GRANT(PI & MEMBERS)

33

PUBLICATIONS

109

INDEXED PUBLICATION

36

TOTAL STUDENTS

H-INDEXED (SCOPUS)

CITATIONS (SCOPUS)

Grant (PI)

UNIVERSITY FUND
1
TOTAL

Publications

INDEXED PUBLICATION
36
NON-INDEXED PUBLICATION
11
OTHERS PUBLICATION
62
TOTAL

Supervisions

DEGREE
0
MASTER
17
PHD
20
TOTAL

Legend : SPONSOR TYPE OF GRANT

Grant Name Year
LSPB 1.5 : Kajian dan Penyediaan Rangka Tindakan "Green and Smart Terminal Blueprint" untuk Terminal Larkin Sentral: Bidang Tumpuan Amalan Perniagaan Lestari (Focus Area 5)
LARKIN SENTRAL PROPERTY BERHAD Contract
2024
Formulation of Supply Chain Resilient Framework Among Halal Food Manufacturers for Business Performance and Sustainability Post Pandemic
RUG OF UTM UTM Encouragement Research
2022
What People Says About Us?: Understanding the Projected Muslim Destination Image through Tourist Review via Text Mining in Social Network Analysis
KEMENTERIAN PELANCONGAN, SENI DAN BUDAYA MALAYSIA Non Goverment Agency
2021
IMPAK PENEMPATAN PEKERJA ASING KE ATAS SOSIO- EKONOMI MASYARAKAT DAERAH KULAIJAYA, JOHOR
MAJLIS PERBANDARAN KULAI Non Goverment Agency
2020
Enhancing Surf Smart Awareness during Movement Restriction Order in Malaysia
MINISTRY OF EDUCATION Networking Grant
2020
A STUDY ON THE EFFECTIVENESS OF SCENARIO-BASED LEARNING APPROACH AMONG UNIVERSITY STUDENTS
RUG OF UTM UTM Encouragement Research
2019
EXPLORING AWARENESS OF E-CONSUMERS RIGHTS FROM THE MALAYSIAN URBAN GENERATION-YS' PERSPECTIVES
RUG OF UTM UTM Encouragement Research
2019
Enhancement goal setting theory in mobile application for betterment healthcare among gen y
MINISTRY OF EDUCATION Fundamental Research Grant Scheme
2019
Developing framework for sustainable Baba Nyonya heritage tourism
RUG OF UTM Tier 2
2019
ROLE OF ENVIRONMENTAL RESPONSIBLE BEHAVIOUR IN PREDICTING MALAYSIAN CONSUMERS' PURCHASE OF ENERGY EFFICIENT VEHICLE
RUG OF UTM Tier 2
2019
PROGRAM PEMERKASAAN KEMAHIRAN LESTARI SOSIAL MURID ORANG ASLI
PERSATUAN ORANG ASLI PRIHATIN JOHOR Networking Grant
2019
Strengthening awareness on tooth brushing behaviour among students of Tadika Genius Sinar Bakat.
MINISTRY OF EDUCATION Networking Grant
2017
EXPLORING MOTIVATION AND CHALLENGES OF BIOTECHNOLOGY WOMEN ENTREPRENEURS
RUG OF UTM Tier 2
2016
Supply chain management practices in Malaysia Palm oil industry
RUG OF UTM Tier 2
2016
DEVELOPING A PROSPEROUS NATION: THE ROLE OF INTELLECTUAL CAPITAL ON BUSINESS PERFORMANCE OF MALAYSIAN SMALL AND MEDIUM ENTERPRISES
RUG OF UTM Potential Academic Staff
2015
THE COMMUNITY IMPACT OF UTM'S INNOVATION AND TECHNOLOGY TRANSFER
RUG OF UTM Flagship
2014
Development of Malaysian Consumers Technographic Segmentation
MINISTRY OF EDUCATION Fundamental Research Grant Scheme
2014

