UTM Scholar : PROF. MADYA DR. NOOR HAZARINA BT. HASHIM

GRANT(PI & MEMBERS)

28

PUBLICATIONS

90

INDEXED PUBLICATION

24

TOTAL STUDENTS

H-INDEXED (SCOPUS)

CITATIONS (SCOPUS)

Grant (PI)

NATIONAL GRANTS

UNIVERSITY FUND

TOTAL

Publications

INDEXED PUBLICATION

NON-INDEXED PUBLICATION

OTHERS PUBLICATION

TOTAL

Supervisions

MASTER

PHD

TOTAL

Legend : SPONSOR TYPE OF GRANT

Grant Name	Year
UTM-TRG/4 1.0: PERSONALIZED HYFLEX LEARNING IMPLEMENTATION AT UNIVERSITI TEKNOLOGI MALAYSIA RUG OF UTM Translational Research@Campus	2025
UTM-TRG/4 1.3: Business Model For Flexible Learning Implementation At UTM RUG OF UTM Translational Research@Campus	2025
Pelan Halatuju Pengajian Siswazah Malaysia 2025-2030 BAHAGIAN KECEMERLANGAN AKADEMIK, JABATAN PENDIDIKAN TINGGI SKIM GERAN PENYELIDIKAN TRANSDISIPLINARI – STRATEGIK & BERFOKUS	2024
What People Says About Us?: Understanding the Projected Muslim Destination Image through Tourist Review via Text Mining in Social Network Analysis KEMENTERIAN PELANCONGAN, SENI DAN BUDAYA MALAYSIA Non Goverment Agency	2021
Developing framework for sustainable Baba Nyonya heritage tourism RUG OF UTM Tier 2	2019
UTM-TRG 5.1: PEMBANGUNAN MODEL PERNIAGAAN (BUSINESS MODEL) PRODUK EDU-PELANCONGAN KAMPUS UTM UNIVERSITI TEKNOLOGI MALAYSIA Translational Research@Campus	2019
UTM-TRG 5.0:PELAN INDUK PEMBANGUNAN EDU-PELANCONGAN KAMPUS UTM UNIVERSITI TEKNOLOGI MALAYSIA Translational Research@Campus	2019
Hybrid text mining approach for analyzing textual descriptions of tourists feeling and experience to smart destination management Fundamental Research Grant Scheme	2019
MODELLING OF VEHICLE ROUTING PROBLEM FOR MULTIPLE TIME WINDOWS Fundamental Research Grant Scheme	2019
HIR 3.5 : DATA DRIVEN STUDENT'S LEARNING FRAMEWORK RUG OF UTM High Impact Research Grant	2018
Strengthening awareness on tooth brushing behaviour among students of Tadika Genius Sinar Bakat. Networking Grant	2017
Instagram Hashtag Content Analysis: What Do They Say About Our Food? RUG OF UTM Tier 1	2014
Development of Malaysian Consumers Technographic Segmentation Fundamental Research Grant Scheme	2014
Branding for SMEs YAYASAN TUN ISMAIL MOHAMED ALI Non Goverment Agency	2014
product innovation and brand predicting preferences by generation Y Fundamental Research Grant Scheme	2013
DRINKING WATER FILTER: PUBLIC PERCEPTIONS AND PROFILES OF THE ACCEPTERS RUG OF UTM Flagship	2011
SYNTHESIS, CHARACTERIZATION AND APPLICATION OF DENDRIMER-BASED NANOSTRUCTURED MATERIALS FOR THE SEPARATION AND REMOVAL OF NEW EMERGING POLLUTANTS UNIVERSITI TEKNOLOGI MALAYSIA Flagship	2011
NOVEL NANOMATERIALS FOR THE SEPARATION AND REMOVAL OF NEW EMERGING POLLUTANT: SYNTHESIS, CHARACTERIZATION, AND APPLICATION OF MESOPOROUS CARBON NITRIDE MATERIALS RUG OF UTM Flagship	2011
Synthesis, characterization and application of amine surface bonded nanoporous carbon spheres in removal of new emerging pollutants RUG OF UTM Flagship	2011
CONSUMPTION PATTERN OF POWER SAVING MARKET AND APPLICATION OF MARKETING MIX STRATEGY FOR ELECTRICITY USERS IN MALAYSIA'S ENERGY INDUSTRY RUG OF UTM Flagship	2011
A Study on the Application of Web 2.0 on Promotional Activities by Malaysian Tourism Businesses RUG OF UTM Tier 2	2011
Assessing the Responsiveness & Effectiveness of Malaysian Government Online Presence NEW ACADEMIC STAFF New Academic Staff	2009
Purchasing Strategy Among Manufacturing In The Southern Region Of Malaysia Short Term	1999
Purchasing in Corporate Strategic Planning Short Term	1999
Comparative Analysis of Managerial Practices among SMEs in Malaysia Short Term	1998

