UTM Scholar : DR. ADAVIAH BINTI MAS`OD

GRANT(PI & MEMBERS)

37

PUBLICATIONS

161

INDEXED PUBLICATION

21

TOTAL STUDENTS

H-INDEXED (SCOPUS)

CITATIONS (SCOPUS)

Grant (PI)

UNIVERSITY FUND

TOTAL

Publications

INDEXED PUBLICATION

NON-INDEXED PUBLICATION

OTHERS PUBLICATION

129

TOTAL

Supervisions

MASTER

PHD

TOTAL

Legend : SPONSOR TYPE OF GRANT

Grant Name	Year
Enhancing Collaborative Innovation: Leveraging Absorptive Capacity in Researcher-Practitioner Partnerships through a Marketing Consortium Framework MINISTRY OF EDUCATION Fundamental Research Grant Scheme	2024
LSPB 1.5 : Kajian dan Penyediaan Rangka Tindakan "Green and Smart Terminal Blueprint" untuk Terminal Larkin Sentral: Bidang Tumpuan Amalan Perniagaan Lestari (Focus Area 5) LARKIN SENTRAL PROPERTY BERHAD Contract	2024
Formulation A Structural Model for Electronic Waste Reverse Logistics Implementation RUG OF UTM UTM Fundamental Research	2023
Building A Consortium for Researcher-Practitioner Collaboration in Marketing Research and Innovation GROCERMART PTE LTD International Grant	2023
PROJEK PERANCANGAN DAN REKABENTUK PEMBANGUNAN TAMAN AWAM KE ARAH KULAI BANDAR PINTAR DAN BANDAR LESTARI 2025 MAJLIS PERBANDARAN KULAI Non Goverment Agency	2021
PELAKSANAAN PENGURUSAN RISIKO DI JABATAN KESIHATAN AWAM, DAERAH KULAI MAJLIS BANDARAYA ISKANDAR PUTERI,JOHOR BAHRU Non Goverment Agency	2021
PELAKSANAAN PENYELIDIKAN PENGURUSAN RISIKO ZK CONSORTIUM SDN BHD Zecon Kimlun Consortium Sdn Bhd Contract Research DTD	2021
Program MOSTI : Safety Concern Related to Consumer Products Containing Radioactive Materials in Malaysia MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN Non Goverment Agency	2021
Projek MOSTI 3 : Public Awareness of Consumer Products Containing Radioactive Material: A Pilot Study in Malaysia MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN Non Goverment Agency	2021
Behavioural Change Intervention : The Application of Integrated Persuasive Communication Messages (IPCM) in Promoting Pro-environmental Consumption RUG OF UTM UTM Encouragement Research	2020
PEMBANGUNAN KERANGKA KOMPETENSI SUMBER MANUSIA DALAM KALANGAN PENGURUS DI INSTITUSI PENGAJIAN TINGGI MALAYSIA RUG OF UTM UTM Encouragement Research	2020
IMPAK PENEMPATAN PEKERJA ASING KE ATAS SOSIO- EKONOMI MASYARAKAT DAERAH KULAIJAYA, JOHOR MAJLIS PERBANDARAN KULAI Non Goverment Agency	2020
Developed a New Hybrid Quantitative Approach for Islamic Total Quality Management (i-TQM) towards organizational performance in Malaysian Halal Food Industry RUG OF UTM UTM Fundamental Research	2020
SAFETY CONCERN RELATED TO CONSUMER PRODUCTS CONTAINING RADIOACTIVE MATERIALS IN MALAYSIA RUG OF UTM UTM High Impact Research	2020
Enhancement goal setting theory in mobile application for betterment healthcare among gen y MINISTRY OF EDUCATION Fundamental Research Grant Scheme	2019
ELECTRONIC WASTE RECYCLING BEHAVIOR FOR REVERSE LOGISTICS IN MALAYSIA RUG OF UTM Tier 2	2019
OPEN INNOVATION ACTIVITIES AND FIRM'S INNOVATION PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN THE MALAYSIAN MANUFACTURING SECTOR. RUG OF UTM Tier 2	2019
ROLE OF ENVIRONMENTAL RESPONSIBLE BEHAVIOUR IN PREDICTING MALAYSIAN CONSUMERS' PURCHASE OF ENERGY EFFICIENT VEHICLE RUG OF UTM Tier 2	2019
Entrepreneurial Orientation and Organizational Performance of Online Business in Malaysia RUG OF UTM Tier 2	2019
PIPE THRUSTER FOR HORIZONTAL DIRECTIONAL DRILLING APPLICATION INNOVATION AND COMMERCIALISATION CENTRE (ICC) Prototype Development Fund	2019
BENCHMARKING AND DEVELOPMENT OF QUALITY MANAGEMENT SYSTEMS FRAMEWORK FOR MALAYSIA CONSTRUCTION INDUSTRY RUG OF UTM Industry-International Incentive Grant	2019
PROGRAM PEMINDAHAN ILMU PENGURUSAN JENAMA DAN STRATEGI PEMASARAN MEDIA SOSIAL KEPADA USAHAWAN JOHOR - ENTREPRENEURSHIP & MARKETING TECHNOLOGY 2019 (EMT 2019) CENTER FOR COMMUNITY AND INDUSTRY NETWORK (CCIN) Business Entity	2019
UTM-TDR 40.4 (T2): ENVIRONMENTAL CONSCIOUSNESS AND SUSTAINABLE DEVELOPMENT PERFORMANCE OF ECO-INDUSTRIAL PARK IN MALAYSIA RUG OF UTM UTM Transdiciplinary Research Grant	2018
PENYELIDIKAN BERKAITAN PEMBANGUNAN PROSES DAN SISTEM PENGURUSAN KUALITI SYARIKAT DALAM SKOP KERJA-KERJA PEMBINAAN KYS CONSTRUCTION SDN BHD Contract Research DTD	2018
Medical Tourism in Malaysia RUG OF UTM Tier 2	2018
EXPLORING THE EFFECTS OF DIGITAL ECONOMY, FINANCIAL OPENNESS AND ENVIRONMENT SUSTAINABILITY ON TOURISM DEMAND RUG OF UTM UTMShine	2017
Strengthening awareness on tooth brushing behaviour among students of Tadika Genius Sinar Bakat. MINISTRY OF EDUCATION Networking Grant	2017