Legend : PUBLICATION CATEGORY TYPE OF AUTHORS

Publication Name Year
A Comprehensive Bibliometric Analysis Of Fnirs And Fmri Technology In Neuromarketing
SCIENTIFIC ANNALS OF ECONOMICS AND BUSINESS
Publication In Web Of Science UTM FIRST AUTHOR
2023
Faktor-Faktor Yang Mempengaruhi Prestasi Akademik Pelajar Sarjana Muda
AMALAN PENDIDIKAN DAN POTENSI KEUSAHAWANAN NASIONAL
Book Chapter CO-AUTHOR
2023
Provision Of The Facilities Public Transportation During Covid-19
ECONOMIC AND SOCIAL ISSUES IN SUSTAINABILITY
Book Chapter UTM FIRST AUTHOR
2023
Shopping For Grades: How Are Peer Checkouts Compared Between Full-Time And Part Time Academic Consumer
INTERNATIONAL SYMPOIUM ON BUSINESS & ACCOUNTING (ISBAC 2023)
Proceedings CO-AUTHOR
2023
Exploring The Tourism, Neuro-Tourism, And Hospitality Nexus: A Comprehensive Bibliometric Analysis
JOURNAL OF TOURISM AND SERVICES
Publication In Scopus UTM FIRST AUTHOR
2023
Economic Strategies Employed By The Kingdom Of Saudi Arabia During The Covid-19 Period
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2023
Neuromarketing Tools Used In The Marketing Mix: A Systematic Literature And Future Research Agenda
SAGE OPEN
Publication In Web Of Science UTM FIRST AUTHOR
2023
Exploring Factors Influencing Neuromarketing Implementation In Malaysian Universities: Barriers And Enablers
SUSTAINABILITY
Publication In Web Of Science UTM FIRST AUTHOR
2023
Strategies Employed By Umrah Business Owners To Survive The Covid-19
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2023
The Dynamic Of Teaching In Higher Education: An Autoethnography Of Millennial Lecturer
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2022)
Proceedings CO-AUTHOR
2022
Stakeholder Relationship Management And Integrity In Halal Supply Chain
PERSPECTIVE ON ECONOMIC GROWTH AND DECENT WORK
Book Chapter CO-AUTHOR
2022
An Appraisal Of Malaysian Tribunal For Consumer Claims In Alternative Dispute Reolution For E-Consumers
PERSPECTIVES ON SUSTAINABLE EONOMIC GROWTH AND DECENT WORK
Book Chapter CO-AUTHOR
2022
Perception And Barriers In Adoption Of Halal Supply Chain Management System (Hscms) Among Halal Manufacturers In Selangor
PERSPECTIVES ON SUSTAINABLE ECONOMIC GROWTH AND DECENT WORK
Book Chapter CO-AUTHOR
2022
Neuromarketing In Malaysia: Challenges, Limitations, And Solutions
INTERNATIONAL CONFERENCE ON DECISION AID SCIENCES AND APPLICATIONS (DASA)
Publication In Scopus UTM FIRST AUTHOR
2022
Hyflex Learning Through Video Content Based Competition For Knowledge And Communication Skills Acquisition
NEW ACADEMIA LEARNING INNOVATION (NALI) 2022
Proceedings CO-AUTHOR
2022
A Global Research Trends Of Neuromarketing: 2015-2020
REVISTA DE COMUNICACIÓN
Publication In Scopus UTM FIRST AUTHOR
2022
A Novel K-Means Clustered Support Vector Machine Technique For Prediction Of Consumer Decision-Making Behaviour
INTERNATIONAL JOURNAL ON RECENT AND INNOVATION TRENDS IN COMPUTING AND COMMUNICATION
Publication In Scopus UTM FIRST AUTHOR
2022
A Conceptual Framework For The Implementation Of Corporate Social Responsibility Practices And Performance
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CO-AUTHOR
2022
Facilitating Social Intelligence Among Students Via Social Media And Networking Sites Usage In Teaching And Learning
INTERNATIONAL SYMPOSIUM ON TEACHING AND LEARNING (ISTLI) 2022
Proceedings CO-AUTHOR
2022
Indicators Of Library Service Quality And Satisfaction Among Students Of Nigerian Higher Education Institutions. A Principal Component Analysis Approach
JOURNAL OF BUSINESS MANAGEMENT
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2022
Product Placement And Brand Attitude Development In The Age Of Digital Media With Disclosure And Persuasion Knowledge Related To Brand Association. A Review Paper From The Last Decade
JOURNAL OF POSITIVE SCHOOL PSYCHOLOGY
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2022
Biomedical Technology In Studying Consumers' Subconscious Behavior
INTERNATIONAL JOURNAL OF ONLINE AND BIOMEDICAL ENGINEERING
Publication In Web Of Science UTM FIRST AUTHOR
2022
Current Trends In The Application Of Eeg In Neuromarketing: A Bibliometric Analysis
SCIENTIFIC ANNALS OF ECONOMICS AND BUSINESS
Publication In Web Of Science UTM FIRST AUTHOR
2022
The Relationship Between Internal Employer Branding And Talent Retention: A Theoretical Investigation For The Development Of A Conceptual Framework
FRONTIER IN PSYCHOLOGY
Publication In Web Of Science UTM FIRST AUTHOR
2022
Destination Environmental Branding And Sustainable Eco-Concious Consumer
TRANSFORMATIONS IN BUSINESS AND ECONOMICS
Publication In Web Of Science UTM FIRST AUTHOR
2022
The Social Media Break-Up: Psycho-Behavioral Measures And Implications
IEEE ACCESS
Publication In Web Of Science UTM FIRST AUTHOR
2022
Relationship Between Different Dimensions Ofworkplace Spirituality And Psychologicalwell-Being: Measuring Mediation Analysis Through Conditional Process Modeling
Int. J. Environ. Res. Public Health
Publication In Web Of Science UTM FIRST AUTHOR
2022
Consumer Behaviour To Be Considered In Advertising: A Systematic Analysis And Future Agenda
BEHAVIORAL SCIENCES
Publication In Web Of Science UTM FIRST AUTHOR
2022
Students' Perception On The Implementation Of Hyflex Approach In Teaching And Learning
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION
Proceedings CO-AUTHOR
2022
Hyperengineering Communication Skills With Pecha Kucha Technique For Highly Quality Graduate Attributes
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION
Proceedings CORRESPONDING AUTHOR
2022
Enhancing Students’ Communication And Practical Skills By Using Real Case Scenario Application
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION
Proceedings CO-AUTHOR
2022
