GRANT(PI & MEMBERS)
34
PUBLICATIONS
109
INDEXED PUBLICATION
36
TOTAL STUDENTS
H-INDEXED (SCOPUS)
CITATIONS (SCOPUS)
Grant (PI)
Publications
Supervisions
Legend : SPONSOR TYPE OF GRANT
Grant Name | Year |
---|---|
Exploring Fundamental Insights of the Adoption of Human Resource Analytics for Sustainable High-Performance Work Practices in Malaysian Public Sector RUG OF UTM UTM Fundamental Research |
2024 |
LSPB 1.5 : Kajian dan Penyediaan Rangka Tindakan "Green and Smart Terminal Blueprint" untuk Terminal Larkin Sentral: Bidang Tumpuan Amalan Perniagaan Lestari (Focus Area 5) LARKIN SENTRAL PROPERTY BERHAD Contract |
2024 |
Formulation of Supply Chain Resilient Framework Among Halal Food Manufacturers for Business Performance and Sustainability Post Pandemic RUG OF UTM UTM Encouragement Research |
2022 |
What People Says About Us?: Understanding the Projected Muslim Destination Image through Tourist Review via Text Mining in Social Network Analysis KEMENTERIAN PELANCONGAN, SENI DAN BUDAYA MALAYSIA Non Goverment Agency |
2021 |
IMPAK PENEMPATAN PEKERJA ASING KE ATAS SOSIO- EKONOMI MASYARAKAT DAERAH KULAIJAYA, JOHOR MAJLIS PERBANDARAN KULAI Non Goverment Agency |
2020 |
Enhancing Surf Smart Awareness during Movement Restriction Order in Malaysia MINISTRY OF EDUCATION Networking Grant |
2020 |
A STUDY ON THE EFFECTIVENESS OF SCENARIO-BASED LEARNING APPROACH AMONG UNIVERSITY STUDENTS RUG OF UTM UTM Encouragement Research |
2019 |
EXPLORING AWARENESS OF E-CONSUMERS RIGHTS FROM THE MALAYSIAN URBAN GENERATION-YS' PERSPECTIVES RUG OF UTM UTM Encouragement Research |
2019 |
Enhancement goal setting theory in mobile application for betterment healthcare among gen y MINISTRY OF EDUCATION Fundamental Research Grant Scheme |
2019 |
Developing framework for sustainable Baba Nyonya heritage tourism RUG OF UTM Tier 2 |
2019 |
ROLE OF ENVIRONMENTAL RESPONSIBLE BEHAVIOUR IN PREDICTING MALAYSIAN CONSUMERS' PURCHASE OF ENERGY EFFICIENT VEHICLE RUG OF UTM Tier 2 |
2019 |
PROGRAM PEMERKASAAN KEMAHIRAN LESTARI SOSIAL MURID ORANG ASLI PERSATUAN ORANG ASLI PRIHATIN JOHOR Networking Grant |
2019 |
Strengthening awareness on tooth brushing behaviour among students of Tadika Genius Sinar Bakat. MINISTRY OF EDUCATION Networking Grant |
2017 |
EXPLORING MOTIVATION AND CHALLENGES OF BIOTECHNOLOGY WOMEN ENTREPRENEURS RUG OF UTM Tier 2 |
2016 |
Supply chain management practices in Malaysia Palm oil industry RUG OF UTM Tier 2 |
2016 |
DEVELOPING A PROSPEROUS NATION: THE ROLE OF INTELLECTUAL CAPITAL ON BUSINESS PERFORMANCE OF MALAYSIAN SMALL AND MEDIUM ENTERPRISES RUG OF UTM Potential Academic Staff |
2015 |
THE COMMUNITY IMPACT OF UTM'S INNOVATION AND TECHNOLOGY TRANSFER RUG OF UTM Flagship |
2014 |
Development of Malaysian Consumers Technographic Segmentation MINISTRY OF EDUCATION Fundamental Research Grant Scheme |
2014 |
Legend : PUBLICATION CATEGORY TYPE OF AUTHORS
Publication Name | Year |
---|---|
Faktor-Faktor Yang Mempengaruhi Prestasi Akademik Pelajar Sarjana Muda
AMALAN PENDIDIKAN DAN POTENSI KEUSAHAWANAN NASIONAL Book Chapter CO-AUTHOR |
2023 |
Provision Of The Facilities Public Transportation During Covid-19
ECONOMIC AND SOCIAL ISSUES IN SUSTAINABILITY Book Chapter UTM FIRST AUTHOR |
2023 |
Exploring The Tourism, Neuro-Tourism, And Hospitality Nexus: A Comprehensive Bibliometric Analysis
JOURNAL OF TOURISM AND SERVICES Publication In Scopus UTM FIRST AUTHOR |
2023 |
