016)
Proceedings CO-AUTHOR
2016
The Mediation Role Of Key Account Management (Kam) Effectiveness On Kam Practices And Market Performance
2ND INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY 2016 (BIZMATOUR 2016)
Proceedings CO-AUTHOR
2016
Moderating Role Of Information Privacy Concerns On Mobile Users Behavioural Intention And Use Behaviour
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING, MANAGEMENT AND SOCIAL SCIENCES (ICSEMSS 2016)
Proceedings CO-AUTHOR
2016
Factors Affecting Generation Y Satisfaction And Loyalty In Online Brand Community
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING, MANAGEMENT AND SOCIAL SCIENCES (ICSEMSS 2016)
Proceedings CO-AUTHOR
2016

LAPORAN PENGURUSAN RISIKO USIM
Clasified/Technical Report CO-AUTHOR
2016

LAPORAN PENGURUSAN KOMPETENSI ANGGOTA TABUNG HAJI (SULIT)
Clasified/Technical Report CO-AUTHOR
2016
A Review Of Supply Chain Collaboration Practices For Small And Medium-Sized Manufacturers
THE 4TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2016 (THE 4TH MOIME 2016)
Conference Paper CO-AUTHOR
2016
A Review Of Factors Affecting The Consumers Proneness To Buy 99-Ends Products
2016 RECENT RESEARCH IN SOCIAL SCIENCES INTERNATIONAL CONFERENCE (SOCSIC)
Conference Paper CO-AUTHOR
2016
Measuring E-Wom Review Adoption On Green Purchase Intention Using Source Credibility Theory
2016 RECENT RESEARCH IN SOCIAL SCIENCES INTERNATIONAL CONFERENCE (SOCSIC)
Conference Paper CORRESPONDING AUTHOR
2016
University As Education Provider To Community: Applying Theory-Based Impact Evaluation (Tbie) Approach
2016 RECENT RESEARCH IN SOCIAL SCIENCES INTERNATIONAL CONFERENCE (SOCSIC)
Conference Paper CORRESPONDING AUTHOR
2016
Community Transformation Through Social Entrepreneurship: A Community-Based Learning For Sustainability
3RD INTERNATIONAL INNOVATIVE PRACTICES IN HIGHER EDUCATION EXPO (I-PHEX 2016)
Conference Paper CO-AUTHOR
2016
Halal Supply Chain Critical Success Factors And Consumer Intention To Purchase
SYMPOSIUM 2016 MOMENTO 2016 ULTIMATE MARKETING EXPERIENCE
Conference Paper CO-AUTHOR
2016
Factors Affecting The Millenials Satisfaction And Loyalty Toward Facebook Game
SYMPOSIUM 2016 (MOMENTO 2016) ULTIMATE MARKETING EXPERIENCE
Conference Paper CO-AUTHOR
2016
High-Involvement Vs. Low-Involvement Products: Consumers' Purchase Intention Toward Panasonic Products Among Foreign And Local Consumer
SYMPOSIUM 2016 (MOMENTO)ULTIMATE MARKETING EXPERIENCE
Conference Paper CORRESPONDING AUTHOR
2016
The Effects Of Perceived Risks, Reputation And Electronic Word-Of-Mouth (E-Wom) On Malaysians' Collaborative Consumption Of Uber Car Sharing Service
MARKETING SYMPOSIUM 2016 (MOMENTO 2016)
Conference Paper CORRESPONDING AUTHOR
2016
Hipster Cafe Consumers Patronage Intention
SYMPOSIUM 2016 (MOMENTO 2016) ULTIMATE MARKETING EXPERIENCE
Conference Paper CORRESPONDING AUTHOR
2016
The Mediating Effect Of Brand Image Between E-Wom And Purchase Intention In Social Media
THE 4TH INTERNATIONAL CONFERENCE ON INTERNET SERVICES TECHNOLOGY AND INFORMATION ENGINEERING 2016 (ISTIE2016)
Conference Paper CO-AUTHOR
2016
Factors Influencing Purchase Intention Of Celebrity'S Apparel Brand
SYMPOSIUM 2016 (MOMENTO 2016) ULTIMATE MARKETING EXPERIENCE
Conference Paper CORRESPONDING AUTHOR
2016
The Effects Of Emotional Versus Rational Appealfacebook Advertisements On Consumers' Product Purchase Intentions
MARKETING SYMPOSIUM 2016 (MOMENTO 2016)
Conference Paper CORRESPONDING AUTHOR
2016
The Consumers' Impulse Buying Behaviour Of Cosmetics Shoppers In Retail Store: Estee Lauder Vs. Sephora
MARKETING SYMPOSIUM 2016 (MOMENTO 2016)
Conference Paper CORRESPONDING AUTHOR
2016
A Review: Customer Perceived Value And Its Dimension