Neuroimaging Techniques In Advertising Research: Main Applications, Development, And Brain Regions And Processes
SUSTAINABILITY
Publication In Web Of Science UTM FIRST AUTHOR
2021
Enhancing Students’ Communication Skills Through Collaborative Learning In Webinar Program Development
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2021 EXHIBITION & COMPETITION
Proceedings CO-AUTHOR
2021
Assessing The Effectiveness Of Collaborative Learning In Business Communication Course For Knowledge And Generic Skills Acquisition
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION
Proceedings CO-AUTHOR
2021
The Linkage Between Knowledge Acquisition, Learning Flexibility, And Product Innovation In Small And Medium Enterprises
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCE
Excellence In Research For Australia (Era) CO-AUTHOR
2021
The Neural Correlates Of Emotion In Decision-Making
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2021
To Better Understand The Role Of Emotional Processes In Decision-Making
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCES
Excellence In Research For Australia (Era) UTM FIRST AUTHOR
2021
Consumer Behaviour Through Neuromarketing Approach
JOURNAL OF CONTEMPORARY ISSUES IN BUSINESS AND GOVERNMENT
Excellence In Research For Australia (Era) CO-AUTHOR
2021
Praying Rooms In Shopping Centres: Are They Important?
INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS AND BUSINESS
Conference Paper UTM FIRST AUTHOR
2021
Neuromarketing: The Popularity Of The Brain-Imaging And Physiological Tools
NEUROSCIENCE RESEARCH NOTES
Publication In Scopus UTM FIRST AUTHOR
2021
Identifying Tourists As Stakeholders In Destination Marketing Cooperation:: A Case Study In China
STUDIES OF APPLIED ECONOMICS
Publication In Scopus UTM FIRST AUTHOR
2021
Identifying Tourists As Stakeholders In Destination Marketing Cooperation: A Case Study In China
ESTUDIOS DE ECONOMÍA APLICADA
Publication In Scopus UTM FIRST AUTHOR
2021
Fear Not To Use Matching Students' Temperaments Traits With Teaching Style The Right Way!
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2021)
Proceedings CO-AUTHOR
2021
Enhancing Participation In Online Learning Via Cold-Calling: Exploring The Undergraduate Students’ Attitudes
INTERNATIONAL SYMPOSIUM ON TEACHING AND LEARNING INNOVATION
Proceedings CO-AUTHOR
2021
Using Informal Learning To Increase Body Confidence Awareness Among Schoolchildren
1ST INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION 2021 (ISTLI 2021)
Proceedings CORRESPONDING AUTHOR
2021
Pkp: Ahibs Sediakan Pelan Data Internet & Bantuan Sara Hidup Ringankan Beban Pelajar
UTM NEWSHUB
Article In Mass Media UTM FIRST AUTHOR
2020
Ahibs Distributed Food Packs To Students Staying In Utm During Mco
UTM NEWSHUB
Article In Mass Media UTM FIRST AUTHOR
2020
Ahibs Assist Students With Internet Data Plan And Subsistence Allowances
UTM NEWSHUB
Article In Mass Media UTM FIRST AUTHOR
2020
Research Trends Of Neuromarketing: A Bibliometric Analysis
JOURNAL OF THEORETICAL AND APPLIED INFORMATION TECHNOLOGY
Publication In Scopus UTM FIRST AUTHOR
2020
Neuromarketing Approach: An Overview And Future Research Direction
JOURNAL OF THEORETICAL AND APPLIED INFORMATION TECHNOLOGY
Publication In Scopus UTM FIRST AUTHOR
2020
Legal Development Of The Malaysian Consumer Protection Act 1999: 20 Years After
INTERNATIONAL JOURNAL OF ADVANCED SCIENCE AND TECHNOLOGY
Publication In Scopus CO-AUTHOR
2020
Integrating Risk Management Practices And Risk Behaviour To Sustain R&D Project Performance
INCLUSIVE DEVELOPMENT SOCIETY
Book Chapter CO-AUTHOR
2020
Risk Management Factors For Effective Management Ofrisk In Research U Niversities
INCLUSICE DEVELOPMENT OF SOCIETY
Book Chapter CO-AUTHOR
2020
Goal-Setting Theory And Gamification In Mobile Fitness App Engagement
INCLUSIVE DEVELOPMENT OF SOCIETY
Book Chapter CO-AUTHOR
2020
Antecedents, Consequences, And Reducers Of Perceived Risk In Social Media: A Systematic Literature Review And Direction For Futher Research
PSYCHOLOGY & MARKETING
Publication In Web Of Science CO-AUTHOR
2020
Index Disclosure Of Public University Reporting: The Case Of Malaysian University
TEST ENGINEERING AND MANAGEMENT
Journal Article Non Citation-Indexed CO-AUTHOR
2020
Sustainability Of Baba Nyonya Tourism Heritage Culture In Malacca
TEST ENGINEERING AND MANAGEMENT
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2020
Praying Room In Shopping Center, Is It Important?
4TH INTERNATIONAL RESEARCH CONFERENCE ON ECONOMIC AND BUSINESS (IRCEB 2020)
Conference Paper UTM FIRST AUTHOR
2020
Legal Development Of The Malaysian Consumer Protection Act 1999: 20 Years After
27TH WORLD CONFERENCE ON APPLIED SCIENCE ENGINEERING AND TECHNOLOGY (WCASET 2020)
Conference Paper CO-AUTHOR
2020
Organizational Justice As Mediator On The Relationship Between Breach Of Psychological Contract And Organizational Citizenship Behavior: A Study Of Nurses In Pakistani Hospitals
27TH WORLD CONFERENCE ON APPLIED SCIENCE ENGINEERING AND TECHNOLOGY (WCASET 2020)
Conference Paper CO-AUTHOR
2020
Enhancing Student Knowledge On Pricing Decision Using Online Gamification During A Pandemic Crisis
NEW ACADAMIA LEARNING INNOVATION (NALI 2020)
Proceedings CO-AUTHOR
2020
Ahibs Provides Inputs On Outcome Based Education (Obe) System Improvisation
UTM NEWSHUB
Article In Mass Media CORRESPONDING AUTHOR
2020
Government Responsibility As The Main Stakeholder In Tourism Development With Collaboration Approach: Literature Review On Heritage Tourism
PROCEEDINGS OF THE 3RD ASIA PACIFIC MANAGEMENT RESEARCH CONFERENCE (APMRC 2019)
Proceedings UTM FIRST AUTHOR
2020
Empowering Experiential Learning Via Audit Simulation Software
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION SYMPOSIUM (NALI 2020) : EXHIBITION AND COMPETITION
Proceedings CO-AUTHOR
2020

