UTM Scholar : PROF. DR. ROHAIZAT BIN BAHARUN

GRANT(PI & MEMBERS)

44

PUBLICATIONS

133

INDEXED PUBLICATION

36

TOTAL STUDENTS

H-INDEXED (SCOPUS)

CITATIONS (SCOPUS)

Grant (PI)

NATIONAL GRANTS

UNIVERSITY FUND

TOTAL

Publications

INDEXED PUBLICATION

NON-INDEXED PUBLICATION

OTHERS PUBLICATION

TOTAL

Supervisions

MASTER

PHD

TOTAL

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Grant Name	Year
Hybrid integrated model for online learning effectiveness for students in B40 family RUG OF UTM UTM Encouragement Research	2021
PROTOTYPE DEVELOPMENT OF DUAL-ANTIBAX COMPACT POWDER: ANTIBACTERIAL WOUND HEALING AGENT INNOVATION AND COMMERCIALISATION CENTRE (ICC) Prototype Development Fund	2020
MODERATING ROLE OF TOURISTS EXPERIENCE ON THE RELATIONSHIP BETWEEN TOURISM INFORMATION QUALITY ON SOCIAL MEDIA AND DESTINATION IMAGE FORMATION. RUG OF UTM UTM Encouragement Research	2019
Enhancement goal setting theory in mobile application for betterment healthcare among gen y Fundamental Research Grant Scheme	2019
Developing framework for sustainable Baba Nyonya heritage tourism RUG OF UTM Tier 2	2019
UTM-TDR 40.4 (T2): ENVIRONMENTAL CONSCIOUSNESS AND SUSTAINABLE DEVELOPMENT PERFORMANCE OF ECO-INDUSTRIAL PARK IN MALAYSIA RUG OF UTM UTM Transdiciplinary Research Grant	2018
PROTOTYPE DEVELOPMENT OF BAG CONTAINING NPK-ORGANO-ZEOLITE AS ADVANCED CONTROLLED RELEASED FERTILIZER Prototype Development Fund	2018
Medical Tourism in Malaysia RUG OF UTM Tier 2	2018
Strengthening awareness on tooth brushing behaviour among students of Tadika Genius Sinar Bakat. Networking Grant	2017
PEMASARAN, PENJENAMAAN DAN PEMBANGUNAN PRODUK PERTANIAN RUG OF UTM Business Entity	2016
Profiling the target segment of UTM Spinn off company RUG OF UTM Tier 2	2016
Blueprint Development to promote life-style tourism in Tangkak RUG OF UTM Institut Inovasi Strategik Johor	2016
Pemasaran dan Penjenamaan Produk Makanan IKS Batu Pahat RUG OF UTM Institut Inovasi Strategik Johor	2016
Tangkak Sebagai Food Hub di Negeri Johor RUG OF UTM Institut Inovasi Strategik Johor	2016
ENVIRONMENTAL COLLABORATION FOR GREEN SUPPLY CHAIN MANAGEMENT AND SUSTAINABILITY PERFORMANCE IN MALAYSIAN MANUFACTURING INDUSTRY RUG OF UTM Encouragement Grant	2015

Showing 1 to 15 of 42 entries

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Publication Name	Year
Goal Setting Theory And Gamification In Mobile Fitness App Engagement: A Pilot Study ACADEMY OF MARKETING STUDIES JOURNAL Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2022
Neuromarketing In Malaysia: Challenges, Limitations, And Solutions INTERNATIONAL CONFERENCE ON DECISION AID SCIENCES AND APPLICATIONS (DASA) Publication In Scopus CO-AUTHOR	2022
A Global Research Trends Of Neuromarketing: 2015-2020 REVISTA DE COMUNICACIÓN Publication In Scopus CO-AUTHOR	2022
Role Of Traditional And Socia Media In Developing Consumer Based Brand Equity JOURNAL OF PUBLIC AFFAIRS Publication In Web Of Science UTM FIRST AUTHOR	2022
Synthesizing Definition And Measurement Approach Of A City’S Overall Brand Image INTERNATIONAL PROPESSIONAL DOCTORATE AND POST GRADUATE SYMPOSIUM 2021 Proceedings UTM FIRST AUTHOR	2021
Praktik Model Bidang Pemasaran Rangka Strategi Pilihan Raya BERITA HARIAN Article In Mass Media INDIVIDUAL AUTHOR	2021
Consumer Behaviour Through Neuromarketing Approach JOURNAL OF CONTEMPORARY ISSUES IN BUSINESS AND GOVERNMENT Excellence In Research For Australia (Era) UTM FIRST AUTHOR	2021
To Better Understand The Role Of Emotional Processes In Decision-Making INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR	2021
The Neural Correlates Of Emotion In Decision-Making INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR	2021
Country Of Origin Effects In Financial Service Evaluation; The Pakistani Customer'S Perception Toward Foreign Islamic Banks INTERNATIONAL JOURNAL OF MANAGEMENT Journal Article Non Citation-Indexed UTM FIRST AUTHOR	2021
Measuring Online Ads Avoidance In The Context Of Social Media A Conceptual Study In Pakistan ACADEMY OF MARKETING STUDIES JOURNAL Journal Article Non Citation-Indexed UTM FIRST AUTHOR	2021
Neuroimaging Techniques In Advertising Research: Main Applications, Development, And Brain Regions And Processes SUSTAINABILITY Publication In Web Of Science CO-AUTHOR	2021
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book (Text) CORRESPONDING AUTHOR	2021
Effect Of Ewom, Perceived Value And Information Quality On Malaysian’S First Petrol E-Payment Service (Setel Application) ESSENTIALS OFRESEARCHMETHODS INMARKETINGMANAGEMENT Book Chapter UTM FIRST AUTHOR	2021
Student Philanthropy Behaviour Moderated By Religiosity ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book Chapter UTM FIRST AUTHOR	2021