ASIAN JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT STUDIES
Journal Article Non Citation-Indexed CO-AUTHOR
2016
Relationship Between E-Service Quality, E-Satisfaction And E-Loyalty In B2c E-Commerce
ADVANCED SCIENCE, ENGINEERING AND MEDICINE
Journal Article Non Citation-Indexed CO-AUTHOR
2016
Assessing Website Quality Affecting Online Purchase Intention Of Malaysia'S Young Consumers
ADVANCED SCIENCE, ENGINEERING AND MEDICINE
Journal Article Non Citation-Indexed CO-AUTHOR
2016
Consumers' Attitude Towards Viral Advertising Pass-On Behavior On Facebook
ADVANCED SCIENCE, ENGINEERING AND MEDICINE
Journal Article Non Citation-Indexed CO-AUTHOR
2016
The Moderating Role Of Integrated Persuasive Communication Messages Towards Pro-Environmental Behaviour
SOCIAL SCIENCES (PAKISTAN)
Publication In Scopus CO-AUTHOR
2016
An Analysis Of The Impact Of Total Quality Management On Employee Performance With Mediating Role Of Process Innovation
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CO-AUTHOR
2016
A Review Of Supply Chain Collaboration Practices For Small And Medium-Sized Manufacturers
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CO-AUTHOR
2016
The Mediation Role Of Key Account Management Effectiveness On Key Account Management Practices And Market Performance
SOCIAL SCIENCES (PAKISTAN)
Publication In Scopus CO-AUTHOR
2016
Attitudinal Factors Affecting Viral Advertising Pass-On Behaviour Of Online Consumers In Food Industry
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CO-AUTHOR
2016
E-Service Quality, E-Satisfaction And E-Loyalty Of Online Shoppers In Business To Consumer Market; Evidence Form Malaysia
IOP CONFERENCE SERIES: MATERIALS SCIENCE AND ENGINEERING
Publication In Scopus CO-AUTHOR
2016
University As Education Provider To Community: Applying Theory-Based Impact Evaluation (Tbie) Approach
ADVANCED SCIENCE LETTERS
Publication In Scopus CORRESPONDING AUTHOR
2016
The Effect Of Emotional Versus Rational Appeal In Advertising On Malaysian Consumers' Purchase Intention Of Hybrid Car
ARPN JOURNAL OF ENGINEERING AND APPLIED SCIENCES
Publication In Scopus UTM FIRST AUTHOR
2016
Factors Affecting The Consumers Proneness To Buy 99-Ends Products
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2016
The Mediating Effect Of Brand Image Between Electronic Word Of Mouth And Purchase Intention In Social Media
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2016
Measuring Electronic Word Of Mouth Review Adoption On Green Purchase Intention Using Source Credibility Theory
ADVANCED SCIENCE LETTERS
Publication In Scopus CORRESPONDING AUTHOR
2016
Effects Of Perceived Risks And Personality Factors On Purchase Intention Of Hybrid Cars: Items Reliability And Descriptive Results
PROCEEDING 3RD INTERNATIONAL CONFERENCE ON GLOBAL & SOCIAL ENTREPRENEURSHIP (LEGOLAND, JOHOR) 2016
Proceedings CORRESPONDING AUTHOR
2016
A Study Of Green Supply Chain Management, Green Innovation And Environmental Performance Among Malaysian Manufacturing Companies
INTERNATIONAL POSTGRADUATE NETWORK (IPN-IWNEST) LANGKAWI CONFERENCE
Proceedings CO-AUTHOR
2015
Green Supply Chain Management Practices And Sustainability Performance
INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY 2015 (BIZMATOUR 2015)
Conference Paper CO-AUTHOR
2015
E-Wom Review Adoption And Green Purchase Intention: The Application Of Source Credibility Theory (Sct)
INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY
Conference Paper CORRESPONDING AUTHOR
2015
Efficiency Or Inefficiency Of Customer Satisfaction As One Of The Main Antecedents Of Customer Loyalty In Tourism And Hospitality Industry
INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TOURISM AND HOSPITALITY 2015 (BIZMATOUR)
Conference Paper CO-AUTHOR
2015
Revisit Supply Chain Management: Evolution, Definition And Benefits
MALAYSIAN TECHNICAL UNIVERSITIES CONFERENCE ON ENGINEERING AND TECHNOLOGY 2015 (MUCET2015)
Conference Paper CO-AUTHOR
2015
Efficiency Or Inefficiency Of Customer Satisfaction As One Of The Main Antecedents Of Customer Loyalty In Tourism And Hospitality Industry
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2015
Themes Of Complaint Failures: Qualitative Evidence From A Complaint Website
UNDERSTANDING CUSTOMERS IN SERVICE INDUSTRY
Book Chapter UTM FIRST AUTHOR
2015
Green Supply Chain Management, Environmental Collaboration And Sustainability Performance
PROCEDIA CIRP
Publication In Scopus CO-AUTHOR
2015
The Impact Of Enterprise Risk Management Practices On Malaysian Public Higher Educational Institution Performance: A Literature Review
IEOM 2015 - 5TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND OPERATIONS MANAGEMENT, PROCEEDING
Publication In Scopus CO-AUTHOR
2015
Green Supply Chain Management Practices And Sustainability Performance
ADVANCED SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2015
E-Wom Review Adoption And Green Purchase Intention: The Application Of Source Credibility Theory (Sct)
ADVANCED SCIENCE LETTERS
Publication In Scopus CORRESPONDING AUTHOR
2015
A Review On Customer Perceived Value And Its Main Components With A Tourism And Hospitality Approach
JOURNAL OF ADVANCED REVIEW ON SCIENTIFIC RESEARCH
Journal Article Non Citation-Indexed CO-AUTHOR
2015
Consumer Purchase Intention Toward Products Made In Malaysia Vs. Made In China: A Conceptual Paper
4TH INTERNATIONAL CONFERENCE ON MARKETING AND RETAILING 2013 (INCOMAR 2013)
Proceedings CORRESPONDING AUTHOR
2014
The Effect Of Emotional Versus Rational Appeal In Advertising On Malaysian Consumers' Purchase Intention Of Hybrid Car
INTERNATIONAL INTEGRATED ENGINEERING SUMMIT 2014 (IIES 2014)
Conference Paper CORRESPONDING AUTHOR
2014
Development Of Supply Chain Management Practices And Competitive Advantages In Manufacturing Industries: A Review
APPLIED MECHANICS AND MATERIALS
Publication In Scopus CO-AUTHOR
2014
Consumer Purchase Intention Toward Products Made In Malaysia Vs. Made In China: A Conceptual Paper
PROCEDIA SOCIAL AND BEHAVIORAL SCIENCES
Publication In Web Of Science CORRESPONDING AUTHOR
2014
The Moderating Role Of Campaign Frequency On Plastic Shopping Bags Consumption
SCIENCE INTERNATIONAL
Journal Article Non Citation-Indexed CO-AUTHOR
2014
Examining The Critical Success Factors Of Total Quality Management Implementation In Malaysian Higher Education Institution
PROCEEDINGS OF THE 2ND APPLIED INTERNATIONAL BUSINESS CONFERENCE (AIBC20L3)
Proceedings CO-AUTHOR
2013
International Journal Of Advances In Management And Economics
The Implementation of E-commerce Application in Bumiputera Small and Medium Enterprises (SMEs) in Malaysia
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2013
Sports Shoes Purchase Intention Among Malaysian Volleyball Players Vs. Non-Volleyball Players: A Conceptual Paper
INTERNATIONAL JOURNAL OF ORGANIZATIONAL LEADERSHIP
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2013
Sports Shoes Purchase Intention Among Malaysian Volleyball Players Vs. Non-Volleyball Players: A Conceptual Paper
PROCEEDINGS OF THE 1ST INTERNATIONAL CONFERENCE ON NEW DIRECTIONS IN BUSINESS, MANAGEMENT, FINANCE AND ECONOMICS (ICNDBM 2013)
Proceedings UTM FIRST AUTHOR
2013
Market Segmentation In Malaysia By Using Psychographic Dimensions For Unit Trust Products
AFRICAN JOURNAL OF BUSINESS MANAGEMENT
Publication In Web Of Science CO-AUTHOR
2011