POSITIONING ISLAMIC HOTEL TOURISM: A NEW PERSPECTIVE
Original Book UTM FIRST AUTHOR
2019
Awareness And Readiness For Adopting Passive Optical Lans (Pol) In Saudi Arabia
1ST SCIENTIA ACADEMIC CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP AND SOCIAL SCIENCES (SAC-MESS 2019)
Conference Paper CO-AUTHOR
2019
Storytelling Technique In Tourism And Hospitality Marketing: A Review Of 15-Years Of Research
ASEAN POST GRADUATE CONFERENCE 2019
Conference Paper CO-AUTHOR
2019
The Relationship Between Intellectual Capital And Corporate Governance: Evidence From The Malaysian Public Listed Companies
MANAGEMENT RESEARCH SPECTRUM
Journal Article Non Citation-Indexed CO-AUTHOR
2019
Challenges In Implementing Islamic Family Hotel In Malaysia
JOURNAL OF ECONOMIC INFO
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2019
Critical Success Factors In Implementing Green Supply Chain Management In A Malaysian Automotive Firm
MANAGEMENT RESEARCH SPECTRUM
Journal Article Non Citation-Indexed CO-AUTHOR
2019
E-Consumer Rights In Online Shopping Of Goods: A Malaysian Legal Perspectives
MANAGEMENT RESEARCH SPECTRUM
Journal Article Non Citation-Indexed UTM FIRST AUTHOR
2019