Legend : PUBLICATION CATEGORY TYPE OF AUTHORS

Publication Name	Year
Current Status Of Market Mavens Research: A Literature Review EMERGING SCIENCE JOURNAL Publication In Scopus CO-AUTHOR	2023
Current Status Of Market Mavens Research: A Literature Review EMERGING SCIENCE JOURNAL Publication In Scopus CO-AUTHOR	2023
Malaysian Consumers’ Adoption Intention Of Smartwatch ECONOMIC AND SOCIAL ISSUES IN SUSTAINABILITY Book Chapter CO-AUTHOR	2023
Communicating Sustainability Fashion In Marketing Advertisements On The Context Of Malaysia: Stimuli Development And Pre Testing Results ASIAN SOCIAL SCIENCE Excellence In Research For Australia (Era) CO-AUTHOR	2023
Social Media And Engagement Strategies To Increase Brand Equity And Purchase Intention Of Red Future Network Enterprise MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR	2022
Factors That Drive Marketing Strategies Implementation For Purchase Intention Of Tadika Santalia MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR	2022
Marketing Intervention To Stimulate Purchase Intention Of My-Robot Taman Universiti Sdn. Bhd. MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR	2022
Social Media Communication Strategies To Enhance Brand Passion And Purchase Intention Of Pro Bakers Enterpris MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR	2022
Marketing Mix To Increase Purchase Intention Of Plumbing And Maintenance Service Provider – Case Of Azman Bin Ahmad MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR	2022
Online Booking Implementation For Nasesz Enterprise MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR	2022
Social Media Brand Communication Strategies To Enhance Brand Equity Of Top One Technology Sdn. Bhd. MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR	2022
The Role Of Pricing And Product Knowledge On Malaysian Consumers’ Green Purchase Intention INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR	2022
Price Consciousness, Deal And Coupon Proneness, E-Wom And Purchase Intention On Social Commerce Sites INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR	2022
Adoption Intention For Household Green Cleaning Product Among Malaysian Consumers INTERNATIONAL JOURNAL OF SOCIAL SCIENCE RESEARCH (IJSSR) Journal Article Non Citation-Indexed UTM FIRST AUTHOR	2022
Drivers Of Sustainable Apparel Purchase Intention: An Empirical Study Of Malaysian Millennial Consumers SUSTAINABILITY Publication In Web Of Science CO-AUTHOR	2022
Public Awareness Of Consumer Products Containing Radioactive Materials: Empirical Evidence From Malaysia INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH Publication In Web Of Science CO-AUTHOR	2022
Bibliometrix Analysis Of Information Sharing In Social Media COGENT BUSINESS & MANAGEMENT Publication In Web Of Science CO-AUTHOR	2022
Moderating Effect Of Collectivism On Chinese Consumers' Intention To Adopt Electric Vehicles-An Adoption Of Vbn Framework SUSTAINABILITY Publication In Web Of Science UTM FIRST AUTHOR	2022
Effect Of Intrinsic And Extrinsic Motivations On Cyber-Market Mavenism: Their Role In Information Sharing Behavior INNOVATIVE MARKETING Publication In Web Of Science CO-AUTHOR	2022
Factors Influencing Halal Cosmetics Purchase Intention Among Malaysian Public University Students BUSINESS INNOVATION Book Chapter UTM FIRST AUTHOR	2022
Chapter 4: Organic Food Purchase Intentions Among Generation Y LIFESTYLE MARKETING IN THE DIGITAL AGE Book Chapter UTM FIRST AUTHOR	2022
Factors Influencing Halal Cosmetics Purchase Intention Among Malaysian Public University Students BUSINESS INNOVATION Book Chapter UTM FIRST AUTHOR	2022
Factors Affecting Youngsters’ Purchase Intention On Instagram PERSPECTIVES ON ECONOMIC GROWTH AND DECENT WORK Book Chapter UTM FIRST AUTHOR	2022
Influence Of Korean Wave Towards Student Lifestyle LIFESTYLE MARKETING IN THE DIGITAL AGE Book Chapter UTM FIRST AUTHOR	2022
Marketing Mix To Increase The Brand Awareness And Customer Satisfaction Of Jannahnoe Empire Sendirian Berhad MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR	2022
Social Media Strategies To Increase Brand Of A Traditional Chinese Pastry Shop – Chop Kian Lai Seng MARKETING SYMPOSIUM 2022 (MARSIUM) Conference Paper CO-AUTHOR	2022
Sustainable Fashion: The Way For Future, But Where Are We Now? AHIBS BIZCONNECTION Publication In Academic And Profesional Magazine CO-AUTHOR	2022
Should We Adopt Online Green Product Reviews? Source Credibility Theory (Sct) And Structural Equation Modeling (Sem) Results PROCEEDINGS OF THE 1ST MALAYSIA SUSTAINABLE UNIVERSITY NETWORK NATIONAL CONFERENCE (MYSUN 2022) Proceedings CO-AUTHOR	2022