Legend : IP CATEGORY IP LEVEL

Intellectual Property Name Grant Register No. IP Level IP Category
FRAMEWORK OF OUTCOME-SATISFACTION MODEL IN MEASURING UNIVERSITY PERFORMANCE EDUCATION OUTCOME STUDENTS SATISFACTION AND LOYALTY IN UNIVERSITI TEKNOLOGI MALAYSIA CONTEXT LY2019008968 NATIONAL COPYRIGHT
MODULE - DO YOU LIKE BEING TOLD WHAT TO DO? SLIDES LY2019007538 NATIONAL COPYRIGHT
MODULE - MARKETING STRATEGIES IN ONLINE PLATFORM SLIDES LY2019007374 NATIONAL COPYRIGHT
A FRAMEWORK FOR RISK MANAGEMENT AND PROCESS PERFORMANCE IN UTM JB LY2020004338 NATIONAL COPYRIGHT
MODUL LATIHAN PENGURUSAN RISIKO LY2019008962 NATIONAL COPYRIGHT
A CONCEPTUAL FRAMEWORK FOR ISLAMIC TOTAL QUALITY MANAGEMENT I-TQM AND ORGANISATIONAL PERFORMANCE LY2019008922 NATIONAL COPYRIGHT
QUESTIONNAIRE OF PURCHASE INTENTION FOR HYBRID CAR NATIONAL COPYRIGHT
FRAMEWORK OF ACCEPTANCE BEHAVIOUR TO SHORT MESSAGING SERVICE ADVERTISING LY2019002409 NATIONAL COPYRIGHT
QUESTIONNAIRE OF ACCEPTANCE BEHAVIOUR TO SHORT MESSAGING SERVICE SMS ADVERTISING LY2019002145 NATIONAL COPYRIGHT
CONCEPTUAL FRAMEWORK OF GOVERNMENT INVOLVEMENT CUSTOMERS PARTICIPATION AND COMPETITIVE PRESSURE AS MODERATORS ON THE RELATIONSHIP BETWEEN GREEN SUPPLIER SELECTION AND DEVELOPMENT AND ORGANIZATIONAL PERFORMANCE LY2018006149 NATIONAL COPYRIGHT
ANTECEDENTS OF IDOL ATTACHMENT AND ITS INFLUENCE ON HUMAN BRAND LOYALTY LY2019002444 NATIONAL COPYRIGHT
FACTORS AFFECTING SPORT TEAM LOYALTY IN MALAYSIAN NETBALL GAME LY2019002161 NATIONAL COPYRIGHT
QUESTIONNAIRE OF CUSTOMER ORIENTATION JOB SATISFACTION EMPLOYEE PERSONALITY AND CUSTOMER ORIENTATION IN BANKING INDUSTRY LY2018003907 NATIONAL COPYRIGHT
FACTORS INFLUENCING CONSUMERS INTENTION FOR ONLINE GROCERY SHOPPING LY2017005570 NATIONAL COPYRIGHT
QUESTIONNAIRE OF DATO SITI NURHALIZA AS HUMAN BRAND: IDOL ATTACHMENT AND LOYALTY AMONGST YOUNG CONSUMERS OF SIMPLYSITI LY2017004339 NATIONAL COPYRIGHT
