GRANT(PI & MEMBERS)

11

PUBLICATIONS

52

INDEXED PUBLICATION

1

TOTAL STUDENTS

H-INDEXED (SCOPUS)

CITATIONS (SCOPUS)

Grant (PI)

UNIVERSITY FUND
2
TOTAL

Publications

INDEXED PUBLICATION
1
NON-INDEXED PUBLICATION
0
OTHERS PUBLICATION
51
TOTAL

Supervisions

DEGREE
0
MASTER
4
PHD
0
TOTAL

Legend : SPONSOR TYPE OF GRANT

Grant Name Year
Strengthening awareness on tooth brushing behaviour among students of Tadika Genius Sinar Bakat.
MINISTRY OF EDUCATION Networking Grant
2017
The community impact of UTM's internationalisation
RUG OF UTM Flagship
2014
E-Commerce Application Among Malaysia Bumiputra SMEs
MINISTRY OF ENERGY, SCIENCE, TECHNOLOGY, ENVIRONEMNT AND CLIMATE CHANGE (MESTECC) Sciencefund
1999
Kecenderungan Membuat Pilihan Dalam Pembelian Runcit Di Kalangan Masyarakat Melayu Bandar. Satu Kajian Kes Di Johor Bahru, Johor.
Short Term
1999
Service Quality in Education : A Case Study of Management Students at Faculty of Management and Human Resource Development. (FPPSM), Universiti Teknologi Malaysia (UTM).
Short Term
1999
TNA(Training Needs Analysis) Study On Academic Staff of Faculty of Management & Human Resource Development (FMHRD), UTM Based On Performance-Deficiency needs
Short Term
1998
The Secondary Data Approach on Marketing Case Study by Using Mechanical Observation (Video)
Short Term
1997
Selection Of Academic Staff From Public And Private Institutions in Peninsular Malaysia
Short Term
1995

Legend : PUBLICATION CATEGORY TYPE OF AUTHORS

Publication Name Year
The Role Of Film As A Promotional Tool To Propagate Political Views In The Malaysian Context
INTERNATIONAL SYMPOSIUM ON BUSINESS AND ACCOUNTING
Proceedings UTM FIRST AUTHOR
2023
Science And The Friday Sermon - An Exploratory Study
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION
Proceedings CO-AUTHOR
2022
Creativity Teaching & Learning To Marketing Students: Are We Doing It Right?
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION
Proceedings CORRESPONDING AUTHOR
2022
Individual Characteristics And Willingness To Pay For The Halal Logistics
LIFESTYLE MARKETING IN DIGITAL AGE
Book Chapter CO-AUTHOR
2022
Individual Characteristics And Willingness To Pay For The Halal Logistics
LIFESTYLE MARKETING IN DIGITAL AGE
Book Chapter CO-AUTHOR
2022
The Influences Of Smartphone Advertising Towards Students' Purchase Intention
LIFESTYLE MARKETING IN DIGITAL AGE
Book Chapter UTM FIRST AUTHOR
2022
Factors That Affect Gen Z Continuous Watching Intention On Streaming Platform
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper CO-AUTHOR
2021
Brand Equity On Purchase Intention: Case Study On Prada Handbag As A Luxury Brand
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT
Book Chapter UTM FIRST AUTHOR
2021

ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT
Book (Text) EDITOR
2021
Sources Of Brand Equity For Online Company
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper CORRESPONDING AUTHOR
2021
Online Gaming Experience: Virtual Game Items Purchase Intention
MARKETING CONVENTION 2020 (MARVENT'20)
Conference Paper CO-AUTHOR
2021
Foodpanda: Consumers’ Purchase Intention Towards Online Food Delivery Service
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper CO-AUTHOR
2021
Attitude Of Facebook User Influenced By Brand Perception With Advertising Message And Value
MARKETING CONVENTION 2020 (MARVENT '20)
Conference Paper UTM FIRST AUTHOR
2021
Malay Men Don'T Copy - Another Of Our Unique Character
INTERNATIONAL SYMPOSIUM ON TEACHING AND LEARNING INNOVATION
Proceedings CO-AUTHOR
2021
Exit Survey Assessment Of Bachelor Of Management (Marketing) Program At Universiti Teknologi Malaysia
THE INTERNATIONAL VIRTUAL CONFERENCE ON HUMAN RESOURCE DEVELOPMENT (ICHRD 2021)
Proceedings CO-AUTHOR
2021
The Influence Of Smartphones Advertising Towards Students Purchase Intention
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT
Book Chapter UTM FIRST AUTHOR
2021
The Role Of Brand Orientation In Higher Education Sector : Perceptionof Utm Undergraduates Educational Experience In Utm
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT
Book Chapter UTM FIRST AUTHOR
2021
Muslim Gen Z'S Purchase Intention Towards Halal Packaged Food Produced By Non Muslim Manufacturers
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT
Book Chapter UTM FIRST AUTHOR
2021