MARKETING OF TOURIST FLOW AS AN INSTRUMENT OF DEVELOPMENT OF TOURISM IN THE REGION - MANAGEMENT OF ENTERPRISE DEVELOPMENT IN THE CONDITIONS OF INSTITUTIONAL CHANGES AND REFORMING OF THE ECONOMY
Monograph UTM FIRST AUTHOR
2019
The Development Of Syariah Compliant Hotel: A Review Of Literature
BUSINESS IN ISLAMIC PERSPECTIVES: SOME SELECTIVE CASES
Book Chapter CORRESPONDING AUTHOR
2019
Comparative Analysis On The Halal Standard For Muslim Friendly Hospitality: Proposed For Future Direction
BUSINES IN ISLAMIC PERSPECTIVE SOME SELECTIVE CASES
Book Chapter CORRESPONDING AUTHOR
2019
Exploring Challenges In Providing Muslim Friendly Tourism Services In Northern Japan: A Case Studyin Akita Prefecture
MALAYSIAN JOURNAL OF CONSUMER AND FAMILY ECONOMICS
Publication In Scopus CORRESPONDING AUTHOR
2019
Girl Guides Utm Successfully Heighten Awareness On Image Myth Among Brownies
HTTPS://NEWS.UTM.MY/2019/10/GIRL-GUIDES-UTM-SUCESSFULLY-HEIGHTEN-AWARENESS-ON-IMAGE-MYTH-AMONG-BROWNIES/
INDIVIDUAL AUTHOR
2019
Free Food For Less Fortunate Undergraduate Students At Ahibs
/NEWS.UTM.MY
INDIVIDUAL AUTHOR
2019
Materialism And Status Consumption As Predictors Of Brand Engagementinself Concept
ASIA PROCEEDING OF SOCIAL SCIENCES
Conference Paper CO-AUTHOR
2018
Heritage Tourism At The Historical Town Of Malacca: Examining Opportunities, Evaluating Challenges
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Excellence In Research For Australia (Era) CORRESPONDING AUTHOR
2018
Students' Perspective On Using Scenario-Based Learning In Teaching Operations Management And Supply Chain Management
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) SHARING PRACTICES SYMPOSIUM 2018
Proceedings CO-AUTHOR
2018
An Exploratory Study Of Selected Cases Of Biotechnology Women Entrepreneurs In Johor
ADVANCED SCIENCE LETTERS
Publication In Web Of Science CO-AUTHOR
2018
The Multi Facets Meaning Of Dcompetence Among Muslm Professionals In Malaysia
JOURNAL OF ADVANCED RESEARCH IN SOCIAL AND BEHAVIOURIAL SCIENCES
Journal Article Non Citation-Indexed CO-AUTHOR
2018
Using Toy Bricks As An Innovative Teaching In Operations Management
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION EXHIBITION AND COMPETITION 2018
Proceedings CO-AUTHOR
2018