Neuromarketing Tools Used In The Marketing Mix: A Systematic Literature And Future Research Agenda
SAGE OPEN Publication In Web Of Science UTM FIRST AUTHOR |
2023 |
Shopping For Grades: How Are Peer Checkouts Compared Between Full-Time And Part Time Academic Consumer
INTERNATIONAL SYMPOIUM ON BUSINESS & ACCOUNTING (ISBAC 2023) Proceedings CO-AUTHOR |
2023 |
Economic Strategies Employed By The Kingdom Of Saudi Arabia During The Covid-19 Period
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2023 |
Exploring Factors Influencing Neuromarketing Implementation In Malaysian Universities: Barriers And Enablers
SUSTAINABILITY Publication In Web Of Science UTM FIRST AUTHOR |
2023 |
A Comprehensive Bibliometric Analysis Of Fnirs And Fmri Technology In Neuromarketing
SCIENTIFIC ANNALS OF ECONOMICS AND BUSINESS Publication In Web Of Science UTM FIRST AUTHOR |
2023 |
Strategies Employed By Umrah Business Owners To Survive The Covid-19
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2023 |
Hyflex Learning Through Video Content Based Competition For Knowledge And Communication Skills Acquisition
NEW ACADEMIA LEARNING INNOVATION (NALI) 2022 Proceedings CO-AUTHOR |
2022 |
Stakeholder Relationship Management And Integrity In Halal Supply Chain
PERSPECTIVE ON ECONOMIC GROWTH AND DECENT WORK Book Chapter CO-AUTHOR |
2022 |
An Appraisal Of Malaysian Tribunal For Consumer Claims In Alternative Dispute Reolution For E-Consumers
PERSPECTIVES ON SUSTAINABLE EONOMIC GROWTH AND DECENT WORK Book Chapter CO-AUTHOR |
2022 |
Perception And Barriers In Adoption Of Halal Supply Chain Management System (Hscms) Among Halal Manufacturers In Selangor
PERSPECTIVES ON SUSTAINABLE ECONOMIC GROWTH AND DECENT WORK Book Chapter CO-AUTHOR |
2022 |
A Novel K-Means Clustered Support Vector Machine Technique For Prediction Of Consumer Decision-Making Behaviour
INTERNATIONAL JOURNAL ON RECENT AND INNOVATION TRENDS IN COMPUTING AND COMMUNICATION Publication In Scopus UTM FIRST AUTHOR |
2022 |
Neuromarketing In Malaysia: Challenges, Limitations, And Solutions
INTERNATIONAL CONFERENCE ON DECISION AID SCIENCES AND APPLICATIONS (DASA) Publication In Scopus UTM FIRST AUTHOR |
2022 |
Students' Perception On The Implementation Of Hyflex Approach In Teaching And Learning
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CO-AUTHOR |
2022 |
A Conceptual Framework For The Implementation Of Corporate Social Responsibility Practices And Performance
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR |
2022 |
A Global Research Trends Of Neuromarketing: 2015-2020
REVISTA DE COMUNICACIÓN Publication In Scopus UTM FIRST AUTHOR |
2022 |
Facilitating Social Intelligence Among Students Via Social Media And Networking Sites Usage In Teaching And Learning
INTERNATIONAL SYMPOSIUM ON TEACHING AND LEARNING (ISTLI) 2022 Proceedings CO-AUTHOR |
2022 |
Indicators Of Library Service Quality And Satisfaction Among Students Of Nigerian Higher Education Institutions. A Principal Component Analysis Approach
JOURNAL OF BUSINESS MANAGEMENT Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2022 |
Product Placement And Brand Attitude Development In The Age Of Digital Media With Disclosure And Persuasion Knowledge Related To Brand Association. A Review Paper From The Last Decade
JOURNAL OF POSITIVE SCHOOL PSYCHOLOGY Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2022 |
Biomedical Technology In Studying Consumers' Subconscious Behavior