Toss Electronic Waste Right: From Toxic To Green E-PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2022 EXHIBITION & COMPETITION Proceedings CO-AUTHOR	2022
Investigate Website Quality And E-Trust For Online Booking Implementation BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE Proceedings CO-AUTHOR	2021
Antecedents Of Smartphone Brand Commitment And Switching Behaviour MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper CO-AUTHOR	2021
Drivers To Increase Recycling Behavior In Higher Education Institutions MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper CO-AUTHOR	2021
Factors Affecting Consumer Repurchase Intention Towards Airbnb MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper CO-AUTHOR	2021
What Drives Consumer Adoption Of Mobile Wallet? MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper CO-AUTHOR	2021
The Influences Of Vlog Attributes On Parasocial Interaction And Branding MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper CO-AUTHOR	2021
Experiential Learning For Entrepreneurship SYMPOSIUM ON TEACHING & LEARNING PRACTICES IN ELECTRICAL ENGINEERING (STLEE 2021) Proceedings CO-AUTHOR	2021
Enhancing Knowledge Of Young Generation In Zero Waste Management II. INTERNATIONAL ACADEMICIAN STUDIES CONGRESS: SUSTAINABILITY TOWARDS SOCIETY 5.0 Proceedings CO-AUTHOR	2021
Service Learning Pedagogy In Social Media And Branding Class Towards Quadruple Helix Partnership (Qhp) INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2021) Proceedings CO-AUTHOR	2021
"Envirunment" Virtual Run To Educate Sustainable Development Goals And Commit Zero Waste Practices PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2021 EXHIBITION & COMPETITION Proceedings CO-AUTHOR	2021
Consumer Adoption Intention Toward Healthcare Wearable Technology SYDNEY INTERNATIONAL CONFERENCE ON GLOBAL BUSINESS, INNOVATION AND ENTREPRENEURSHIP (SICBIE-2021) Proceedings UTM FIRST AUTHOR	2021
Creating A Student-Centered Collaborative Learning Through Planning A Successful Webinar INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2021) Proceedings CO-AUTHOR	2021
Marketing Mix Strategies To Increase Purchase Intention Of A Plumbing And Maintenance Service Provider BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE Proceedings CO-AUTHOR	2021
Andragogy In Experiential Learning For Social Wellbeing INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CORRESPONDING AUTHOR	2021
Social Media Marketing Strategies To Increase Purchase Intention Of A Kindergarten BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE Proceedings CO-AUTHOR	2021
Influence Of Uniqueness And Innovativeness Of Fast Food Menu Towards Customer Satisfaction MARKETING CONVENTION 2020 (MARVENT'20) Proceedings CO-AUTHOR	2021
SAFETY CONCERN RELATED TO CONSUMER PRODUCTS CONTAINING RADIOACTIVE MATERIALS - FINAL REPORT SUBMITTED TO KUMPULAN WANG AMANAH (KWA) MAJLIS SAINS DAN PENYELIDIKAN KEBANGSAAN (MSPK), MINISTRY OF SCIENCE, TECHNOLOGY AND INNOVATION (MOSTI) AND ATOMIC ENERGY LICENSING BOARD (AELB), MALAYSIA, JANUARY 2022. Clasified/Technical Report CO-AUTHOR	2021
Factors Affecting Destination Loyalty Of Foreign Students Towards Malaysian Higher Education Institutions MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper CO-AUTHOR	2021
E-Service Factors Of Online Banking And Its Influence On Customer Satisfaction: The Case Of Bank Islam Malaysia Berhad (Bimb) BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE Conference Paper UTM FIRST AUTHOR	2021
The Influence Of Ewom In Social Media On Consumers Purchase Intention Among Youth In Malaysia MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper UTM FIRST AUTHOR	2021
Factors That Predict The Usage Intention Towards Tiktok Among Malaysian Consumers MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper CO-AUTHOR	2021
Factors That Affect Gen Z Continuous Watching Intention On Streaming Platform MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper CO-AUTHOR	2021
Influence Of Korean Wave Towards Student Lifestyle MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper UTM FIRST AUTHOR	2021
Social Media As A Tool To Help Select Tourism Destinations: Case Of Universiti Teknologi Malaysia, Skudai MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper UTM FIRST AUTHOR	2021