REPORT ON ONE DAY TRANNING AT BMW ASIA TECHNOLOGY CENTER SDN BHD
Clasified/Technical Report CO-AUTHOR
2017

REPORT ON LEAN MANAGEMENT WORKSHOP BY BMW ASIA TECHNOLOGY CENTER SDN BHD
Clasified/Technical Report CO-AUTHOR
2017
The Impacts Of Le Tour Langkawi To Small Business Performance
MARKETING SYPOSIUM
Proceedings UTM FIRST AUTHOR
2017
Understanding Customer Satisfaction Toward Online Shopping: Integrated Technology Acceptance Model
RESEARCH PROCEEDING MANAGEMENT OF TECHNOLOGY SYMPOSIUM
Proceedings CO-AUTHOR
2017
Customer Perception Towards The Retail Store Image Of Utm Faces
MARKETING SYMPOSIUM
Proceedings UTM FIRST AUTHOR
2017
Exploring Gen Y Muslim Motivation And Expectation To Travel To Non-Musim Destination
MARKETING SYMPOSIUM
Proceedings UTM FIRST AUTHOR
2017
Challenges In Marketing Heritage Tourism: Supply Side View
MARKETING SIMPOSIUM
Proceedings UTM FIRST AUTHOR
2017
Critical Success Factors Of Tqm In R&D Center In Research University
RESEARCH PROCEEDING MANAGEMENT OF TECHNOLOGY SYMPOSIUM
Proceedings CO-AUTHOR
2017
Benefits And Barriers In Implementing Supply Chain In Palm Oil Firms
SELECTED ISSUES OF MANAGEMENT
Book Chapter CO-AUTHOR
2017
Competitive Advantages In Performance Of Muslimah Boutiques
THE EDGE MARKETING SYMPOSIUM
Conference Paper UTM FIRST AUTHOR
2017
Motivation And Expectation Factor Of Generation-Y In Heritage Tourist Destination: Malacca City And Georgetown, Penang
THE EDGE MARKETING SYPOSIUM
Conference Paper UTM FIRST AUTHOR
2017
Awareness, Intention And Knowledge About Pap Smear Test Among Pregnant Women In Utm,
THE EDGE MARKETING SYMPOSIUM
Conference Paper UTM FIRST AUTHOR
2017
Challenges In Marketing Heritage Tourism: A Supply Side Views
SYMPOSIUM 2016 (MOMENTO 2016) €ULTIMATE MARKETING EXPERIENCE
Conference Paper UTM FIRST AUTHOR
2016
Current Trends On Halal Tourism: Cases On Selected Asian Countries
TOURISM MANAGEMENT PERSPECTIVES
Publication In Web Of Science UTM FIRST AUTHOR
2016
Developing Islamic Tourism Attributes At Non-Muslim Tourist Destination: A Supply View Perspectives
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING, MANAGEMENT AND SOCIAL SCIENCES
Conference Paper CORRESPONDING AUTHOR
2016
Customer'S Perception Towards The Retail Store Image Of Utm Faces
MARKETING SYMPOSIUM 2016 (MOMENTO 2016) - ULTIMATE MARKETING EXPERIENCE
Conference Paper UTM FIRST AUTHOR
2016