Legend : PUBLICATION CATEGORY TYPE OF AUTHORS

Publication Name	Year
Exploring The Role Of Organizational Culture On Job Performance In Western Peninsular Malaysia INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR	2024
Storytelling In Marketing–A Bibliometric Viewpoint INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) UTM FIRST AUTHOR	2024
The Antecedents Of Mobile Banking Adoption Among Senior Citizens In Malaysia INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION Publication In Web Of Science UTM FIRST AUTHOR	2024
Technographic Segmentation Of Smartphone Usage At The Rainforest World Music Festival INTERNATIONAL JOURNAL OF EVENT AND FESTIVAL MANAGEMENT Publication In Web Of Science CO-AUTHOR	2024
Transitioning From Green Screens To Green Scenes: Exploring How Short Videos Influence Gen Z'S Choice Of Eco-Conscious Travel Destinations JOURNAL OF INFRASTRUCTURE POLICY AND DEVELOPMENT Publication In Web Of Science UTM FIRST AUTHOR	2024
Uncertainties: An Investigation Of Aleatory And Epistemic Errors In Market Segmentation Analysis JOURNAL OF CONVENTION & EVENT TOURISM Publication In Web Of Science UTM FIRST AUTHOR	2023
The Strange Bedfellows Of Packaging Cues And Religiosity JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE Publication In Web Of Science UTM FIRST AUTHOR	2023
ELECTRONIC WORD OF MOUTH FOR FOODSERVICE PRACTITIONERS Original Book CO-AUTHOR	2023
The Mediating Effect Of Perceived Diagnosticity On Ewom Elements And Restaurant Selection Intention INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES Excellence In Research For Australia (Era) CO-AUTHOR	2022
Information Authenticity And Tourism Destination Image Formation Through Computer-Mediated Communication: A Proposed Framework PROCEEDINGS OF INTERNATIONAL ACADEMIC SYMPOSIUM OF SOCIAL SCIENCE 2022 Proceedings UTM FIRST AUTHOR	2022
Instagram Addiction And Its Relationship To Big Five Personality Traits Among Undergraduates In Malaysia MANAGEMENT AND RESEARCH APPLICATION Book Chapter UTM FIRST AUTHOR	2022
Tripadvisor Reviews By International Tourists On The Perceived Image Of Bali LIFESTYLE MARKETING IN DIGITAL AGE Book Chapter UTM FIRST AUTHOR	2022
Validating The Instrument Measuring The Influence Of Information Authenticity And Travel Selfies On Malaysian Online Destination Images INTERNATIONAL ACADEMIC SYMPOSIUM OF SOCIAL SCIENCE 2022 (IASSC 2022) Proceedings UTM FIRST AUTHOR	2022
Instagram Addiction And Its Relationship To Big Five Personality Traits Among Undergraduates In Malaysia MANAGEMENT RESEARCH AND APPLICATION Book Chapter UTM FIRST AUTHOR	2022
Malaysian Selfie Tourist Afore The Covid-19 Pandemic: Who Are They? 3RD INTERNATIONAL TOURISM AND RETAIL SERVICE MANAGEMENT CONFERENCE Proceedings UTM FIRST AUTHOR	2021
Product-Centric Halal Business: A Critique From An Islamic Perspective JOURNAL OF ISLAMIC MARKETING Publication In Web Of Science UTM FIRST AUTHOR	2020
The Role Of Cognitive Absorption In Predicting Mobile Internet Users Continuance Intention: An Extension Of The Expectation-Confirmation Model TECHNOLOGY IN SOCIETY Publication In Web Of Science UTM FIRST AUTHOR	2020
UTM ONLINE FINAL EXAMINATION GUIDELINES DURING COVID-19 PANDEMIC Modules / Manual CO-AUTHOR	2020
PROCEDURE FOR CONDUCTING ORAL EXAMINATION DURING THE MOVEMENT CONTROL ORDER DUE TO COVID-19 PANDEMIC Modules / Manual UTM FIRST AUTHOR	2020
UTM ONLINE LEARNING GUIDELINES DURING COVID-19 PANDEMIC Modules / Manual CO-AUTHOR	2020