Showing 1 to 15 of 133 entries

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Intellectual Property Name	Grant Register No.	IP Level	IP Category
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Supervision List
NOOR AZMI BIN MOHAMMAD PENGARUH KEPIMPINAN STRATEGIK KE ATAS STRATEGI KOMPETITIF DAN KESAN KEPADA PENCAPAIAN ORGANISASI PHD GRADUATED SUPERVISOR 2006
AINAN BINTI MOHD. YUSOFF INTERNAL SERVICE QUALITY IN THE MALAYSIAN TELECOMMUNICATIONS INDUSTRY PHD ON GOING SUPERVISOR
AMMAR YASSIN GHALIB AL-MAKTARY THE EFFECTS OF COUNTRY-OF-ORIGIN ON YEMENI CONSUMERS ATTITUDES TOWARD ASIAN PRODUCTS PHD GRADUATED SUPERVISOR 2008
WAIL SULTAN ABDULLAH ALHAKIMI AN INVESTIGATION OF MARKET ORIENTATION IN YEMENI'S CONSUMER GOODS INDUSTRY PHD GRADUATED SUPERVISOR 2009
FAUZIAH BINTI SH. AHMAD THE BRANDING REALIZATION OF ENTREPRENEURS IN SMALL AND MEDIUM SIZED ENTERPRISES PHD GRADUATED SUPERVISOR 2010
AHMAD SHARIFUDDIN BIN SHAMSUDDIN INTERNATIONAL BRANDING STRATEGY PHD FAIL AND DISMISSAL SUPERVISOR
AAYED QASEM HASAN SALEH THE ROLE OF EXTRINSIC PRODUCT CUES IN AUTOMOTIVE BRAND PREFERENCES AND PURCHASE INTENTIONS PHD GRADUATED SUPERVISOR 2013
SUZILAWATI BT. KAMARUDIN THE RELATIONSHIPS BETWEEN RELIGIOUS ORIENTATIONS ON MALAY ENTREPRENEURS' VALUES SYSTEM, STRATEGY AND BUSINESS PERFORMANCE PHD GRADUATED SUPERVISOR 2013
ABDULJALIL SARLI EXPLORING CAUSAL RELATIONSHIP FROM DESTINATION IMAGE TO LOYALTY IN IRANIAN TOURISM PHD GRADUATED SUPERVISOR 2013
MOHAMED ABOBAKR ABDULLAH BAJUNAID THE INFLUENCE OF SOCIAL AND CULTURAL CAPITAL OF STUDENTS IN PRIVATE HIGHER EDUCATION INSTITUTION ON STUDENTS' SATISFACTION PHD GRADUATED SUPERVISOR 2015
TOCK JING MI SMALL AND MEDIUM SIZED ENTERPRISES BRANDING DIMENSIONS AND THE EFFECT ON PERFORMANCE PHD GRADUATED SUPERVISOR 2016
NORZAIDAHWATI BINTI ZAIDIN ANTECEDENTS OF SERVICE OUTCOME AMONG MALAYSIAN PRIVATE MEDICAL CLINIC PHD GRADUATED SUPERVISOR 2016
ALI RAMEZANI GHOTBABADI ANTECEDENTS AND INFLUENCE OF CUSTOMER PERCEIVED RISK ON CUSTOMER SATISFACTION PHD GRADUATED SUPERVISOR 2016
ANAHITA NADERIAN FACTORS INFLUENCE LOYALTY AT HOTELS IN HOUSE RESTAURANTS MODERATIED BY SWITCHING COST PHD GRADUATED SUPERVISOR 2016
ABDALLAH ALLY SENDARO THE EFFECTS OF INDIVIDUAL MARKET ORIENTATION, PERSONALITY, EMOTIONAL INTELLIGENCE AND COMMITMENT ON BANKS' EMPLOYEE PERFORMANCE PHD GRADUATED SUPERVISOR 2018

Showing 1 to 15 of 36 entries