DEVELOPING A PROSPEROUS NATION: THE ROLE OF INTELLECTUAL CAPITAL ON BUSINESS PERFORMANCE OF SMES
Clasified/Technical Report CO-AUTHOR
2016
Establishing Shariah-Compliance Hotel Characteristics From A Muslim Needs Perspective
THEORY AND PRACTICE IN HOSPITALITY AND TOURISM RESEARCH
Publication In Scopus INDIVIDUAL AUTHOR
2015
Issues And Challenges In The Development Of Shariah Compliant Hotels In Malaysia
ADVANCED SCIENCE LETTER
Journal Article Non Citation-Indexed CO-AUTHOR
2015
Issues And Challenges In The Development Of Shariah Compliant Hotels In Malaysia
ADVANCED OF SCIENCE LETTERS
Publication In Scopus CO-AUTHOR
2015
Establishing Shariah-Compliance Hotel Characteristics From A Muslim Needs Perspective
THEORY AND PRACTICE IN HOSPITALITY AND TOURISM RESEARCH
Book Chapter INDIVIDUAL AUTHOR
2014
Shariah Compliant Hotel: A Muslim'S Needs Perspectives
1ST INTERNATIONAL ON HALAL GLOBAL 2014
Conference Paper CORRESPONDING AUTHOR
2014
The Practice Of Shariah Compliance Hotel
INTERNATIONAL JOURNAL OF TRADE, ECONOMY AND FINANCE
Journal Article Non Citation-Indexed CORRESPONDING AUTHOR
2014
Market Segmentation In Malaysia By Using Psychographic Dimensions For Unit Trust Products
AFRICAN JOURNAL OF BUSINESS MANAGEMENT
Publication In Web Of Science CO-AUTHOR
2011
Customer Satisfaction And Loyalty At Retail Outlet Of Major Oil And Gas Company In Southern Malaysia
Customer Satisfaction And Service Quality: Challenges And Issues In Malaysia
Book Chapter INDIVIDUAL AUTHOR
2008
Information Technology Integration In Supermarket¿S Operation
Application Issues in E-Business
Book Chapter INDIVIDUAL AUTHOR
2008

Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL

Supervision List
ZIA UR REHMAN
THE EFFECT OF PERSONALITY TRAITS AND SELF ENHANCEMENT MOTIVES ON BRAND OUTCOMES IN BRANDED CLOTHING INDUSTRY
PHD GRADUATED CO-SUPERVISOR 2019
GLIGAH BERNICE KORKOR
IMPACT OF KNOWLEDGE ACQUISITION, PRODUCT INNOVATION, GOVERNMENT SUPPORT AND FIRM AGE ON PERFORMANCE OF MANUFACTURING SMALL AND MEDIUM ENTERPRISES IN GHANA
PHD GRADUATED CO-SUPERVISOR 2022
AHMED H. M. ALSHARIF
PERCEPTION OF ACADEMICIANS ON THE IMPLEMENTATION OF NEUROMARKETING TOWARDS EMOTION AND COGNITIVE PROCESS IN TELEVISION ADVERTISEMENT
PHD GRADUATED SUPERVISOR 2023
WEI HAN
THE INFLUENCING FACTORS OF SOCIAL MEDIA LIVE STREAMING ON CONSUMERS' ADOPTION INTENTION OF NEW ENERGY VEHICLES IN CHINA
PHD ON GOING SUPERVISOR
MEI MEI
THE IMPACT OF FEMALE DIRECTORS ON ESG PERFORMANCE FOR CHINESE LISTED COMPANIES   
PHD ON GOING SUPERVISOR
MOHAMMAD JIBRAN GUL WANI
THE NEXUS BETWEEN ENVIRONMENT, INSTITUTIONAL QUALITY, TECHNOLOGICAL INNOVATION AND ECONOMIC DETERMINANTS THROUGH THE PRISM OF TOURISM
PHD ON GOING CO-SUPERVISOR
ZAHRANI SHAYMAH AHMED M
ECONOMIC EFFECTS OF COVID-19 PANDEMIC ON UMRAH: THE CASE STUDY OF SAUDI ISLAMIC TOURISM INDUSTRY
PHD ON GOING SUPERVISOR
SULTAN HUMAID FADHIL AL HADHRAMI
THE EFFECT OF SERVICE QUALITY AND GOVERNMEMT INTERVENTION ON PUBLIC TRANSPORTATION USAGE IN OMAN
PHD ON GOING SUPERVISOR
ALHARTHI RAMI HASHEME E
THE EFFECT OF REPEATED EXPOSURE TO SUBTLE PRODUCT PLACEMENT ON CONSUMERS' IMPLICIT AND EXPLICIT BRAND ATTITUDE
PHD ON GOING SUPERVISOR
YONG YANJIE