Entrepreneurial Orientation From The Perspective Of Malaysian Public Sector Employees JOURNAL OF CRITICAL REVIEWS Journal Article Non Citation-Indexed CO-AUTHOR	2020
PERMOHONAN APEL C Pelaporan / Penerbitan Khusus (Rancangan Malaysia, Statistik Kebangsaan) UTM FIRST AUTHOR	2020
Technographic Segmentation Using Neural Network At The Rainforest World Music Festival JOURNAL OF TOURISM, HOSPITALITY & CULINARY ARTS Journal Article Non Citation-Indexed UTM FIRST AUTHOR	2019
Online Computer-Mediated Communication: The Role Of Information Authenticity On Tourism Destination Image Formation INTERNATIONAL CONFERENCE ON MEDIA AND SOCIETY Conference Paper UTM FIRST AUTHOR	2019
Storytelling Technique In Tourism And Hospitality Marketing: A Review Of 15-Years Of Research ASEAN POST GRADUATE CONFERENCE 2019 Conference Paper UTM FIRST AUTHOR	2019
Technographic Segmentation Using Artificial Neural Network At The Rainforest Music Festival 3RD HOSPITALITY AND TOURISM CONFERENCE Conference Paper UTM FIRST AUTHOR	2019
POSITIONING ISLAMIC HOTEL TOURISM: A NEW PERSPECTIVE Original Book CO-AUTHOR	2019
NATIONAL TOURISM POLICY 2020-2050 Policy Paper CO-AUTHOR	2019
Facebook Fan Page Management For Global Airlines TOURISM REVIEW Publication In Web Of Science UTM FIRST AUTHOR	2019
Segmenting Cultural Festival Visitors Profile Based On Mobile Usage Consumption Using The Artificial Neural Network THE 16TH APACHRIE CONFERENCE Proceedings UTM FIRST AUTHOR	2018
INTERIM REPORT NATIONAL TOURISM POLICY 2020-2050 Clasified/Technical Report CO-AUTHOR	2018
Approaching To Halal Tourism: Creating A Muslim-Friendly Environment Through Halal Food AMERICAN ASSOCIATION OF GEOGRAPHERS ANNUAL MEETING Conference Paper UTM FIRST AUTHOR	2018
The Influence Of Dispositional Resistance To Change On Seniors' Mobile Banking Adoption In Malaysia JOURNAL OF SOFT COMPUTING AND DECISION SUPPORT SYSTEMS Journal Article Non Citation-Indexed UTM FIRST AUTHOR	2018
THESIS GUIDELINES Modules / Manual UTM FIRST AUTHOR	2018
The Benefits Of Coffee THE GRADS Publication In Academic And Profesional Magazine UTM FIRST AUTHOR	2018
Challenges In Marketing Heritage Tourism: Supply Side View MARKETING SIMPOSIUM Proceedings CO-AUTHOR	2017
A Review Of Market Segmentation On Events And Festivals From 1996 To 2017 4TH INTERNATIONAL CONFERENCE ON E-COMMERCE Proceedings UTM FIRST AUTHOR	2017
A Review Of Market Segementation On Events And Festivals From 1996 To 2017 4TH INTERNATIONAL CONFERENCE ON E-COMMERCE Proceedings UTM FIRST AUTHOR	2017
Supply Chain Management: The History, Definitions And Landscapes SELECTED ISSUES OF MANAGEMENT Book Chapter CO-AUTHOR	2017
Persuading Women To Act Green - The Magic Of Social Marketing THE GRADS Publication In Academic And Profesional Magazine CO-AUTHOR	2017
The Adoption And Implementation Of Social Networking Sites Among Malaysian Hotels ADVANCES IN MANAGEMENT AND BUSINESS RESEARCH Book Chapter UTM FIRST AUTHOR	2016
The Moderating Role Of Integrated Persuasive Communication Messages Towards Pro-Environmental Behaviour SOCIAL SCIENCES (PAKISTAN) Publication In Scopus CO-AUTHOR	2016
The Role Of Information Quality, Visual Appeal And Information Facilitation In Restaurant Selection Intention INFORMATION AND COMMUNICATION TECHNOLOGIES IN TOURISM 2016 Book Chapter UTM FIRST AUTHOR	2016
Co-Opetition Strategy And Its Relationship With Responsive And Proactive Market Orientation In Iranian Biotechnology Industry JOURNAL OF SOFT COMPUTING AND DECISION SUPPORT SYSTEMS Journal Article Non Citation-Indexed UTM FIRST AUTHOR	2016