INTERNATIONAL JOURNAL OF ONLINE AND BIOMEDICAL ENGINEERING Publication In Web Of Science UTM FIRST AUTHOR |
2022 |
Current Trends In The Application Of Eeg In Neuromarketing: A Bibliometric Analysis
SCIENTIFIC ANNALS OF ECONOMICS AND BUSINESS Publication In Web Of Science UTM FIRST AUTHOR |
2022 |
The Relationship Between Internal Employer Branding And Talent Retention: A Theoretical Investigation For The Development Of A Conceptual Framework
FRONTIER IN PSYCHOLOGY Publication In Web Of Science UTM FIRST AUTHOR |
2022 |
Destination Environmental Branding And Sustainable Eco-Concious Consumer
TRANSFORMATIONS IN BUSINESS AND ECONOMICS Publication In Web Of Science UTM FIRST AUTHOR |
2022 |
The Social Media Break-Up: Psycho-Behavioral
Measures And Implications
IEEE ACCESS Publication In Web Of Science UTM FIRST AUTHOR |
2022 |
Relationship Between Different Dimensions Ofworkplace
Spirituality And Psychologicalwell-Being: Measuring
Mediation Analysis Through Conditional Process Modeling
Int. J. Environ. Res. Public Health Publication In Web Of Science UTM FIRST AUTHOR |
2022 |
Consumer Behaviour To Be Considered In Advertising: A Systematic Analysis And Future Agenda
BEHAVIORAL SCIENCES Publication In Web Of Science UTM FIRST AUTHOR |
2022 |
The Dynamic Of Teaching In Higher Education: An Autoethnography Of Millennial Lecturer
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2022) Proceedings CO-AUTHOR |
2022 |
Enhancing Students’ Communication And Practical
Skills By Using Real Case Scenario Application
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CO-AUTHOR |
2022 |
Hyperengineering Communication Skills With Pecha Kucha Technique For Highly Quality Graduate Attributes
2ND INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CORRESPONDING AUTHOR |
2022 |
Enhancing Students’ Communication Skills Through Collaborative Learning In Webinar Program Development
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) 2021 EXHIBITION & COMPETITION Proceedings CO-AUTHOR |
2021 |
Assessing The Effectiveness Of Collaborative Learning In Business Communication Course For Knowledge And Generic Skills Acquisition
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION Proceedings CO-AUTHOR |
2021 |
Neuroimaging Techniques In Advertising Research: Main
Applications, Development, And Brain Regions And Processes
SUSTAINABILITY Publication In Web Of Science UTM FIRST AUTHOR |
2021 |
Enhancing Participation In Online Learning Via Cold-Calling: Exploring The Undergraduate Students’
Attitudes
INTERNATIONAL SYMPOSIUM ON TEACHING AND LEARNING INNOVATION Proceedings CO-AUTHOR |
2021 |
Using Informal Learning To Increase Body Confidence
Awareness Among Schoolchildren
1ST INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION 2021 (ISTLI 2021) Proceedings CORRESPONDING AUTHOR |
2021 |
Fear Not To Use Matching Students' Temperaments Traits With Teaching Style The Right Way!
INTERNATIONAL SYMPOSIUM ON TEACHING & LEARNING INNOVATION (ISTLI 2021) Proceedings CO-AUTHOR |
2021 |
The Neural Correlates Of Emotion In Decision-Making
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2021 |
To Better Understand The Role Of Emotional Processes In Decision-Making
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR |
2021 |
Consumer Behaviour Through Neuromarketing Approach
JOURNAL OF CONTEMPORARY ISSUES IN BUSINESS AND GOVERNMENT Excellence In Research For Australia (Era) CO-AUTHOR |
2021 |
Praying Rooms In Shopping Centres: Are They Important?
INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS AND BUSINESS Conference Paper UTM FIRST AUTHOR |
2021 |
Neuromarketing: The Popularity Of The Brain-Imaging And Physiological Tools
NEUROSCIENCE RESEARCH NOTES Publication In Scopus UTM FIRST AUTHOR |
2021 |
Identifying Tourists As Stakeholders In Destination Marketing Cooperation:: A Case Study In China
STUDIES OF APPLIED ECONOMICS Publication In Scopus UTM FIRST AUTHOR |
2021 |
Identifying Tourists As Stakeholders In Destination Marketing Cooperation: A Case Study In China
ESTUDIOS DE ECONOMÍA APLICADA Publication In Scopus UTM FIRST AUTHOR |
2021 |
The Linkage Between Knowledge Acquisition, Learning Flexibility, And Product Innovation In Small And Medium Enterprises
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCE Excellence In Research For Australia (Era) CO-AUTHOR |
2021 |
Pkp: Ahibs Sediakan Pelan Data Internet & Bantuan Sara Hidup Ringankan Beban Pelajar
UTM NEWSHUB Article In Mass Media UTM FIRST AUTHOR |
2020 |
Ahibs Distributed Food Packs To Students Staying In Utm During Mco
UTM NEWSHUB Article In Mass Media UTM FIRST AUTHOR |
2020 |
Ahibs Assist Students With Internet Data Plan And Subsistence Allowances
UTM NEWSHUB Article In Mass Media UTM FIRST AUTHOR |
2020 |
Research Trends Of Neuromarketing: A
Bibliometric Analysis
JOURNAL OF THEORETICAL AND APPLIED INFORMATION TECHNOLOGY Publication In Scopus UTM FIRST AUTHOR |
2020 |
Neuromarketing Approach: An Overview And Future Research Direction
JOURNAL OF THEORETICAL AND APPLIED INFORMATION TECHNOLOGY Publication In Scopus UTM FIRST AUTHOR |
2020 |
Legal Development Of The Malaysian Consumer Protection Act 1999: 20 Years After
INTERNATIONAL JOURNAL OF ADVANCED SCIENCE AND TECHNOLOGY Publication In Scopus CO-AUTHOR |
2020 |
Integrating Risk Management Practices And Risk Behaviour To Sustain R&D Project Performance
INCLUSIVE DEVELOPMENT SOCIETY Book Chapter CO-AUTHOR |
2020 |
Risk Management Factors For Effective Management Ofrisk In Research U Niversities
INCLUSICE DEVELOPMENT OF SOCIETY Book Chapter CO-AUTHOR |
2020 |
Goal-Setting Theory And Gamification In Mobile Fitness App Engagement
INCLUSIVE DEVELOPMENT OF SOCIETY Book Chapter CO-AUTHOR |
2020 |
Antecedents, Consequences, And Reducers Of Perceived Risk In Social Media: A Systematic Literature Review And Direction For Futher Research
PSYCHOLOGY & MARKETING Publication In Web Of Science CO-AUTHOR |
2020 |
Index Disclosure Of Public University Reporting: The Case Of Malaysian University
TEST ENGINEERING AND MANAGEMENT Journal Article Non Citation-Indexed CO-AUTHOR |
2020 |
Sustainability Of Baba Nyonya Tourism Heritage Culture In Malacca
TEST ENGINEERING AND MANAGEMENT Journal Article Non Citation-Indexed CORRESPONDING AUTHOR |
2020 |
Enhancing Student Knowledge On Pricing Decision Using Online Gamification During A Pandemic Crisis
NEW ACADAMIA LEARNING INNOVATION (NALI 2020) Proceedings CO-AUTHOR |
2020 |
Empowering Experiential Learning Via Audit Simulation Software
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION SYMPOSIUM (NALI 2020) : EXHIBITION AND COMPETITION Proceedings CO-AUTHOR |
2020 |
Government Responsibility As The Main Stakeholder In Tourism Development With Collaboration Approach:
Literature Review On Heritage Tourism
PROCEEDINGS OF THE 3RD ASIA PACIFIC MANAGEMENT RESEARCH CONFERENCE (APMRC 2019) Proceedings UTM FIRST AUTHOR |
2020 |
Legal Development Of The Malaysian Consumer Protection Act 1999:
20 Years After
27TH WORLD CONFERENCE ON APPLIED SCIENCE ENGINEERING AND TECHNOLOGY (WCASET 2020) Conference Paper CO-AUTHOR |
2020 |
Ahibs Provides Inputs On Outcome Based Education (Obe) System Improvisation
UTM NEWSHUB Article In Mass Media CORRESPONDING AUTHOR |
2020 |
Organizational Justice As Mediator On The Relationship Between Breach Of Psychological Contract And Organizational Citizenship Behavior: A Study Of Nurses In Pakistani Hospitals
27TH WORLD CONFERENCE ON APPLIED SCIENCE ENGINEERING AND TECHNOLOGY (WCASET 2020) Conference Paper CO-AUTHOR |
2020 |
Praying Room In Shopping Center, Is It Important?
