GRANT(PI & MEMBERS)

15

PUBLICATIONS

57

INDEXED PUBLICATION

4

TOTAL STUDENTS

H-INDEXED (SCOPUS)

CITATIONS (SCOPUS)

Grant (PI)

NATIONAL GRANTS
1
TOTAL

Publications

INDEXED PUBLICATION
4
NON-INDEXED PUBLICATION
5
OTHERS PUBLICATION
48
TOTAL

Supervisions

DEGREE
0
MASTER
9
PHD
8
TOTAL

Legend : SPONSOR TYPE OF GRANT

Grant Name Year
LSPB 1.5 : Kajian dan Penyediaan Rangka Tindakan "Green and Smart Terminal Blueprint" untuk Terminal Larkin Sentral: Bidang Tumpuan Amalan Perniagaan Lestari (Focus Area 5)
LARKIN SENTRAL PROPERTY BERHAD Contract
2024
Formulation A Structural Model for Electronic Waste Reverse Logistics Implementation
RUG OF UTM UTM Fundamental Research
2023
Intellectual Property Strategies for Enhancing Sustainable Development in Malaysia: A Comprehensive Analysis and Policy Framework
RUG OF UTM UTM Encouragement Research
2023
MARKET RESEARCH ON SKIN CARE PRODUCT LAUNCHING FOR YOUNG MUSLIM LADIES
DURIO PPE SDN. BHD. Contract
2023
INDEKS ANTIDADAH KEBANGSAAN
AGENSI ANTIDADAH KEBANGSAAN MALAYSIA Non Goverment Agency
2022
PROJEK PERANCANGAN DAN REKABENTUK PEMBANGUNAN TAMAN AWAM KE ARAH KULAI BANDAR PINTAR DAN BANDAR LESTARI 2025
MAJLIS PERBANDARAN KULAI Non Goverment Agency
2021
KAJIAN INDEKS KELUARGA BAHAGIA NEGERI TERENGGANU
TERENGGANU STRATEGIC & INTEGRITY INSTITUTE Non Goverment Agency
2021
Program Peningkatan Ekonomi B40 Melalui Ternakan Kelulut Modular Inovasi UTM
KEMENTERIAN SAINS, TEKNOLOGI DAN INOVASI (MOSTI) Malaysia Social Innovation MESTECC
2020
CRITICAL SUCCESS FACTORS OF CLIMATE CHANGE AND ENVIRONMENTAL MANAGEMENT ACCOUNTING IN MALAYSIAN ELECTRICAL AND ELECTRONIC MANUFACTURING INDUSTRY
RUG OF UTM UTM Encouragement Research
2020
Enhancing Surf Smart Awareness during Movement Restriction Order in Malaysia
MINISTRY OF EDUCATION Networking Grant
2020