USER MANUAL - VISIT PONTIAN MOBILE APPLICATION LY2017004342 NATIONAL COPYRIGHT
BORANG SOAL SELIDIK BENGKEL PENGGUNAAN APLIKASI FACEBOOK LY2017003158 NATIONAL COPYRIGHT
BORANG SOAL SELIDIK BENGKEL CYBER COPYWRITING LY2017003161 NATIONAL COPYRIGHT
FRAMEWORK OF COMMUNITY TRANSFORMATION THROUGH SOCIAL ENTREPRENEURSHIP LY2016003884 NATIONAL COPYRIGHT
CONCEPTUAL FRAMEWORK OF EFFECTS OF PERCEIVED SERVICE RECOVERY JUSTICE ON CUSTOMER AFFECTIVE COMMITMENT LOYALTY AND WORD-OF-MOUTH REVIEWS: THE CASE OF RESTAURANTS LY2016003415 NATIONAL COPYRIGHT
QUESTIONNAIRE OF EFFECTS OF PERCEIVED SERVICE RECOVERY JUSTICE ON CUSTOMER AFFECTIVE COMMITMENT LOYALTY AND WORD-OF-MOUTH REVIEWS: THE CASE OF RESTAURANTS LY2016003416 NATIONAL COPYRIGHT
RESEARCH INSTRUMENT FOR DEVELOPING REGULATORY FRAMEWORK FOR PLATFORM WORKERS IN DIGITAL WORKPLACE PLATFORM NATIONAL COPYRIGHT
PRE-AND-POST QUESTIONNAIRE TO ENHANCE ELECTRONIC WASTE KNOWLEDGE NATIONAL COPYRIGHT
SUSTAINABLE DEVELOPMENT GOALS (SDG) AND ZERO WASTE KNOWLEDGE QUESTIONNAIRE NATIONAL COPYRIGHT
CUSTOMER SATISFACTION SURVEY FOR RUNNING EVENT NATIONAL COPYRIGHT
STUDENT FEEDBACK FORM NATIONAL COPYRIGHT
FRAMEWORK FOR MEASURING ENVIRONMENTAL RESPONSIBLE PURCHASE BEHAVIOUR OF ENERGY EFFICIENT VEHICLE LY2021J01720 NATIONAL COPYRIGHT
MANUAL FOR ONLINE FORUM FOR STUDENT CENTRED LEARNING (SCL) IP/CR/01329 NATIONAL COPYRIGHT
SOAL SELIDIK KAJIAN WILLINGNESS TO PAY (WTP) DALAM AGRO PELANCONGAN LY2020006357 NATIONAL COPYRIGHT
GROOMING TALK - DESIGN YOUR IDENTITY LY2020005447 NATIONAL COPYRIGHT
A FRAMEWORK OF BRAND LOYALTY THROUGH SOCIAL MEDIA MARKETING, PERCEIVED CONSCIOUSNESS AND CUSTOMER BRAND ENGAGEMENT NATIONAL COPYRIGHT
QUESTIONNAIRE OF ELECTRONIC WASTE RECYCLING FOR REVERSE LOGISTICS LY2020005402 NATIONAL COPYRIGHT

Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL

Supervision List
RASOUL ASGARPOUR
MEDIATING EFFECTS OF CUSTOMER SATISFACTION AND CUSTOMER DELIGHT ON PERCEIVED VALUE AND CUSTOMER LOYALTY IN IRAN'S HOTEL INDUSTRY
PHD GRADUATED CO-SUPERVISOR 2016
ADAVIAH BINTI MAS'OD
THE EFFECTS OF SOCIAL MARKETING CONCEPTS TOWARD PRO-ENVIRONMENTAL INTENTION AND BEHAVIOUR AMONG FEMALE CONSUMERS
PHD GRADUATED SUPERVISOR 2017
TAM YIN LING @ ADELINE TAM
AUTONOMY SUPPORT, MOTIVATIONS, VALUE AND NATURAL CONTENT BELIEF ON HERBAL MEDICINE PRODUCT CONSUMPTIONS AMONGST EMERGING ADULTS
PHD GRADUATED CO-SUPERVISOR 2019
ASMARA IRFAN
SOCIAL MEDIA USAGE, EXPECTANCY DISCONFIRMATION ELEMENTS AND UNIVERSITY REPUTATION
PHD GRADUATED CO-SUPERVISOR 2020
SEPTA AKBAR AULIA
CUSTOMER PERCEIVED VALUES, SKILL-BASED HABITS AND AVAILABILITY OF RESOURCES TOWARDS BEHAVIORAL LOYALTY OF GENERATION Y SMARTPHONE USAGE
PHD GRADUATED SUPERVISOR 2020
MASOOMEH JAFARPOOR
THE ROLE OF WEBSITE QUALITY AND PERCEIVED VALUE ON IRANIAN INTERNET BANKING CUSTOMERS' LOYALTY
PHD GRADUATED CO-SUPERVISOR 2020
NORNAJIHAH NADIA BINTI HASBULLAH
MOTIVATION AND THE MODERATING ROLE OF REGULATORY FOCUS MESSAGE AND FASHION CONSCIOUSNESS ON SUSTAINABLE APPAREL PURCHASE INTENTION
PHD GRADUATED SUPERVISOR 2021
MUHAMAD SYAKIR BIN SHUKOR
EFFECTS OF CYNICISM AND SUSTAINABLE CLAIM OF GREENWASHING ADVERTISEMENT TOWARD ENVIRONMENTAL RESPONSIBLE PURCHASE BEHAVIOUR OF ENERGY EFFICIENT VEHICLE
PHD GRADUATED SUPERVISOR 2021
MOHD HALIM BIN MAHPHOTH
MOTIVATION, SATISFYING EXPERIENCES AND GENERIC LEARNING OUTCOMES OF YOUNG VISITORS IN MUSEUM SETTING
PHD GRADUATED SUPERVISOR 2021
AYESHA SHARIF
THE ROLE OF SOCIAL MEDIA BRAND COMMUNITIES ON BRAND'S TRUST, PARTICIPATION, AND LOYALTY IN PAKISTAN'S FASHION INDUSTRY
PHD GRADUATED SUPERVISOR 2022
RAHA KHALAFINEZHAD
RELATIONSHIP OF ENTREPRENEURIAL ORIENTATION ON WOMEN BUSINESS PERFORMANCE THROUGH INSTITUTIONAL SUPPORT SYSTEM IN IRAN
PHD GRADUATED CO-SUPERVISOR 2023
ZAIDAN HATEM JASIM ZAIDAN
IMPACT OF COMPETITIVE INTELLIGENCE ON COMPETITIVE ADVANTAGE IN IRAQI BANKING SECTOR
PHD GRADUATED SUPERVISOR 2023
ZHANG WEITAO
EXTENDING VALUE-BELIEF-NORM THEORY FOR SOCIAL INFLUENCE ON CHINESE CONSUMERS' INTENTION TO ADOPT ELECTRIC VEHICLE
PHD GRADUATED CO-SUPERVISOR 2023
YANG LIAN
THE INFLUENCE OF SOCIAL MEDIA ON ENTREPRENEURSHIP PERFORMANCE FOR DIFFERENT E-COMMERCE ENTERPRISES
PHD ON GOING SUPERVISOR
SITI NURHAFIZAH BINTI AHMAD
THE ROLE OF SOCIAL MEDIA ON THE RELATIONSHIP BETWEEN VOLUNTEER EXPERIENCE AND RE-VOLUNTEERING INTENTION  
PHD ON GOING CO-SUPERVISOR
PANEZAI MEHWISH
AUGMENTED REALITY IN RETAIL
PHD ON GOING SUPERVISOR
NUR AMIRA BINTI MOHD ALI ALUDDIN

PHD ON GOING SUPERVISOR
AINUL MARDHIYAH BINTI NOR AZIZ
THE MEDIATING EFFECT OF SERVICE INNOVATION ON CUSTOMER INVOLVEMENT AND STAFF INVOLVEMENT TOWARDS COMPETITIVE ADVANTAGE IN MALAYSIAN MOBILE SERVICE PROVIDER
PHD ON GOING SUPERVISOR
LIU QIANYU
FACTORS CONTRIBUTING TO CUSTOMER'S PURCHASE INTENTION OF GREEN SKIN CARE PRODUCTS  
PHD ON GOING CO-SUPERVISOR
LEE TAR HUO
THE EFFECTS OF ECO-LABEL AND ORGANIC FOOD KNOWLEDGE ON ENVIRONMENTAL CONCERN AND MILLENNIALS’ GREEN PURCHASE BEHAVIOUR OF ORGANIC FOOD  
PHD ON GOING SUPERVISOR
FAIZE RABBANI MOHAMMED

