GRANT(PI & MEMBERS)
18
PUBLICATIONS
64
INDEXED PUBLICATION
7
TOTAL STUDENTS
H-INDEXED (SCOPUS)
CITATIONS (SCOPUS)
Grant (PI)
NATIONAL GRANTS
1
UNIVERSITY FUND
1
TOTAL
Publications
INDEXED PUBLICATION
7
NON-INDEXED PUBLICATION
7
OTHERS PUBLICATION
50
TOTAL
Supervisions
MASTER
11
PHD
10
TOTAL
Legend : SPONSOR TYPE OF GRANT
| Grant Name | Year |
|---|---|
| KTP-MRUN FASA 1/2025:Pemindahan Teknologi Pemprosesan Sisa Kupang Berasaskan Penyelidikan Universiti ke Arah Keusahawanan Hijau Komuniti Pesisir Malaysian Research University Network (MRUN) Centre for Community and Industry Network |
2025 |
| The Role of Islamic Principles in Enhancing Customer Loyalty and Satisfaction in Health-Based Service Environments RUG OF UTM Geran Penyelidik Baharu |
2024 |
| Development of a Sustainable Entrepreneurship Education (SEE) Framework for Higher Education Institutions in Johor: A Study Focused on Polytechnics, Community Colleges, and UTM RUG OF UTM Geran Penyelidik Baharu |
2024 |
| Study on Resale Housing Occupation among B40 around Johor Bahru PU NINA ENTERPRISE Contract |
2024 |
| DADAH MELINTASI SEMPADAN: DASAR LEGALISASI GANJA DI THAILAND DAN IMPLIKASINYA TERHADAP MALAYSIA AGENSI ANTIDADAH KEBANGSAAN MALAYSIA Government Agency Grant |
2024 |
| Formulation A Structural Model for Electronic Waste Reverse Logistics Implementation RUG OF UTM UTM Fundamental Research |
2023 |
| Intellectual Property Strategies for Enhancing Sustainable Development in Malaysia: A Comprehensive Analysis and Policy Framework RUG OF UTM UTM Encouragement Research |
2023 |
| INDEKS ANTIDADAH KEBANGSAAN AGENSI ANTIDADAH KEBANGSAAN MALAYSIA Non Goverment Agency |
2022 |
| PROJEK PERANCANGAN DAN REKABENTUK PEMBANGUNAN TAMAN AWAM KE ARAH KULAI BANDAR PINTAR DAN BANDAR LESTARI 2025 MAJLIS PERBANDARAN KULAI Non Goverment Agency |
2021 |
| KAJIAN INDEKS KELUARGA BAHAGIA NEGERI TERENGGANU TERENGGANU STRATEGIC & INTEGRITY INSTITUTE Non Goverment Agency |
2021 |
| Program Peningkatan Ekonomi B40 Melalui Ternakan Kelulut Modular Inovasi UTM KEMENTERIAN SAINS, TEKNOLOGI DAN INOVASI (MOSTI) Malaysia Social Innovation MESTECC |
2020 |
| CRITICAL SUCCESS FACTORS OF CLIMATE CHANGE AND ENVIRONMENTAL MANAGEMENT ACCOUNTING IN MALAYSIAN ELECTRICAL AND ELECTRONIC MANUFACTURING INDUSTRY RUG OF UTM UTM Encouragement Research |
2020 |
| Enhancing Surf Smart Awareness during Movement Restriction Order in Malaysia Networking Grant |
2020 |
Legend : PUBLICATION CATEGORY TYPE OF AUTHORS
| Publication Name | Year |
|---|---|
|
The Challenges Of Sustainability Practices Among Smes: Interview With Ceos In Malaysia
IOP CONFERENCE SERIES: EARTH AND ENVIRONMENTAL SCIENCE Publication In Scopus CO-AUTHOR |
2025 |
|
Conseptual Model On The Adoption Of Chinese Mobile Operating System With Rogers’ Diffusion Of Innovations Theory And Animosity
QUANTUM JOURNAL OF SOCIAL SCIENCES AND HUMANITIES Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2024 |
|
Factors Influencing Customer Satisfaction At University Health Centre
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2024 |
|
REPORT OF THE SYNERGISTIC GOVERNMENT UNIVERSITY- COMMUNITY-INDUSTRY (GUCI) AWARD COMPETITION 2024 Clasified/Technical Report CO-AUTHOR |
2024 |
|