Foodpanda: Consumers’ Purchase Intention Towards Online Food Delivery Service MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper CO-AUTHOR	2021
Effect Of Reference Price Toward Customer Purchase Intention On Frozen Food: A Case Study At Restaurant Vegetarian S.I Jin Wei BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE Conference Paper UTM FIRST AUTHOR	2021
The Behavioural Intention Of Customers’ Adoption Of Smartphone Fitness Apps MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper CO-AUTHOR	2021
Adoptionintention Towardshealthcarewearable Technology Among Johor Consumers MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper UTM FIRST AUTHOR	2021
Factors That Influencing The Adoption Of E-Wallet Among Undergraduate Students In Utm Johor Bahru MARKETING CONVENTION 2020 (MARVENT '20) Conference Paper UTM FIRST AUTHOR	2021
Enhancing Knowledge Of Young Generation In Zero Waste Management II. INTERNATIONAL ACADEMICIAN STUDIES CONGRESS 2021/FALL (AS-2021/FALL) Conference Paper CO-AUTHOR	2021
Factors Influencing Purchase Intention Of Health Supplement Product Among Utm Jb Students MARKETING CONVENTION 2020 (MARVENT'20) Conference Paper UTM FIRST AUTHOR	2021
Bibliometric Analysis On Motivation Of Sport Event Volunteer Using The Scopus Database INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR	2021
The Impact Of Brand Equity On Purchase Intention Toward Herms C Enterprise BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE Conference Paper UTM FIRST AUTHOR	2021
Measuring Customer Satisfaction For Courier Services Using Servperf: A Case Study Of Ninja Van BLM2-ICAM4: AN INTERNATIONAL JOINT E-CONFERENCE Conference Paper UTM FIRST AUTHOR	2021
Mobile Wallet Adoption: A Proposed Model 7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS-2020) Conference Paper CO-AUTHOR	2020
Sustainable Fashion - You Don'T Have To Be A Hero To Save The Planet! UTM NEXUS MAGAZINE Publication In Academic And Profesional Magazine CO-AUTHOR	2020
What Drives Consumer Adoption Of Mobile Wallet? 8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020) Conference Paper CO-AUTHOR	2020
Electronic Waste Recycling Behavior: A Proposed Framework 8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING SCIENCE & HUMANITY 2020 (IGCESH 2020) Conference Paper CO-AUTHOR	2020
Destinations Selection For Educational Tourism: A Review 8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020) Conference Paper CO-AUTHOR	2020
How Airbnb Took Over The World? 8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020) Conference Paper CO-AUTHOR	2020
Factors Affecting Student Satisfaction And Destination Loyalty For Educational Tourism 7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020) Conference Paper CO-AUTHOR	2020
Ways To Increase Word-Of-Mouth In The Retail Industry 27TH WORLD CONFERENCE ON APPLIED SCIENCE, ENGINEERING & TECHNOLOGY (WCASET 2020) Conference Paper CO-AUTHOR	2020
Young Consumers' Lifestyles On Their Ecological Behavior 7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020) Conference Paper CO-AUTHOR	2020
Factors Enhancing Young Consumers Satisfaction Of Mobile Wallet Services In Malaysia 27TH WORLD CONFERENCE ON APPLIED SCIENCE ENGINEERING & TECHNOLOGY (WCASET 2020) Conference Paper CO-AUTHOR	2020
Goal Clarity And Financial Literacy Towards Retirement Confidence Among Working Adults In Southern Region, Malaysia 27TH WORLD CONFERENCE ON APPLIED SCIENCE, ENGINEERING AND TECHNOLOGY (WCASET 2020) Conference Paper CO-AUTHOR	2020
Current Issues And Emerging Trends Of Social Media Effectiveness In Volunteer Organization 3RD INTERNATIONAL CONFERENCE ON TOURISM, TECHNOLOGY AND BUSINESS MANAGEMENT 2020(ICTTBM) Conference Paper UTM FIRST AUTHOR	2020
The Moderating Effect Of Cynicism Among Malaysian Consumers On Purchase Intention Of Energy Efficient Vehicle THE 27TH WORLD CONFERENCE ON APPLIED SCIENCE, ENGINEERING AND TECHNOLOGY (WCASET 2020) Conference Paper CO-AUTHOR	2020
Drivers For Customer Repurchase Intention In Airbnb 5TH INTERNATIONAL CONFERENCE ON E-COMMERCE (ICOEC 2020) Conference Paper CO-AUTHOR	2020
Using Competitions To Nurture The Leaders Of Tomorrow PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION Proceedings CO-AUTHOR	2020
Development Of Entrepreneurs Via Social Media Marketing Service Learning PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION Proceedings CO-AUTHOR	2020
Be Still Project: Andragogy In Experiential Learning For A Good Cause PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION Proceedings UTM FIRST AUTHOR	2020