PELAN PEMBANGUNAN MAMPAN JOHOR 2030
Policy Paper CO-AUTHOR
2021
Visual Narrative As Teaching Method For Business School Courses
INTERNATIONAL SYMPOSIUM OIN TEACHING AND LEARNING INNOVATION
Proceedings CORRESPONDING AUTHOR
2021

UCAPAN BELANJAWAN JOHOR 2020
Pelaporan / Penerbitan Khusus (Rancangan Malaysia, Statistik Kebangsaan) CO-AUTHOR
2019
Brand Image And Brand Trust As Antecedents Of Brand Loyalty: Case Study Of Apple Inc.
MARKETING SYMPOSIUM 2019
Conference Paper UTM FIRST AUTHOR
2019
Consumer-Based Brand Equity On Purchase Intention: Case Study On Ayamas Brand Frozen Food
MARKETING SYMPOISUM 2019
Conference Paper UTM FIRST AUTHOR
2019
The Effectiveness Of Facebook Advertisement Engagement Rate Towards Purchase Intention
MARKETING SYMPOSIUM 2019
Conference Paper CORRESPONDING AUTHOR
2019
The Influenced Of Brand Familiarity And Brand Repetition On Consumer Memory (Product Placement In Video Games)
MARKETING SYMPOSIUM 2019
Conference Paper UTM FIRST AUTHOR
2019
Key Drivers Of Choice Of Automobile In Malaysia
MARKETING SYMPOSIUM 2019
Conference Paper UTM FIRST AUTHOR
2019
Assessing Destination Brand Equity: The Case Study Of Georgetown, Penang
MARKETING SYMPOSIUM 2019
Conference Paper CORRESPONDING AUTHOR
2019
Demographic And Behavioral Characteristics Profile Of Cinema Audiences Among Utm Student
AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL MARKETING SYMPOSIUM 2018
Conference Paper CORRESPONDING AUTHOR
2018
The Effect Of Brand Personality Towards Purchase Intention Of Coffee Products For Starbucks Coffee & Mccafe Brand
AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL MARKETING SYNPOSIUM 2018
Conference Paper CORRESPONDING AUTHOR
2018
Effect Of Brand Image And Customer Satisfaction On Customer Loyalty: A Stidy On Tgv Cinemas Johor Bahru
AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL MARKETING SYMPOSIUM
Conference Paper CORRESPONDING AUTHOR
2018
Role Of Brand Equity And Brand Identity On Preferences Of Snartphones Among Students
AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL MARKETING SYMPOSIUM 2018
Conference Paper CORRESPONDING AUTHOR
2018
Brand Equity For Service Brand Online: The Case Of Joox
AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL MARKETING SYMPOSIUM 2018
Conference Paper UTM FIRST AUTHOR
2018
The Impact On Brand Personality Towards Brand Equity: Empirical Study On Adidas And Puma Sportswear Brand
RESEARCH PROCEEDINGS NARKETING SYMPOSIUM 2016
Proceedings CORRESPONDING AUTHOR
2017
Brand Image And Willingness Of Customer To Pay For A Price Premium Of Mineral Water Brand: A Study On Evian And Topvalu Brand
RESERACH PROCEEDINGS MARKETING SYMPOSIUM 2016
Proceedings UTM FIRST AUTHOR
2017
Purchase Intention Towards Branded Luxury Products Aming Young Malaysians
RESEARCH PROCEEDINGS MARKETING SYMPOSIUM 2016
Proceedings CORRESPONDING AUTHOR
2017
The Impact And Effectiveness Of Advertisements In Tan Sri Dato Haji Hassan Yunus Stadium Johor Bahru
RESEARCH PROCEEDINGS MARKETING SYMPOSIUM 2016
Proceedings UTM FIRST AUTHOR
2017