4TH INTERNATIONAL RESEARCH CONFERENCE ON ECONOMIC AND BUSINESS (IRCEB 2020) Conference Paper UTM FIRST AUTHOR |
2020 |
Awareness And Readiness For Adopting Passive Optical Lans (Pol) In Saudi Arabia
1ST SCIENTIA ACADEMIC CONFERENCE ON MANAGEMENT, ENTREPRENEURSHIP AND SOCIAL SCIENCES (SAC-MESS 2019) Conference Paper CO-AUTHOR |
2019 |
Storytelling Technique In Tourism And Hospitality Marketing:
A Review Of 15-Years Of Research
ASEAN POST GRADUATE CONFERENCE 2019 Conference Paper CO-AUTHOR |
2019 |
POSITIONING ISLAMIC HOTEL TOURISM: A NEW PERSPECTIVE Original Book UTM FIRST AUTHOR |
2019 |
The Relationship Between Intellectual Capital And Corporate Governance: Evidence From The Malaysian Public Listed Companies
MANAGEMENT RESEARCH SPECTRUM Journal Article Non Citation-Indexed CO-AUTHOR |
2019 |
Challenges In Implementing Islamic Family Hotel In Malaysia
JOURNAL OF ECONOMIC INFO Journal Article Non Citation-Indexed CORRESPONDING AUTHOR |
2019 |
Critical Success Factors In Implementing Green Supply Chain Management In A Malaysian Automotive Firm
MANAGEMENT RESEARCH SPECTRUM Journal Article Non Citation-Indexed CO-AUTHOR |
2019 |
E-Consumer Rights In Online Shopping Of Goods: A Malaysian Legal Perspectives
MANAGEMENT RESEARCH SPECTRUM Journal Article Non Citation-Indexed UTM FIRST AUTHOR |
2019 |
MARKETING OF TOURIST FLOW AS AN INSTRUMENT OF DEVELOPMENT OF TOURISM IN THE REGION - MANAGEMENT OF ENTERPRISE DEVELOPMENT IN THE CONDITIONS OF INSTITUTIONAL CHANGES AND REFORMING OF THE ECONOMY Monograph UTM FIRST AUTHOR |
2019 |
The Development Of Syariah Compliant Hotel: A Review Of Literature
BUSINESS IN ISLAMIC PERSPECTIVES: SOME SELECTIVE CASES Book Chapter CORRESPONDING AUTHOR |
2019 |
Comparative Analysis On The Halal Standard For Muslim Friendly Hospitality: Proposed For Future Direction
BUSINES IN ISLAMIC PERSPECTIVE SOME SELECTIVE CASES Book Chapter CORRESPONDING AUTHOR |
2019 |
Exploring Challenges In Providing Muslim Friendly Tourism Services In Northern Japan: A Case Studyin Akita Prefecture
MALAYSIAN JOURNAL OF CONSUMER AND FAMILY ECONOMICS Publication In Scopus CORRESPONDING AUTHOR |
2019 |
Girl Guides Utm Successfully Heighten Awareness On Image Myth Among Brownies
HTTPS://NEWS.UTM.MY/2019/10/GIRL-GUIDES-UTM-SUCESSFULLY-HEIGHTEN-AWARENESS-ON-IMAGE-MYTH-AMONG-BROWNIES/ INDIVIDUAL AUTHOR |
2019 |
Free Food For Less Fortunate Undergraduate Students At Ahibs
/NEWS.UTM.MY INDIVIDUAL AUTHOR |
2019 |
An Exploratory Study Of Selected Cases Of Biotechnology Women Entrepreneurs In Johor
ADVANCED SCIENCE LETTERS Publication In Web Of Science CO-AUTHOR |
2018 |
Using Toy Bricks As An Innovative Teaching In Operations Management
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION EXHIBITION AND COMPETITION 2018 Proceedings CO-AUTHOR |
2018 |