Gender And Instagram Hashtags: A Study Of #Malaysianfood E-REVIEW OF TOURISM RESEARCH Journal Article Non Citation-Indexed UTM FIRST AUTHOR	2016
Through The Looking Glass: Enhancing Public University Librarians' Entrepreneurial Competencies In Facing The Impact Of Globalization (Conceptual Paper) INTERNATIONAL REVIEW OF MANAGEMENT AND MARKETING Publication In Scopus CO-AUTHOR	2016
A Multisensory-Cognitive-Affective-Conative Model Of Destination Image 14TH APACCHRIE CONFERENCE Conference Paper UTM FIRST AUTHOR	2016
Marketing For Non-Marketers: Inclinations Towards Market Orientation Among Public University Librarians INTERNATIONAL REVIEW OF MANAGEMENT AND MARKETING Publication In Scopus CORRESPONDING AUTHOR	2016
The Role Of Information Quality, Visual Appeal And Information Facilitation In Restaurant Selection Intention . ENTER 2016- INFORMATION AND COMMUNICATION TECHNOLOGIES IN TOURISM 2016 Proceedings UTM FIRST AUTHOR	2016
Destination Image Formation In The Post-Visit Phase 14TH APACCHRIE CONFERENCE Conference Paper UTM FIRST AUTHOR	2016
Product Innovation And Brand Predicting Preferences And Mediating Role Of Brand Personality By Generation Y In Communication Industry INFORMATION Publication In Scopus CO-AUTHOR	2016
Instagram Marketing: A Content Analysis Of Top Malaysian Restaurant Brands. ENTER 2015 Conference Paper UTM FIRST AUTHOR	2015
Post-Visit Factors Influencing Multifaceted Destination Image Formation 13TH APACHRIE CONFERENCE Proceedings UTM FIRST AUTHOR	2015
Multisensory Image As A Component Of Destination Image TOURISM MANAGEMENT PERSPECTIVES Publication In Scopus UTM FIRST AUTHOR	2015
Website Adoption And Performance By Iranian Hotels TOURISM MANAGEMENT Publication In Web Of Science UTM FIRST AUTHOR	2015
Exploring The Relationship Between Benefit, Satisfaction And Loyalty Among Unit Trust'S Retail Investors WORLD APPLIED SCIENCES JOURNAL Publication In Scopus CO-AUTHOR	2014
Analysis Of Corporate Control: Can The Voting Power Index Outshine Shareholding Size? ASIAN ACADEMY OF MANAGEMENT JOURNAL OF ACCOUNTING AND FINANCE Publication In Scopus CO-AUTHOR	2014
The Moderating Role Of Campaign Frequency On Plastic Shopping Bags Consumption SCIENCE INTERNATIONAL Journal Article Non Citation-Indexed CO-AUTHOR	2014
The Practice Of Shariah Compliance Hotel INTERNATIONAL JOURNAL OF TRADE, ECONOMY AND FINANCE Journal Article Non Citation-Indexed CO-AUTHOR	2014
The Influence Of Website Quality On Customer E-Satisfaction In Low Cost Airline INTERNATIONAL CONFERENCE ON HOSPITALITY, TOURISM MARKETING & MANAGEMENT Proceedings CO-AUTHOR	2014
Destination Image: Development Of Multisensory Image For Ancient Town Tourism 12TH ASIA PACIFIC CHRIE (APACHRIE) CONFERENCE Conference Paper UTM FIRST AUTHOR	2014
The Role Of Travel Experience And Gender On The Selection Of Information Sources 12TH APACCHRIE CONFERENCE 2014 Conference Paper UTM FIRST AUTHOR	2014
Bandwagon And Leapfrog Effects In Internet Implementation INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT Publication In Web Of Science CORRESPONDING AUTHOR	2014
Shariah Compliant Hotel: A Muslim'S Needs Perspectives 1ST INTERNATIONAL ON HALAL GLOBAL 2014 Conference Paper CO-AUTHOR	2014
Instagram On Smartphone: The Influence Of Photo Cues And Source Credibility On Restaurant Selection Intention 12TH APACCHRIE CONFERENCE 2014 Conference Paper UTM FIRST AUTHOR	2014