Supplier Selection Criteria Of Restaurant: A Cross-Industry Literature Review
JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM) Journal Article Non Citation-Indexed CO-AUTHOR |
2024 |
|
Sip & Learn: Exploring Price Perception Through A Mineral Water Marketing Experiment
E-PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2024 EXHIBITION & COMPETITION Proceedings FIRST UTM CORRESPONDING AUTHOR |
2024 |
|
Establishing Relationships Between Innovation Adoption And Country Of Origin: A Study Of Chinese Mobile Operating System
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2024 |
|
Neuromarketing Tools Used In The Marketing Mix: A Systematic Literature And Future Research Agenda
SAGE OPEN Publication In Web Of Science CO-AUTHOR |
2023 |
|
Shopping For Grades: How Are Peer Checkouts Compared Between Full-Time And Part Time Academic Consumer
INTERNATIONAL SYMPOIUM ON BUSINESS & ACCOUNTING (ISBAC 2023) Proceedings UTM FIRST AUTHOR |
2023 |
|
Malaysian Palm Oil Industry Performance During Epidemic Covid 19
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR |
2022 |
|
A Conceptual Framework For The Implementation Of Corporate Social Responsibility Practices And Performance
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR |
2022 |
|
Analysing The Problems That Exist During The Adoption Of Flipped Classrooms In Yunnan College Of Finance And Economics
2ND INTERNATIONAL SYMPOSIUM ON TEACHING AND LEARNING INNOVATION Proceedings UTM FIRST AUTHOR |
2022 |
|
Adoption Intention For Household Green Cleaning Product Among Malaysian Consumers
INTERNATIONAL JOURNAL OF SOCIAL SCIENCE RESEARCH (IJSSR) Journal Article Non Citation-Indexed CO-AUTHOR |
2022 |
|
Customer Satisfaction Towards Paperless Feature By Traveloka
LIFESTYLE MARKETING IN DIGITAL AGE Book Chapter UTM FIRST AUTHOR |
2022 |
|
Factors Influencing The Success Of Commercialisation In Universities
BUSINESS INNOVATION Book Chapter CO-AUTHOR |
2022 |
|
The Stimulus Factors Influencing Intention To Participate In Shopping
During The Distribution Of The 12.12 Online Shopping Festivals In Malaysia
JOURNAL OF DISTRIBUTION SCIENCE Publication In Scopus UTM FIRST AUTHOR |
2022 |
|
Hyperengineering Communication Skills With Pecha Kucha Technique For Highly Quality Graduate Attributes
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CO-AUTHOR |
2022 |
|
The Dynamic Of Teaching In Higher Education: An Autoethnography Of Millennial Lecturer
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2022) Proceedings CORRESPONDING AUTHOR |
2022 |
|
Product Placement And Brand Attitude Development In The Age Of Digital Media With Disclosure And Persuasion Knowledge Related To Brand Association. A Review Paper From The Last Decade
JOURNAL OF POSITIVE SCHOOL PSYCHOLOGY Journal Article Non Citation-Indexed CO-AUTHOR |
2022 |
|
Competition As A Mode Of Teaching Intellectual Property Law
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CO-AUTHOR |
2022 |
|
Hyflex Learning Through Video Content Based Competition For Knowledge And Communication Skills Acquisition
NEW ACADEMIA LEARNING INNOVATION (NALI) 2022 Proceedings CO-AUTHOR |
2022 |
|
Hyflex – Experiences From Other Countries
2ND INTERNATIONAL SYMPOSIUM ON TEACHING TEACHING & LEARNING INNOVATION Proceedings CO-AUTHOR |