Students' Perspective On Using Scenario-Based Learning In Teaching Operations Management And Supply Chain Management
PROCEEDING OF NEW ACADEMIA LEARNING INNOVATION (NALI) SHARING PRACTICES SYMPOSIUM 2018 Proceedings CO-AUTHOR |
2018 |
The Multi Facets Meaning Of Dcompetence Among Muslm Professionals In Malaysia
JOURNAL OF ADVANCED RESEARCH IN SOCIAL AND BEHAVIOURIAL SCIENCES Journal Article Non Citation-Indexed CO-AUTHOR |
2018 |
Heritage Tourism At The Historical Town Of Malacca: Examining Opportunities, Evaluating Challenges
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CORRESPONDING AUTHOR |
2018 |
Materialism And Status Consumption As Predictors Of Brand Engagementinself Concept
ASIA PROCEEDING OF SOCIAL SCIENCES Conference Paper CO-AUTHOR |
2018 |
Exploring Gen Y Muslim Motivation And Expectation To Travel To Non-Musim Destination
MARKETING SYMPOSIUM Proceedings UTM FIRST AUTHOR |
2017 |
Customer Perception Towards The Retail Store Image Of Utm Faces
MARKETING SYMPOSIUM Proceedings UTM FIRST AUTHOR |
2017 |
Understanding Customer Satisfaction Toward Online Shopping: Integrated Technology Acceptance Model
RESEARCH PROCEEDING MANAGEMENT OF TECHNOLOGY SYMPOSIUM Proceedings CO-AUTHOR |
2017 |
The Impacts Of Le Tour Langkawi To Small Business Performance
MARKETING SYPOSIUM Proceedings UTM FIRST AUTHOR |
2017 |
Benefits And Barriers In Implementing Supply Chain In Palm Oil Firms
SELECTED ISSUES OF MANAGEMENT Book Chapter CO-AUTHOR |
2017 |
Critical Success Factors Of Tqm In R&D Center In Research University
RESEARCH PROCEEDING MANAGEMENT OF TECHNOLOGY SYMPOSIUM Proceedings CO-AUTHOR |
2017 |
REPORT ON LEAN MANAGEMENT WORKSHOP BY BMW ASIA TECHNOLOGY CENTER SDN BHD Clasified/Technical Report CO-AUTHOR |
2017 |
Competitive Advantages In Performance Of Muslimah Boutiques
THE EDGE MARKETING SYMPOSIUM Conference Paper UTM FIRST AUTHOR |
2017 |
Motivation And Expectation Factor Of Generation-Y In Heritage Tourist Destination:
Malacca City And Georgetown, Penang
THE EDGE MARKETING SYPOSIUM Conference Paper UTM FIRST AUTHOR |
2017 |
Awareness, Intention And Knowledge About Pap Smear Test Among Pregnant Women In Utm,
THE EDGE MARKETING SYMPOSIUM Conference Paper UTM FIRST AUTHOR |
2017 |
REPORT ON ONE DAY TRANNING AT BMW ASIA TECHNOLOGY CENTER SDN BHD Clasified/Technical Report CO-AUTHOR |
2017 |
Challenges In Marketing Heritage Tourism: Supply Side View
MARKETING SIMPOSIUM Proceedings UTM FIRST AUTHOR |
2017 |
DEVELOPING A PROSPEROUS NATION: THE ROLE OF INTELLECTUAL CAPITAL ON BUSINESS PERFORMANCE OF SMES Clasified/Technical Report CO-AUTHOR |
2016 |
Developing Islamic Tourism Attributes At Non-Muslim Tourist Destination: A Supply View Perspectives
INTERNATIONAL CONFERENCE ON SCIENCE, ENGINEERING, MANAGEMENT AND SOCIAL SCIENCES Conference Paper CORRESPONDING AUTHOR |
2016 |