PHD ON GOING SUPERVISOR
LI GUORUI

PHD ON GOING SUPERVISOR
AYODELE MERUIN ABUBAKAR
THE ROLE OF PERCEIVED SATISFACTION AS MODERATION BETWEEN EXTENDED FACTORS AND MEDICAL TOURIST REVISIT INTENTION.
PHD ON GOING SUPERVISOR
FENG SHANSHAN
REPURCHASE INTENTION ON SHARING ECONOMY AMANG CONSUMERS OF RIDE-SHARING PLATFORMS IN CHINA
PHD ON GOING SUPERVISOR
LI YINGLEI
WHETHER AND HOW VIRTUAL TOURISM EXPERIENCES IN CHINESE TOURIST DESTINATIONS AFFECT TOURISTS' TRAVEL PURCHASING BEHAVIOR ——A CASE OF GUANGDONG-HONG KONG-MACAO GREATER BAY AREA (ABBR.: THE GREATER BAY AREA(GBA))  
PHD ON GOING SUPERVISOR
HU YEXINGHAN
STAKEHOLDER WORK FOR VALUE CO-CREATION BY GOVERNMENT TOURISM MARKETER IN CHINA  
PHD ON GOING SUPERVISOR
MUNIRAH CHEONG ABDULLAH
MARKETING OF CAFE VIA STORYTELLING ON INSTAGRAM
PHD ON GOING CO-SUPERVISOR
SAMIRA NAZARI GHAZVINI
EVALUATION OF CUSTOMER’S PHYSIOLOGICAL RESPONSE TO BRAND  DURING DECISION-MAKING USING ELECTROENCEPHALOGRAPHY DEVICE)  (THE CASE OF CAFFEINATED BEVERAGES IN IRAN AND MALAYSIA)   
PHD END CROSS CAMPUS SUPERVISOR
ADAMU MUHAMMAD AHMAD

PHD ON GOING SUPERVISOR
ZHOU WEI
FAMILY CONTROL AND DOMESTIC GEOGRAPHIC DIVERSIFICATION IN CHINA’S BUSINESS ENVIRONMENT
PHD ON GOING SUPERVISOR
MOHD ALIF HAFIFI BIN FAUZI

MASTER GRADUATED CO-SUPERVISOR 2015
SITI SOLEHAN BINTI TAJUDDIN

MASTER GRADUATED CO-SUPERVISOR 2017
AMALINA BINTI ZAINAL

MASTER GRADUATED SUPERVISOR 2018
SHANOOP KUZHI PARAMBATH

MASTER GRADUATED CO-SUPERVISOR 2019
NUR AQILAH BINTI JOHARI

MASTER GRADUATED SUPERVISOR 2020
NORALIZA BINTI JALAL

MASTER GRADUATED SUPERVISOR 2021
NUR ALIYAH BINTI AZIZI

MASTER GRADUATED SUPERVISOR 2021
NURUL IZZATY BINTI MD ZAINI

MASTER GRADUATED SUPERVISOR 2021
NUR NADHIRAH BINTI JASNI

MASTER GRADUATED SUPERVISOR 2022
SUN YIJIA

MASTER GRADUATED SUPERVISOR 2022
MUHAMMAD IFWAT BIN HAIDZIR

MASTER GRADUATED SUPERVISOR 2022
ILLY AQILAH BINTI HAMID

MASTER ON GOING SUPERVISOR
MARMIAH BINTI IDRIS
EXPLORING YOUTH AGRIPRENEURSHIP IN MALAYSIA
MASTER ON GOING SUPERVISOR
PAVITRA A/P KARTHGASU
MARKETING STRATEGY FOR MULTILEVEL PEOPLE BASED FOOD SECURITY IN MALAYSIA.
MASTER ON GOING SUPERVISOR