2022 |
|
Technology And Entrepreneurship Education: A Process-Based
Model For Entrepreneurial Mindset Development In Learning Business
Model Canvas (Bmc)
NEW ACADEMIA LEARNING INNOVATION (NALI) 2022 Proceedings CO-AUTHOR |
2022 |
|
Enhancing Students’ Communication And Practical
Skills By Using Real Case Scenario Application
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CO-AUTHOR |
2022 |
|
Undergraduate Pitch For Funding: Driving A Sustainable
University-Industry Collaboration
INTERNATIONAL ACADEMICIAN STUDIES CONGRESS 2021 FALL Proceedings CO-AUTHOR |
2021 |
|
The Determinants Of Students' Satisfaction Perception In Online University Education: A Conceptual Study Of Accounting Student
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CO-AUTHOR |
2021 |
|
Merangka Pembangunan Indeks Keluarga Malaysia
PROSIDING PERSIDANGAN KEPENDUDUKAN KEBANGSAAN 2021 (PERKKS 21) Proceedings CORRESPONDING AUTHOR |
2021 |
|
Amalan Tidak Berintegriti: Remeh Tapi Salah
MALAYSIAN JOURNAL OF SOCIAL SCIENCES AND HUMANITIES Journal Article Non Citation-Indexed CO-AUTHOR |
2021 |
|
Keberkesanan Permainan Simulasi Perniagaan Di Dalam Meningkatkan Kefahaman Konsep Erp Dan Kemahiran Generik Dalam Kalangan Pelajar Utm
INNOVATIVE TEACHING AND LEARNING JOURNAL Journal Article Non Citation-Indexed CO-AUTHOR |
2021 |
|
Assessing The Effectiveness Of Collaborative Learning In Business Communication Course For Knowledge And Generic Skills Acquisition
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CO-AUTHOR |
2021 |
|
Enhancing Students’ Communication Skills Through Collaborative Learning In Webinar Program Development
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2021 EXHIBITION & COMPETITION Proceedings CO-AUTHOR |
2021 |
|
Fear Not To Use Matching Students' Temperaments Traits With Teaching Style The Right Way!
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2021) Proceedings CORRESPONDING AUTHOR |
2021 |
|
Exit Survey Assessment Of Bachelor Of Management (Marketing)
Program At Universiti Teknologi Malaysia
THE INTERNATIONAL VIRTUAL CONFERENCE ON HUMAN RESOURCE DEVELOPMENT (ICHRD 2021) Proceedings CO-AUTHOR |
2021 |
|
PELAN PEMBANGUNAN MAMPAN JOHOR 2030 Policy Paper CO-AUTHOR |
2021 |
|
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book (Text) EDITOR |
2021 |
|
Factors Influencing Customers Attitude Towards Online Food Delivery (Ofd) Services
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book Chapter UTM FIRST AUTHOR |
2021 |
|
Factors Influencing The Likelihood Of Domestic Travel Avoidance: The Case Of Covid-19 In Malaysia
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book Chapter UTM FIRST AUTHOR |
2021 |
|
Factors Influencing Customers Brand Loyalty Towards Zalora
ESSENTIALS OF RESEARCH METHODS IN MARKETING MANAGEMENT Book Chapter UTM FIRST AUTHOR |
2021 |
|
Enhancing Graduate Employability Through Structured Webinar Series During Covid-19 Pandemic
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2021 EXHIBITION & COMPETITION Proceedings CO-AUTHOR |
2021 |
|
Artificial Intelligence In Aiding Students Understanding In Human
Resource Planning (Hrp) Concept Using Prime Framework
NALI2021 Proceedings CO-AUTHOR |
2021 |
|
Using Informal Learning To Increase Body Confidence