Parsing Religiosity, Guilt And Materialism On Consumer Ethics JOURNAL OF ISLAMIC MARKETING Publication In Scopus UTM FIRST AUTHOR	2013
Benefit Segmentation For Unit Trust Products In Malaysian Financial Service Industry JURNAL KEMANUSIAAN Journal Article Non Citation-Indexed CO-AUTHOR	2013
Assessment And Measurement Of Destination Image: Mix Of Qualitative And Quantitative Research Method AMERICAN JOURNAL OF ECONOMICS Journal Article Non Citation-Indexed UTM FIRST AUTHOR	2013
- Travel Word of mouth Norms on User Generated Content Sites Conference Paper CO-AUTHOR	2009
- Diffusion of innovations: Adoption and use of website and email among Malaysian hotels Book Chapter CORRESPONDING AUTHOR	2009
- TRavel Research and Sharing through user generated content Conference Paper CO-AUTHOR	2009
- Internet Implementation Leapfrogging and Website Performance Conference Paper CO-AUTHOR	2009
- An Examination of the Relationship between Student Satisfaction and Academic Performance Book Chapter CO-AUTHOR	2009
- internet evolution: A case of Malaysian hotel industry Book Chapter CORRESPONDING AUTHOR	2009
- Online Destination Marketing: A Case Study of Malaysia Book Chapter CORRESPONDING AUTHOR	2009
- Branded domain name an online marketing tool Book Chapter CORRESPONDING AUTHOR	2009
- Website design and email reply quality: Does Age Matter? Conference Paper CORRESPONDING AUTHOR	2009
- A meta analysis on website Design for the hospitality industry Book Chapter CORRESPONDING AUTHOR	2009
Investigating The Relationship Between Business Strategic Types And Website Use. 6th Asia-Pacific (APacCHRIE) Conference and The-Ice International Panel of Experts Forum Conference Paper INDIVIDUAL AUTHOR	2008
Internet Evolution: A Case Of Malaysian Hotel Industry Application Issues in E-Business Book Chapter INDIVIDUAL AUTHOR	2008
Online Destination Marketing: A Case Study Of Malaysia Application Issues in E-Business Book Chapter INDIVIDUAL AUTHOR	2008
An Evaluation Of Email Adoption And Implementation By Malaysian Hotels 6th Asia-Pacific (APacCHRIE) Conference and The-Ice International Panel of Experts Forum Conference Paper INDIVIDUAL AUTHOR	2008
En Exploratory Study Of Digital Wom In Travel By Malaysian Women. 6th Asia-Pacific (APacCHRIE) Conference and The-Ice International Panel of Experts Forum Conference Paper INDIVIDUAL AUTHOR	2008
Branded Domain Name As An Online Marketing Tool: A Case Study In Hospitality Industry Application Issues in E-Business Book Chapter INDIVIDUAL AUTHOR	2008
A Meta Analysis On Website Design For The Hospitality Industry Application Issues in E-Business Book Chapter INDIVIDUAL AUTHOR	2008
Diffusion Of Innovations: Adoption And Use Of Websites And Email Among Malaysians Hotels Application Issues in E-Business Book Chapter INDIVIDUAL AUTHOR	2008
Islam And Online Imagery On Malaysian Tourist Destination Websites Journal of Computer-Mediated Communication Publication In Web Of Science CORRESPONDING AUTHOR	2007
Take Me Back: Validating The Wayback Machine Journal of Computer-Mediated Communication Publication In Scopus INDIVIDUAL AUTHOR	2007
Branding On The Web: Evolving Domain Name Usage Among Malaysian Hotels Tourism Management Publication In Web Of Science CORRESPONDING AUTHOR	2007
Jurnal Kemanusiaan Comparative analysis of managerial practices in small medium enterprises in Malaysia Journal Article Non Citation-Indexed CO-AUTHOR	2006