PHD ON GOING SUPERVISOR
ZHANG NIAN
FACTORS CONTRIBUTING TO CREATION OF CIRCULAR ECONOMY INNOVATION HUBS FOR ZERO WASTE CITY CONSTRUCTION IN CHINA
PHD ON GOING CO-SUPERVISOR
LIEW JAN FUI
THE ANTECEDENTS AND CONSEQUENCES OF MEMORABLE ADVENTURE TOURISM EXPERIENCE (MATE). 
PHD ON GOING SUPERVISOR
PUTRI ZAHRA AZIZAH

PHD ON GOING SUPERVISOR
BILAL AHMED CHOHAN
MODERATING ROLE OF CUSTOMER ENGAGEMENT AND SOCIAL MEDIA MARKETING ACTIVITIES ON CONSUMERS SOCIAL INTERACTION AND PURCHASE INTENTION IN PAKISTANS’S RESTAURANT INDUSTRY    
PHD ON GOING SUPERVISOR
YI ZINING
THE EFFECT OF POSITIVE AWE, INTERDEPENDENCE AND MORAL MOTIVATION ON COOPERATION IN SOCIAL DILEMMAS
PHD ON GOING CO-SUPERVISOR
ZHOU FANGYU
THE MODERATING ROLES OF SPILLOVER EFFECT AND ETHNOCENTRISM ON FAST FASHION CO-BRANDING  EQUITY MATCH-UP IN CHINESE MARKET    
PHD ON GOING SUPERVISOR
SAYYED ALI YAHYAZADEH

MASTER GRADUATED SUPERVISOR 2015
MUHAMAD SYAKIR BIN SHUKOR
EFFECTS OF CYNICISM AND SUSTAINABLE CLAIM OF GREENWASHING ADVERTISEMENT TOWARD ENVIRONMENTAL RESPONSIBLE PURCHASE BEHAVIOUR OF ENERGY EFFICIENT VEHICLE  
MASTER ON GOING SUPERVISOR
ROSLIN BINTI ABDUL RAHIM
EFFECT OF ELECTRONIC WORD OF MOUTH ON ENVIRONMENTALAL PURCHASE INTENTION
MASTER GRADUATED SUPERVISOR 2016
EZAM BIN DAUD
PLACE ATTACHMENT AND VALUE BELIEF NORM THEORY FOR BINNING BEHAVIOUR IN GUNUNG LEDANG JOHOR NATIONAL PARK
MASTER GRADUATED SUPERVISOR 2016
YAP SOON JING
USING UNIVERSITY PERFORMANCE AND STUDENTS OUTCOME IN DETERMINING STUDENTS SATISFACTION AND STUDENT LOYALTY IN HIGHER EDUCATION
MASTER GRADUATED SUPERVISOR 2017
NUR ADIBAH BINTI MD LAZIM

MASTER GRADUATED SUPERVISOR 2017
JULIYANA BINTI JAMIL

MASTER GRADUATED SUPERVISOR 2017
NUR ALISYA BINTI JAMIL

MASTER GRADUATED SUPERVISOR 2021
MOHAMAD YAZID BIN ROSNI

MASTER GRADUATED SUPERVISOR 2021
MUHAMMAD FARHAN IZZUDDIN BIN ABD KADIR

MASTER GRADUATED SUPERVISOR 2022
HANIS SYUHADA BINTI AHMAD SUGIRAN
RELATIONSHIP BETWEEN CONTENT CURATION AND SOCIAL MEDIA INFLUENCERS ON PRO-ENVIRONMENTAL BEHAVIOURS IN INSTAGRAM SOCIAL COMMERCE
MASTER GRADUATED SUPERVISOR 2022
SALEH M YOUNIS KATAANI

MASTER GRADUATED SUPERVISOR 2023