Partnership Model For Innovative Student-Centered Learning Approach PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 SYMPOSIUM Proceedings CO-AUTHOR	2020
The Effect Of Perceived Value On Sustainable Fashion Consumption In The Era Of Covid-19: A Proposed Conceptual Framework INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR	2020
The Influences Of Parasocial Relationship And Sources Credibility In Promoting Sustainable Fashion In Social Network Sites INTERNATIONAL JOURNAL OF ENGINEERING AND ADVANCED TECHNOLOGY (IJEAT) Journal Article Non Citation-Indexed CO-AUTHOR	2020
Why Medical Tourists Must Go To Malaysia! INTERNATIONAL JOURNAL OF BUSINESS CONTINUITY AND RISK MANAGEMENT Publication In Scopus CO-AUTHOR	2020
User-Generated Content Sources: The Use Of Social Media In Motivating Sustainable Luxury Fashion Consumptions INTERNATIONAL JOURNAL OF SCIENTIFIC AND TECHNOLOGY RESEARCH Publication In Scopus CO-AUTHOR	2020
Measuring Post-Purchase Regret And Impulse Buying In Online Shopping Experience From Cognitive Dissonance Theory Perspective 2020 6TH IEEE INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, ICIM 2020 Publication In Scopus CO-AUTHOR	2020
Bibliometric Analysis Of Global Research Trends On Electronic Word Of Mouth Using Scopus Database JOURNAL OF CRITICAL REVIEWS Publication In Scopus CO-AUTHOR	2020
Understanding Customer Repurchase Intention In Airbnb: Role Of Attitudes And Satisfaction 7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020) Conference Paper CO-AUTHOR	2020
An Assessment On The Relationship Between Open Innovation Activities And FirmãƒÂ¢Ã‚Â€Ã‚Â™S Innovation Performance Of Small And Medium Enterprises In The Malaysian Manufacturing Sector 1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019) Conference Paper CO-AUTHOR	2019
Mcdonald'S Boycott - An Overview Of Human Rights Awareness, Religiosity And Self-Image Among Malaysian Youths BUSINESS IN ISLAMIC PERSPECTIVE (SOME SELECTED ISSUES) Book Chapter CO-AUTHOR	2019
Social Media Marketing Communications On Consumers Attitudes 3RD ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2019) Conference Paper CO-AUTHOR	2019
The Relationship Between Innovation Factors And Firms Performance Of Manufacturing Sme In Malaysia INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019 Conference Paper CO-AUTHOR	2019
Innovative Bee Box Using Modular Recycled Material For Sustainable Bee Farming: A Review And Potential For Commercialisation INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019 (ITMC 19) Conference Paper CO-AUTHOR	2019
The Influence Of Facebook Features And Activities On Gen Y'S Purchase Intention 6TH INTERNATIONAL CONFERENCE ON RESEARCH AND INNOVATION IN INFORMATION SYSTEMS (ICRIIS 2019) Conference Paper CORRESPONDING AUTHOR	2019
Motivational Drivers Behind Sustainable Luxury Consumption: A Review 1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019) Conference Paper CO-AUTHOR	2019
Role Of Technological Innovation And Word-Of-Mouth In Retailing INNOVATION AND TECHNOLOGY MANAGEMENT CONFERENCE 2019 Conference Paper CO-AUTHOR	2019
Advancement On Enterprise Risk Management And Supply Chain Performance WORLD CONFERENCE ON SUPPLY CHAIN MANAGEMENT AND BUSINESS (WCSCMB-19) 2ND SEP - 3RD SEP'2019 DUBAI, UAE Conference Paper CO-AUTHOR	2019
Investigating Consumer Advocacy On Community Usefulness And Brand Avoidance: Organizational Response To Open Complaints MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR	2019
Environmental Consciousness, Strategic Intention And Perceived Sustainability Performance Of Eco-Industrial Park In Malaysia MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR	2019
Factors For Improved Young Customer Satisfaction Of Mobile Wallet MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR	2019
Consumer Purchase Intention Of Natural Functional Food MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR	2019
Young Consumers Lifestyles On Their Ecological Behavior MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR	2019
Determinants Of Positive Word-Of-Mouth In Retailing MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR	2019
Consumers Attitude On Social Media Marketing Communications And Purchase Intention MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR	2019
The Systematic Literature Review Of Consumer Behaviour And Sustainable Fashion Consumption From 2015-2019 13TH ASIAN ACADEMY OF MANAGEMENT INTERNATIONAL CONFERENCE 2019 (AAMIC 2019) Conference Paper CO-AUTHOR	2019