Legend : PUBLICATION CATEGORY TYPE OF AUTHORS

Publication Name Year
Shopping For Grades: How Are Peer Checkouts Compared Between Full-Time And Part Time Academic Consumer
INTERNATIONAL SYMPOIUM ON BUSINESS & ACCOUNTING (ISBAC 2023)
Proceedings UTM FIRST AUTHOR
2023
Neuromarketing Tools Used In The Marketing Mix: A Systematic Literature And Future Research Agenda
SAGE OPEN
Publication In Web Of Science CO-AUTHOR
2023
A Conceptual Framework For The Implementation Of Corporate Social Responsibility Practices And Performance
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2022
Malaysian Palm Oil Industry Performance During Epidemic Covid 19
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2022
Technology And Entrepreneurship Education: A Process-Based Model For Entrepreneurial Mindset Development In Learning Business Model Canvas (Bmc)
NEW ACADEMIA LEARNING INNOVATION (NALI) 2022
Proceedings CO-AUTHOR
2022
Adoption Intention For Household Green Cleaning Product Among Malaysian Consumers
INTERNATIONAL JOURNAL OF SOCIAL SCIENCE RESEARCH (IJSSR)
Journal Article Non Citation-Indexed CO-AUTHOR
2022
Customer Satisfaction Towards Paperless Feature By Traveloka
LIFESTYLE MARKETING IN DIGITAL AGE
Book Chapter UTM FIRST AUTHOR
2022
Factors Influencing The Success Of Commercialisation In Universities
BUSINESS INNOVATION
Book Chapter CO-AUTHOR
2022
Hyperengineering Communication Skills With Pecha Kucha Technique For Highly Quality Graduate Attributes
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION
Proceedings CO-AUTHOR
2022
The Dynamic Of Teaching In Higher Education: An Autoethnography Of Millennial Lecturer
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2022)
Proceedings CORRESPONDING AUTHOR
2022
Analysing The Problems That Exist During The Adoption Of Flipped Classrooms In Yunnan College Of Finance And Economics
2ND INTERNATIONAL SYMPOSIUM ON TEACHING AND LEARNING INNOVATION
Proceedings UTM FIRST AUTHOR
2022
Competition As A Mode Of Teaching Intellectual Property Law
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION
Proceedings CO-AUTHOR
2022
Hyflex Learning Through Video Content Based Competition For Knowledge And Communication Skills Acquisition
NEW ACADEMIA LEARNING INNOVATION (NALI) 2022
Proceedings CO-AUTHOR
2022
Hyflex – Experiences From Other Countries
2ND INTERNATIONAL SYMPOSIUM ON TEACHING TEACHING & LEARNING INNOVATION
Proceedings CO-AUTHOR
2022
Product Placement And Brand Attitude Development In The Age Of Digital Media With Disclosure And Persuasion Knowledge Related To Brand Association. A Review Paper From The Last Decade
JOURNAL OF POSITIVE SCHOOL PSYCHOLOGY
Journal Article Non Citation-Indexed CO-AUTHOR
2022
Enhancing Students’ Communication And Practical Skills By Using Real Case Scenario Application
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION
Proceedings CO-AUTHOR
2022
The Stimulus Factors Influencing Intention To Participate In Shopping During The Distribution Of The 12.12 Online Shopping Festivals In Malaysia
JOURNAL OF DISTRIBUTION SCIENCE
Publication In Scopus UTM FIRST AUTHOR
2022

PELAN PEMBANGUNAN MAMPAN JOHOR 2030
Policy Paper CO-AUTHOR
2021
Assessing The Effectiveness Of Collaborative Learning In Business Communication Course For Knowledge And Generic Skills Acquisition
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION
Proceedings CO-AUTHOR
2021
Factors Influencing Customers Brand Loyalty Towards Zalora
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT
Book Chapter UTM FIRST AUTHOR
2021
Factors Influencing The Likelihood Of Domestic Travel Avoidance: The Case Of Covid-19 In Malaysia
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT
Book Chapter UTM FIRST AUTHOR
2021
Factors Influencing Customers Attitude Towards Online Food Delivery (Ofd) Services
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT
Book Chapter UTM FIRST AUTHOR
2021

ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT
Book (Text) EDITOR
2021
Amalan Tidak Berintegriti: Remeh Tapi Salah
MALAYSIAN JOURNAL OF SOCIAL SCIENCES AND HUMANITIES
Journal Article Non Citation-Indexed CO-AUTHOR
2021
Enhancing Graduate Employability Through Structured Webinar Series During Covid-19 Pandemic
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2021 EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2021
Artificial Intelligence In Aiding Students Understanding In Human Resource Planning (Hrp) Concept Using Prime Framework
NALI2021
Proceedings CO-AUTHOR
2021
Using Informal Learning To Increase Body Confidence Awareness Among Schoolchildren
1ST INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION 2021 (ISTLI 2021)
Proceedings CO-AUTHOR
2021
Factors Influencing Intention To Use Rfid As A Toll Payment Systems
BUSINESS MANAGEMENT SYMPOSIUM 4.0
Proceedings CO-AUTHOR
2021
The Determinants Of Students' Satisfaction Perception In Online University Education: A Conceptual Study Of Accounting Student
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION
Proceedings CO-AUTHOR
2021
Undergraduate Pitch For Funding: Driving A Sustainable University-Industry Collaboration
INTERNATIONAL ACADEMICIAN STUDIES CONGRESS 2021 FALL
Proceedings CO-AUTHOR
2021
Active Learning: The Easy Way Using Vizia
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION
Proceedings CO-AUTHOR
2021
Merangka Pembangunan Indeks Keluarga Malaysia
PROSIDING PERSIDANGAN KEPENDUDUKAN KEBANGSAAN 2021 (PERKKS 21)
Proceedings CORRESPONDING AUTHOR
2021
Enhancing Students’ Communication Skills Through Collaborative Learning In Webinar Program Development
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2021 EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2021
Fear Not To Use Matching Students' Temperaments Traits With Teaching Style The Right Way!
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2021)
Proceedings CORRESPONDING AUTHOR
2021
Keberkesanan Permainan Simulasi Perniagaan Di Dalam Meningkatkan Kefahaman Konsep Erp Dan Kemahiran Generik Dalam Kalangan Pelajar Utm
INNOVATIVE TEACHING AND LEARNING JOURNAL
Journal Article Non Citation-Indexed CO-AUTHOR
2021
Exit Survey Assessment Of Bachelor Of Management (Marketing) Program At Universiti Teknologi Malaysia
THE INTERNATIONAL VIRTUAL CONFERENCE ON HUMAN RESOURCE DEVELOPMENT (ICHRD 2021)
Proceedings CO-AUTHOR
2021
A Review Of Smartphone Brand Switching Behaviour
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper CO-AUTHOR
2020
Factors Affecting Parasocial Interaction And Branding In Vlog
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS-2020)
Conference Paper CO-AUTHOR
2020
Revisit Branding With Vlog Through Parasocial Interaction
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper CO-AUTHOR
2020
Antecedents Of Brand Loyalty In Social Media Based Brand Communities
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020)
Conference Paper CO-AUTHOR
2020
Antecedents Of Smartphone Brand Commitment And Switching Behaviour
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020)
Conference Paper CO-AUTHOR
2020
Enhancing Student Knowledge On Pricing Decision Using Online Gamification During A Pandemic Crisis
NEW ACADAMIA LEARNING INNOVATION (NALI 2020)
Proceedings CORRESPONDING AUTHOR
2020
Be Still Project: Andragogy In Experiential Learning For A Good Cause
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2020
Intellectual Property Law Snake And Ladder Game
NEW ACADEMIA LEARNING INNOVATION (NALI) 2020
Proceedings CO-AUTHOR
2020
Sustainability Of Baba Nyonya Tourism Heritage Culture In Malacca
TEST ENGINEERING AND MANAGEMENT
Journal Article Non Citation-Indexed CO-AUTHOR
2020
Purchase Intention Towards Bubble Tea Drinks Among Utm Students
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
The Impact Of Perceived E-Wom On Purchase Intention: Mediating Role Corporate Image Of Universiti Teknologi Malaysia
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Factors Driving Malaysian Consumers' Adoption Intention Towards Apple Watch
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Purchase Intention Of Consumers Towards Klook Social Commerce Site
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Consumers Attitude On Social Media Marketing Communications And Purchase Intention
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Determinants That Influencing The Behaviour Intention Of Consuming Halal Food Among Muslim Gen Y
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Young Consumers Lifestyles On Their Ecological Behavior
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Consumer Purchase Intention Of Natural Functional Food
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Factors For Improved Young Customer Satisfaction Of Mobile Wallet
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Environmental Consciousness, Strategic Intention And Perceived Sustainability Performance Of Eco-Industrial Park In Malaysia
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Investigating Consumer Advocacy On Community Usefulness And Brand Avoidance: Organizational Response To Open Complaints
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019
Determinants Of Positive Word-Of-Mouth In Retailing
MARKETING SYMPOSIUM 2019 (MARSYM 2019)
Conference Paper CO-AUTHOR
2019