Awareness Among Schoolchildren
1ST INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION 2021 (ISTLI 2021) Proceedings CO-AUTHOR |
2021 |
|
Factors Influencing Intention To Use Rfid As A Toll Payment
Systems
BUSINESS MANAGEMENT SYMPOSIUM 4.0 Proceedings CO-AUTHOR |
2021 |
|
Active Learning: The Easy Way Using Vizia
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CO-AUTHOR |
2021 |
|
Sustainability Of Baba Nyonya Tourism Heritage Culture In Malacca
TEST ENGINEERING AND MANAGEMENT Journal Article Non Citation-Indexed CO-AUTHOR |
2020 |
|
A Review Of Smartphone Brand Switching Behaviour
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020) Conference Paper CO-AUTHOR |
2020 |
|
Factors Affecting Parasocial Interaction And Branding In Vlog
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS-2020) Conference Paper CO-AUTHOR |
2020 |
|
Revisit Branding With Vlog Through Parasocial Interaction
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020) Conference Paper CO-AUTHOR |
2020 |
|
Antecedents Of Brand Loyalty In Social Media Based Brand Communities
8TH INTERNATIONAL GRADUATE CONFERENCE ON ENGINEERING, SCIENCE & HUMANITIES (IGCESH 2020) Conference Paper CO-AUTHOR |
2020 |
|
Antecedents Of Smartphone Brand Commitment And Switching Behaviour
7TH GLOBAL CONFERENCE ON BUSINESS MANAGEMENT AND SOCIAL SCIENCES (GCBMS 2020) Conference Paper CO-AUTHOR |
2020 |
|
Enhancing Student Knowledge On Pricing Decision Using Online Gamification During A Pandemic Crisis
NEW ACADAMIA LEARNING INNOVATION (NALI 2020) Proceedings CORRESPONDING AUTHOR |
2020 |
|
Be Still Project: Andragogy In Experiential Learning For A Good Cause
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 EXHIBITION & COMPETITION Proceedings CO-AUTHOR |
2020 |
|
Intellectual Property Law Snake And Ladder Game
NEW ACADEMIA LEARNING INNOVATION (NALI) 2020 Proceedings CO-AUTHOR |
2020 |
|
Purchase Intention Towards Bubble Tea Drinks Among Utm Students
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
The Impact Of Perceived E-Wom On Purchase Intention: Mediating Role Corporate Image Of Universiti Teknologi Malaysia
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Factors Driving Malaysian Consumers' Adoption Intention Towards Apple Watch
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Purchase Intention Of Consumers Towards Klook Social Commerce Site
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Consumers Attitude On Social Media Marketing Communications And Purchase Intention
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Determinants That Influencing The Behaviour Intention Of Consuming Halal Food Among Muslim Gen Y
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Young Consumers Lifestyles On Their Ecological Behavior
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Consumer Purchase Intention Of Natural Functional Food
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Factors For Improved Young Customer Satisfaction Of Mobile Wallet
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Environmental Consciousness, Strategic Intention And Perceived Sustainability Performance Of Eco-Industrial Park In Malaysia