Legend : IP CATEGORY IP LEVEL

Intellectual Property Name	Grant Register No.	IP Level	IP Category
THE ULTIMATE GUIDELINE ON HOW TO SURVIVE YOUR VIVA VOCE IN UTM		NATIONAL	COPYRIGHT
VOLUME III : MAIN REPORT - STRATEGIC REVIEW OF MALAYSIA TOURISM INDUSTRY POLICY AND IMPLEMENTATION	LY2017001966	NATIONAL	COPYRIGHT
STRATEGIC REVIEW OF MALAYSIAS TOURISM INDUSTRY POLICY AND IMPLEMENTATION - EXECUTIVE SUMMARY	LY2016003907	NATIONAL	COPYRIGHT
SISTEM APLIKASI APEL(C)		NATIONAL	COPYRIGHT
CARTA ALIR PENGURUSAN PROGAM AKADEMIK UTM		NATIONAL	COPYRIGHT
ONLINE VIVA CHECKLIST GUIDE	IP/CR/00430	NATIONAL	COPYRIGHT
A GUIDE TO CONDUCTING ONLINE ORAL EXAMINATIONS: HOW TO CHAIR AN ONLINE ORAL EXAMINATION	IP/CR/00429	NATIONAL	COPYRIGHT

Legend : SESSION LEVEL OF STUDY STATUS SUPERVISION LEVEL

Supervision List
MOJGAN BAHRAMI SAMANI THE ROLE OF CUSTOMER-LINKING, BRAND POSITION AND NEW SERVICE DEVELOPMENT ON CUSTOMER LOYALTY IN INTERNET BANKING PHD GRADUATED SUPERVISOR 2013
ZAHRA POURABEDIN INFLUENCE OF WEB DESIGN FEATURES ON ATTITUDES AND INTENTIONS IN HERITAGE TRAVEL DECISION MAKING PHD GRADUATED SUPERVISOR 2013
HOSSEIN HAKIMPOOR STRATEGIC MARKETING PLANNING AND SMES' PERFORMANCE PHD GRADUATED SUPERVISOR 2013
MOSTAFA MOHAMMADI RESIDENTS' ATTITUDES AND SUPPORT FOR TOURISM DEVELOPMENT IN BISTOON, IRAN PHD GRADUATED CO-SUPERVISOR 2014
SHAHRAM SALAVATI WEBSITE EVALUATION, PERFORMANCE AND UTILIZATION FRAMEWORK FOR THE HOTEL INDUSTRY PHD GRADUATED SUPERVISOR 2014
ZAHRA EHSANI EFFECT OF CUSTOMER PERCEIVED VALUE ON CUSTOMER RELATIONSHIP MANAGEMENT PERFORMANCE IN AUTOMOBILE INDUSTRY IN IRAN PHD GRADUATED SUPERVISOR 2015
BAGHER ABBASPOUR THE INFLUENCE OF WEBSITE QUALITY, CUSTOMER EMOTION, E-SATISFACTION AND E-LOYALTY IN TRAVEL BOOKING WEBSITE PHD GRADUATED SUPERVISOR 2016
NOR ZAFIR BINTI MD. SALLEH THE ADOPTIONA AND IMPLEMENTATION OF ISLAMIC FRIENDLY HOTEL AT SELECTED HOTELS IN MALAYSIA. PHD GRADUATED CO-SUPERVISOR 2016