Impact Of Celebrity Endorsement On Customers Purchase Intention MARKETNG SYMPOSIUM 2019 (MARSYM 2019) Conference Paper UTM FIRST AUTHOR	2019
Factors Affecting Youngsters Purchase Intention In Social Media: An Appraisal Of Instagram MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper UTM FIRST AUTHOR	2019
Factors Driving Malaysian Consumers' Adoption Intention Towards Apple Watch MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR	2019
The Effects Of Product Placement In Television Shows And Its Influence On Purchase Intention MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR	2019
Effects Of Fashion Co-Branding Factors On Consumers' Purchase Intention Of Apparel Products In Malaysia MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR	2019
The Role Of Social Media Influencers Towards Consumers' Product Awareness Among Malaysian Women MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR	2019
Factors Affecting Young Consumers' Impulse Buying Behaviour In Online Apparel Shopping MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR	2019
The Impact Of Perceived E-Wom On Purchase Intention: Mediating Role Corporate Image Of Universiti Teknologi Malaysia MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper UTM FIRST AUTHOR	2019
Purchase Intention Towards Bubble Tea Drinks Among Utm Students MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper UTM FIRST AUTHOR	2019
Effect Of Promotional Tools Towards Youths Buying Behaviour MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper UTM FIRST AUTHOR	2019
Purchase Intention Of Consumers Towards Klook Social Commerce Site MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR	2019
The Effectiveness Of Advertisement Towards Consumer Buying Behavior MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper UTM FIRST AUTHOR	2019
Determinants That Influencing The Behaviour Intention Of Consuming Halal Food Among Muslim Gen Y MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper UTM FIRST AUTHOR	2019
Factors Influencing Online Purchase Intention Among Utm Students MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper UTM FIRST AUTHOR	2019
Entrepreneurial Orientation And Organizational Performance Of E-Business In Malaysia: The Moderating Role Of External Environment 3RD INTERNATIONAL CONFERENCE ON EDUCATION, BUSINESS, ISLAMIC & TECHNOLOGY Proceedings CO-AUTHOR	2019
Effect Of Green Brand Positioning, Knowledge, And Attitude Of Customers On Green Purchase Intention JOURNAL OF ARTS & SOCIAL SCIENCES Journal Article Non Citation-Indexed CO-AUTHOR	2019
Entrepreneurial Orientation And Organizational Performance Of E-Business In Malaysia: The Moderating Role Of External Environment ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SMES Journal Article Non Citation-Indexed CO-AUTHOR	2019
Factors Driving Consumers Participation In Collaborative Consumption With Airbnb JOURNAL OF ARTS & SOCIAL SCIENCES Journal Article Non Citation-Indexed CO-AUTHOR	2019
Factors Affecting Sustainable Apparel Consumption In Emerging Countries: A Systematic Literature Review PREPRINTS Journal Article Non Citation-Indexed CO-AUTHOR	2019
Effect Of Cynicism Towards Environmentally Responsible Purchase Behaviour Of Energy Efficient Vehicle Among Malaysian Consumers STUDIA UNIVERSITATIS BABES-BOLYAI, NEGOTIA Journal Article Non Citation-Indexed CO-AUTHOR	2019
Revisiting Stimuli Development Process In Advertising Research MANAGEMENT RESEARCH SPECTRUM Journal Article Non Citation-Indexed CO-AUTHOR	2019
The Influence Of Facebook Features And Activities On Consumers' Purchase Intention 6TH INTERNATIONAL CONFERENCE ON RESEARCH AND INNOVATION IN INFORMATION SYSTEMS: EMPOWERING DIGITAL INNOVATION, ICRIIS 2019 Publication In Web Of Science UTM FIRST AUTHOR	2019
Does Corporate Social Responsibility Drive Consumer Purchase Intention? 1ST SCIENTIA ACADEMIA CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP, AND SOCIAL SCIENCES (SAC-MESS 2019) Conference Paper CO-AUTHOR	2019
Muslim Consumers' Patronage Intention Towards Korean Restaurant Chains In Malaysia THE 6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING 2018 (MOIME 2018) Conference Paper CO-AUTHOR	2018
Muslim Consumers' Patronage Intention Towards Korean Restaurant Chains In Malaysia AIP CONFERENCE PROCEEDINGS Publication In Scopus CO-AUTHOR	2018
Factors Affecting Organic Foods Purchase Intentions Among Generation Y MARKETING SYMPOSIUM 2018 Conference Paper UTM FIRST AUTHOR	2018