Assessment Of The Dimension Of Customer Based Brand Equity: Acse Study On Bridgestone Malaysia
RESEARCH PROCEEDINGS MARKETING SYMPOSIUM 2016
Proceedings UTM FIRST AUTHOR
2017
University Students' Attitude Toward Shopping Online For Apparel Product
EDGE MARKETING SYMPOSIUM 2017
Conference Paper UTM FIRST AUTHOR
2017
Apparel Market Segmentation For Universiti Teknologi Malaysia Students
EDGE MARKETING SYMPOSIUM 2017
Conference Paper UTM FIRST AUTHOR
2017
The Effect Of Brand Equity On Utm Brand
EDGE MARKETING SYMPOSIUM 2017
Conference Paper UTM FIRST AUTHOR
2017
The Relationship Between Celebrities And Advertising Effectiveness Among College Students
EDGE MARKETING SYMPOSIUM 2017
Conference Paper UTM FIRST AUTHOR
2017
Second Hand Clothing Shopping Among Students: The Role Of Psychographic Characteristics
EDGE MARKETING SYMPUSIUM 2017
Conference Paper UTM FIRST AUTHOR
2017
The Impact Of Brand Personality Toward Brand Equity: Empirical Study On Adidas And Puma Sportswear Brand
MOMENTO 2016, MARKETING SYMPOSIUM
Conference Paper CORRESPONDING AUTHOR
2016
The Impact And Effectiveness Of Advertisements In Tan Sri Dato Haji Hassan Yunos Stadium, Johor Bahru
MARKETING SYMPOSIUM 2016 (MOMENTO 2016)
Conference Paper UTM FIRST AUTHOR
2016
Examining The Relationship Between Brand Emotion, Brand Perception And Brand Extension Among Supporters Of Professional Jdt Football Clubs
SYMPOSIUM 2016 (MOMENTO 2016) ULTIMATE MARKETING EXPERIENCE
Conference Paper UTM FIRST AUTHOR
2016
Brand Image And Willingness Of Customers' To Pay For A Price Premium For Mineral Water Brand
MARKETING SYMPOSIUM 2016(MOMENTO 2016) - ULTIMATE MARKETING EXPERIENCE
Conference Paper UTM FIRST AUTHOR
2016
Impact Of Brand Equity Dimensions Toward Purchase Intention Of Petrol Brand Among Youth
SYMPOSIUM 2016 (MOMENTO 2016)ULTIMATE MARKETING EXPERIENCE
Conference Paper UTM FIRST AUTHOR
2016
Market Segmentation In Malaysia By Using Psychographic Dimensions For Unit Trust Products
AFRICAN JOURNAL OF BUSINESS MANAGEMENT
Publication In Web Of Science CO-AUTHOR
2011
Website Design And E-Loyalty: A Case Study Of Air Asia
Application Issues in E-Business
Book Chapter INDIVIDUAL AUTHOR
2008
Adoption Of E-Banking In Small Medium Industry
Application Issues in E-Business
Book Chapter INDIVIDUAL AUTHOR
2008
The Psychographic Segmentation Of The Unit Trus Investors In Malysia Financial Market
3rd International Borneo Business Conference IBBS 08
Conference Paper INDIVIDUAL AUTHOR
2008
Internationalization Of R&D : Supportive And Non-Supportive Environment For Technology Transfer To Host Country Personnel
Proceedings of Business and Information
Conference Paper INDIVIDUAL AUTHOR
2007

Legend : IP CATEGORY IP LEVEL

Intellectual Property Name Grant Register No. IP Level IP Category

Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL

Supervision List
MUHAMMAD ZAFIR BIN MOHD WAZIR

MASTER GRADUATED CO-SUPERVISOR 2017
SINDHUJA A/P RAKAVAN

MASTER GRADUATED SUPERVISOR 2022
MIMI ASMIDA BINTI RIDHWAN

MASTER GRADUATED SUPERVISOR 2022
SITI NORADILA BINTI MD RAHIM

MASTER GRADUATED SUPERVISOR 2022