XIONG JIA THE INFLUENCE OF POST-VISIT FACTORS ON MULTIFACETED DESTINATION IMAGE FORMATION PHD GRADUATED SUPERVISOR 2016
MAHDI RAZGHANDI THE ROLE OF COOPETATION, MARKET ORIENTATION AND INNOVATIVENESS ON BIOTECHNOLOGY FIRMS' PERFORMANCE IN IRAN PHD GRADUATED SUPERVISOR 2016
ADAVIAH BINTI MAS'OD THE EFFECTS OF SOCIAL MARKETING CONCEPTS TOWARD PRO-ENVIRONMENTAL INTENTION AND BEHAVIOUR AMONG FEMALE CONSUMERS PHD GRADUATED CO-SUPERVISOR 2017
IBRAHIM ALI MOHAMMED JUMAAN DETERMINANTS OF MOBILE INTERNET SERVICE CONTINUANCE USE IN MALAYSIA PHD GRADUATED SUPERVISOR 2018
SITI NISRIN BINTI MOHD ANIS ENTREPRENEURIAL COMPETENCIES, MARKET ORIENTATION, ENTREPRENEURIAL ORIENTATION AND WORK PERFORMANCE OF MALAYSIAN PUBLIC UNIVERSITY LIBRARIANS PHD GRADUATED CO-SUPERVISOR 2018
SARA ANDALIB TOUCHAEI THE ANTECEDENTS OF MOBILE BANKING ADOPTION AMONG URBAN SENIOR CITIZENS PHD GRADUATED SUPERVISOR 2019
SALMALINA BINTI SALLEH ELECTRONIC WORD OF MOUTH, PERCEIVED DIAGNOSTICITY AND CASUAL DINING RESTAURANT SELECTION INTENTION AMONG GENERATION Y PHD GRADUATED SUPERVISOR 2020
ASFANDYAR KHAN THE INFLUENCE OF TOURISM POLICE SERVICE QUALITY, DESTINATION IMAGE AND TOURIST SATISFACTION ON REVISIT INTENTION TO POST-CONFLICT DESTINATION PHD GRADUATED CO-SUPERVISOR 2022
NUR BALQISH BINTI HASSAN DEVELOPMENT OF TECHNOGRAPHIC SEGMENTATION USING ARTIFICIAL NEURAL NETWORKS ANALYSIS PHD GRADUATED SUPERVISOR 2023
MOHD FATHI BIN SARIMAN SUSTAINABLE GRADUATE EDUCATION RESEARCH FRAMEWORK FOR RESEARCH UNIVERSITIES IN MALAYSIA PHD GRADUATED CO-SUPERVISOR 2024
ZHAO XUE THE IMPACT OF TIKTOK CELEBRITY INFLUENCERS ON TRAVEL DECISION MAKING AMONG CHINESE TRAVELERS PHD GRADUATED SUPERVISOR 2024
HU YEXINGHAN STAKEHOLDER WORK FOR VALUE CO-CREATION BY GOVERNMENT TOURISM MARKETERS IN CHINA PHD GRADUATED CO-SUPERVISOR 2025