Factors Influencing Halal Cosmetics Purchase Intention Among Malaysian Public University Students MARKETING SYMPOSIUM 2018 Conference Paper UTM FIRST AUTHOR	2018
Service Quality, Service Experience And Behavioural Intention To Attend Johor Darul Tazim Home Games MARKETING SYMPOSIUM 2018 Conference Paper UTM FIRST AUTHOR	2018
Factors That Influence The Purchase Intention Of Health Supplements Among Malaysian MARKETING SYMPOSIUM 2018 Conference Paper UTM FIRST AUTHOR	2018
Sustainable Claim Advertisement: Revisiting Stimuli Development Procedure 2ND ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC 2018) Conference Paper CO-AUTHOR	2018
Why Medical Tourists Must Go To Malaysia! ASIA INTERNATIONAL CONFERENCE AIC-2018 Conference Paper CO-AUTHOR	2018
Effect Of Cynicism Towards Environmentally Responsible Purchase Behaviour Of Energy Efficient Vehicle Among Malaysian Consumers 3RD INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES (3RD IRC 2018-MY CHAPTER) Conference Paper CO-AUTHOR	2018
Television Advertisement Influence On Children Purchase Behaviour MARKETING SYMPOSIUM 2018 Conference Paper UTM FIRST AUTHOR	2018
Relationship Between Service Quality And Customer Satisfaction In Islamic Banks Of Johor MARKETING SYMPOSIUM 2018 Conference Paper UTM FIRST AUTHOR	2018
The Effectiveness Of Facebook Features And Activities In Influencing Consumer Purchase Intention MARKETING SYMPOSIUM 2018 Conference Paper UTM FIRST AUTHOR	2018
The Effect Of Value Perception Towards Purchase Intention On Luxury Brand Handbag Among Malaysian MARKETING SYMPOSIUM 2018 Conference Paper UTM FIRST AUTHOR	2018
Malaysia Automotive Industry: Progressing Toward Energy Efficient Vehicle Era PROSIDING PERSIDANGAN SERANTAU SAINS SOSIAL & KEMANUSIAAN (PSSSK) 2018 Proceedings CO-AUTHOR	2018
Factors Affecting Medical Tourists To Malaysia ASIA PROCEEDINGS OF SOCIAL SCIENCES (APSS) Proceedings CO-AUTHOR	2018
Children'S Ownership Intention Towards Licensed Character Products: The Influence Of Packaging, Advertising, Peers And Pester Power JOURNAL OF ARTS & SOCIAL SCIENCES Journal Article Non Citation-Indexed CO-AUTHOR	2018
Consumer Proneness Towards In-Store Promotion In Foreign-Based Hypermarket Vs Local-Based Hypermarket AIP CONFERENCE PROCEEDINGS Publication In Scopus CO-AUTHOR	2018
Conspicuous Consumption INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE AND HUMANITIES (IGCESH) Conference Paper CO-AUTHOR	2018
Measuring Online Shopping Convenience On Repurchase Intention At Mudah.My EDGE MARKETING SYMPOSIUM 2017 Conference Paper CO-AUTHOR	2017
Are Millennials Truly Attach And Loyal To The Human Brand? EDGE MARKETING SYMPOSIUM 2017 Conference Paper CO-AUTHOR	2017
The Impact Of Green Brand Positioning, Knowledge And Attitude On Green Product Purchase Intention EDGE MARKETING SYMPOSIUM 2017 Conference Paper CO-AUTHOR	2017
Factors Affecting Brand Image And Purchase Intention Of Grab EDGE MARKETING SYMPOSIUM 2017 Conference Paper CO-AUTHOR	2017
What Drives Netball Team Loyalty In Malaysia? EDGE MARKETING SYMPOSIUM 2017 Conference Paper CO-AUTHOR	2017
Persuading Women To Act Green - The Magic Of Social Marketing THE GRADS Publication In Academic And Profesional Magazine CORRESPONDING AUTHOR	2017
Why Do Consumers Participate In Collaborative Consumption With Airbnb? EDGE MARKETING SYMPOSIUM 2017 Conference Paper CO-AUTHOR	2017
Malaysia Automotive Industry: Moving Toward Energy Efficient Vehicle Era SOCIAL SCIENCES POSTGRADUATE INTERNATIONAL SEMINAR (SSPIS) 2017 Proceedings CO-AUTHOR	2017
LAPORAN PROGRAM LAWATAN PELAJAR KE DELIMA OIL PRODUCTS SDN BHD DAN FELDA JOHORE-BULKERS SDN BHD Clasified/Technical Report CO-AUTHOR	2017
REPORT ON PROGRAM A JOURNEY TO ENERGY SAVING AT FM Clasified/Technical Report CO-AUTHOR	2017
Automotive Industry: Not Easy Being Green THE COLLOQUIUM Journal Article Non Citation-Indexed CO-AUTHOR	2017
Determinants Influencing Repurchase Intention In Malaysia Medical Tourism Industry EDGE MARKETING SYMPOSIUM 2017 Conference Paper CO-AUTHOR	2017
The Moderating Role Of Integrated Persuasive Communication Messages Towards Pro-Environmental Behaviour SOCIAL SCIENCES (PAKISTAN) Publication In Scopus CORRESPONDING AUTHOR	2016
Determining Socio-Demographic, Psychographic And Religiosity Of Green Hotel Consumer In Malaysia PROCEDIA SOCIAL AND BEHAVIORAL SCIENCES Publication In Web Of Science CORRESPONDING AUTHOR	2014
The Moderating Role Of Campaign Frequency On Plastic Shopping Bags Consumption SCIENCE INTERNATIONAL Journal Article Non Citation-Indexed CORRESPONDING AUTHOR	2014