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Investigating Consumer Advocacy On Community Usefulness And Brand Avoidance: Organizational Response To Open Complaints
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
|
Determinants Of Positive Word-Of-Mouth In Retailing
MARKETING SYMPOSIUM 2019 (MARSYM 2019) Conference Paper CO-AUTHOR |
2019 |
Legend : IP CATEGORY IP LEVEL
| Intellectual Property Name | Grant Register No. | IP Level | IP Category |
|---|---|---|---|
| INTELLECTUAL PROPERTY SNAKE AND LADDER (IPSL) VIDEO | NATIONAL | COPYRIGHT | |
| IRAC | NATIONAL | COPYRIGHT | |
| UGPFF PITCH EVALUATION RUBRIC | NATIONAL | COPYRIGHT | |
| SURVEY OF BRAND LOYALTY THROUGH SOCIAL MEDIA MARKETING, PERCEIVED CONSCIOUSNESS AND CUSTOMER BRAND ENGAGEMENT | IP/CR/00318 | NATIONAL | COPYRIGHT |
| INTERVIEW PROTOCOL FOR PERCEPTION TOWARDS DIGITAL FREE TRADE ZONE | LY2020001682 | NATIONAL | COPYRIGHT |
Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL
| Supervision List |
|---|
|
ZAHRANI SHAYMAH AHMED M THE ECONOMIC IMPACT AND ADAPTIVE STRATEGIES OF COVID-19 ON UMRAH TOURISM IN THE KINGDOM OF SAUDI ARABIA PHD GRADUATED CO-SUPERVISOR 2024 |
|
TANG YUJIE THE MODERATING EFFECT OF INNOVATION SPEED ON SUPPLIER SELECTION CRITERIA, COMPETITIVE ADVANTAGE AND RESTAURANT PERFORMANCE PHD GRADUATED CO-SUPERVISOR 2025 |
|
FENG SHANSHAN THE INFLUENCE OF TECHNOLOGY ACCEPTANCE AND SOCIAL FACTORS ON REPURCHASE INTENTION OF RIDE SHARING ECONOMY IN CHINA: MEDIATING ROLE OF UTILITARIAN AND HEDONIC ATTITUDES PHD GRADUATED CO-SUPERVISOR 2025 |
|
CAO ZHILING THE IMPACT OF SILVER FOX KEY OPINION LEADERS ON CUSTOMER ENGAGEMENT IN LIVE STREAMING E-COMMERCE   PHD ON GOING SUPERVISOR |
|
HAKAMI AREEG ALI A PHD ON GOING SUPERVISOR |
|
SAMUEL LAU LEE HAN THE RELATIONSHIPS BETWEEN THE DIFFUSION OF INNOVATION AND THE INTENTION TO ADOPT THE MOBILE OPERATING SYSTEM WITH THE MODERATOR OF ANIMOSITY PHD ON GOING SUPERVISOR |
|
DIMA BILAL PHD ON GOING SUPERVISOR |
|
HOU HONG XUAN PHD ON GOING SUPERVISOR |
|
ALHARTHI RAMI HASHEME E THE EFFECT OF REPEATED EXPOSURE OF SUBTLE PRODUCT PLACEMENT ON THE CONSUMERS IMPLICIT AND EXPLICIT BRAND ATTITUDE   PHD ON GOING CO-SUPERVISOR |
|
LI YINGLEI A STUDY OF THE EFFECT OF VIRTUAL TRAVEL EXPERIENCE ON TOURISTS' IMPULSIVE TRAVEL INTENTIONS PHD ON GOING CO-SUPERVISOR |
|
CHEW JIE YI MASTER GRADUATED SUPERVISOR 2021 |
|
SITI HAJAR BINTI JAMIAN REKA BENTUK KERJA, KESEDIAAN UNTUK BERUBAH, SOKONGAN ORGANISASI YANG BERTERUSAN DAN KESEJAHTERAAN PEKERJA DALAM KALANGAN SEKTOR AWAM DALAM ERA DIGITAL MASTER GRADUATED SUPERVISOR 2021 |
|
CAROLINE ANGEL A/P DEVET MASTER GRADUATED SUPERVISOR 2021 |
|
SOBANA A/P MANIVANNAN MASTER GRADUATED SUPERVISOR 2022 |
|
WAN JIHANA AMIRAH BINTI WAN NOR AZMAN MASTER GRADUATED SUPERVISOR 2022 |
|
YUAN YUAN MASTER GRADUATED SUPERVISOR 2023 |
|
CATHERINE WONG KHAI LING MASTER GRADUATED SUPERVISOR 2023 |
|
DURGA DEVI A/P SILVARETINAM CONSUMERS’ ADOPTION INTENTION FOR SUSTAINABLE HOUSEHOLD CLEANING PRODUCTS MASTER GRADUATED CO-SUPERVISOR 2023 |
|
SANDEEP RAWAT MASTER ON GOING SUPERVISOR |
|
AMIRA FARAIN BINTI AZMAN ENHANCING LABOUR RIGHTS AND SOCIAL SECURITY PROTECTION FOR YOUNG WORKERS ON DIGITAL LABOUR PLATFORMS MASTER GRADUATED SUPERVISOR 2025 |
|
ATIKO-BALOGUN SAKIRAT YETUNDE MASTER ON GOING SUPERVISOR |