MUNIRAH CHEONG ABDULLAH EXPLORING INSTAGRAM VISUAL STORYTELLING MARKETING OF INDEPENDENT CAFES IN MALAYSIA PHD GRADUATED SUPERVISOR 2025
LALLA SANAA EL MASSIN EL FELLAH PHD ON GOING SUPERVISOR
SUN LI HENG PHD ON GOING SUPERVISOR
SWARNALATA A/P GOVINDASAMI PHD ON GOING SUPERVISOR
SATHISH KUMAR A/L VELAYUTHAN THE ROLE OF TRAVEL SELFIES AND INFORMATION AUTHENTICITY IN 'CO-CREATING' MALAYSIAN TOURISM DESTINATION IMAGE PHD ON GOING SUPERVISOR
ZHANG LIRU PHD ON GOING SUPERVISOR
LIU MENG LOCALIZATION IN DIGITAL AND SOCIAL MEDIA MARKETING STRATEGY &MDASH;&MDASH;SETTING THE FUTURE STRATEGY OF INTERNATIONAL STUDENT RECRUITMENT FOR HIGHER EDUCATION INSTITUTES IN CHINA IN POST-PANDEMIC ERA PHD ON GOING SUPERVISOR
QIN FAN RESEARCH ON THE MECHANISM OF THE IMPACT OF BULLET SCREENS ON CONSUMER IMPULSE BUYING BEHAVIOR IN LIVE STREAMING COMMERCE PHD ON GOING SUPERVISOR
RIEKE RETNOSARY PHD ON GOING CO-SUPERVISOR
ZHANG YIFEI PHD ON GOING SUPERVISOR
SOLOMON AYODELE OLUYINKA MASTER GRADUATED SUPERVISOR 2012
IBRAHIM ALI MOHAMMED JUMAAN BANK'S WEBSITE QUALITY AND ITS IMPACT ON CUSTOMER LOYALTY MASTER GRADUATED SUPERVISOR 2012
MOHD ZULARIFFIN BIN MD MAAROF ADVANCED INFORMATION THEORY METHOD IN COMBINATION MODEL SELECTION FOR FORECASTING TOURIST ARRIVAL TO MALAYSIA &NBSP; MASTER GRADUATED CO-SUPERVISOR 2013
WONG CHIET BING FACTORS AFFECTING CUSTOMER INITIAL TRUST ON AN UNFAMILIAR E-COMMERCE VENDOR IN MALAYSIA MASTER GRADUATED CO-SUPERVISOR 2013
RONAK RAEESI THE EFFECT OF MARKETING MIX ON GUEST SATISFACTION AND GUEST RETENTION IN FIVE STAR HOTELS MASTER GRADUATED SUPERVISOR 2013
FAKHRI BAGIROV MASTER GRADUATED SUPERVISOR 2015
ZHANG YE GENDER PREFERENCES AND INSTAGRAM HASHTAG USAGE ON #MALAYSIANFOOD MASTER GRADUATED SUPERVISOR 2015
NORMAISURAH BINTI ZAKARIA MASTER GRADUATED SUPERVISOR 2020
LEE KHANG XIAN MASTER GRADUATED SUPERVISOR 2021
NURUL SYAFIQAH BINTI ISHAK MASTER GRADUATED SUPERVISOR 2022
TAN TYNG WEI MASTER GRADUATED SUPERVISOR 2022