Legend : IP CATEGORY IP LEVEL

Intellectual Property Name	Grant Register No.	IP Level	IP Category
MODULE - DO YOU LIKE BEING TOLD WHAT TO DO? SLIDES	LY2019007538	NATIONAL	COPYRIGHT
MODULE - MARKETING STRATEGIES IN ONLINE PLATFORM SLIDES	LY2019007374	NATIONAL	COPYRIGHT
BORANG SOAL SELIDIK PENGURUSAN KUALITI MENYELURUH TQM DENGAN PRESTASI KUALITI DI TELEKOM MALAYSIA	LY2020005397	NATIONAL	COPYRIGHT
FRAMEWORK OF ACCEPTANCE BEHAVIOUR TO SHORT MESSAGING SERVICE ADVERTISING	LY2019002409	NATIONAL	COPYRIGHT
QUESTIONNAIRE OF ACCEPTANCE BEHAVIOUR TO SHORT MESSAGING SERVICE SMS ADVERTISING	LY2019002145	NATIONAL	COPYRIGHT
RESEARCH INSTRUMENT FOR DEVELOPING REGULATORY FRAMEWORK FOR PLATFORM WORKERS IN DIGITAL WORKPLACE PLATFORM		NATIONAL	COPYRIGHT
PRE-AND-POST QUESTIONNAIRE TO ENHANCE ELECTRONIC WASTE KNOWLEDGE		NATIONAL	COPYRIGHT
SUSTAINABLE DEVELOPMENT GOALS (SDG) AND ZERO WASTE KNOWLEDGE QUESTIONNAIRE		NATIONAL	COPYRIGHT
CUSTOMER SATISFACTION SURVEY FOR RUNNING EVENT		NATIONAL	COPYRIGHT
STUDENT FEEDBACK FORM		NATIONAL	COPYRIGHT
FRAMEWORK FOR MEASURING ENVIRONMENTAL RESPONSIBLE PURCHASE BEHAVIOUR OF ENERGY EFFICIENT VEHICLE	LY2021J01720	NATIONAL	COPYRIGHT
MANUAL FOR ONLINE FORUM FOR STUDENT CENTRED LEARNING (SCL)	IP/CR/01329	NATIONAL	COPYRIGHT
GROOMING TALK - DESIGN YOUR IDENTITY	LY2020005447	NATIONAL	COPYRIGHT
FRAMEWORK OF ELECTRONIC WASTE RECYCLING BEHAVIOR FOR REVERSE LOGISTICS	LY2020005426	NATIONAL	COPYRIGHT
QUESTIONNAIRE OF ELECTRONIC WASTE RECYCLING FOR REVERSE LOGISTICS	LY2020005402	NATIONAL	COPYRIGHT

Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL

Supervision List
NORNAJIHAH NADIA BINTI HASBULLAH MOTIVATION AND THE MODERATING ROLE OF REGULATORY FOCUS MESSAGE AND FASHION CONSCIOUSNESS ON SUSTAINABLE APPAREL PURCHASE INTENTION PHD GRADUATED CO-SUPERVISOR 2021
ALHAMZAH FADHIL ABBAS THE ROLE OF INTRINSIC AND EXTRINSIC MOTIVATIONS ON CYBER-MARKET MAVENISM�S INFORMATION SHARING BEHAVIOR PHD GRADUATED CO-SUPERVISOR 2022
ZHANG WEITAO EXTENDING VALUE-BELIEF-NORM THEORY FOR SOCIAL INFLUENCE ON CHINESE CONSUMERS' INTENTION TO ADOPT ELECTRIC VEHICLE PHD GRADUATED SUPERVISOR 2023
SITI NURHAFIZAH BINTI AHMAD THE EFFECT OF VOLUNTEER EXPERIENCE AND SATISFACTION ON SPORTS EVENT RE-VOLUNTEERING INTENTION PHD GRADUATED SUPERVISOR 2024
PARAMESWARAN A/L RAMACHANDRAN MASTER GRADUATED SUPERVISOR 2021
FARA SYAHIDA BINTI SHAHARUDIN MASTER GRADUATED SUPERVISOR 2021
HANIS SYUHADA BINTI AHMAD SUGIRAN RELATIONSHIP BETWEEN CONTENT CURATION AND SOCIAL MEDIA INFLUENCERS ON PRO-ENVIRONMENTAL BEHAVIOURS IN INSTAGRAM SOCIAL COMMERCE MASTER GRADUATED CO-SUPERVISOR 2022
DURGA DEVI A/P SILVARETINAM CONSUMERS’ ADOPTION INTENTION FOR SUSTAINABLE HOUSEHOLD CLEANING PRODUCTS MASTER GRADUATED SUPERVISOR 2023
ZULFA HANIFA CONSUMERÂ€™ PURCHASE INTENTION ON TIKTOK LIVE SHOPPING IN INDONESIA MASTER ON GOING SUPERVISOR
ANGGI RISTRIANTI MELINIASARI CUSTOMERS&RSQUO; PURCHASE INTENTION ON GREEN COSMETIC PRODUCTS IN INDONESIA MASTER ON GOING SUPERVISOR