Legend : IP CATEGORY IP LEVEL

Intellectual Property Name Grant Register No. IP Level IP Category
INTELLECTUAL PROPERTY SNAKE AND LADDER (IPSL) VIDEO NATIONAL COPYRIGHT
IRAC NATIONAL COPYRIGHT
UGPFF PITCH EVALUATION RUBRIC NATIONAL COPYRIGHT
SURVEY OF BRAND LOYALTY THROUGH SOCIAL MEDIA MARKETING, PERCEIVED CONSCIOUSNESS AND CUSTOMER BRAND ENGAGEMENT IP/CR/00318 NATIONAL COPYRIGHT
INTERVIEW PROTOCOL FOR PERCEPTION TOWARDS DIGITAL FREE TRADE ZONE LY2020001682 NATIONAL COPYRIGHT

Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL

Supervision List
LI YINGLEI
WHETHER AND HOW VIRTUAL TOURISM EXPERIENCES IN CHINESE TOURIST DESTINATIONS AFFECT TOURISTS' TRAVEL PURCHASING BEHAVIOR ——A CASE OF GUANGDONG-HONG KONG-MACAO GREATER BAY AREA (ABBR.: THE GREATER BAY AREA(GBA))  
PHD ON GOING CO-SUPERVISOR
TANG YUJIE
THE MODERATING EFFECT OF INNOVATION SPEED ON SUPPLIER SELECTION CRITERIA, COMPETITIVE ADVANTAGE AND RESTAURANT PERFORMANCE  
PHD ON GOING CO-SUPERVISOR
WU SHUYU
RELATIONSHIP MARKETING PRACTICES IN BANKING INDUSTRY IN CHINA WITH PERCEIVED INCOMPATIBILITY AND HEALTH ANXIETY AS MODERATORS
PHD ON GOING SUPERVISOR
CAO ZHILING
CUSTOMER ENGAGEMENT BEHAVIOUR OF BRAND AND KEY OPINION LEADERS CO-MARKETING IN LIVE STREAMING E-COMMERCE
PHD ON GOING SUPERVISOR
ZAHRANI SHAYMAH AHMED M
ECONOMIC EFFECTS OF COVID-19 PANDEMIC ON UMRAH: THE CASE STUDY OF SAUDI ISLAMIC TOURISM INDUSTRY
PHD ON GOING CO-SUPERVISOR
SAMUEL LAU LEE HAN
THE RELATIONSHIPS BETWEEN THE DIFFUSION OF INNOVATIONS AND THE INTENTION TO ADOPT THE MOBILE OPERATING SYSTEM WITH THE MODERATOR OF ANIMOSITY  
PHD ON GOING SUPERVISOR
ALHARTHI RAMI HASHEME E
THE EFFECT OF REPEATED EXPOSURE TO SUBTLE PRODUCT PLACEMENT ON CONSUMERS' IMPLICIT AND EXPLICIT BRAND ATTITUDE
PHD ON GOING CO-SUPERVISOR
FENG SHANSHAN
REPURCHASE INTENTION ON SHARING ECONOMY AMANG CONSUMERS OF RIDE-SHARING PLATFORMS IN CHINA
PHD ON GOING CO-SUPERVISOR
CAROLINE ANGEL A/P DEVET

MASTER GRADUATED SUPERVISOR 2021
SITI HAJAR BINTI JAMIAN

MASTER GRADUATED SUPERVISOR 2021
CHEW JIE YI

MASTER GRADUATED SUPERVISOR 2021
SOBANA A/P MANIVANNAN

MASTER GRADUATED SUPERVISOR 2022
WAN JIHANA AMIRAH BINTI WAN NOR AZMAN

MASTER GRADUATED SUPERVISOR 2022
YUAN YUAN

MASTER GRADUATED SUPERVISOR 2023
CATHERINE WONG KHAI LING
RETAIL SERVICE QUALITY FACTORS INFLUENCING BAKERY CUSTOMER LOYALTY
MASTER GRADUATED SUPERVISOR 2023
DURGA DEVI A/P SILVARETINAM
CONSUMERS’ ADOPTION INTENTION FOR SUSTAINABLE HOUSEHOLD CLEANING PRODUCTS
MASTER GRADUATED CO-SUPERVISOR 2023
AMIRA FARAIN BINTI AZMAN
LABOUR AND SOCIAL PROTECTION FOR YOUNG WORKERS IN DIGITAL PLATFORM
MASTER ON GOING SUPERVISOR