Customer'S Perception Towards The Retail Store Image Of
Utm Faces
MARKETING SYMPOSIUM 2016 (MOMENTO 2016) - ULTIMATE MARKETING EXPERIENCE Conference Paper UTM FIRST AUTHOR |
2016 |
Challenges In Marketing Heritage Tourism: A Supply Side Views
SYMPOSIUM 2016 (MOMENTO 2016) ÃÂULTIMATE MARKETING EXPERIENCE Conference Paper UTM FIRST AUTHOR |
2016 |
Current Trends On Halal Tourism: Cases On Selected Asian Countries
TOURISM MANAGEMENT PERSPECTIVES Publication In Web Of Science UTM FIRST AUTHOR |
2016 |
Establishing Shariah-Compliance Hotel Characteristics From A Muslim Needs Perspective
THEORY AND PRACTICE IN HOSPITALITY AND TOURISM RESEARCH Publication In Scopus INDIVIDUAL AUTHOR |
2015 |
Issues And Challenges In The Development Of Shariah Compliant Hotels In Malaysia
ADVANCED OF SCIENCE LETTERS Publication In Scopus CO-AUTHOR |
2015 |
Issues And Challenges In The Development Of Shariah Compliant Hotels In Malaysia
ADVANCED SCIENCE LETTER Journal Article Non Citation-Indexed CO-AUTHOR |
2015 |
The Practice Of Shariah Compliance Hotel
INTERNATIONAL JOURNAL OF TRADE, ECONOMY AND FINANCE Journal Article Non Citation-Indexed CORRESPONDING AUTHOR |
2014 |
Establishing Shariah-Compliance Hotel Characteristics From A Muslim Needs Perspective
THEORY AND PRACTICE IN HOSPITALITY AND TOURISM RESEARCH Book Chapter INDIVIDUAL AUTHOR |
2014 |
Shariah Compliant Hotel: A Muslim'S Needs Perspectives
1ST INTERNATIONAL ON HALAL GLOBAL 2014 Conference Paper CORRESPONDING AUTHOR |
2014 |
Market Segmentation In Malaysia By Using Psychographic Dimensions For Unit Trust Products
AFRICAN JOURNAL OF BUSINESS MANAGEMENT Publication In Web Of Science CO-AUTHOR |
2011 |
Customer Satisfaction And Loyalty At Retail Outlet Of Major Oil And Gas Company In Southern Malaysia
Customer Satisfaction And Service Quality: Challenges And Issues In Malaysia Book Chapter INDIVIDUAL AUTHOR |
2008 |
Information Technology Integration In Supermarket¿S Operation
Application Issues in E-Business Book Chapter INDIVIDUAL AUTHOR |
2008 |
Legend : IP CATEGORY IP LEVEL
Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL
Supervision List |
---|
ZIA UR REHMAN THE EFFECT OF PERSONALITY TRAITS AND SELF ENHANCEMENT MOTIVES ON BRAND OUTCOMES IN BRANDED CLOTHING INDUSTRY PHD GRADUATED CO-SUPERVISOR 2019 |
GLIGAH BERNICE KORKOR IMPACT OF KNOWLEDGE ACQUISITION, PRODUCT INNOVATION, GOVERNMENT SUPPORT AND FIRM AGE ON PERFORMANCE OF MANUFACTURING SMALL AND MEDIUM ENTERPRISES IN GHANA PHD GRADUATED CO-SUPERVISOR 2022 |
AHMED H. M. ALSHARIF PERCEPTION OF ACADEMICIANS ON THE IMPLEMENTATION OF NEUROMARKETING TOWARDS EMOTION AND COGNITIVE PROCESS IN TELEVISION ADVERTISEMENT PHD GRADUATED SUPERVISOR 2023 |
WEI HAN THE INFLUENCING FACTORS OF SOCIAL MEDIA LIVE STREAMING ON CONSUMERS' ADOPTION INTENTION OF NEW ENERGY VEHICLES IN CHINA   PHD ON GOING SUPERVISOR |
LI GUORUI LI NING CLOTHING BRAND "BELT AND ROAD" -- RESEARCH ON CROSS-CULTURAL MARKETING OF DOMESTIC CLOTHING BRANDS PHD ON GOING SUPERVISOR |
SAMIRA NAZARI GHAZVINI EVALUATION OF CUSTOMER’S PHYSIOLOGICAL RESPONSE TO BRAND  DURING DECISION-MAKING USING ELECTROENCEPHALOGRAPHY DEVICE)  (THE CASE OF CAFFEINATED BEVERAGES IN IRAN AND MALAYSIA)    PHD END CROSS CAMPUS SUPERVISOR |
SULTAN HUMAID FADHIL AL HADHRAMI THE EFFECT OF SERVICE QUALITY AND GOVERNMENT INTERVENTION ON PUBLIC TRANSPORTATION USAGE IN OMAN   PHD ON GOING SUPERVISOR |
AYODELE MERUIN ABUBAKAR THE ROLE OF PERCEIVED SATISFACTION AS MODERATION BETWEEN EXTENDED FACTORS AND MEDICAL TOURIST REVISIT INTENTION. PHD ON GOING SUPERVISOR |
HU YEXINGHAN STAKEHOLDER WORK FOR VALUE CO-CREATION BY GOVERNMENT TOURISM MARKETER IN CHINA   PHD ON GOING SUPERVISOR |
SYED MUHAMMAD ZUBAIR AZAM PHD ON GOING SUPERVISOR |
FENG SHANSHAN REPURCHASE INTENTION ON SHARING ECONOMY AMONG CONSUMERS OF RIDE-SHARING PLATFORMS IN CHINA   PHD ON GOING SUPERVISOR |
MOHAMMAD JIBRAN GUL WANI THE NEXUS BETWEEN ENVIRONMENT, INSTITUTIONAL QUALITY, TECHNOLOGICAL INNOVATION AND ECONOMIC DETERMINANTS THROUGH THE PRISM OF TOURISM   PHD ON GOING CO-SUPERVISOR |
MUNIRAH CHEONG ABDULLAH MARKETING OF CAFE VIA STORYTELLING ON INSTAGRAM PHD ON GOING CO-SUPERVISOR |
LI YINGLEI A STUDY OF THE EFFECT OF VIRTUAL TRAVEL EXPERIENCE ON TOURISTS' IMPULSIVE TRAVEL INTENTIONS PHD ON GOING SUPERVISOR |
YONG YANJIE THE EFFECTS OF SOCIAL INFLUENCER MARKETING ON CUSTOMER BEHAVIOUR AND CORPORATE PERFORMANCE PHD ON GOING SUPERVISOR |
ZHOU WEI FAMILY CONTROL AND DOMESTIC GEOGRAPHIC DIVERSIFICATION IN CHINA’S BUSINESS ENVIRONMENT   PHD ON GOING SUPERVISOR |
ALHARTHI RAMI HASHEME E THE EFFECT OF REPEATED EXPOSURE OF SUBTLE PRODUCT PLACEMENT ON THE CONSUMERS IMPLICIT AND EXPLICIT BRAND ATTITUDE   PHD ON GOING SUPERVISOR |
ADAMU MUHAMMAD AHMAD PHD ON GOING SUPERVISOR |
ZAHRANI SHAYMAH AHMED M ECONOMIC EFFECTS OF COVID-19 PANDEMIC ON UMRAH: THE CASE STUDY OF SAUDI ISLAMIC TOURISM INDUSTRY PHD ON GOING SUPERVISOR |
NUZHAT FATEMA PHD ON GOING SUPERVISOR |
MOHD ALIF HAFIFI BIN FAUZI MASTER GRADUATED CO-SUPERVISOR 2015 |
SITI SOLEHAN BINTI TAJUDDIN MASTER GRADUATED CO-SUPERVISOR 2017 |
AMALINA BINTI ZAINAL MASTER GRADUATED SUPERVISOR 2018 |
SHANOOP KUZHI PARAMBATH MASTER GRADUATED CO-SUPERVISOR 2019 |
NUR AQILAH BINTI JOHARI MASTER GRADUATED SUPERVISOR 2020 |
NORALIZA BINTI JALAL MASTER GRADUATED SUPERVISOR 2021 |
NUR ALIYAH BINTI AZIZI MASTER GRADUATED SUPERVISOR 2021 |
NURUL IZZATY BINTI MD ZAINI MASTER GRADUATED SUPERVISOR 2021 |
NUR NADHIRAH BINTI JASNI MASTER GRADUATED SUPERVISOR 2022 |
SUN YIJIA MASTER GRADUATED SUPERVISOR 2022 |
MUHAMMAD IFWAT BIN HAIDZIR MASTER GRADUATED SUPERVISOR 2022 |
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